About UCI Applied Innovation: UCI Applied Innovation is a dynamic, innovative central platform for the UCI campus, entrepreneurs, inventors, the business community and investors to collaborate and move UCI research from lab to market. About the Cove @ UCI: To accelerate collaboration by better connecting innovation partners in Orange County, UCI Applied Innovation created the Cove, a physical, state-of-the-art hub for entrepreneurs to gather and navigate the resources available both on and off campus. The Cove is headquarters for UCI Applied Innovation, as well as houses several ecosystem partners including incubators, accelerators, angel investors, venture capitalists, mentors and legal experts. Follow us on social media: Facebook: @UCICove Twitter: @UCICove Instagram: @UCICove LinkedIn: @UCIAppliedInnovation For more information: cove@uci.edu http://innovation.uci.edu/

1. Ken Hubbard
CEO
Coffee Shop Strategies™
Really…
WHAT DO
INVESTORS
WANT?

2. 2
• What does your
company do again?
• What are you selling
again?
• How much do you
need again
It’s
All in
Your
MESSAGE

3. • As an Investor, I want to …
1. Make Money, of
course, but also…
2. Don’t want to lose
money
• Speak my language
1. Dollars
2. Percentages
3
Train
Yourself to
THINK
Like An
Investor

4. 4
• How much of the
company are you
selling?
• What’s your
valuation?
• What is your exit
plan?
TALK
Like
An
Investor

5. 5
• Cocktail party
• Coffee shop
• Group
• Email
KNOW
Your
Deck

6. 6
• Sounds like a great
idea.
• How do their
customers pay for the
product?
• How much does the
company make?
How Do
You Make
Money

7. 7
• What are you offering
me?
• Why is that a good
deal for me?
• It seems too
complicated for me to
waste my time with…
DEAL-tails

8. 8
• Shinny pennies
• Due diligence
• My friend is in your
space
FOLLOW
UP

9. 9
Thank You
Ken Hubbard
ken@capstackwest.com
949-342-4449
www.capstackwest.com