Fall 2011 ERE Presentation Driving Sourcing Excellence (Badass Sourcing)

1. driving sourcing excellence
ERE Expo
September, 2011
presented by Carmen Hudson

2. driving sourcing excellence
“Effective sourcing is critical to recruiting success — but
many organizations struggle to achieve high ROI on
sourcing efforts. Carmen Hudson, a Yahoo and Starbucks
alum, will discuss how companies that “get it” integrate
sourcing into the recruiting workflow. She will share how
high-performing sourcing teams get results. What are
the best practices of successful sourcing teams and
sourcing leaders? How are they structured? How do they
manage communication and hand-offs? How should
sourcing teams be measured? What must be in place to
ensure sourcing results, and how can you determine if
your sourcing team is set up to be successful? You’ll get
answers questions.”

3. hello.

4. what makes a sourcing team excellent?

5. got sourcing?

6. here’s what we think…
engagement/
strategy org structure
for0tude
employer
sourcing skills tools
brand and EVP
metrics budget

7. so, do you have a strategy?

8. what is your strategy?
Req or Enterprise
Posi0on‐ Strategy
based
Strategy
Func0onal or
Program Level
Strategy

9. what are your objectives?
Req or Enterprise
Hire Posi0on‐ e
talen based
Strategy
C hang y
from t
comp
Strategy
nolog
tech orm
etition f
Func0onal or plat
Program Level
Strategy
Hire
s
eng ineer
w
wi th ne
skills

10. objectives are better when they are
super badass

11. engagement/
strategy org structure
for0tude
employer
sourcing skills tools
brand and EVP
metrics budget

12. how do I get started?

13. organize, optimize, prioritize
cri0cal,
cri0cal,
low
high
difficulty
difficulty You have
good
to be his
at t
not not
cri0cal, cri0cal,
low high
difficulty difficulty sider
Con ing
c
ou tsour
this

14. organize,don’t publicizeprioritize
optimize and

15. sourcing team structure
e
o lum dant
culty
/ gh v
• Hi t is abu
n
diffi n
• High lexity on • Tale ardized
p
com ed cali brati ng tand tion and
– lo • S
nc
• Nua tionships ca libra
tion clear
a
• Rel life selec offs are
d
shelf • Han
pod pool

16. engagement/
strategy org structure
for0tude
employer
sourcing skills tools
brand and EVP
metrics budget

17. why have past efforts failed?

18. the secret ingredient: fortitude
Stalks your org, Responds to Ads, Bio/Resume on Blog Not looking, only Loyal or happy,
dying to work here resume on Job or Linkedin, “recruit-able” if it’s won’t return calls
Board open to networking clearly a better about new jobs
opportunity
Ac#ve Candidate Sourcing Passive
Fastest : Quick: Reasonable: Slower: Slowest:
Days 1-2 Weeks 2-4 Weeks 2-6 Months Maybe Never

19. engagement/
strategy org structure
for0tude
employer
sourcing skills tools
brand and EVP
metrics budget

20. what are the external factors that
prevent success?

21. do you have a “top 10” list?
• your CEO/CTO does
• wanna be ‘strategic’? produce a top 100 list
for your organization, and report your progress
• your ability to recruit your top 10/top 100 is
directly correlated to your brand
• if your brand does not match your EVP word will
,
get out

22. engagement/
strategy org structure
for0tude
employer
sourcing skills tools
brand and EVP
metrics budget

23. do you have the right skills on your
sourcing team?

24. sourcers come in different flavors

25. here’s what we think…
engagement/
strategy org structure
for0tude
employer
sourcing skills tools
brand and EVP
metrics budget

26. what’s the best sourcing tool evah?

27. analyzing sourcing tools
• which source produces
results fastest? hires es
# of resum
• which produces the highest Yi eld
=
#of bmitted
su
yield?
• highest quality
• usage/cost/training
• Remember: fortitude

28. measuring results
• conversion metrics
– submittals:interview
– interview:offer
• time to fill
– time to present, time to interview
• sourcing tool effectiveness
• size/scope of networks
• social media reach
• career site traffic
• improved cycle time
• feedback

29. here’s what I think…
engagement/
strategy org structure
for0tude
employer
sourcing skills tools
brand and EVP
metrics budget

30. can I afford it??

31. cost per 100 positions (example)
• mid level sourcer: $85K + associated costs
• tools: 20K+
• training: 5K
• employer branding: 100K
• time investment: 3 years
average = 210K annually or $2,100/position

32. Recrui#ng Toolbox, Inc.
Get there. Faster.
Carmen Hudson
Engagement Manager
carmen@recrui0ngtoolbox.com
@peopleshark
Recrui0ng Toolbox, Inc.
PO Box 2573
Redmond, WA 98073
206.465.3205
888.823.2030
www.recrui#ngtoolbox.com