Make the most of your consumer insights at any stage. With Pollfish, you can survey over 600 million potential consumers inside mobile apps. See how businesses at different stages use Pollfish with these survey examples and more.

1. Get Inside Their Heads
Make the most of your consumer insights, at any stage

2. Are you asking the right questions at every stage ?
Growing and scaling a business takes
more than a good product or a new
idea. The success of your product
ultimately depends on your ability to
connect to your target market,
identify their needs and deliver a
solution.
From launch to funding to
development, your startup will live or
die on the data you gather from
consumers.

3. CONTENTS
1. Ideation
2. Validation
3. Growth
4. Conclusions

4. 01 Ideation
Successful companies are those that
have found a fit in the market. You’ve
likely already compiled what you can
for free using internet searches, census
data and existing reports.
Don’t stop there. Whether your product
or service optimizes an existing solution
or offers a completely new way to solve
a problem, consumer data is the first
step to discovering and defining your
customer base.

5. 01 Ideation
Do people need
the product or
service?
Survey a broad, diverse audience of
consumers to discover if they like your
concept or resonate with the problem
you are trying to solve.
Try this: Ask a mix of ranking and open-ended
questions to define your opportunity.
See example survey

6. 01 Ideation
How big is the
potential
market?
Find out how many consumers might
be looking for your product/solution to
define a strategy to scale and reach
them.
Try this: Survey a broad audience to validate
your hypothesis and define a need in the market
See example survey

7. 01 Ideation
Who is your
target audience?
Target and segment results by age,
gender, geographic region and other
demographic information to reveal the
right audience for your product or
service
Try this: Implement quotas for age or gender,
and define geographic region down to the
zipcode to refine your target audience.
See example survey

8. 01 Ideation
Are they willing to
pay for it?
Once you’ve defined the need for your
solution, surveying consumers can help
you determine whether it can be
monetized.
Try this: Use slider questions to let your
consumers define the price range they would be
willing to pay for your product or service.
See example survey

9. 01 Ideation
What is the
competitive
landscape?
Gain consumer perspectives on your
competitors to learn what they do well
and where they have gaps that your
product or service can fill.
Try this: Use open-ended questions to learn
where your biggest competitive threats are,
directly from your consumers.
See example survey

10. 02 Validation
At this stage, you will have built and
launched your MVP and started getting
some early adopters (potentially even
paying ones!) using your product or
service.
The next steps are critical—iterating for
improvements, demonstrating growth
and securing capital. A better
understanding of your market, user
attitudes and behavior, and
competitors will help you continue on
the right track.

11. How much of
your market can
you capture?
You’ve identified a market, now the
challenge is to make it profitable.
Surveys are a great way to determine
pricing strategy from amount,
frequency, quantity and willingness to
pay for specific features.
Try this: Use slider question types to define
ranges in price, frequency and preferences.
See example survey
02 Validation

12. Who is likely to
purchase
initially?
If you aren’t getting revenue yet, figure
out where to focus your monetization
efforts. Should you target early
adopters, niche players, or a broad
audience first?
Try this: Segment your survey results by age,
location, gender, income and more to build
profiles of your most urgent potential customers.
See example survey
02 Validation

13. Are you solving a
pain point?
If your MVP isn’t solving a pain point, it’s
time to iterate. Let your audience help
you define a roadmap to build a
product that makes an impact, fast.
Try this: Use matrix or ranking question types to
determine how important specific features are
for your users.
See example survey
02 Validation

14. Should you
proceed or pivot?
Whether your MVP is doing great or
needs some adjustments, consumer
data can help you decide whether to
pivot or enhance current offerings to
stay competitive.
Try this: Apply images or product videos to your
questions to get feedback from consumers at
the prototype stage.
See example survey
02 Validation

15. How do you
measure up to
the competition?
Learn how your competitors’ features,
pricing, performance and more are
received by consumers by using
surveys that target competitive
audiences.
Try this: Use screening questions or target your
competitors’ users by the apps they have
installed on their devices.
See example survey
02 Validation

16. 03 Growth
You’re on your way, but you can’t slow
down. You’ve started to gain
momentum with your product and you
want to keep it going. Don’t drop the
strategy that worked for you before: let
data drive your growth.
Leverage your consumers to gain
insights on new expansion
opportunities, develop decks for
investors, or impress the press to win
coverage.

17. Do your
consumers know
your brand?
Find out how familiar consumers are
with your brand and what they think of
it. Surveys on attitudes and perceptions
can help you pivot your PR or
advertising strategy.
Try this: Use single-selection questions to let
consumers choose your logo, tagline, or core
offering to measure recognition and awareness.
See example survey
03 Growth

18. How can you gain
more
recognition?
Surveys offer unique insights that can
help you capture the attention of your
investors, the press, or build credibility.
See example survey
03 Growth
Try this: Broadly survey target audiences to
identify opportunities for new markets or new
solutions your product can provide.

19. Where should
you expand?
Products, services, or physical
locations—use consumer data to
understand where you should focus
your efforts to grow your business.
See example survey
03 Growth
Try this: Use geographic targeting to determine
the best place to launch a new product or your
next office.

20. Is your
advertising
effective?
Understand consumer attitudes
towards your brand before and after
campaigns to optimize your
campaigns for the greatest ROI.
See example survey
03 Growth
Try this: Run identical brand recognition surveys
before and after campaigns to measure
changes in consumer attitude or awareness.

21. How can you
scale your reach?
Data-driven content is more than a
phase. Gather custom insights from
your surveys to improve your search
rankings and discoverability with new
audiences
See example survey
03 Growth
Try this: Ask bold questions that uncover original
data to develop engaging, shareable content.

22. Consumer surveys open doors for
businesses to get answers to the right
questions at the right time so they can
scale quickly and confidently move the
business forward.
When you use Pollfish to create your
own surveys, you’re in control, which
means you can get answers on your
timeframe at a fraction of the cost of
traditional research solutions.

23. Get Started at Any Stage
For a limited time, get 20% off your first survey by entering
“guide20” at checkout. To learn more, visit
www.pollfish.com