UCT Upstarts is the Vice-Chancellor’s Social Innovation Challenge. It’s a joint-initiative between UCT, the Bertha Centre for Social Innovation & Entrepreneurship and Super Stage. UCT Upstarts is igniting a ‘Student Start-up Nation’ by creating a parallel university experience – one that produces a generation of both graduates and social entrepreneurs - who solve real-world problems from campus, and launch start-up realities beyond it. UCT Upstarts is building a ‘Social Innovation Culture’ that literally does make Africa work better and is helping to create an ‘Innovation Economy’ that actually does create jobs – starting from campus!

1. What’s the Point?
“Every
presentation must
be created to
achieve
something
specific.”

2. “You can have brilliant ideas, but if you can’t get them
across, your ideas won’t get you anywhere.”
Lee Iacocca

4. PIR
Purpose: Why am I doing it?
Intention: How do I want to approach it?
Result: What outcomes or results are desirable?
Developed by Rooken Podesta

5. Know your audience…
“It is only when the audience is certain
that the presenter has focused on
what they need that they will be able
to focus on what the presenter needs.”

6. Exercise: Assessing the audience
Think about your upcoming presentation.
 Who is my audience?
 What does my audience know about the topic I want to
present?
 How will I approach a potential difference in pre-
knowledge in my presentation?
 What information is important to THEM?
 What are the benefits for my audience?

7. THE IMPACT TRIANGLE
IMPACT
HEART
HEAD
HANDS
WHAT must I know? (Knowledge).
WHY should I care?
WIIFM? (Relevance;
emotional investment).
HOW should I do it? (Action).

8. ACTIVITY: THINKING TO
COMMUNICATE
Activity: Relook at your pitch in and use the following questions to guide
your thinking through PIR and the Impact Triangle.
PIR
HEART
HEAD
HANDS

9. PREPARING FOR A PITCH: PIR
Purpose: Why am I giving this pitch?
I ntention: How do I want to approach it?
(My tone; angle; my brand).
R esult: What outcomes or results are desirable?
What do I want to achieve with my audience,
given who they are?
What do I want them to say/not say during the
break to
each other or to me?
How do I want them to feel when leaving the
room?

10. PREPARING FOR A
PRESENTATION: IMPACT
TRIANGLE
• What must they know? (Information).
• How should they take action afterwards? (Action).
• Why should they care?
HEART
HEAD
HANDS

11. “The storyteller is deep within every one of
us. The story-maker is always with us. Let
us suppose our world is ravaged by war, by
the horrors that we all of us easily imagine.
Let us suppose floods wash through our
cities, the seas rise. But the storyteller will
be there, for it is our imaginations which
shape us, keep us, create us – for good
and for ill. It is our storyteller, the dream-
maker, the myth-maker, that is our phoenix,
that represents us at our best, and at our
most creative”.
Doris Lessing’s Nobel Peace prize acceptance speech 2008.

13. Steve Jobs – A great storyteller?
1
5

14. The Power of Stories …
How can we craft stories that are Detailed,
Relevant, Compelling & ideally, Short?
To be most effective, look for ways to …
 Translate … make it authentic/personal
 Amplify … align to your audience’s
world
 Sustain … bring it to life & repeat-able
 Visualize … “a picture is worth a
thousand words”

15. “Wasting time is the 21st century’s biggest corporate crime. If an
audience feels that it is happening to them, you will see them react
physically.” Graham Davies

16. Focusing my story to create the perfect elevator
pitch
Use this 7 step sequence to create your elevator pitch:
1. Problem – identify a problem worth solving, e.g. “Transferring
photos from mobile phones to laptops is complex and time-
consuming”
2. Solution – explain your solution
3. Target Market – talk about the market segments you’re targeting,
how many people are in each segment, and the total amount they
spend
4. Competition – what differentiates you from the competition?
5. Team – talk about how your team has the skill set to execute your
vision
6. Financial Summary – how are you going to make money and what
expenses are you going to have?
7. Milestones – talk about your upcoming goals and when you plan to
achieve them
Source: Noah Parsons, COO of LivePlan

18. Exercise:
 Think about your upcoming 1 minute
pitch
 Look at the 7 point plan – have you hit
each of the 7 points?

19. DELIVERY SURVIVAL GUIDE

20. COMPONENTS OF
COMMUNICATION
Body language (55%)
– Eye contact, hand
gestures, stance.
Voice Control (38%)
– Tone of voice, speed of
speech.
Words (7%)
– It is not actually what
you say, but how you
say it, and the way you
show up.

21. AIM TO BE POWERFUL
NOT PERFECT!

22. To overcome nerves:
Prepare
Visualise
Practise
Breathe
Do a relaxation exercise
Harness your tension into passion

23. PREPARATION!
PREPARATION!
PREPARATION!
= 75%
BREATHING
= 15 %
MINDSET
= 10 %

24. INTERCOSTAL DIAPHRAGMATIC
BREATHING
SLOW AND LOW

25. VERBAL IMPACT: KEY
REMINDERS
• Breathe slow and low.
• Speak articulately and clearly.
• Use appropriate tone.
• Align non-verbal to verbal.
• Louder and slower. (Assertive people appear to
control time).
• Own the space; dress appropriately.
• Root the posture.
• Keep it short and simple.
• Eye contact.
• Use pauses.
7/20/2015

26. BRINGING IT BACK TO “ME”
• How am I thinking differently now about my
team pitch?
• Please take five minutes and capture your
freshest thinking.

27. “A good head and good heart are always a formidable
combination. But when you add to that a literate tongue
or pen, then you have something very special.”
- Nelson Mandela