Home work

1. In class home work e-biz Lina Tatiana Antoni Pierre

2. The itrain business model Product-Revenue model Itrainis a concept of combininghypehollywoodtrainersthatprovideyoupersonalized training. With the possibility to uploadtrendy music in order to practice mobile training => problemsolved : mobile individual fitness training

3. Customer classification & segmentation Hedonists Teenagers Sedentary workers Music addicts Diet enthousiatic people

4. Competition Nike + Ipod http://www.apple.com/fr/ipod/nike/

5. Revenue enhancement proposition Selling fitness accessories (towels, training outfits, …) and F&B on line (energy drinks, protein shakes, fat burning pills…) Develop gaming application (partnerships with wii for instance) Develop partnership with sport equipment company to create a combination of sports out fit and electronic media Licensing