Our brain can handle up to 150 individual as a human social environment. Though, current social apps don't help us focusing on them. They rather draw our attention on sponsored content and mysterious algorithm. What if the next gen social app enabled you to focus on your 150 only? And with a transparent and privacy-first approach?

2. Every week, we spend
24h on our mobile,
scrolling 90 meters
of social apps feeds.

3. Seeking likes & followers.
Flooded by sponsored
content.

4. Opaque algorithms, advertising bids
and infinite scrolls
consume our social time
without actually
improving our social life.

5. Instead of the hundreds of social
accounts that your feed contains...
...How many individuals do you think
your brain can actually process
naturally?

6. 150.

7. 150.
It’s called the Dunbar Number(1)
.
In the 90s, primate brains and
their social environment size were
correlated.
And the most recurring forms of
human groups were studied.
It appeared that 150 is the size of
the most natural social
environment for a human, given
this biological and historical
data.(2)

8. Let’s break down this social
environment of 150 individuals in
different categories...

9. Intimate
±5 people
The ones that know
you the best in the
world.

10. Best
±15 people
The ones you share
a lot with. You see
them quite often.

11. Good
±50 people
The ones you see more
occasionally, mostly for fun.

12. Distant or New
±80 people
The ones you don’t feel so close to.
Either because you don’t see them so
often, or because you’ve just met.

13. Now, a second segmentation:
let’s tag these people according to
the social sphere they belong to...

14. Family
Childhood
friends
Sport club
Travels
Highschool
Work
Party
friends
College

15. All of them...
They are the people we
should pay attention to...
...but existing social apps are
good at everything BUT
focusing on them.

16. How would you feel about a social app,
that will help you focusing on
nothing more than your 150 best friends ?

17. 150 best friends,
nothing more.

18. 150 best friends,
nothing more.
The % of time spent
interacting with
people who you really
care about.
Our north star metric

19. And there is more less...

20. 1949 2012 2013 2013 2013 2015 2016 2017 2017 2018 2019 2020
Have you seen/read any of these?

21. 1949 2012 2013 2013 2013 2015 2016 2017 2017 2018 2019
Within our ever growing data industry,
the privacy scandals and
urgent massive social alarms
that were fiction yesterday...
2020
...today are reality.

22. Fake news, political manipulation and
privacy violations are becoming a common
ground in our digital life.
It must stop. Now.

23. Transparent algorithm
We will make public the
calculation we make to deliver
your content.
Segmented posting
Gather your friends in segments to
share your content to appropriate
people.
No data collection
We will NEVER give away your
data to third party businesses.
Other principles
No infinite scroll
Once you’re done with the main
content, please leave your phone.

24. Want to join the revolution?

25. Join the team
A revolution needs work. Loads of.
Write us to join our team:
hello@my150.app
@150.app
@150_app @my150 @150app
my150.app
Insights and news
Follow us here:
www
...yeah we know, that might appear as a bit of a
contradiction but it’s temporary, promise!
Your feedback is gold
Help us building our app by
taking our survey here:
Survey 📝
Apply for ßêta access
When the ßeta version is out, you’ll get it
immediately:
ßeta 📱

26. Thank you 🤗

27. No need to go back to the 90s to get on
track: just notice that the average
number of followers on Instagram is
actually 150.
> Go to article
Here is the comprehensive set of
theoretical resources we use to crack
this sociological & behavioral problem.
> Go to resources
Dunbar Number(1)
Biological and
historical data.(2)