This document provides an agenda for a discussion on managing digital consent and preferences in 2022. It will cover why consent and preference management is important for businesses, how to collect, monitor, update and store customer consent and preference data, and how to ensure digital compliance when collecting customer information. Specific topics will include the differences between consents and preferences, how this relates to data privacy regulations, different types of opt-ins and opt-outs, use cases and examples, and how to manage consents and preferences for multiple brands and countries.

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© 2022 TrustArc Inc. Proprietary and Confidential Information.
Managing the Digital Consent and Preferences
Landscape Moving into 2022

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Speakers
Jamie Vinkle
Product Marketing Manager
TrustArc
Ganesh Vasudeva
Director of Product Management
TrustArc

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Agenda
• Why consent & preference management should matter to your business in 2022
• How to collect, monitor, update, and store the data associated with your customer’s consents and
preferences
• How to ensure digital compliance when collecting and interacting with consumer data and
personal information

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Consent vs Preference

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What is a preference in this context?
• What is a preference in this scenario?
• What is an example?
• Why do we need to be aware of them?

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What is a consent in this context?
• What is a consent in this scenario?
• What is an example?
• Why do we need to be aware of them?

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Consent & Preference in Relation to Data Privacy Regulations
• How does this relate to current data privacy regulation?
• Within the US specifically?
• How about in other countries around the world?

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Different Type of Opt-Ins & What They Look Like
• What are some of the different types of opt-ins/opt-outs?
• Implied vs explicit consent
• What type of messages can and cannot be sent?

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Use Case & Examples

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What does this look like in action?
SIGNED
INTRODUCED
IN-PROGRESS
NONE

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Gathering Consents & Preferences

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How does this work with multiple brands?
Multiple countries?
• How do we use this for multiple brands?
• How do we use this for multiple countries?
• How do we comply and avoid consequences?

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Thank You!
See http://www.trustarc.com/insightseries for the 2021
Privacy Insight Series and past webinar recordings.
If you would like to learn more about how TrustArc can support you with
compliance, please reach out to sales@trustarc.com for a free demo.