1. Tyler Robert Kraft
trkraft@ilstu.edu - (847)481-9367 - kraftyler@gmail.com
303 N University St. Apt. 19 – Normal, IL - 61761
EDUCATION
Illinois State University
Bachelor of Science Degree: December 2016
Major: Integrated Marketing Communications
ACADEMIC ACHIEVMENT
High Honors and Deans List
National Society of High School Scholars
Lions Club Academic Scholarship
- INVOLVEMENT -
The Delta Chi Fraternity
Member at Large – Civic Engagement Coordinator April 2013 – Present
 Serve on the Executive Board over a 137-member chapter aiding central decision making.
 Expedite communication between 44 out of house members and the Executive Board.
Director of Social Enrichment
 Organize, prepare, and coordinate all social and special events; approximately 80 events per year.
 Manage a $20,000 budget and prepare monthly reports to ensure all members are current.
Phi Gamma Nu Professional Business Fraternity August 2014 – Present
Founding Father & Recruitment Officer
 Serve on the recruitment committee overseeing all spring and fall recruitment at Illinois State University.
Interfraternal Council August 2014 – Present
Presidential Delegate & CPC Liaison
 Write and present weekly reports to the council with relevant information regarding approximately 10
philanthropy events, 10 community service events and 10 social activities each year.
- WORK HISTORY –
The Boat House Group, Prairie Grove, IL May 2016 – Present
Social Media Coordinator & Digital Marketing Strategist – NW Dealerships
 Prepare and implement a digital marketing strategy for the 4 dealerships located in the Northwest
 Capture and curate content to feed into SM. 3-5 FB posts/day, 3-7 Tweets/day, 3-5 IG posts/day
 Establish SM response protocol to scale across the firm and train marketing team in HootSuite
Weber Stephen Products LLC, Schaumburg, IL June 2015 – February 2016
Social Media Relations - Americas
 Respond to incoming Twitter, Facebook, and Instagram posts quickly and appropriately without error.
 Import fan suggestions into Excel and analyze data in order to improve consumer value and brand loyalty.
Customer Service Intern – Americas
 Assist guests via phone and email with a positive attitude, articulation, and attention.
 Demonstrate extensive product knowledge to hundreds of guests of all ages and backgrounds daily.
The Chatterbox, Long Grove, IL May 2015 – Present
Lindy’s Landing, Wauconda, IL October 2013 – September 2015
Chili’s Bar and Grill, Bloomington, IL October 2013 – December 2014
Bartender, Server, Host
 Provide upwards of 300 guests with exemplary service every week, dedicating 18 hours per week while
balancing a full-time course load. Listen carefully to detailed requests and respond appropriately.
Target Corp. Lake Zurich, IL October 2010 – August 2013
Team Trainer
 Guided approximately 50 new employees through the Target New Team Member program; providing positive
reinforcement constantly and appropriately disciplining when necessary.
 Received Guest Service Star, most guest compliments, 13 times and employee of the month 4 times.
Electronics Sales Associate
 Finished top 30 in the nation, number two in the district, for selling accessories with big ticket electronics.
 Grew AAR (Accessory Attachment Rate) from 15%-50% over a 6-month period.