1. Designing Microcopy
To Improve User Experience

2. Every web product
is a gamble on content

7. The people come to read the
content

8. The content is created
by the people

9. What we’ll cover...
1. The 3 roles of microcopy
2. Giving microcopy an owner
3. A framework for producing
micrcopy that works

10. 3 types of micro copy
1. The Interface Microcopy
2. The blank slate
3.The Content Definition

11. Where does content fit into the process?

12. The swiss cheese model of defects
Release
Q.A.
Build
Visual Design Submit
Wireframe
Submit

13. How do we ensure content gets suitable
attention?

14. A typical request
What do we say on the screen where the user has clicked archive, but the
message was already archived by someone on their team so they can’t
double archive, but it’s not an error, but at the same time it didn’t
happen, oh yeah and this happens with canceling emails as well, now that
I think about it...Hmm. Your call. ”
Ticket #1374 in Sifter, assigned to Des

15. Break it Down

16. Premium vs free
New vs returning
Who?
Admin vs regular user
“every user”

17. Upgrade your plan
Change your setting
What?
You don’t have
permission
This can’t be done

18. Casual & friendly Business english
Tone
Abundantly clear
Cute & funny

19. “By email immediately”
“On next login”
Time
On screen straight
away During working hours in
their time zone

20. By on screen flash message
By email?
How?
In their records
Text in app (space?)
Audio effect By SMS

21. End