3. âSocial media has merely exposed a weakness in PR that has always been there. PR
leaders need to change the way they are training their people âŚitâs being
doneâŚ.agencies, such as PerkettPR, get it.â
â Jennifer Leggio, ZDNet
âI was very interested to read a blog post by one online-savvy PR firm
about a presentation they gave on More Effective PR Through Social
Media. ⌠I like what PerkettPR said about using social media.â
â Esther Schindler, CIO Editor
4. Why are you here?
a) I had nothing better to do today
b) I want to learn more about PR and
social media and how to apply it to my
business goals
c) I heard there was going to be food
d) All of the above
PssstâŚ.The correct answer is âbâ
6. Itâs communicating with your audiences
ď Tell a story through the media (press, bloggers)
ď Announce a new offering
ď Educate your audiences
ď Respond to customer concerns
ď Celebrate milestones
ď Hold special events
15. Itâs simple
ď Weâre âJust Peopleâ âŚwith a story to tell
â Just like our Journalist counterparts are just people with a story to write
ď Use the skills youâve always had, and the new tools available
to share some of yourself and your business
⢠Get involved in the communityâŚ.and tell your story
⢠Everyoneâs a publisher!
16. Why are we doing this?
ď Develop relationships with influencers
ď Build additional online brand awareness
ď Increase your companyâs reach/opportunities
ď Share vast expertise and knowledge
ď Be seen and be heard
23. ROI: Media Coverage
⢠Saw Facebook update from reporter writing feature story on clientâs competitor.
⢠Quickly contacted and offered additional sources; secured an interview for client
that day.
⢠Client was prominently included in story they would have otherwise been left out of.
USA Today
Email Professionals Help Get the Word Out
By, Jefferson Graham
26. What Now?
Create a professional fan page or group
â˘
Keep updates consistent
â˘
Cross-post content (blog, video, URLs, etc.)
â˘
Ask friends, partners, customers to join
â˘
Be smart â it is not an open invitation to pitch
â˘
media
37. What Now?
Create Linkedin account or become more active
â˘
Complete your profile
â˘
Use the status feature
â˘
Join interesting/valuable groups
â˘
Monitor updates/group updates
â˘
Be the expert â post/respond/share in Answers
â˘
48. ROI: Media Coverage
⢠Saw@ProfNet seeking sources by noon same day.
⢠Responded to writer
⢠Clientâs inclusion in the article later that same day
CNBC
Last-Minute Gifts for Her ⌠and for Him
By Cindy Perman
52. What Now?
ďźJump right in!
ďźCreate profile including picture and bio
ďźGather your followers
ďźStart following us â we will follow you back! @PerkettPR
ďźCheck out who your followers are following
ďźSearch by keyword (Twitter search)
ďźBefore following, read userâs streams to determine:
ďźIf they are active
ďźValue of their content
53. What Now?
ďź Just tweet!
ďź Address people in your posts to start
relationships - @ DM & RT them
ďź Ask questions/answer questions
ďź Be patient â 3 month rule
ďź Follow proper Twitter etiquette
54. Top 5 reasons others might not follow you
â itâs nothing personal
1. You donât have a bio or
picture
2. You donât have any updates
3. You have a lot of updates but
are just talking to yourself
4. You are following 2000
people and only 50 are
following you
5. All talk; no conversation
57. How to find blogs?
ď Search Sites for Finding Blogs appropriate to
comment on:
Key words: Restaurants, Wine, Golf, B&B, Bay
Area, etc.
ď Google Blogs www.blogsearch.google.com
ď Technorati www.technorati.com
ď IceRocket www.icerocket.com/
ď SocialScan www.socialscan.com/
ď Bloglines www.bloglines.com
58. Why comment on blogs?
ď Develop relationships with influencers and
communities within your industry
ď Become a trusted, credible source of information
ď Shares your vast expertise and knowledge
ď Develop relationships with influencers
ď See and Be Seen
59. Conversation Doâs & Donâts
Do
⢠Be honest, transparent and authentic
⢠Provide ideas & advice around subjects you are knowledgeable about
⢠Refer people to additional information
Donât
⢠Add âme tooâ responses
⢠Be a salesperson or a promoter
⢠Donât bash the competition
⢠Ask to trade links
60. To Post or not to Post
Decide When
to Participate
62. Bad examples of commenting:
Self-promotion/Defensive
Self-promotion
Defensive
63. Next steps
What Now?
⢠Start reading/lurking period
⢠Pay attention to tone/comments
⢠Look for topics of interest and expertise
⢠Jump in
⢠Watch for follow up comments
65. Defend Your Brand
Top Tier â Set up profiles, actively monitor for relevant content, drive traffic from your blog, etc.:
Del.icio.us
Facebook
Flickr
FriendFeed
LinkedIn
SlideShare
StumbleUpon
Twitter
Technorati (âclaimâ your blog at minimum)
YouTube (along with other video distribution platforms: Vimeo, Viddler, Revver, Yahoo video, etc.)
DocStoc
Scribd
Second Tier â Set up branded profiles and use as warranted:
Digg
Windows Live spaces
Yahoo Groups
Google Groups
Source: PPR and Lotame
66. Have Fun!
Be Smart
Be Genuine
Ask Questions
PerkettPR Twitter:
Heather Mosley @PerkettPR
heather@perkettpr.com @MosleyPPR
Ph: 415-384-0113