Presentation on Nike's Marketing Excellence.

2. CONTENTS
 What is Nike?!
 Products!
 Marketing Strategy!
 Question!

3. What is Nike?!

4. Nike is an American multinational
corporation that is engaged in the
design, development,
manufacturing and worldwide
marketing and sales of footwear,
apparel, equipment, accessories
and services.

5. Products!

6. Athletic
footwear &
apparel.
Sports
equipments.
Other athletic
& recreational
products.

7. Marketing
Strategy!

8. TARGET
MARKETS.
a particular group
of consumers at
which a product
or service is
aimed

9. POSITIONIN
G.
Nike is a premium
brand selling well
designed athletic
products.
“Nike has always been
about winning.”

10. STRATEGIES.
 Mission is to exceed all athletic
companies and make it widely available
across the globe.
 Maintain the leading position in the
market by providing quality.
 Product & innovative design and attract
maximum number of customers.

11. MARKETING MIX.
Product
Price
Place
Promotion

12. Product
 Nike offers a wide range of shoes,
apparel & equipment products all of
which are currently its top selling
product categories.
 Their brand Cole Haan carries a line of
dress and casual footwear and
accessories for men, women & children.

13. Price
 Nike’s pricing is designed to be
competitive to other fashion shoe
retailers.
 Pricing is based on the basis of premium
segment as target customers.
 Nike as a brand commands high
premiums.

14. Place
 Nike’s products are carried by multi-
brand stores and exclusive Nike stores
across the globe.
 Sells its products to about 20,000 retail
accounts in the U.S and in almost 200
countries around the world.
 Company has production facilities,
customer service & other operational
units worldwide.

15. Promotion
 Targeted advertising in the newspaper &
creating strategies alliances.
 Nike has number of famous athletes as
brand ambassadors for different sports.
 Nike’s brand image, Nike name &
trademark swoosh make it one of the
most recognizable brands in the world.

16.  What are the pros, cons,
and risks associated with
Nike’s Core Marketing
Strategy?
Question!

20. Summary!
 Introduction to Nike.
 Products.
 Marketing strategy.
 Pros, cons and risks associated with
Nike’s marketing strategy.

21. Disclaimer!
Created by Tushar Ajitsaria,
VNIT Nagpur during a
marketing internship by Prof.
Sameer Mathur, IIM
Lucknow.