Here are my slides for the Twitter presentation at the Kelowna Chamber of Commerce

2. Frithjof [fridge-off]
Petscheleit

3. Set up your account right
Followers and following
Making sense in 140
characters
#Hashtags

4.  Discuss
 Inform
 Share
 Broadcast
 Learning
 Research
 Discovering
 Information
Follow to Listen Reach Followers

6.  Customer Service
 Marketing
 Market Research
 Promotion
 Share resources
 Network
 Ask Questions
 Listen…….
http://tweet4ok.com/top-uses-for-twitter/

7.  Attract ambassadors
 Be human
 Connect
 Become a “Thought Leader”
 Build trust
 Social Media is part of your “brand”
 “Marketing doesn’t spread, stories do!”

8. Resources Ambassadors
 Share information
valuable to you
 Easy to read
 Well researched
 Your topics
 Your style
 Local (?)
 Large network
 Eager to share
 Authority
 Follow back
 Responsive
 Track record

9.  @yourname
◦ Short
◦ Unique
◦ Try to stay away from Numbers and _
◦ Branding
◦ Easy to type
◦ Easy to remember

10. Your Twitter Profile is your Business card
 First Impressions count!
◦ Consistent Branding
◦ Custom Avatar (No egg)
◦ Bio
◦ Custom Background

11.  Avatar
◦ Image size 400 x 400 pixel
◦ Clear head shot
◦ Square Logo
◦ Branding
◦ No .gif wiggly pictures
◦ No dogs, kids, trees……
Many people remember you by your Avatar rather
than your name!
Don’t change too often!

14.  You can choose
who can see your
updates
 Why?
The true power of Twitter is in the
open platform. Limiting the people
that can see your posts
If you want to choose who can read
your updates Platforms like Facebook
may be a better choice

15.  Focus on
conversations
 @mentions are like
email addresses
 Listen and learn
 Share (RT)
 Build relationships

17.  Add a comment
 Credit source
 Possibly shorten
Why?
 Get noticed
 Share information
 Similar to Facebook “Like”

18.  http://tweet4ok.com/hashtag/
 https://twitter.com/search-home
 https://twitter.com/search-advanced
 #FF #FollowFriday