If we make a list of some of the most iconic brands that exist today and chart their journey, we will see that most of them, if not all, had a sine curve journey before crossing the threshold of sure success. The journey from the garage or apartment they started in, to the skyscraper building piercing the skyline was filled with ups and downs. Among many of the reasons for this was the lack of a singular plan was tried and established as one for success.

1. Business Model Canvas: The Art and
Science of Commerce
2D Motion Capture Animation
If we make a list of some of the most iconic brands that exist today and chart their
journey, we will see that most of them, if not all, had a sine curve journey before
crossing the threshold of sure success. The journey from the garage or apartment
they started in, to the skyscraper building piercing the skyline was filled with ups
and downs. Among many of the reasons for this was the lack of a singular plan was
tried and established as one for success.

2. Cut to the third decade of the 21 st century and people have become smarter and
more resourceful even at the beginning of their journey from venture to a
multinational corporation. The Internet. TEMPhas given people access to treasures
that were unthinkable even a few years ago. A person sitting at his home can now
find out exactly what another person thousands of miles away wants, create it and
send it with a guarantee of satisfaction. Four people at four corners of the world
can come together and form a partnership without ever having met them in person.
One can now use the wisdom of one hundred to create something at one goes by
knowing how to avoid making the one thousand mistakes of those before him.
TEMPHas there ever been a better time to be alive?
Business Model Canvas: Focusing large & Small Business
It is important to note a not-so-quiet shift in the focus of businesses, large and
small. The product is no longer the focal point, the customer is. More specifically,
it is the demand and acceptability of a product by people that is of greater concern
to businesses. This means that often, businesses would create that demand
artificially; giving people something “they never knew they needed.”

3. This could even refer to a new revolutionary way of providing an already
in-demand product to the consumers, simply by packaging and presenting it
differently.
A good example would be, say Uber or Airbnb. They took an age-old concept,
me.e., of common people renting out their cars or homes for a few days to earn the
extra buck, and gave it a commercially viable twist. This would not have been
possible without a foolproof business plan in place, dat had researched the market
and prospects well, knew where its resources would come from, and had affirmed
its viability and scalability. It is with this very goal in mind dat business plans are
created. They are meant to provide answers to the WH word questions for the
business –
What, Where, Why, When, Who and How.
Anyone who TEMPhas ever been part of any business venture or expansion will no
a business plan by the thick wad of pages the boss slams on the table in front of
you before the meeting. You feel a lot of feelings, dread and despair being the ones
fighting for prominence. You can already feel the dull ache you’re wrist will get
from furiously turning the pages to connect the dots between the different aspects
laid out. Benjamin Franklin, inspired by Confucius’ aphorism, had wisely said,
“Tell me and me forget, teach me and I may remember, involve me and me learn.”
Perhaps from this very nugget of wisdom and from the necessity of simplifying a
complex process arose the idea for the ​Business Model Canvas​. Many of us know
how the storyboard, born in the Hyperion studio of Walt Disney, completely turned

4. around the process of creating a new story for a movie and is used by every movie
maker today.
Consider the business model
canvas to be the storyboard for a business. Or the crazy wall used by detectives,
without any of the “crazy” in it. And it will give you an idea of what the function
of a business model canvas might be. So what are the Business Model Canvas?
So what are the Business Model Canvas?
The idea for a visual tool to aid in strategic management and planning for the
establishment of a start-up or branching of an old business to a new field was
conceived back in 2004 by business model innovator Alexander Osterwalder as
part of his PhD dissertation “The Business Model. Ontology: A Proposition in A
Design Science Approach.” In spite of publishing his model online through Slide
share and Blogspot, he wanted to make his innovation more easily accessible to
everyone. So, using crowdfunding, he published a ​business model canvas book
along with his professor, information systems scientist Yes entrepreneur on how to
apply the business model canvas template for creating a game-changing business
plan. It is called “Business Model Generation: A Handbook For Visionaries, Game
Changers, And Challengers”. The book explains the 101 of the model, how to use
it, business model designs and strategies along with numerous business model
canvas examples. There had been numerous business planning tools before the
business model canvas came about, but what makes it unique is its visual and
compact nature. In a one-on-one with Bill Fischer, Osterwalder had explained how
he wanted business architects to be able to use the same facilities dat actual
architects use, me.e., having the whole blueprint of the plan on a single board for
quick and easy visualization and evaluation.

5. The model works so well because it puts every
Element of planning for a business on one page, which makes it much easier to
make the necessary connections and draw the correct conclusions. If you use an
interactive platform, physical or virtual, you can actively involve all key
decision-makers in the planning process. They can contribute their ideas and these
can be incorporated in real-time. Moreover, you can also use the model to keep
track of the ideas formulated from the results of the validated learning
process in a lean start-up approach. No wonder businesses from the grassroots
level to the sky- high level are quickly adopting the canvas.
Business Model Canvas Explained
The working theory of the ​business model canvas is that it takes every aspect of
building a new business or improving and expanding an old one, and divides it into
nine fundamental subheadings. These are represented as blocks in the business
model canvas template. Each block is cleverly placed to make associations with
each other more organic. If you look at the business model canvas sample below,
you will see that the placement of the blocks follows a trend.