When healthcare IT security company Imprivata transitioned to an account-based marketing (ABM) strategy, they realized that intent data could provide the deep customer insights they needed. Learn how they used InsightBASE to keep their customer journeys on track by creating intent data checkpoints.
1. Be there when they’re ready to buy
Right Place, Right Time. How Intent Data Flags Accounts
That Are Ready To Buy
Tuesday May 8, 2018
Janet Rubio
Chief Marketing Officer
True Influence
Naomi Marr
Director, Marketing Operations
Imprivata
Lynne Powers
Director, Demand Generation
Imprivata