Create an AdWords Campaign

1. Tuhin Subhra Giri
Udacity DMND

2. Campaign Approach
Description, Marketing
Objective, and KPI

3. 1.Approach Description
Description
Udacity assigned me the following criteria to create a campaign
Target Country: India
Course to market : Intro to the Design of Everyday Things
Budget: My daily budget was $10 and default bid amount was $3
I created my campaign using Google Ads. Adwords makes thing simple while
creating a campaign in a proper format and it includes all essential options to
enhance the ad quality, that helps to improve the ranking of a particular ad
campaign.
My keyword strategy was focused on the objective to attract people who are
interested in designing career be it beginners in the field of graphic design, web
design, UX or UI design , Fashion or Interior design. To full fill my objective I
had to do some extensive keyword research that took days and was very tough
work as I had to burn the mid night oil to achieve this goal, fortunately Google
Keywords planner and Moz did help me a lot in achieving this goal.
Ad copy was the crucial part of my campaign I choose short and quality
content for my ad campaign because that’s the main attraction point why people
will click on the ad. Before creating ad copy, I kept in mind who is my target
audience and what they are looking for in the search engine.
I also added a Callout Ad Extension to improve the quality of the campaign

4. 2.Marketing Objective & KPI
Marketing Objective
My marketing objective is to collect 10 leads via signups from
students in India within 5 days of campaign duration with daily
budget of $10
KPI: Number of leads via signups

5. Ad Groups
Ads and Keywords

6. Ad group name: Design Awareness India
Keyword List 1
How to learn Design
The principles of design
What makes a good design
Basic elements of design
Beginners design course
How to think like a designer
How to become a designer
How to learn graphic design
Beginning graphic design
Learn UX design
Graphic design classes
Fashion design classes
Web design classes
Design thinking process
Fundamentals of design
Free online course
What is product design
How to design
Online graphic design course
How to design

7. Ad group name : Design Awareness India
Keyword List 1 (continued)
What is product design
How to design
Online graphic design course
Website design courses
UX design classes
Learn graphic design online
Graphic design courses
Web design courses
Learn web design
What are elements of design
UX design course
How to design a project
Learn design basics
Udacity Free Course
Learn Basics of design

8. Ad previews from Ad Group 1 named Design Awareness
India
Ad#1

9. Ad previews from Ad Group 1 named Design Awareness
India
Ad # 2

10. Ad Group name: Design Interest India
Keyword List 2
Web design training
Web design school
Graphic design training
Study graphic design
Design classes
Web design certificate
Free web design courses
Graphic design schools online
Online graphic design programs
Online graphic design certificate
Graphic design short courses
Study graphic design online
Web development courses
Web designing course details
User experience design courses
UX training
UI UX training
UX classes
Graphic design classes near me
Free graphic design courses

11. Ad Group name: Design Interest India
Keyword List 2 (continued)
UI UX design course online
UX certification
Creative design courses
Free online graphic design courses
Web design courses online free

12. Ad previews from Ad Group 2 named Design Interest India
Ad # 1

13. Ad previews from Ad Group 2 named Design Interest India
Ad # 2

14. Ad Extension used screenshot

15. Final and Display URL screenshot used in creating Ad

16. Appendix
Screenshots for
Reference

17. Campaign Review

18. Campaign Review continued

19. Campaign Summary

20. Campaign Settings

21. Note: The campaign has been paused and the end date of the campaign has
not been set. As soon as this project gets approved, the campaign will be
enabled and the end date of the campaign will be set 5 days from the date of
enabling of campaign

22. Campaign name= Student ID= TuhGirNov-20