The iHeartMedia Digital Story

2019
iHeartRadio
Digital Core Story
TrudySutherland@iHeartMedia.com

iHeartMedia is the #1 Media Company in the U.S.
Source: 04162018; (1) Unique Visitors, comScore Media Metrix, MAR 2018, multi-platform universe, P6+. (2) Nielsen NPower, March 2018 reach, P6+ 6-minute qualifier, L+SD, MSu 6a-6a.
(3) Fall 2017 Nielsen Audio Nationwide – Mon-Su 12m-12m – Monthly Reach – P6+.2
Monthly Reach P6+ (Millions)
273
225
207
142
127
91 89 81
60
39 35
0
50
100
150
200
250
300
123 23212113

273M
Listeners
On-air Every
Month
115M
Registered Users
Through Digital
& Mobile
200+
Platforms &
Connected
Devices
131M
Followers
Through
Social Media
20K+
Events
Across Markets
& Formats
Source 04162018 : Fall 2017 Nielsen Audio Nationwide – Mon-Su 12m-12m – Monthly Reach – P6+; Internal Reporting March 2018; Shareablee March 20183
We’re The Only Media Company That Can Help You:
R E A C H E X T E N D C O N N E C T E N T E R T A I N W I N F A N S

More Reach With Every Audience
Source; 04162018; Nationwide & PPM Only Fall 2017, Msu 12a-12a; Npower, Reach & Frequency Report, MAR 2018, Live+SD, M-Su 6a-6a, 6 min qualifier;
comScore Media Metrix Multi-Platform, MAR 2018; % reach adjusted to total pop; MRI Teenmark 2017; *Men 18+4
Monthly Reach (Percent of Total Segment)
91% 93% 89% 91% 92% 92% 91%
53%
84%
69%
46%
35%
16%
28%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
GENERATION Z MILLENNIALS BABY BOOMERS HISPANICS AFRICAN
AMERICANS
MOMS MEN

iHeartMedia Also Leads in Engagement
Source: 04162018; comScore, A18+, MAR 2018; Nielsen Audio Nationwide, Fall 2017; npower, MAR 2018, R&F report, 6min qualifier, Live Viewing, P18+, Nielsen CMR 2Q175
Daily Time Spent (Minutes)
:31 :24 :23 :08

In Addition To Broadcast Radio;
The Rest Of Sound Is Also Exploding
Source: 04162018; Broadcast Radio: Nielsen CMR 2Q’17,P18+; Streaming Audio: Triton Top 20 Ranker Jan’16 vs. Jan’18; Podcasts, Edison “Infinate Dial 2018” Monthly Listeners 2018 vs. 2016; Music Festivals: Nielsen Music 360– Music
Festival Attendance; Smart Speakers: Voicebot Smart Speaker Consumer Adoption Report 2018
*Music Festival Growth based on 2017 vs. 2015
6
% Growth
2018 vs. 2016
+31%
Streaming
+24%
Podcasts
+145%
Music Festivals
+1900%
Smart Speakers

PERCEPTION VS. REALITY

6a to 9a 9a to 12p 12p to 3p 3p to 7p 7p to Midnight
Drive To Work/
Take Kids To
School
Rise &
Shine
Refuel &
Recharge
Start Of The
Workday
Heading
Home
Personal
Time
Mobile/
Desktop
Browsing
Social
Engagement
Lunch/
Errands Afternoon
Commute/Shop
ping
Source: Nielsen Audio, Fall 2014, Los Angeles DMA, Total Market AQH Persons, Hour by Hour Trends, Persons 12+
Source: 2014 GfK MRI Market-by-Market weighted to Population (000) - Base: Los Angeles, CA and Adults 18+ No Audit Report Was Generated
Source: 2014 GfK MRI Market-by-Market weighted to Population (000) - Base: Los Angeles, CA and Adults 18+ No Audit Report Was Generated
Reaching The Connected Consumer
In For
The Night
Morning
Rituals
Out On
The Town
Or…
Mobile/
Desktop
Browsing

Giving You The Power
The average consumer
attention span is now shorter
than the average goldfish. It
takes a few times hearing or
seeing something before it
really gets through and
engages them.
THE POWER OF
FREQUENCY
With more hectic schedules,
consumers are running out of
time to make a list. They’re
making increasingly last minute
decisions on where to shop and
what to buy.
THE POWER OF
PROXIMITY
Source:9
Make your other media work
harder. With consumer media
consumption spread across so
many platforms and content
providers. It’s hard for any single
brand message to build scaled
awareness and impact.
THE POWER OF
AMPLIFICATION

10
Source: IAB Cross-Media Ad Effectiveness Study, 2017
POWER OF CROSS-MEDIA
BROADCAST + DIGITAL DRIVES BRAND PERCEPTION AND PURCHASE INTENT
90%
Purchase Intent
driven by
exposure to
broadcast and
digital together
68%
Brand
Perception
driven by
exposure to
broadcast and
digital together
Broadcast with Digital
Amplification is the
driver of increases in
lower funnel metrics
for CPG, Retail and
Auto campaigns.

Audio Universe
Source: 04162018; Nielsen Audio Fall 2017, P18+; comScore, Media Metrix, Multi-Platform, MAR 2018, P18+, adjusted to total pop; MRI Fall 2017 P18+; Scarborough 2017.2; iHM Internal Reporting11
Monthly % Reach – P18+
91%
35%
28% 24%
13% 12% 12%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Podcasts

iHeartRadio’s Digital Platform Is
One Of The Digital Leaders
Source: 04162018; Fall 2017 Nielsen Audio P6+; iHM Internal Reporting MAR 2018; comScore Media Metrix, MAR 2018 multi-platform, P6+.12
Monthly Unique Audience (Millions) – P6+
273
91 84
63
35
0
50
100
150
200
250
300

13
Audio Digital UniverseAPP/WEB YOUTUBE
SOCIAL SNAPCHAT
MONTHLY
UNIQUE VIEWERS
63 Million
85 Million
49 Million
(Ad Supported)
FANS &
FOLLOWERS
131 Million
8 Million
24 Million
MONTHLY
UNIQUE VIEWERS
17 Million
0
0
SUBSCRIBERS
4 Million
143 Thousand
203 Thousand
Source: 04162018; App/Website - comScore, Internal reporting for iHM numbers and publicly available information for competitor. Social – Shareablee, Snapchat Analytics & YT Analytics dashboard., Spotify fans & followers
(global)

iHeartMedia Listening Comes From
A Broad American Audience
Source: 04162018; Nielsen Audio Nationwide, Fall 2017, P6+; Edison Research. “Share of Ear Q4 – Q2 2017. Persons 18+;14
75% of iHeartMedia
Listening Comes From
34% of Audience
75% of Pandora
5% of Audience
75% of Spotify
3% of Audience

iHeartRadio: Target Consumers Anytime, Anywhere
Source: 08152018; iHeart internal reporting
*With second and third-party data sources.15
Target your consumers by delivering relevant messaging to a specific
audience within a premium audio, display and video environment.
MUSIC INTEREST & ENGAGEMENTREGISTERED USERS
120MILLION
DEMOGRAPHIC
SAMPLE AUDIENCE SEGMENTATIONS * SOURCES
Artist Format Play Skips Thumbs
Up/Down
Ethnicity Auto
Intenders
Parents Entertainment
Enthusiasts
HHI Gaming
Enthusiasts
Trusted 3rd Party Proprietary
Age GeoGender

All-In-One Listening Platform With
Listening To Fit Your Needs
16
ESCAPE
THE WORLD”
CONNECT
TO THE WORLD”
““
ARTIST
Library of 20MM+Stations
ON DEMAND
Hear, Save, and Share!
PODCASTS
10,000+ and growing!
LIVE
1,000+ Live Streamed
Radio Stations
SOUND

3/4 of iHeartRadio’s
Digital Radio Listening Is Live
Source: iHeart Internal data, Jan-March‘1817
% OF TOTAL LISTENING: LIVE VS. CUSTOM
LIVE CUSTOM
25%
75%

The iHeartRadio User
18
AUDIENCE BREAKOUT
Male
Female
50%
50%25%
75%
MOBILE –FIRST
Reach more users while they’re
listening to us on the go.
13-24 21-34 35-44 45-54 55-64 65+
AGE BREAKDOWN
AVG. DAILY ENGAGEMENT
KEY AUDIENCE SEGMENTS
Avg. Monthly Uniques (Millions)
Connect to an engaged
audience within highly curated
listening environments
11%
26%
20% 20% 20%
9%
26M 26M
15M 11M
5M 3M
78%
2.5
LISTNERS SPEND AN AVG. OF
Hours listening daily on
iHeartRadio Digital Platforms
Sources: 1 – iHeart Internal, December 2017 – Scarborough USA+ 2016 Release 2 Total, Aug 2015 – Nov 2016 Heart Interal data, 2017. Data shows total thumbs up rates for the month of February (Thumbs up rate = Thumbs Up/Total
Thumbs); comScore December 2017

Mobile
Smart TVs, OTT Boxes, and MSO
Automotive
Connected Speakers
Gaming Consoles
Virtual Assistant
Retail
Travel/Hospitality
iHeartMedia Is With Consumers Throughout
Their Day, Across Their Most Used Devices
19
200+ PLATFORMS INCLUDING
Source:

Audience Targeting
20
Connect With Target Consumers
Across iHeartRadio’s Digital Network
Of Stations And Websites
Leverage our first and third party audience data to target by:
1. Demographic
2. Geographic
3. Listening Preference
4. Listening Behavior
5. Lifestyle & Interests
6. Purchasing Behavior
Source:

Harness the Power Storytelling with In-Stream Audio Ads
21
Size & Ad Units: :15/:30/:60 mp3 & 300x250 companion
Performance KPIs: Awareness
Devices: Desktop & In-App
Targeting:
▸ Format/Genre
▸ Geo
▸ Demo
▸ Behavioral (3rd Party)
▸ Current Weather Conditions (Dynamic)
CLICK TO PLAY DEMO

Custom Audio Solutions That Drive Results
22
CLICK ICONS TO PLAY DEMO
VOICED ENDORSEMENTS: Personalities lend
an authentic voice to your brand message
Ex: Ryan Seacrest
BRANDED CONTENT: Unique stories that
integrate into your brand
Ex: State Farm
IN-HOUSE CREATIVE: Writers, producers,
and audio engineers help create the right
message for the medium
Ex: Bacardi
AUDIENCE TARGETING: Demographics,
geography, market, and genre

Reinforce Your Brand Message with
High Impact Desktop Display
23
Size & Ad Units: 300x600, 300x250, 728x90,
& 970x90
Site Skin (Takeovers Only): 145x750
Performance KPIs: Clicks, Awareness
Devices: Desktop (iHeartRadio.com & Local Station Sites)
Targeting:
▸ Format/Genre
▸ Geo
▸ Demo

Reach Engaged Consumers On-The-Go
with a Highly Visible Mobile Display
24
Size & Ad Units: 320x50 & 300x250
Performance KPIs: Clicks, Awareness
Devices: Mobile Web & In-App
Targeting:
▸ Format/Genre
▸ Geo
▸ Demo
*Only 320x50 available in single market campaigns

Drive Impact at the Local Level with
Takeovers Across our Station Sites
NOTE: Listen Live stations are National Only25
Engage fans with 100% SOV homepage
takeovers across our 855+ local station
websites and corresponding Listen Live
stations within iHeart.com.
Ad Units: 300x250(600), 728x90, 970x90 pushdown &
145x750 (site served skin) Pre-roll on listen live 15/:30 mov
Performance KPIs: Awareness & Branding
Devices: Desktop, Mobile & In-App
Targeting:
▸ Station Format
▸ Geo

Visually Reinforce
Your Audio Message with Video Pre-Roll
burnout
26
This high impact unit distributed
across iHeartRadio’s digital
network deliver your
video ads to target consumers.
Size & Ad Units: :06/:15/:30 Mov
Performance KPIs: Clicks,
Awareness
Devices: Desktop, Mobile Web, &
In-App
Targeting:
▸ Format/Genre
▸ Geo
▸ Demo
94%
COMPLETION RATE
vs. IAB standard
benchmark of 72.05%CLICK TO PLAY DEMO
CLICK TO PLAY DEMO
HOW IT WORKS:
1. Before a station
begins to play, users
are greeted with a
:15 pre-roll video ad
across iHeartRadio in-
app and iHeart.com
2. Additionally, our pre-
roll video is un-
skippable, ensuring
your whole message
gets heard
3. Targeting includes
geo, demo, and
genre with
frequency-capping
to maximize reach
and avoid user ad

iHeartMedia’s Digital Video Advertising Portfolio
Consumers come to
iHeartRadio to spend quality
time with their favorite stations,
playlists and more.
Your non-skippable video ad
on the iHeartRadio app and
website is a welcome gateway
to listen to their favorite music.
Video Pre-Roll
Our programmatic engine finds
the best online targeted video
inventory faster than anyone…
17X faster in fact.
Faster to the inventory means
better placements, a local-first
focus, more accurate targeting
and better results!
Targeted Video
Reach cord-cutters, cord-
nevers & cord-shavers at scale
with our programmatic
approach to OTT advertising.
Non-skippable commercials
delivered to viewers consuming
long-form video content across
multiple devices and publishers.
OTT (Connected TV)

Social Media Activation
Custom Landing Page
Put your brand front and center with a custom landing page for your promotion.
Include CTAs to help you grow your consumer base. Detailed reporting following
each campaign gives you real, tangible results.
Quick Registration
Simple one-click registration using our “Login” button provides low resistance for
sweepstakes entry.
Built For Social
Automated sharing prompts and the ability to earn bonus entries for referring friends
creates real results, generating buzz around your campaign.
Incentivized Actions
Create the perfect campaign that delivers against core KPIs with customized actions to
incentivize audience participation.
HOW IT WORKS
28
Drive engagement and amplify your campaign with iHeartMedia’s social media activation.
Connect your brand with local listeners through sweepstakes and contests distributed across our websites and mobile app,
encouraging fans to participate through strategic promotions with incentivized actions.
Gender,
Birthday,
Phone
Input Field
Checkbox or
Take Survey
Upload File,
Gallery
Submission
Visit Website,
Download App
Contestant’s
Address
Social action
(Facebook Likes,
Instagram, Snapchat,
Twitter follows,
YouTube subscribes,
watch video etc.
INCENTIVE OPTIONS

Location Based Geo-Fencing
29
On-Air and Digital is Executed
Targeted consumers are exposed to an audio and/or digital ad delivered
across iHeartMedia platforms.
Location-Based Ad is Served
Then, when consumers are within the designated location radius, they’re a
complementary ad on their mobile device within one of the 100,000 mobile
apps in our network.
Critical Context is Provided
Due to the nature of location-based ad services, they provide highly-relevant
info to the consumer, i.e. the distance to business location & opportunities
for more information.
Call-to-Action is Activated
When clicking the ad for more information, users are directed to a customized
landing page with recommended actions such as driving directions, click to call,
and drive to site.
HOW IT WORKS
Be the last thing people see before making their purchase decision…
Combining location-based mobile with digital and on-air media allows your
brand to extend reach to new consumers, while targeting crossover consumers
with complementary messaging.

Secondary Action Requests (SAR)
Creative Considerations
Distance
Overlay
Real World Metrics
via Dynamic
Landing Page
Eliminates
Frustration
Header Clicks
To Store URL
Directions To
Nearest
Location
Click to
Call
Play Video
Increase SAR with strong calls to action
More InfoDriving
Directions
Dynamic
Maps
Digital VideoClick to Call
Location Based Geo-Fencing

31
Store Visits is a projected measurement
solution that offers the most accurate
estimate of total real life visits to your store.
Store Visits leverages the foundational
precision of our third party verified, Blueprints
technology and the location verified signals
we gather through our 100k+ location-
enabled apps in our network.
Proximity RetargetingAudience
Store visits is an in-depth metric of our products
Location Attribution: Measuring Store Visits

Sample LOCATION Campaign Reporting

Audience Amplification
33
Extend Your Message With Hyper-Targeted Display & Video
Leverage high-impact, cross-platform display and video to maximize frequency and visually reinforce your
brand messaging to key in-market consumers, accessing premium digital inventory across the internet.
TRUSTED NETWORK DELIVERY
▸ Fully Transparent Site Lists
▸ Local Audiences on Premium Name Brand and Enthusiast Content
▸ Brand Safe Environments
▸ High Quality Display Placement
▸ 100% In-Stream Video Placement (on desktop) All Non-Skippable
Video Ads
ASSETS
▸ Mobile/Desktop Display
▸ Mobile/Desktop Video Pre-Roll
TARGETING
▸ Geographic
▸ Contextual (i.e. Sports websites)
▸ Behavioral (i.e. likes to gamble)
▸ Vertical Marketplaces
▸ Audience Targeting
▸ Re-Targeting
▸ Keyword Targeting
▸ Look-A-Like Targeting
WHY IT WORKS
Power of
Frequency
High frequency ads keep your message top of mind
when your audience needs to make a decision.
Power of
Audience
Leverage iHeartMedia’s audience targeting
capabilities to maximize efficiency and relevancy.
Power of
Amplification
Leverage iHeartMedia’s influence and scale to
amplify your message during key time frames.
Source:

Audience Amplification: Reach Cord-Cutters
With Video Ads Across Our OTT Network
*As scale and data acquisition from OTT devices and publishers expands, so will the industry’s depth of targeting.34
This breakthrough video ad unit reaches TV “cord-
cutters” via dozens of connected devices and a
network of hundreds of content publishers.
Ad Units: Non-skippable :15/:30 mp4
Performance KPIs: Awareness, Video Completion Rate
Devices: Smart TVs, connected devices like Roku,
laptops/desktops, tablets, smartphones, game consoles, etc.
Publishers: Hundreds of publishers such as Discovery, AMC,
ESPN, TubiTV most major broadcast and cable networks, etc.
DMA TARGETING*
Leverage our local-first
platform to handle
targeted buys in single
and multiple DMAs.
REAL-TIME INSIGHT
Understand and optimize
your campaign before it
ends with industry leading
real-time reporting.
COMPLETION RATES
High engagement rates from
custom content coupled with
non-skippable ads motivate
viewers to watch ads.
90+%

• Access to 900+ billion impressions per month
• Reach more than 90% of the consumers in your local area
• Programmatic buying provides access to name brand
sites, apps and Big Data targeting without hefty
commitments
• Video ads are 100% in-stream (on desktop) and
non-skippable
INVENTORY
DATA DEVICES
MEDIA FORMATS
How do we Deliver iHM Audience Amplification?
AD EXCHANGES
PUBLISHERS

Sample AUDIENCE Campaign Reporting

Botnets
Hijacked computers
programmed to drive
fake ad views
Publishers faking URLs to
pass low quality site as
a branded site
Masked URLs
Fake pre-roll
In-banner video ads
passed as pre-roll
Online Fraud SLATE Shield
Pre-bid
detection
• Block malicious IP
address
• Block malicious sites
Machine
Learning
• Internal models to detect
fraudulent behavior
• iFrame and masked URL
detection
Fraud
Squad
• Periodic human
monitoring of inventory
• Custom blacklists - non
brand safe and low
quality sites
iHEARTMEDIA SLATE BUILDS TRUST

Targeted Audio
38
Capture Consumer Attention With In-Stream Audio Ads
Target your core consumers by leveraging iHeartRadio’s first and third party audience
data across our vast network of digital radio stations with :15, :30 and/or :60 second audio
ads and corresponding companion banner.
ENHANCED AUDIO SOLUTIONS
▸ Demographic
▸ Lifestyle & Interests
▸ Listening Behavior
CREATIVE CAPABILITIES
Voiced Endorsements
Personalities lend an authentic voice to your brand message.
Ex: Ryan Seacrest
In-house Creative
Our copywriters, producers, and audio engineers can help create
brand messaging for the right medium. Ex: Bacardi
▸ Listening Preferences
▸ Purchase Behavior

WHY ACQUISITION MARKETING?
WHO CAN YOU TARGET, AND HOW?
 To Acquire New Leads
 Drive Traffic of New Highly Qualified Prospects
 Attract New Prospective Customers
 Goals Include:
 Increased Traffic to the Website
 Increased Online/Offline Coupon Redemption
 Online Registrations / Sign Ups
 Drive Foot Traffic to Brick and Mortar
 Demographics (Age, Income, Education, Ethnicity, etc.)
 Interest (Hobbies, Sports, etc.)
 Lifestyle (Luxury Lifestyle, Family-Centered, Eco-Friendly, etc.)
 Purchase Preference (Online Buyers, Discount Buyer,
Wholesale Buyers)
 Consumer Behavior (Spender vs. Saver, Coupon Redeemer)
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This email w as sent to traffic@etargetmedia.com
TARGETED EMAIL

Targeted Digital
Hyper-targeted solutions to engage highly qualified prospects at
multiple touchpoints throughout the day to achieve marketing objectives
INCENTIVES WHY IT WORKS TARGETING OPTIONS TARGETING OPTIONS TARGETING OPTIONS
SOCIAL MEDIA
ACTIVATION
Connect with local
listeners through
sweepstakes and
contests distributed
across our websites
and mobile app,
encouraging fans to
participate through
strategic promotions
with incentivized
actions.
LOCATION BASED
GEO-FENCING
Combining location-
based in-app mobile
with digital and on-air
media allows brands to
extend reach to new
consumers, while
targeting crossover
consumers with
complementary
messaging.
AUDIENCE
AMPLIFICATION
Leverage hyper-
targeted, cross-platform
display and video to
maximize frequency
and visually reinforce
brand messaging to key
in-market consumers,
accessing premium
digital inventory across
the internet.
TARGETED
AUDIO
Target consumers
by leveraging
HeartRadio’s first
and third party
audience data across
our vast network of
digital radio stations
with :15, :30 and/or :60
second audio ads with
corresponding digital
companion banners.
EMAIL
MARKETING
Extend reach and
drive brand awareness
among a highly
targeted audience.
Make an impact
and reinforce brand
message with this highly
mobile, measurable,
and customizable asset
40

Targeted Digital
Hyper-targeted solutions to engage highly qualified prospects at
multiple touchpoints throughout the day to achieve marketing objectives
INCENTIVES WHY IT WORKS TARGETING OPTIONS TARGETING OPTIONS TARGETING OPTIONS
SOCIAL MEDIA
ACTIVATION
LOCATION BASED
GEO-FENCING
AUDIENCE
AMPLIFICATION
TARGETED
AUDIO
EMAIL
MARKETING
41
▸ Social action
(Facebook like,
Instagram / twitter /
snapchat follow)
▸ Survey
▸ Visit website or app
▸ Contestant’s address
▸ Target real people
throughout their day
▸ Reach consumers in
a relevant mindset
▸ Geo-target message
appeal to audience
▸ Geographic
▸ Contextual
(i.e. Sports sites)
▸ Behavioral
(i.e. Into fashion)
▸ Vertical marketplaces
▸ Audience targeting
▸ Re-targeting
▸ Keyword targeting
▸ Demographic
▸ Geographic
▸ Listening preferences
▸ Lifestyle and interests
▸ Purchase behavior
▸ Demographic
▸ Geographic
▸ Socio-economic
▸ Behavioral
▸ Interest

Why iHeartMedia Slate?
42
– 1 –
Proven cross-platform approach connects the dots between broadcast
and iHeartRadio digital audio, local and national influencers,
targeted digital, social media and world-class events.
– 2 –
National Reach but LOCAL FIRST in every way, creating synergy
and efficiencies for scalable media campaigns.
– 3 –
iHeartMedia is your One Stop Shop.

Why iHeartMedia Slate?
43
SOCIAL LOCATION AUDIENCE TARGETED EMAIL
ENGAGEMENT: Sound is Social!
iHM drives engagements via
Contesting, Voting and
Entertainment in a BIG way,
both locally and nationally.
Core Events like the iHR Music
Awards engage 165 Billion+
Social Impressions.
INFLUENCE: Stations and On-
Air Personalities connect with
audiences like no other thru
social. 82% perceive a deep
connection with a favorite on-
air personality.
SCALE: iHM is a LEADER in
Social Connections: 122
MILLION+ FOLLOWERS… more
than most other media outlets
by triple.
SUPERIOR TECH: Full Stack
Solution Built on High-
Frequency Trading Principles
and Patented Geo-Precise
Location Technology. 17x
Faster & 250% More Accuracy.
TRANSPARENCY: Full Delivery
reports with performance.
FRAUD PROTECTION: We work
to ensure accuracy & delivery
on sites we trust.
DATA AT SCALE: Database 10x
larger than nearest
competitor, seeing 70MM
Active Users a month at
100MM+ points of interest,
across 150K Apps.
INNOVATION: Patented
technology with Blueprints
and Location Verification + 28
patents filed.
VALIDATION: Only location
provider with performance
measurement that is 3rd party
verified by ComScore and
Placed.
LIVE MEDIA: All-in-one app,
with most time spent leaning
in to LIVE RADIO. High
engagement with On-Air
Personalities drives deeper
connections with listeners.
LOCAL: Served based on real
time activity and closest to
the point of purchase,
connecting brands to the
local community in a more
meaningful & effective way.
DATA DRIVEN: Target by
station, by format, by geo
(DMA, County, Zip), by demo,
by behavior… even by
creative by daypart.
RESPONSIVENESS: Over 150MM
Highly Responsive Prospects &
240+ Targeted Lists with
specialized Audience
Segmentation… delivering
avg. Open Rates of 10%-25%
& Avg. CTR of 1%-2.5%
PRECISION: With hundreds of
Selects & Qualifiers comes
precision in market
segmentation
COMPLIANT: Fully Double Opt-
In, Permission Based & Can
Spam Compliant

44
LET’S TALKTrudy Sutherland
SR. Account Executive
iHeartMedia
70 Foundry Street, Suite 300, Manchester, NH 03102
815 Lafayette Road, Portsmouth, NH 03801
o 603.518.1925
c 603.724.0792
America’s #1 Audio Company
Reaching 9 out of 10 Americans Every Month
Radio | Digital | Social | Podcasts | Influencers | Data | Events

The iHeartMedia Digital Story

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