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VisualDesignfor

UserExperience
OmarSosa-Tzec
School of Informatics & Computing
Indiana University Bloomington
info i400 Visual Design for User Experience
Summer 2016
Takeaways
6weeksago,
westarted
thisadventure
Task
Completion
Decision
Making
Task
Completion
Decision
Making
Task
Completion
Branding
&Identity
Visualdesignprinciples
Visualdesignprinciples
Contrast
Visualdesignprinciples
Contrast
Typography
Visualdesignprinciples
Contrast
Typography
Rhythm
TheoreticalFrameworks
Gestalt
TheoreticalFrameworks
Gestalt
Semiotics
TheoreticalFrameworks
Gestalt
Semiotics
Rhetoric
TheoreticalFrameworks
MeaningandExperience
MeaningandExperience
Visual transformations
MeaningandExperience
Visual transformations
MeaningandExperience
Visual transformations
Icon,Index,and Symbol
MeaningandExperience
Visual transformations
Icon,Index,and Symbol
Metaphor and Metonymy
User Experience Design
Research


Observation
Interviews
Survey
Focus group
Evaluation


Usability testing



Heuristic
Evaluation
Design


Interaction flows
Paper prototypes
Wireframes
High-fi prototypes
Concept(s) behind your design
User Experience Design
Research


Observation
Interviews
Survey
Focus group
Evaluation


Usability testing


Heuristic
Evaluation
Design


Interaction flows
Paper prototypes
Wireframes
High-fi prototypes
Concept(s) behind your design
User Experience Design
Research


Observation
Interviews
Survey
Focus group
Evaluation


Usability testing


Heuristic
Evaluation
Design


Interaction flows
Paper prototypes
Wireframes
High-fi prototypes
Concept(s) behind your design
Visualdesignprinciples
TheoreticalFrameworks
MeaningandExperience
User Experience Design
Research


Observation
Interviews
Survey
Focus group
Evaluation


Usability testing


Heuristic
Evaluation
Design


Interaction flows
Paper prototypes
Wireframes
High-fi prototypes
Concept(s) behind your design
Visualdesignprinciples
TheoreticalFrameworks
MeaningandExperience
User Experience Design
Research


Observation
Interviews
Survey
Focus group
Evaluation


Usability testing


Heuristic
Evaluation
Design


Interaction flows
Paper prototypes
Wireframes
High-fi prototypes
Concept(s) behind your design
Visualdesignprinciples
TheoreticalFrameworks
MeaningandExperience
Analyzeand
deconstruct,
copy
User Experience Design
Research


Observation
Interviews
Survey
Focus group
Evaluation


Usability testing


Heuristic
Evaluation
Design


Interaction flows
Paper prototypes
Wireframes
High-fi prototypes
Concept(s) behind your design
Visualdesignprinciples
TheoreticalFrameworks
MeaningandExperience
Analyzeand
deconstruct,
copy
Informyour
designprocess
User Experience Design
Research


Observation
Interviews
Survey
Focus group
Evaluation


Usability testing


Heuristic
Evaluation
Design


Interaction flows
Paper prototypes
Wireframes
High-fi prototypes
Concept(s) behind your design
Visualdesignprinciples
TheoreticalFrameworks
MeaningandExperience
Analyzeand
deconstruct,
copy
Informyour
designprocess
Reflect-on-
action
User Experience Design
Research


Observation
Interviews
Survey
Focus group
Evaluation


Usability testing


Heuristic
Evaluation
Design


Interaction flows
Paper prototypes
Wireframes
High-fi prototypes
Concept(s) behind your design
Visualdesignprinciples
TheoreticalFrameworks
MeaningandExperience
Analyzeand
deconstruct,
copy
Informyour
designprocess
Reflect-on-
action
Design,
design,
design!
User Experience Design
Research


Observation
Interviews
Survey
Focus group
Evaluation


Usability testing


Heuristic
Evaluation
Design


Interaction flows
Paper prototypes
Wireframes
High-fi prototypes
Concept(s) behind your design
Visualdesignprinciples
TheoreticalFrameworks
MeaningandExperience
Analyzeand
deconstruct,
copy
Informyour
designprocess
Reflect-on-
action
Design,
design,
design!
Havefun!
Thanks!
@omitzec

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Takeaways from the course Visual Design for User Experience