Day 2 from Search Exchange Expo in Charlotte, NC May 18th, 2010. Case studies from redbox and SUBWAY sponsored "Slim Down Challenge."

1. PerspectiveIM.com

2. ‘Advocacy’ Is Today's ROI Case Studies

3. Gain Exposure For Video Game Rentals Objective Objective Test Power of Social Media

4. what did we do? strategy! Objective

5. build your advocates! Advocates Objective

7. 28 Advocates given a handbook (For Facebook, Twitter etc.)Objective

8. results “Ethical” Facebook Tagging, engagement, relationship building 771,595 Objective

9. Advocates with “Pools” of trusted friends 727

10. summary? viral awareness – redbox games Poss. marketing reach: 772,000+ the haps Objective ILM vs. RENO – 89% Clicks ILM game rentals increased 5, 10, 65%+

11. advocacy = ROI Objective

12. sell tickets Objective Objective build weight loss awareness

13. what did we do? strategy! Objective

14. build your advocates! Advocates Objective

15. use your peoples… Objective

17. Paul Martinelli – 2,987 friends

18. Christine Avanti – 764 friends

19. Dan Vega – 546 friends

20. Other Speakers, buzz campaign Advocates – 4,200+ friends Total – 21,049+ Objective

21. instruct your army! $$$ Objective

22. create “buzz-worthiness” create “buzz worthiness” Objective

23. launch sweepstakes, contest! Objective

24. launch sweepstakes, contest! launch sweepstakes, contest! Objective

25. launch sweepstakes, contest! Objective

26. other viral tools… Objective

27. stats!

28. ROI?

29. numbers don’t lie… 71% Objective

30. results? That’s me!

31. top 5 takeaways research target audience (Facebook groups etc) search for buzz campaign advocates create a reward system for advocates create sense of urgency, contest etc.. Measure, Measure, Measure

32. advocacy = ROI Talk+Trust= Transaction

33. Social Media Marketing SEO & SEM Mobile Advertising Local Search Thank you… Thank you!