2. Real people. Real jobs. Real connections. Tweetajob was born of Vision and Frustration Our goal: simplify Twitter for recruiters and jobseekers We worked closely with Twitter to build a product that was simple, compliant and fast! We offer a product mix that allows you to meet your client needs Social Media “sophistication” Volume Profitability/efficiency
3. Informal Survey of Recruiters: Do You Twitter? 77% - YES 17% - Not Yet 5% - No (1 Nevah!)
6. Is Twitter a Recruiting Platform? Do jobseekers use Twitter? Is it a time waster? Is it scalable?
7. One Billion – with a B - Users Current conservative estimate – 18 million users access monthly Represents 11% of internet users 26 million users predicted in 2010 Source: emarketer.com Twitter predicts 1 Billion users by 2013 LinkedIn 10 Million users (in six years) Twitter users have above-average income and education
9. Application of Twitter in Recruiting Advertise positions to active and semi-active jobseekers Build Talent Communities Promote employer brand Integration with other media and tools Search for passive candidates/lead identification
10. Do-it-Yourself Model Build a following Post jobs manually or through a feed Consider: volume and relevance of tweets Twitter imposes a maximum 1,000 tweet/day cap
12. The Tweetajob Model Improves the jobseeker experience; our patent-pending geotargeting technology is best-in-class It’s fast and inexpensive Jobs tweets are SEO’d, providing greater exposure Allows employers to focus on building relationships and strengthening the employer brand
13. Jobseekers receive tweets instantly, on mobile, online or search engines It’s, fast, simple and cost-effective. Recruiters send tweets via Tweetajob interface Jobseekers select location and categories to receive targeted job tweets
14. Tweetajob Enterprise Solutions Automates job tweets (via xml feed) Opportunity to co-brand Twitter presence Tweetajob jobseeker data provided, to seed employer talent communities or CRM efforts Measures success and effectiveness of job tweets
15. Tweetajob collects metrics and passive candidate leads Enterprise Solution Advantages Organizations send XML feed to TAJ -- tweet branded jobs automatically
16. Tweetajob Direct API for Channel Partners Easy way to offer Tweetajob functionality to your customers Customize and brand Twitter presence for your customers Affordable monthly subscription – maximizes profit potential
Perceptions of twitterTwitter brings focusSolutions eliminates chos
We can help you eliminate the noise, makes us a valuable recruiting solution
Harness the power – can be productiveCompeting with do-it-yourself, focused recruiting effortsBrand, exposure – they can be turned off by your brand if they receive stuff that’s not of interestThe ability to target is very important
Stand-alone topic
Jobseekers select desired geography and job categories to receive only relevant job tweetsJobseekers receive tweets instantlyOnline, via Twitter or Twitter Client (i.e. Tweetdeck)Via www.tweetajob.com search resultsVia mobile device
Job Tweets posted automaticallyTweets can be branded, using your graphicsAll tweets included in search engine and SEOData collected about jobseekers interested in your organizationCandidate information shared (on an opt-in basis) with you, the employer, providing direct sourcing leads