identity style guide "guidelines"

1. I N T R O D U C T I O N
TRISNANTO RAHARJO
trisnan.com
SAMPLE OF STYLE GUIDE

2. CONTENTS
INTRODUCTION
THE LOGO
LOGO VERSIONS
PROPER LOGO USAGE
IMPROPER LOGO USAGE
LOGO PADDING
BRAND COLOR
02
03
04
05
06
07
08
09
10
CONTENTS
DETAILS OF BRAND
02
TYPOGRAPHY

3. The logo is formed by Alpha symbol and orange circle
which subtly communicates ALPHA,Creative and Global Community. This symmetry also adds a trustworthy,
balanced look
T H E L O G O
THE BACKSTORY
04

4. This is a reference guide for using the ALPHA logo . The guidelines in this booklet are meant to maintain and
protect the integrity of the logo and, by extension, the brand.
I N T R O D U C T I O N
PURPOSE OF STYLE GUIDE
03

5. Icon Alone Versions
To be used when there is not enough space for full logo, or when it would be aesthetically pleasing or effective.
E.g. On shirt, hat emblem, twitter avatar, website favicon, facebook prole picture, etc.
Primary Version
To be used when there is sufcient space to present the full logo.
E.g. website, stationary, print, etc.
L O G O V E R S I O N S
ACCEPTABLE FORMATS
05

6. P R O P E R L O G O U S A G E
ACCEPTABLE LOGO PRACTICE
06

7. No dropshadow No presenting logo in non-brand color
No icon/type ratio changes
No rotating logo
No presenting color logo on non-brand color
background or insufcient contrast background.
No presenting logo too tight to another design
element.
I M P R O P E R L O G O U S A G E
DO NOT DO THIS
No stretching/skewing logo
07

8. L O G O P A D D I N G
GIVE IT SOME SPACE
The top, right, and bottom sides of the logo must be presented at least the height of the ALPHA (n) in the title from any other
design element. This padding makes sure the logo is not crowded against another design element, protecting the logo's
modern, professional look.
08
n
n
n
n

9. B R A N D C O L O R S
CODES AND SPECIFICS
Hex #FF6600
CMYK , 0, 60, 100, 0
RGB 255,102,0
L E V E L 1 C O L O R N E U T R A L A C C E N T C O L O R SL E V E L 2 C O L O R
Hex #67686B
CMYK 0, 0, 0, 73
09
RGB 68,68,68
Hex #BCBEC0
CMYK 0, 0, 0, 30
RGB 178,178,178

10. T Y P O G R A P H Y
KEEP IT CONSISTENT
Consistent headings and typography usage adds a stability and trust to the brand. Use these font suggestions for
ALPHA web and print usage.
The entire Typold font family can be used through the print and web at the designers discretion. Note the generous
leading size of the body type. Leading is the distance between the lines of type - this extra padding makes the text more
readable and professional looking.
HEADER 1
Typold Regular
Size: 26 pt (or approximate ratio)
Tracking: +50
Color: Charcoal
H E A D E R 2
Typold Regular
Size: 14 pt (or approximate ratio)
Tracking: +240
Color: Electric Sky
Header 3
Typold Bold
Size: 14 pt
Color: Charcoal
Body Text
Typold Light
Size: 14 pt.
Leading: 24pt
Color: Charcoal
Notes/Credits
Typold Light Italic
Size: 12 pt
Color: Charcoal
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11. I D E N T I T Y 2 0 1 8
SAMPLE OF STYLE GUIDE
TRISNANTO RAHARJO
trisnan.com