1. 3/17/2016 Grades ­ AMBA 650 9040 Marketing Management and Innovation (2161) ­ UMUC Learning Management System
https://learn.umuc.edu/d2l/lms/grades/my_grades/main.d2l?ou=129993 1/4
AMBA 650 9040 Marketing Management and Innovation
(2161)
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Grade Items
Grade Item Points Weight Achieved Grade Feedback
Week 1
Discussion
Activity
90 / 100 4.5 / 5 90 % Individual Feedback:
90 percent
Outstanding Contributor: Responses were submitted, on time,
for all of the conference topics. Comments were consistently
responsive to the conference assignments and significantly
enhanced the quality of the classroom discussion (i.e.,
illustrated a point with examples, suggested new perspectives
on an issues, asked questions that helped stimulate further
discussion, etc.). Ideas were always expressed in a clear and
coherent manner. Contributions reflect exceptional preparation.
Ideas are nearly always important and provide one or more
major insights as well as providing a fruitful direction for the
class. Arguments are well substantiated, persuasively
presented, and properly cited in text and with references.
Participates very frequently throughout the conference week.
Responds to more than 2 posts of other students in a
substantive way. Comments or questions provided evidence
that the participant had read and considered a substantial
number of classmate postings before responding.
Good submission of scholarly articles in your presentation.
Good presentation and explanation of CRM.
Week 2-3
Discussion
Activity
91 / 100 9.1 / 10 91 % Individual Feedback:
91 percent
Outstanding Contributor: Responses were submitted, on time,
for all of the conference topics. Comments were consistently
responsive to the conference assignments and significantly
enhanced the quality of the classroom discussion (i.e.,
illustrated a point with examples, suggested new perspectives
on an issues, asked questions that helped stimulate further
discussion, etc.). Ideas were always expressed in a clear and
coherent manner. Contributions reflect exceptional preparation.
Tyler Anton AMBA 650 9040 Marketi...

2. 3/17/2016 Grades ­ AMBA 650 9040 Marketing Management and Innovation (2161) ­ UMUC Learning Management System
https://learn.umuc.edu/d2l/lms/grades/my_grades/main.d2l?ou=129993 2/4
Ideas are nearly always important and provide one or more
major insights as well as providing a fruitful direction for the
class. Arguments are well substantiated, persuasively
presented, and properly cited in text and with references.
Participates very frequently throughout the conference week.
Responds to more than 2 posts of other students in a
substantive way. Comments or questions provided evidence
that the participant had read and considered a substantial
number of classmate postings before responding.
Good presentation on Apple and artificial intelligence.
Week 4
Case Study
90 / 100 9 / 10 90 % Individual Feedback:
90 percent
Superior analysis: Identifies all or most of the key issues
presented by the case. Discussion of issues reflects strong
critical thinking and analytical skill. Discussion/analysis makes
all or most of the recommendations called for by the case
issues. Recommendations are supported by data from all or
most of the relevant case facts and exhibits data. Data are
creatively manipulated and applied. Discussion and
recommendations are presented clearly, logically, and
succinctly with no or few grammatical or other errors.
Discussion/analysis reflects strong understanding of principles
presented in course readings/materials. Where relevant,
discussion/analysis employs proper APA style. Length
limitations and other form/format requirements (if any) are
followed.
A SWOT analysis and references would have strengthen your
submission.
Good presentation of the alternative solutions of the the three
issues and solution.
PA WK1-5 90 / 100 7.2 / 8 90 % Individual Feedback:
90 percent
An excellent PA paper based on your experience as an intern at
MedImmune. Your work was timely, you interacted well with
others, and you covered the topics adequately, mostly using
references as appropriate. You met the basic objective of the
assignment and the course. You also effectively related
marketing management principles to real life situations.
Week 5-6
Discussion
Activity
92 / 100 9.2 / 10 92 % Individual Feedback:
92 percent
Outstanding Contributor: Responses were submitted, on time,
for all of the conference topics. Comments were consistently

3. 3/17/2016 Grades ­ AMBA 650 9040 Marketing Management and Innovation (2161) ­ UMUC Learning Management System
https://learn.umuc.edu/d2l/lms/grades/my_grades/main.d2l?ou=129993 3/4
responsive to the conference assignments and significantly
enhanced the quality of the classroom discussion (i.e.,
illustrated a point with examples, suggested new perspectives
on an issues, asked questions that helped stimulate further
discussion, etc.). Ideas were always expressed in a clear and
coherent manner. Contributions reflect exceptional preparation.
Ideas are nearly always important and provide one or more
major insights as well as providing a fruitful direction for the
class. Arguments are well substantiated, persuasively
presented, and properly cited in text and with references.
Participates very frequently throughout the conference week.
Responds to more than 2 posts of other students in a
substantive way. Comments or questions provided evidence
that the participant had read and considered a substantial
number of classmate postings before responding.
Good explanation of how Alphabet did enhance brand equity.
Week 7
Case Study
91 / 100 9.1 / 10 91 % Individual Feedback:
91 percent
Superior analysis: Identifies all or most of the key issues
presented by the case. Discussion of issues reflects strong
critical thinking and analytical skill. Discussion/analysis makes
all or most of the recommendations called for by the case
issues. Recommendations are supported by data from all or
most of the relevant case facts and exhibits data. Data are
creatively manipulated and applied. Discussion and
recommendations are presented clearly, logically, and
succinctly with no or few grammatical or other errors.
Discussion/analysis reflects strong understanding of principles
presented in course readings/materials. Where relevant,
discussion/analysis employs proper APA style. Length
limitations and other form/format requirements (if any) are
followed.
Good application of Exhibit 5.
Good addition of the on a side note.
Week 8-9
Discussion
Activity
91 / 100 9.1 / 10 91 % Individual Feedback:
91 percent
Outstanding Contributor: Responses were submitted, on time,
for all of the conference topics. Comments were consistently
responsive to the conference assignments and significantly
enhanced the quality of the classroom discussion (i.e.,
illustrated a point with examples, suggested new perspectives
on an issues, asked questions that helped stimulate further
discussion, etc.). Ideas were always expressed in a clear and
coherent manner. Contributions reflect exceptional preparation.
Ideas are nearly always important and provide one or more
major insights as well as providing a fruitful direction for the

4. 3/17/2016 Grades ­ AMBA 650 9040 Marketing Management and Innovation (2161) ­ UMUC Learning Management System
https://learn.umuc.edu/d2l/lms/grades/my_grades/main.d2l?ou=129993 4/4
class. Arguments are well substantiated, persuasively
presented, and properly cited in text and with references.
Participates very frequently throughout the conference week.
Responds to more than 2 posts of other students in a
substantive way. Comments or questions provided evidence
that the participant had read and considered a substantial
number of classmate postings before responding.
Good analysis of the comparison of Wal-Mart to Amazon.
PA WK 6-9 90 / 100 6.3 / 7 90 % Individual Feedback:
90 percent
An excellent PA paper based on your experience as an intern at
MedImmune. Your work was timely, you interacted well with
others, and you covered the topics adequately, mostly using
references as appropriate. You met the basic objective of the
assignment and the course. You also effectively related
marketing management principles to real life situations.
New
Product
Service
Marketing
Plan
91 / 100 27.3 / 30 91 % Individual Feedback:
91 percent
The market plan length was 26 pages that was in excess of the
syllabus stated length of 25 pages. The executive summary met
the criteria of being concise, brief and represents the essential
aspect of the plan. The conclusion met the accepted criteria.
APA standards were also met with no spelling or grammar
errors and references were also properly cited.
The inclusion of tables charts and the SWOT analysis enhanced
the submission.
Overall an excellent paper.