1. Glasometar/votemeter
– Ideological
Preferences of Voters
and Parties in BiH
Adis Arapović, CCI BiH
Darko Brkan, CA Why not BiH
www.glasometar.ba

2. What is Glasometar/Votemeter:
• Potentially: An online tool/quizz for testing voter
preferences/political ideologies
• Hopefully: A tool for making political parties more
open and accountable for their ideologies/programs
• Ideally: One of the online places where voters
acctually can make up thier minds
• Really: An interesting tool to learn how little do
both voters and parties know and care about
ideologies and policies

3. Why Glasometar/Goals:
• Learning about ideological and political orientation
of the political parties and voters in BiH
• Informing the citizens of the party policies and
programs
• Raising awareness on accountability and idelogical
orientations
• Making it more interesting/interactive for the
potential voters
• GOTV – Getting the people out to vote

4. How:
• Defining the efficient methodology
• Defining the right set of questions
• Getting answers from political parties
• Developing the site and incorporating the
answers
• The site goes live
• Getting tens of thousands of people to
participate

5. Let’s check out www.glasometar.ba

6. Challenge no. 1:
How to create the right set of questions
• The right mixture of ideological, BiH specific and
daily-political questions
• Work with a group of experts from different
fields
• Split the questions on the point where it splits
the public

7. Challenge no. 2:
How to measure it right
• There is no middle answer, everyone has to take
sides (scale with 4 positions)
• You get points only on the same side of the
answer
• Let the users have all the data

8. Challenge no. 3:
How to choose the parties to participate
• Choose the ones you need in in order that the
people would be interested in the app
• Governmental parties have to be in, one way or the
other
• Limit it to the parties that have a chance of
reaching the parliament
• Make it available for all other parties to join

9. Challenge no. 4:
How to get answers from the parties
• Let them know it’s going to get big
• Make them aware they are going to participate
even if they don’t want to
• Let them be aware of the force of internet
• Have an impecable methodology
• Be sure to have non-partisan questions

10. Challenge no. 5:
How to develop a good tool
• Assure the integrity, accuracy and security of
the data
• Make it secure, stable and scalable
• Make it easy to understand and go through
• Work on the appearance of the results

11. Challenge no. 6:
How to get the people to participate
• Have an interesting set of questions
• Make it annonymus and not obligatory to leave
any data
• Always be ready to explain
• Get it out to both the online and offline folks

12. Challenge no. 7:
How to use the data
• Don’t be affraid to tell which parties were the best
• Let the public know what the people agreed on the
most and advocate for it
• Challenge the parties with the answers they gave
• Raise the relevance through publishing relevant
infromation from the research

13. Future plans and regional expansion:
• Local elections in 2012 – making it local
• General elections in 2014
• Testing other uses – getting to know ideologies
of parlamentarians, government officials, etc.
• Succsesfull deployment in Macedonia
• Upcoming deployments in the region: Serbia,
Albania,...