Amy Rosenberg, President of Veracity, presentation at 2014 Northwest Credit Union Association's Marketing Conference. Amy provides actionable examples of how credit unions can create community engagement plans that connect with consumers through public relations, social media and community outreach.

1. CREATE THE COMMUNITY
ENGAGEMENT PLAN THAT CONNECTS
WITH CONSUMERS
NWCUA Marketers’ Conference
WALK THE TALK

2. @AmyRosenberg
Amy Rosenberg
 President, Veracity
 amy@trueveracity.com
 http://www.linkedin.com/in/amyrosenberg
 Recent Board Member, PRSA

3. @AmyRosenberg
Agenda
 Intro
 Picking Your Campaign—3 Goals
 Types of Campaigns
 Content Calendars
 Digitizing Traditional Marketing
 Questions

4. @AmyRosenberg
Picking Your Cause
First Goal—Always Consider the Members
How does this help your members?

5. Picking Your Cause
Second Goal—Cohesive Synergy
Marketing departments need to collaborate.

6. @AmyRosenberg
Picking Your Cause
Third Goal—Get Out There
A picture paints a thousand words.

8. @AmyRosenberg

9. @AmyRosenberg
Types of Engagement—Events
Try and “Own” the Marketing Piece
Event marketing timelines.

10. @AmyRosenberg
Types of Engagement—
Volunteering
Volunteer With And For Your Members

11. @AmyRosenberg
Types of Engagement—
Donations
Beyond Writing The Check.
Donate something specific & “events.”

12. @AmyRosenberg
Going Viral
Put a Digital Spin on a Traditional Approach
Enhance what you are already doing.

13. @AmyRosenberg
Going Viral
Reach the Public and Influencers Directly
You don’t need to rely anyone
to get your message out there.

14. @AmyRosenberg
Content Calendars
Combining All Disciplines into Content Calendar
Tying into local events/topics for SEO.
February 2014

15. @AmyRosenberg
Content Calendar Topics
 Community & Charity Events
 Awareness Days & Months
 NWCUA topics
 Industry News
 Local News
 Community Events (not related to your campaign)

16. @AmyRosenberg
Content Idea Sources
 Google Alerts http://www.google.com/alerts
 Social Media
 LinkedIn Groups, Facebook, Twitter
 Newsletters (industry, competitors, news, etc.)
 May want to create specific email to sign up with
 Industry & competitor blogs
 Tools
 http://www.socialmediaexaminer.com/13-tools-to-
simplify-your-social-media-marketing/

17. @AmyRosenberg
Going Viral
Getting in Reporters’ Blogs & Social Media
Channels

18. @AmyRosenberg
Going Viral
Campaign Ideas
Windermere’s Charity Challenge

19. THANK YOU!
@VeracityMKTG
TrueVeracity.com
http://www.slideshare.net/TrueVeracity
Amy Rosenberg | Veracity