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About TCPPC 2
Mission | Affiliates
TCPPC Overview 3
Reader Demographic 4
Competitive By Category 5
ROP Rate Card - LOCAL 6A
ROP Specifications 6B
Dimensions | Deadlines
Format | Color | Text
Transfer Method
Billing
Preprint Insert & Front Pg
Ad Note
7A
Preprint Specifications 7B
Format | Content
Deadlines | Delivery
Electronic Version
Billing
Circulation By Zip 8
Premium Features 9
Front Pg Buster | Ad Strip
Section Header | Footer
Weather Partner | Sponsor
Advertorial
20
17
MEDIA KIT
LOCAL
Effective Thru Dec 2017
Most Widely Distributed, African-American Newspaper Group in North Carolina
The Charlotte Post Publishing Company, Inc.
Celebrating
139 Years Of
Excellent Journalism
& Print Media Service
CONTENT
About TCPPC
Minority owned and operated, The Charlotte Post
Publishing Company, Inc. (TCPPC) has served as a
dominant force in educating, empowering and
enlightening African-American communities throughout
our 8 County Coverage Area in North Carolina and
upstate South Carolina since 1878.
TCPPC upholds our commitment to maintain professional
publications and layout, original creative ad designs,
impactful editorial content, and multi-channel marketing
solutions.
As a trusted media resource, TCPPC is positioned as
a leading provider of diversified news, information and
entertainment from a Black Perspective.
JOURNALISM
TCPPC’s award-winning journalists publish comprehensive
and impactful editorial content that is progressive,
thought-provoking, community involved, culturally aware,
and socially engaged. Our dedication to the social,
economic and political empowerment of African-
Americans has earned national recognition and awards.
PRINT MEDIA SERVICES
TCPPC offers a multi-channel network of print, digital, and
social media marketing platforms. Our experienced sales
professionals can provide proficient solutions that
connect brand marketers to our affluent, ethnic-based
consumer marketplace.
Our MISSION
Remain a trusted media resource supporting the
progression of the African-American community.
Provide comprehensive and impactful editorial content
from a Black perspective.
Increase awareness and support of community-based
issues and initiatives that impact and influence African-
American lifestyles.
Connect brand marketers to our affluent, ethnic-based
consumer marketplace through multi-channel marketing
platforms.
Our AFFILIATES
The Charlotte Post and The Triangle Tribune are solely
owned & operated by TCPPC and not by any other
newspaper group or publisher association.
2The Charlotte Post Publishing Company, Inc.
PO Box 30144, Charlotte, NC 28230
PH: 704-376-0496 | FX: 704-342-2160
Gerald Johnson l Publisher & CEO
Robert Johnson l Publisher & GM
Tania Johnson l Receptionist
EDITORIAL
Herbert White l Editor-In-Chief
Bonitta Best l Managing Editor
Ashley Mahoney l Multi-Media Journalist
PRODUCTION
Patrice Johnson l Layout | Graphics
ADVERTISING
Christy McNeil l Sales|Marketing Manager
Linda Lanel l Account Executive
Jeri Thompson l Account Executive
North Carolina Press Association
National Newspaper Publishers Association
Historically Underutilized
Businesses (HUB)
Minority and/or Women
Business Enterprise
Charlotte Chamber
Of Commerce
Greater Raleigh Chamber
Of Commerce
Greater Durham Chamber
Of Commerce
1531 Camden Road, Charlotte, NC 28203
PH: 704-376-0496 | FX: 704-376-0979
Publish THURSDAY Weekly
Subscribe Single Copy
6 - Month
1 - Year
2 – Year
$1.00
$23.00
$40.00
$60.00
26 Editions 88₵
52 Editions 76₵
104 Editions 57₵
Circulation Mail
Rack / Bulk
E-Edition
5,445
9,370
7,210
Weekly
Weekly
Weekly
Circulation
Readership
22,025
66,075
Weekly
Weekly
Markets 5 County MECKLENBURG
CABARRUS
GASTON
UNION
YORK
Website
E-Edition
Facebook
Twitter
LinkedIn
Instagram
Snapchat
thecharlottepost.com
thecharlottepostnewspaper.com
thecharlottepost
@thecharpost
charlotte-post-newspaper
@thecharlottepost
thecharpost
Charlotte Post Triangle Tribune Total Market
Publish THURSDAY & SUNDAY
Circulation Mail
Rack / Bulk
E-Edition
6,960
14,695
11,232
Circulation
Readership
32,887
98,661
Markets 8 County
MECKLENBURG
CABARRUS
GASTON
UNION
YORK
WAKE
DURHAM
ORANGE
3
TCPPC OVERVIEW
115 Market Street Ste 360-G, Durham, NC 27701
PH: 919-688-9408 | FX: 919-688-2740
Publish SUNDAY Weekly
Subscribe Single Copy
6 - Month
1 - Year
$1.00
$30.00
$60.00
26 Editions $1.15
52 Editions $1.15
Circulation Mail
Rack / Bulk
E-Edition
1,515
5,325
4,022
Weekly
Weekly
Weekly
Circulation
Readership
10,862
32,586
Weekly
Weekly
Markets 3 County WAKE
DURHAM
ORANGE
Website
E-Edition
Facebook
Twitter
LinkedIn
Instagram
Snapchat
triangletribune.com
triangletribunenewspaper.com
triangletribune
@tritribune
triangle-tribune-newspaper
@triangletribune
triangletribune
FEMALE
56% 44% MALE
26%
74%
Rent
Own Home
Source: TCPPC Reader Demographic Survey 3rd Qtr 2016 (subscriber and non-subscriber).
4
Reader DEMOGRAPHIC
GENDER
AGE
18-24 yrs
25-34 yrs
35-44 yrs
45-54 yrs
55-64 yrs
65+
7%
14%
22%
28%
18%
11%
MEDIAN AGE
47
HOUSEHOLD
INCOME
$150K+
$100-$149K
$75-$99K
$50-$74K
$25-$49K
21%
25%
29%
18%
7%
Married
Child In Home
58%
49%
AVG
HH INCOME
$94k
EDUCATION
Advance Degree
College Grad
High School Grad
39%
54%
7%
FEMALE
53% 47% MALE
32%
68%
Rent
Own Home
GENDER
AGE
18-24 yrs
25-34 yrs
35-44 yrs
45-54 yrs
55-64 yrs
65+
9%
16%
28%
23%
15%
9%
MEDIAN AGE
44
HOUSEHOLD
INCOME
$150K+
$100-$149K
$75-$99K
$50-$74K
$25-$49K
17%
22%
28%
23%
10%
Married
Child In Home
52%
45%
AVG
HH INCOME
$88k
EDUCATION
Advance Degree
College Grad
High School Grad
34%
60%
6%
North Carolina ranked 6th Largest AA
Populated State in the U.S. with an estimated
2,317,007 (23% of total NC population).
Blackdemographics.com
Census Bureau 2010-2014 Survey 5-Year Estimates
North Carolina ranked 6th Most Visited State
in the U.S., making Tourism one of its largest
industries.
In 2014, domestic visitor spending generated
$21.3 Billion, supported 204,909 jobs, and
contributed $1.7 Billion in state/local tax.
Economic Development Partnership of NC 2016 | Visit NC
Charlotte is the 2nd Largest Financial Center in
the nation, behind New York. Headquarters
to Bank of America (largest) and Wells Fargo (4th
largest) bank holdings.
Charlotte Chamber of Commerce 2016
AA income growth rates outpaced non-
Hispanic Whites at every annual household
income level above $60,000. Largest
increase occurred in households earning
over $200,000 (138% increase compared to total
population increase of 74%).
Black college enrollment jumped 70.9%,
exceeding Whites and Hispanics. Black high
school grad rates rose 70%, outpacing the
growth for all students nationally.
Nielsen Company “Increasingly Affluent, Educated &
Diverse: African-American Consumers” Report 2015
Largest African American Metro Areas In U.S.
16th
17th
Charlotte
Raleigh-
Durham
AA Market
506,743
458,630
% Market
22%
23%
Charlotte Post Triangle Tribune
Listing of primary advertisers that placed in the past 3 years.COMPETITIVE By Category5
GROCERY BANK RETAIL
ENERGY HEALTH TECHNOLOGY
FOOD/DRINK INSURANCE MISCELLANEOUS
AUTOMOTIVE EDUCATION
ROP RATE CARD - LOCAL
Ad Size Up To 28” 30” +
PCI : Per Column Inch Non-Profit
OPEN $ 33.50 $ 30.90 COURTESY $ 20.50
6X $ 31.40 $ 28.80
13X $ 29.30 $ 26.70 Display $ 26.00
26X $ 27.20 $ 24.60 Verbiage $ .95 / word
52X $ 25.10 $ 22.50 ($18 Minimum)
Legal $ 15.00
Ad Size Up To 28” 30” +
PCI : Per Column Inch NON-PROFIT
OPEN $ 15.00 $ 13.70 COURTESY $ 9.50
6X $ 13.95 $ 12.65
13X $ 12.90 $ 11.60 Display $ 12.00
26X $ 11.85 $ 10.55 Verbiage $ .70 / word
52X $ 10.80 $ 9.50 ($12 Minimum)
Legal $ 8.00
Ad Size Up To 28” 30” +
PCI : Per Column Inch NON-PROFIT
OPEN $ 22.50 $ 21.20 COURTESY $ 15.00
6X $ 21.45 $ 20.15
13X $ 20.40 $ 19.10 Display $ 18.00
26X $ 19.35 $ 18.05 Verbiage $ 1.05 / word
52X $ 18.30 $ 17.00 ($18 Minimum)
Legal $ 12.00
Effective through Dec 2017. Non-commissionable. Mark up 15%
for Agency Commission.
COLOR CHARGE
Full Color $8 pci Max Charge $500
Spot Color $2 pci/color
Ad Creative assistance available upon request.
INCENTIVES (may include if applicable)
 Digital E-Edition version of print copy.
 Banner inclusion on website and e-blast.
 Exposure on Social Media networks.
INSERTION ORDERS
Signed insertion order required. Frequency and ad size
discounts apply. 10 Day Written Notice for cancellations.
GUARANTEED POSITION
Mark up 25% for guaranteed positioning. Restrictions may apply.
TOTAL MARKET COVERAGE DISCOUNT
$4 discount applied to combined rate for TMC purchase.
NON-PROFIT COURTESY RATE
Applies to 501(c)(3) Status Organizations, Churches and
Educational Institutes ONLY. May be declined at Publisher’s
discretion. Proof of status may be required.
CHARLOTTEPOST
Frequency
TRIANGLETRIBUNE
Frequency
TOTALMARKET
Frequency
CLASSIFIEDCLASSIFIEDCLASSIFIED
6A
DEADLINES
FORMAT
.PDF format ONLY distilled using Adobe Acrobat
(PDFX1a compliant, .JPEG, .TIFF or Vector .EPS with
fonts outlined). Minimum 200 dpi.
Avoid documents with multiple embedded layers.
Word or publisher documents not accepted.
Programs : Adobe Photoshop CS2
Adobe Illustrator CS
QuarkXpress 7
Adobe Acrobat 9.0
POST TRIBUNE
Reserve:
Ad Copy:
Publish:
Friday @ 5p
Monday @ 12n
Thursday
Tuesday @ 5p
Wednesday @ 12n
Sunday
CLASSIFIEDS
1
2
3
4
5
6
7
8
9
Column Inch
1.069”
2.264”
3.458”
4.653”
5.847”
7.042”
8.236”
9.431”
10.625”
TABLOID Live: 10.625" W x 11“ H
Full
Half (VRT)
Half (HRZ)
Qtr
Eighth
10.069” W x 10.375” H
4.972” W x 10.375” H
10.069” W x 5.0625” H
4.972” W x 5.0625” H
4.972” W x 1.625” H
COLOR
4-color CMYK ONLY. Do not use RGB, Spot or
pantone. Convert all colors to CMYK and all images
for Black/White ads to grayscale. All black type 100%
K and 0% CMY. Do not use a built black (CMYK
Black) for text or graphics.
TEXT
Embed all fonts. Missing or non-embedded fonts will
be replaced. Do not use True Type fonts.
Printing Tones is 85 DPI. Smallest dot to produce a
controlled printed density is 10% (maximum 280%). No
less than 6 pt. boldface. Avoid lightweight, fine serif
type if printing on a colored background. Surprinted
or reverse rule lines should be at least 1 pt.
TRANSFER METHODS
Adsend: ID NCCCP
Ad Transit: NC01648
Email: production@thecharlottepost.com
BILLING
Invoices and tearsheets rendered weekly upon
completion of run unless agency specify otherwise.
Balance due 30 Days Net of invoice date. Annual
interest rate of 1.5% (with $5 monthly finance charge)
imposed if past due. Pre-Pay may be required.
Online Pay www.thecharlottepost.com/onlnpay
www.triangletribune.com/onlnpay
Visa, Mastercard, Amex or E-Check.
ROP SPECIFICATIONS6B
DIMENSIONS
BROADSHEET: COLUMN INCH
Live: 10.625" W x 20.75“ H
1
2
3
4
5
6
1.667”
3.458”
5.250”
7.042”
8.833”
10.625”
Double Truck
Screen Size
Print Process
Gutter
22.125”
90 line
Offset
.125”
BROADSHEET: PRE-SET DIMENSIONS
FULL
HALF
QTR
EIGHTH
124.5
62.25
31.125
15.5625
10.625” W x 20.75” H
Vertical
5.25” W x 20.75” H
Horizontal
10.625” W x 10.375” H
Vertical
5.25” W x 10.375” H
Horizontal
8.833” W x 6.225” H
Square
5.25” W x 5.1875” H
Vertical
3.458” W x 7.78125” H
Front Pg AD NOTE PREMIUM PLACEMENT on Front Pg (only 1 per edition).
ONLY PRE-PRODUCED MATERIALS ACCEPTED.
Minimum quantity required. Minimum size 3” x 3”.
CPM: Cost Per 1,000 OPEN 6X 13X 26X 52X
Frequency
$ 54.50 $ 53.25 $ 52.00 $ 50.75 $ 49.50
Preprint INSERT ONLY PRE-PRODUCED MATERIALS ACCEPTED.
Minimum quantity required. Minimum size 8” x 11”.
CPM: Cost Per 1,000 OPEN 6X 13X 26X 52X
Insert Size Frequency
Single $ 54.50 $ 53.25 $ 52.00 $ 50.75 $ 49.50
4 - 8 Tab $ 63.50 $ 62.25 $ 61.00 $ 59.75 $ 58.50
12 - 16 Tab $ 72.50 $ 71.25 $ 70.00 $ 68.75 $ 67.50
20 - 24 Tab $ 81.50 $ 80.25 $ 79.00 $ 77.75 $ 76.50
28 - 32 Tab $ 90.50 $ 89.25 $ 88.00 $ 86.75 $ 85.50
36 - 40 Tab $ 99.50 $ 98.25 $ 97.00 $ 95.75 $ 94.50
44 - 48 Tab $ 108.50 $ 107.25 $ 106.00 $ 104.75 $ 103.50
52 - 56 Tab $ 117.50 $ 116.25 $ 115.00 $ 113.75 $ 112.50
60 - 64 Tab $ 126.50 $ 125.25 $ 124.00 $ 122.75 $ 121.50
68 - 72 Tab $ 135.50 $ 134.25 $ 133.00 $ 131.75 $ 130.50
76 - 80 Tab $ 144.50 $ 143.25 $ 142.00 $ 140.75 $ 139.50
84 Tab + Must contact Marketing Rep for rate.
Effective through Dec 2017. Non-commissionable. Mark up
15% for Agency Commission.
CIRCULATION
Zip Code ONLY (no zoning). See Circulation By Zip on Pg 8.
INCENTIVE (may include if applicable)
 Banner inclusion on website and e-blast linked to
electronic version of insert.
INSERTION ORDERS
Signed insertion order required. Frequency and insert size
discounts apply. 15 Day Written Notice for cancellations.
Preprint INSERT & Front Pg AD NOTE7A
Charlotte
Post
Triangle
Tribune
TMC
FULL RUN 14,900 6,900 21,800
MAIL 5,445 1,515 6,960
RACK/BULK 9,370 5,325 14,695
In-House 85 60 145
MINIMUM QTY 5,500 3,500 9,000
POST TRIBUNE
Reserve: 8 business days prior to run date.
Delivery: 5 business days prior to run date.
Publish: Thursday Sunday
DEADLINES
Production and submission of materials is the sole
responsibility of the Advertiser.
Materials will not be inserted if condition interferes with
the timely delivery of our newspaper which includes
scheduling, cancellations or changes that occur after
published deadlines.
Advertiser’s submission of an Insertion Order signifies
the acceptance of these conditions.
DELIVERY
Deliver: The Salisbury Post
c/o Charlotte Post and/or Triangle Tribune
131 West Innes Street
Salisbury, NC 28144
Hours: 8:00am – 5:00pm Eastern
Contact: Winfred Mention
(704) 633-8950
Package on skids/boxes not to exceed 48” height
and maximum weight 2,000 lbs. Do not tie bundles
but band securely so skids/boxes will not loosen during
shipping. Ship freestanding fliers/cards in cartons.
Shipments received in poor condition may be
rejected.
CONTENT
TCPPC reserves the right to review and reject all
materials. TCPPC reserves the option to pre-insert
sections (one inside another) to meet mechanical
requirements.
PREPRINT SPECIFICATIONS7B
ONLY PRE-PRODUCED MATERIALS ACCEPTED. Must be
suitable for machine insertion. Binding must fold on
longest part. Quarter-fold 8” x 10” if larger than
maximum size. Gatefold and Double Gatefold
accepted.
Single sheets must be at least .006 of an inch thick or
quarter folded and on 70 lb. or heavier stock.
Each skid/box must show a copy of insert, total
number of skid/box delivered, number of copies per
skid/box, total number of copies delivered, and run
date.
Do not package materials for multiple run dates on
the same skid/box. TCPPC will not be responsible for
lost or shorted copies as a result of this condition.
Multiple versions must be noted on both invoice and
pallets.
TCPPC will not be held responsible for shortages due
to improperly dried ink, inconsistent cutting or folding,
improperly banded skids/boxes or damage during
shipment.
ELECTRONIC VERSION
Adsend: ID NCCCP
Ad Transit: NC01648
Email: production@thecharlottepost.com
BILLING
Invoices and tearsheets rendered weekly upon
completion of run unless agency specify otherwise.
Balance due 30 Days Net of invoice date. Annual
interest rate of 1.5% (with $5 monthly finance charge)
imposed if past due. Pre-Pay may be required.
Online Pay www.thecharlottepost.com/onlnpay
www.triangletribune.com/onlnpay
Visa, Mastercard, Amex or E-Check.
FORMAT
Insert Minimum
Maximum
5.5” X 7.5”
10.5” x 10.5”
4 TAB
2 STANDARD
8 FLEXI
10.5” x 10.5”
10.5” x 20”
7” x 10”
Ad Note Maximum 3” x 3”
Weight Ounce
Single
4 Tab
8 Tab
12 Tab
16 Tab
20 Tab
24 Tab
28 Tab
32 Tab
36 Tab
0.25
0.13
0.0614
0.921
1.228
1.535
1.842
2.149
2.466
2.660
SOURCE:
DistribuTech – Division of Haas Publishing
Companies, Inc. 3rd Qtr 2016
Johnson Carrier Service & Subscriber Database
3rd Qtr 2016
8 County
Coverage
North Carolina
ZIP MAIL
RACK/
BULK
FULL
RUN
WAKE
RALEIGH 27601
27603
27604
27605
27606
27607
27609
27610
27611
27612
27613
27614
27615
27616
27695
69
61
107
30
35
32
73
76
20
38
104
39
44
34
62
375
225
100
75
100
100
275
875
100
125
100
50
50
50
75
444
286
207
105
135
132
348
951
120
163
204
89
94
84
137
APEX 27502
27523
27539
8
7
8
25
25
25
33
32
33
CARY 27511
27513
27518
40
55
8
50
100
25
90
155
33
FUQUAY
VARINA
27526 10 25 35
GARNER 27529 30 100 130
KNIGHTDALE 27545 15 50 65
MORRISVILLE 27560 14 50 64
ROLESVILLE 27571 6 0 6
WAKE FOREST 27587 15 25 40
WENDELL 27591 8 0 8
ZEBULON 27597 6 0 6
DURHAM
DURHAM 27701
27703
27704
27705
27707
27713
133
14
12
41
122
26
750
50
50
225
650
200
883
64
62
266
772
226
ORANGE
CHAPEL HILL 27514
27517
37
38
100
50
137
88
CARRBORO 27510 20 50 70
HILLSBOROUGH 27278 18 25 43
ZIP MAIL
RACK/
BULK
FULL
RUN
MECKLENBURG
CHARLOTTE 28202
28203
28204
28205
28206
28208
28209
28210
28211
28212
28213
28214
28215
28216
28217
28221
28223
28226
330
106
117
212
172
679
105
51
68
477
442
16
474
685
193
19
16
64
530
250
300
450
180
600
250
100
180
200
500
100
550
1230
200
50
150
50
860
356
417
662
352
1279
355
151
248
677
942
116
1024
1915
393
69
166
114
28201, 28231, 28232
28234, 28235, 28236
28237, 28297, 28229
28256
87 0 87
28262
28266
28269
28270
28273
28277
28278
335
12
152
21
54
32
36
300
0
480
50
50
150
200
635
12
632
71
104
182
236
CORNELIUS 28031 32 50 82
HUNTERSVILLE 28078 174 300 474
MATTHEWS 28104
28105
9
55
0
150
9
205
MINT HILL 28227 54 300 354
PINEVILLE 28134 12 80 92
ZIP MAIL
RACK/
BULK
FULL
RUN
CABARRUS
CONCORD 28025
28026
28027
4
3
4
150
50
150
154
53
154
HARRISBURG 28075 5 0 5
KANNAPOLIS 28081
28083
3
2
100
0
103
2
GASTON
BELMONT 28012 4 50 54
CRAMERTON 28032 1 50 51
DALLAS 28034 3 50 53
GASTONIA 28052
28053
28054
28056
6
6
15
5
150
50
0
0
156
56
15
5
MOUNT HOLLY 28120 3 50 53
UNION
INDIAN TRAIL 28075
28079
4
4
100
0
104
4
MONROE 28110
28112
6
8
0
100
6
108
YORK
FORT MILL 29715
29707
29708
3
5
1
120
0
0
123
5
1
ROCK HILL 29730
29731
29732
3
4
52
120
0
100
123
4
152
South Carolina
CIRCULATION By Zip8
ZIP CODE ONLY (no zoning).
Circulation reflects print copies only
(E-Edition subscribers not included).
DISTRIBUTION METHOD
 37% Mail via USPS
 63% Rack/Bulk via Carrier
PRIMARY LOCATIONS
 Grocery Stores & Pharmacies
 Convenient Stores
 Branch Libraries
 Hospitals & Health Centers
 Recreational Centers
 Restaurants & Fast Food
 Churches
 Cultural Museums
 Airport
Charlotte
Post
Triangle
Tribune
TMC
FULL RUN 14,900 6,900 21,800
MAIL 5,445 1,515 6,960
RACK/BULK 9,370 5,325 14,695
In-House 85 60 145
INCENTIVE (may include if applicable)
 Digital E-Edition version of print copy.
 Banner inclusion on website and e-blast (channel).
 Exposure on Social Media (facebook, twitter & linkedin).
Front Pg BUSTER | AD STRIP
PRESENTER OF EDITION
EXCLUSIVE PREMIUM FRONT PAGE
POSITION on left side or across bottom .
PREMIUM Features9
Cost Per Run w/ 4C Post Tribune TMC
Pg Buster 2” Col x 17” $ 1,360 $ 850 $ 2,130
Ad Strip 6” Col x 2” $ 600 $ 420 $ 940
Header 4” Col x 2” $ 320 $ 200 $ 440
Footer 6” Col x 2” $ 480 $ 300 $ 700
WKLY IMPRESSION 111,510 39,920 151,430
WEATHER Partner
OFFICIAL WEATHER
FORECAST PARTNER
EXCLUSIVE ANNUAL PARTNERSHIP with local TV
Newscast. Forecast may include county
breakout, heat/UV index, air quality, etc.
Dimensions negotiable (minimal 30”).
INCENTIVE
 Back Pg position of Main Section (tentative).
 Digital E-Edition version of print copy.
 Banner inclusion on website and e-blast
linked to Newscast’s official site.
WEATHER Sponsor
PRESENTER OF WEEKLY WEATHER FORECAST
EXCLUSIVE PREMIUM POSITION alongside
Forecast.
Sponsor recognition and logo inclusion.
Promoted via print, e-edition, and digital.
Minimal 3-month participation.
PCI w/ 4C Post Tribune TMC
Weather Partner $ 15.00 $ 9.50
Weather Sponsor $ 22.50 $15.00 $ 33.50
WKLY IMPRESSION 60,270 33,560 93,830
EXCLUSIVE PREMIUM
POSITION on top right
corner or bottom of
section (Sports, Life or
A&E).
Frequency discount may
apply. Must check date
availability. Ad Copy
assistance available upon
request.
INCENTIVE (may include if applicable)
 Digital E-Edition version of print copy.
 Banner inclusion on website and e-blast
(channel).
ADVERTORIAL
Ad displayed in ARTICLE FORMAT. Must
include ‘Paid Advertisement’ disclosure.
Ad Copy assistance available upon request.
PCI w/ 4C Post Tribune TMC
Advertorial $ 15.00 $ 9.50 $ 20.50
WKLY IMPRESSION 60,270 33,560 93,830
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Media Kit 2017 - LOCAL

  • 1. About TCPPC 2 Mission | Affiliates TCPPC Overview 3 Reader Demographic 4 Competitive By Category 5 ROP Rate Card - LOCAL 6A ROP Specifications 6B Dimensions | Deadlines Format | Color | Text Transfer Method Billing Preprint Insert & Front Pg Ad Note 7A Preprint Specifications 7B Format | Content Deadlines | Delivery Electronic Version Billing Circulation By Zip 8 Premium Features 9 Front Pg Buster | Ad Strip Section Header | Footer Weather Partner | Sponsor Advertorial 20 17 MEDIA KIT LOCAL Effective Thru Dec 2017 Most Widely Distributed, African-American Newspaper Group in North Carolina The Charlotte Post Publishing Company, Inc. Celebrating 139 Years Of Excellent Journalism & Print Media Service CONTENT
  • 2. About TCPPC Minority owned and operated, The Charlotte Post Publishing Company, Inc. (TCPPC) has served as a dominant force in educating, empowering and enlightening African-American communities throughout our 8 County Coverage Area in North Carolina and upstate South Carolina since 1878. TCPPC upholds our commitment to maintain professional publications and layout, original creative ad designs, impactful editorial content, and multi-channel marketing solutions. As a trusted media resource, TCPPC is positioned as a leading provider of diversified news, information and entertainment from a Black Perspective. JOURNALISM TCPPC’s award-winning journalists publish comprehensive and impactful editorial content that is progressive, thought-provoking, community involved, culturally aware, and socially engaged. Our dedication to the social, economic and political empowerment of African- Americans has earned national recognition and awards. PRINT MEDIA SERVICES TCPPC offers a multi-channel network of print, digital, and social media marketing platforms. Our experienced sales professionals can provide proficient solutions that connect brand marketers to our affluent, ethnic-based consumer marketplace. Our MISSION Remain a trusted media resource supporting the progression of the African-American community. Provide comprehensive and impactful editorial content from a Black perspective. Increase awareness and support of community-based issues and initiatives that impact and influence African- American lifestyles. Connect brand marketers to our affluent, ethnic-based consumer marketplace through multi-channel marketing platforms. Our AFFILIATES The Charlotte Post and The Triangle Tribune are solely owned & operated by TCPPC and not by any other newspaper group or publisher association. 2The Charlotte Post Publishing Company, Inc. PO Box 30144, Charlotte, NC 28230 PH: 704-376-0496 | FX: 704-342-2160 Gerald Johnson l Publisher & CEO Robert Johnson l Publisher & GM Tania Johnson l Receptionist EDITORIAL Herbert White l Editor-In-Chief Bonitta Best l Managing Editor Ashley Mahoney l Multi-Media Journalist PRODUCTION Patrice Johnson l Layout | Graphics ADVERTISING Christy McNeil l Sales|Marketing Manager Linda Lanel l Account Executive Jeri Thompson l Account Executive North Carolina Press Association National Newspaper Publishers Association Historically Underutilized Businesses (HUB) Minority and/or Women Business Enterprise Charlotte Chamber Of Commerce Greater Raleigh Chamber Of Commerce Greater Durham Chamber Of Commerce
  • 3. 1531 Camden Road, Charlotte, NC 28203 PH: 704-376-0496 | FX: 704-376-0979 Publish THURSDAY Weekly Subscribe Single Copy 6 - Month 1 - Year 2 – Year $1.00 $23.00 $40.00 $60.00 26 Editions 88₵ 52 Editions 76₵ 104 Editions 57₵ Circulation Mail Rack / Bulk E-Edition 5,445 9,370 7,210 Weekly Weekly Weekly Circulation Readership 22,025 66,075 Weekly Weekly Markets 5 County MECKLENBURG CABARRUS GASTON UNION YORK Website E-Edition Facebook Twitter LinkedIn Instagram Snapchat thecharlottepost.com thecharlottepostnewspaper.com thecharlottepost @thecharpost charlotte-post-newspaper @thecharlottepost thecharpost Charlotte Post Triangle Tribune Total Market Publish THURSDAY & SUNDAY Circulation Mail Rack / Bulk E-Edition 6,960 14,695 11,232 Circulation Readership 32,887 98,661 Markets 8 County MECKLENBURG CABARRUS GASTON UNION YORK WAKE DURHAM ORANGE 3 TCPPC OVERVIEW 115 Market Street Ste 360-G, Durham, NC 27701 PH: 919-688-9408 | FX: 919-688-2740 Publish SUNDAY Weekly Subscribe Single Copy 6 - Month 1 - Year $1.00 $30.00 $60.00 26 Editions $1.15 52 Editions $1.15 Circulation Mail Rack / Bulk E-Edition 1,515 5,325 4,022 Weekly Weekly Weekly Circulation Readership 10,862 32,586 Weekly Weekly Markets 3 County WAKE DURHAM ORANGE Website E-Edition Facebook Twitter LinkedIn Instagram Snapchat triangletribune.com triangletribunenewspaper.com triangletribune @tritribune triangle-tribune-newspaper @triangletribune triangletribune
  • 4. FEMALE 56% 44% MALE 26% 74% Rent Own Home Source: TCPPC Reader Demographic Survey 3rd Qtr 2016 (subscriber and non-subscriber). 4 Reader DEMOGRAPHIC GENDER AGE 18-24 yrs 25-34 yrs 35-44 yrs 45-54 yrs 55-64 yrs 65+ 7% 14% 22% 28% 18% 11% MEDIAN AGE 47 HOUSEHOLD INCOME $150K+ $100-$149K $75-$99K $50-$74K $25-$49K 21% 25% 29% 18% 7% Married Child In Home 58% 49% AVG HH INCOME $94k EDUCATION Advance Degree College Grad High School Grad 39% 54% 7% FEMALE 53% 47% MALE 32% 68% Rent Own Home GENDER AGE 18-24 yrs 25-34 yrs 35-44 yrs 45-54 yrs 55-64 yrs 65+ 9% 16% 28% 23% 15% 9% MEDIAN AGE 44 HOUSEHOLD INCOME $150K+ $100-$149K $75-$99K $50-$74K $25-$49K 17% 22% 28% 23% 10% Married Child In Home 52% 45% AVG HH INCOME $88k EDUCATION Advance Degree College Grad High School Grad 34% 60% 6% North Carolina ranked 6th Largest AA Populated State in the U.S. with an estimated 2,317,007 (23% of total NC population). Blackdemographics.com Census Bureau 2010-2014 Survey 5-Year Estimates North Carolina ranked 6th Most Visited State in the U.S., making Tourism one of its largest industries. In 2014, domestic visitor spending generated $21.3 Billion, supported 204,909 jobs, and contributed $1.7 Billion in state/local tax. Economic Development Partnership of NC 2016 | Visit NC Charlotte is the 2nd Largest Financial Center in the nation, behind New York. Headquarters to Bank of America (largest) and Wells Fargo (4th largest) bank holdings. Charlotte Chamber of Commerce 2016 AA income growth rates outpaced non- Hispanic Whites at every annual household income level above $60,000. Largest increase occurred in households earning over $200,000 (138% increase compared to total population increase of 74%). Black college enrollment jumped 70.9%, exceeding Whites and Hispanics. Black high school grad rates rose 70%, outpacing the growth for all students nationally. Nielsen Company “Increasingly Affluent, Educated & Diverse: African-American Consumers” Report 2015 Largest African American Metro Areas In U.S. 16th 17th Charlotte Raleigh- Durham AA Market 506,743 458,630 % Market 22% 23% Charlotte Post Triangle Tribune
  • 5. Listing of primary advertisers that placed in the past 3 years.COMPETITIVE By Category5 GROCERY BANK RETAIL ENERGY HEALTH TECHNOLOGY FOOD/DRINK INSURANCE MISCELLANEOUS AUTOMOTIVE EDUCATION
  • 6. ROP RATE CARD - LOCAL Ad Size Up To 28” 30” + PCI : Per Column Inch Non-Profit OPEN $ 33.50 $ 30.90 COURTESY $ 20.50 6X $ 31.40 $ 28.80 13X $ 29.30 $ 26.70 Display $ 26.00 26X $ 27.20 $ 24.60 Verbiage $ .95 / word 52X $ 25.10 $ 22.50 ($18 Minimum) Legal $ 15.00 Ad Size Up To 28” 30” + PCI : Per Column Inch NON-PROFIT OPEN $ 15.00 $ 13.70 COURTESY $ 9.50 6X $ 13.95 $ 12.65 13X $ 12.90 $ 11.60 Display $ 12.00 26X $ 11.85 $ 10.55 Verbiage $ .70 / word 52X $ 10.80 $ 9.50 ($12 Minimum) Legal $ 8.00 Ad Size Up To 28” 30” + PCI : Per Column Inch NON-PROFIT OPEN $ 22.50 $ 21.20 COURTESY $ 15.00 6X $ 21.45 $ 20.15 13X $ 20.40 $ 19.10 Display $ 18.00 26X $ 19.35 $ 18.05 Verbiage $ 1.05 / word 52X $ 18.30 $ 17.00 ($18 Minimum) Legal $ 12.00 Effective through Dec 2017. Non-commissionable. Mark up 15% for Agency Commission. COLOR CHARGE Full Color $8 pci Max Charge $500 Spot Color $2 pci/color Ad Creative assistance available upon request. INCENTIVES (may include if applicable)  Digital E-Edition version of print copy.  Banner inclusion on website and e-blast.  Exposure on Social Media networks. INSERTION ORDERS Signed insertion order required. Frequency and ad size discounts apply. 10 Day Written Notice for cancellations. GUARANTEED POSITION Mark up 25% for guaranteed positioning. Restrictions may apply. TOTAL MARKET COVERAGE DISCOUNT $4 discount applied to combined rate for TMC purchase. NON-PROFIT COURTESY RATE Applies to 501(c)(3) Status Organizations, Churches and Educational Institutes ONLY. May be declined at Publisher’s discretion. Proof of status may be required. CHARLOTTEPOST Frequency TRIANGLETRIBUNE Frequency TOTALMARKET Frequency CLASSIFIEDCLASSIFIEDCLASSIFIED 6A
  • 7. DEADLINES FORMAT .PDF format ONLY distilled using Adobe Acrobat (PDFX1a compliant, .JPEG, .TIFF or Vector .EPS with fonts outlined). Minimum 200 dpi. Avoid documents with multiple embedded layers. Word or publisher documents not accepted. Programs : Adobe Photoshop CS2 Adobe Illustrator CS QuarkXpress 7 Adobe Acrobat 9.0 POST TRIBUNE Reserve: Ad Copy: Publish: Friday @ 5p Monday @ 12n Thursday Tuesday @ 5p Wednesday @ 12n Sunday CLASSIFIEDS 1 2 3 4 5 6 7 8 9 Column Inch 1.069” 2.264” 3.458” 4.653” 5.847” 7.042” 8.236” 9.431” 10.625” TABLOID Live: 10.625" W x 11“ H Full Half (VRT) Half (HRZ) Qtr Eighth 10.069” W x 10.375” H 4.972” W x 10.375” H 10.069” W x 5.0625” H 4.972” W x 5.0625” H 4.972” W x 1.625” H COLOR 4-color CMYK ONLY. Do not use RGB, Spot or pantone. Convert all colors to CMYK and all images for Black/White ads to grayscale. All black type 100% K and 0% CMY. Do not use a built black (CMYK Black) for text or graphics. TEXT Embed all fonts. Missing or non-embedded fonts will be replaced. Do not use True Type fonts. Printing Tones is 85 DPI. Smallest dot to produce a controlled printed density is 10% (maximum 280%). No less than 6 pt. boldface. Avoid lightweight, fine serif type if printing on a colored background. Surprinted or reverse rule lines should be at least 1 pt. TRANSFER METHODS Adsend: ID NCCCP Ad Transit: NC01648 Email: production@thecharlottepost.com BILLING Invoices and tearsheets rendered weekly upon completion of run unless agency specify otherwise. Balance due 30 Days Net of invoice date. Annual interest rate of 1.5% (with $5 monthly finance charge) imposed if past due. Pre-Pay may be required. Online Pay www.thecharlottepost.com/onlnpay www.triangletribune.com/onlnpay Visa, Mastercard, Amex or E-Check. ROP SPECIFICATIONS6B DIMENSIONS BROADSHEET: COLUMN INCH Live: 10.625" W x 20.75“ H 1 2 3 4 5 6 1.667” 3.458” 5.250” 7.042” 8.833” 10.625” Double Truck Screen Size Print Process Gutter 22.125” 90 line Offset .125” BROADSHEET: PRE-SET DIMENSIONS FULL HALF QTR EIGHTH 124.5 62.25 31.125 15.5625 10.625” W x 20.75” H Vertical 5.25” W x 20.75” H Horizontal 10.625” W x 10.375” H Vertical 5.25” W x 10.375” H Horizontal 8.833” W x 6.225” H Square 5.25” W x 5.1875” H Vertical 3.458” W x 7.78125” H
  • 8. Front Pg AD NOTE PREMIUM PLACEMENT on Front Pg (only 1 per edition). ONLY PRE-PRODUCED MATERIALS ACCEPTED. Minimum quantity required. Minimum size 3” x 3”. CPM: Cost Per 1,000 OPEN 6X 13X 26X 52X Frequency $ 54.50 $ 53.25 $ 52.00 $ 50.75 $ 49.50 Preprint INSERT ONLY PRE-PRODUCED MATERIALS ACCEPTED. Minimum quantity required. Minimum size 8” x 11”. CPM: Cost Per 1,000 OPEN 6X 13X 26X 52X Insert Size Frequency Single $ 54.50 $ 53.25 $ 52.00 $ 50.75 $ 49.50 4 - 8 Tab $ 63.50 $ 62.25 $ 61.00 $ 59.75 $ 58.50 12 - 16 Tab $ 72.50 $ 71.25 $ 70.00 $ 68.75 $ 67.50 20 - 24 Tab $ 81.50 $ 80.25 $ 79.00 $ 77.75 $ 76.50 28 - 32 Tab $ 90.50 $ 89.25 $ 88.00 $ 86.75 $ 85.50 36 - 40 Tab $ 99.50 $ 98.25 $ 97.00 $ 95.75 $ 94.50 44 - 48 Tab $ 108.50 $ 107.25 $ 106.00 $ 104.75 $ 103.50 52 - 56 Tab $ 117.50 $ 116.25 $ 115.00 $ 113.75 $ 112.50 60 - 64 Tab $ 126.50 $ 125.25 $ 124.00 $ 122.75 $ 121.50 68 - 72 Tab $ 135.50 $ 134.25 $ 133.00 $ 131.75 $ 130.50 76 - 80 Tab $ 144.50 $ 143.25 $ 142.00 $ 140.75 $ 139.50 84 Tab + Must contact Marketing Rep for rate. Effective through Dec 2017. Non-commissionable. Mark up 15% for Agency Commission. CIRCULATION Zip Code ONLY (no zoning). See Circulation By Zip on Pg 8. INCENTIVE (may include if applicable)  Banner inclusion on website and e-blast linked to electronic version of insert. INSERTION ORDERS Signed insertion order required. Frequency and insert size discounts apply. 15 Day Written Notice for cancellations. Preprint INSERT & Front Pg AD NOTE7A Charlotte Post Triangle Tribune TMC FULL RUN 14,900 6,900 21,800 MAIL 5,445 1,515 6,960 RACK/BULK 9,370 5,325 14,695 In-House 85 60 145 MINIMUM QTY 5,500 3,500 9,000
  • 9. POST TRIBUNE Reserve: 8 business days prior to run date. Delivery: 5 business days prior to run date. Publish: Thursday Sunday DEADLINES Production and submission of materials is the sole responsibility of the Advertiser. Materials will not be inserted if condition interferes with the timely delivery of our newspaper which includes scheduling, cancellations or changes that occur after published deadlines. Advertiser’s submission of an Insertion Order signifies the acceptance of these conditions. DELIVERY Deliver: The Salisbury Post c/o Charlotte Post and/or Triangle Tribune 131 West Innes Street Salisbury, NC 28144 Hours: 8:00am – 5:00pm Eastern Contact: Winfred Mention (704) 633-8950 Package on skids/boxes not to exceed 48” height and maximum weight 2,000 lbs. Do not tie bundles but band securely so skids/boxes will not loosen during shipping. Ship freestanding fliers/cards in cartons. Shipments received in poor condition may be rejected. CONTENT TCPPC reserves the right to review and reject all materials. TCPPC reserves the option to pre-insert sections (one inside another) to meet mechanical requirements. PREPRINT SPECIFICATIONS7B ONLY PRE-PRODUCED MATERIALS ACCEPTED. Must be suitable for machine insertion. Binding must fold on longest part. Quarter-fold 8” x 10” if larger than maximum size. Gatefold and Double Gatefold accepted. Single sheets must be at least .006 of an inch thick or quarter folded and on 70 lb. or heavier stock. Each skid/box must show a copy of insert, total number of skid/box delivered, number of copies per skid/box, total number of copies delivered, and run date. Do not package materials for multiple run dates on the same skid/box. TCPPC will not be responsible for lost or shorted copies as a result of this condition. Multiple versions must be noted on both invoice and pallets. TCPPC will not be held responsible for shortages due to improperly dried ink, inconsistent cutting or folding, improperly banded skids/boxes or damage during shipment. ELECTRONIC VERSION Adsend: ID NCCCP Ad Transit: NC01648 Email: production@thecharlottepost.com BILLING Invoices and tearsheets rendered weekly upon completion of run unless agency specify otherwise. Balance due 30 Days Net of invoice date. Annual interest rate of 1.5% (with $5 monthly finance charge) imposed if past due. Pre-Pay may be required. Online Pay www.thecharlottepost.com/onlnpay www.triangletribune.com/onlnpay Visa, Mastercard, Amex or E-Check. FORMAT Insert Minimum Maximum 5.5” X 7.5” 10.5” x 10.5” 4 TAB 2 STANDARD 8 FLEXI 10.5” x 10.5” 10.5” x 20” 7” x 10” Ad Note Maximum 3” x 3” Weight Ounce Single 4 Tab 8 Tab 12 Tab 16 Tab 20 Tab 24 Tab 28 Tab 32 Tab 36 Tab 0.25 0.13 0.0614 0.921 1.228 1.535 1.842 2.149 2.466 2.660
  • 10. SOURCE: DistribuTech – Division of Haas Publishing Companies, Inc. 3rd Qtr 2016 Johnson Carrier Service & Subscriber Database 3rd Qtr 2016 8 County Coverage North Carolina ZIP MAIL RACK/ BULK FULL RUN WAKE RALEIGH 27601 27603 27604 27605 27606 27607 27609 27610 27611 27612 27613 27614 27615 27616 27695 69 61 107 30 35 32 73 76 20 38 104 39 44 34 62 375 225 100 75 100 100 275 875 100 125 100 50 50 50 75 444 286 207 105 135 132 348 951 120 163 204 89 94 84 137 APEX 27502 27523 27539 8 7 8 25 25 25 33 32 33 CARY 27511 27513 27518 40 55 8 50 100 25 90 155 33 FUQUAY VARINA 27526 10 25 35 GARNER 27529 30 100 130 KNIGHTDALE 27545 15 50 65 MORRISVILLE 27560 14 50 64 ROLESVILLE 27571 6 0 6 WAKE FOREST 27587 15 25 40 WENDELL 27591 8 0 8 ZEBULON 27597 6 0 6 DURHAM DURHAM 27701 27703 27704 27705 27707 27713 133 14 12 41 122 26 750 50 50 225 650 200 883 64 62 266 772 226 ORANGE CHAPEL HILL 27514 27517 37 38 100 50 137 88 CARRBORO 27510 20 50 70 HILLSBOROUGH 27278 18 25 43 ZIP MAIL RACK/ BULK FULL RUN MECKLENBURG CHARLOTTE 28202 28203 28204 28205 28206 28208 28209 28210 28211 28212 28213 28214 28215 28216 28217 28221 28223 28226 330 106 117 212 172 679 105 51 68 477 442 16 474 685 193 19 16 64 530 250 300 450 180 600 250 100 180 200 500 100 550 1230 200 50 150 50 860 356 417 662 352 1279 355 151 248 677 942 116 1024 1915 393 69 166 114 28201, 28231, 28232 28234, 28235, 28236 28237, 28297, 28229 28256 87 0 87 28262 28266 28269 28270 28273 28277 28278 335 12 152 21 54 32 36 300 0 480 50 50 150 200 635 12 632 71 104 182 236 CORNELIUS 28031 32 50 82 HUNTERSVILLE 28078 174 300 474 MATTHEWS 28104 28105 9 55 0 150 9 205 MINT HILL 28227 54 300 354 PINEVILLE 28134 12 80 92 ZIP MAIL RACK/ BULK FULL RUN CABARRUS CONCORD 28025 28026 28027 4 3 4 150 50 150 154 53 154 HARRISBURG 28075 5 0 5 KANNAPOLIS 28081 28083 3 2 100 0 103 2 GASTON BELMONT 28012 4 50 54 CRAMERTON 28032 1 50 51 DALLAS 28034 3 50 53 GASTONIA 28052 28053 28054 28056 6 6 15 5 150 50 0 0 156 56 15 5 MOUNT HOLLY 28120 3 50 53 UNION INDIAN TRAIL 28075 28079 4 4 100 0 104 4 MONROE 28110 28112 6 8 0 100 6 108 YORK FORT MILL 29715 29707 29708 3 5 1 120 0 0 123 5 1 ROCK HILL 29730 29731 29732 3 4 52 120 0 100 123 4 152 South Carolina CIRCULATION By Zip8 ZIP CODE ONLY (no zoning). Circulation reflects print copies only (E-Edition subscribers not included). DISTRIBUTION METHOD  37% Mail via USPS  63% Rack/Bulk via Carrier PRIMARY LOCATIONS  Grocery Stores & Pharmacies  Convenient Stores  Branch Libraries  Hospitals & Health Centers  Recreational Centers  Restaurants & Fast Food  Churches  Cultural Museums  Airport Charlotte Post Triangle Tribune TMC FULL RUN 14,900 6,900 21,800 MAIL 5,445 1,515 6,960 RACK/BULK 9,370 5,325 14,695 In-House 85 60 145
  • 11. INCENTIVE (may include if applicable)  Digital E-Edition version of print copy.  Banner inclusion on website and e-blast (channel).  Exposure on Social Media (facebook, twitter & linkedin). Front Pg BUSTER | AD STRIP PRESENTER OF EDITION EXCLUSIVE PREMIUM FRONT PAGE POSITION on left side or across bottom . PREMIUM Features9 Cost Per Run w/ 4C Post Tribune TMC Pg Buster 2” Col x 17” $ 1,360 $ 850 $ 2,130 Ad Strip 6” Col x 2” $ 600 $ 420 $ 940 Header 4” Col x 2” $ 320 $ 200 $ 440 Footer 6” Col x 2” $ 480 $ 300 $ 700 WKLY IMPRESSION 111,510 39,920 151,430 WEATHER Partner OFFICIAL WEATHER FORECAST PARTNER EXCLUSIVE ANNUAL PARTNERSHIP with local TV Newscast. Forecast may include county breakout, heat/UV index, air quality, etc. Dimensions negotiable (minimal 30”). INCENTIVE  Back Pg position of Main Section (tentative).  Digital E-Edition version of print copy.  Banner inclusion on website and e-blast linked to Newscast’s official site. WEATHER Sponsor PRESENTER OF WEEKLY WEATHER FORECAST EXCLUSIVE PREMIUM POSITION alongside Forecast. Sponsor recognition and logo inclusion. Promoted via print, e-edition, and digital. Minimal 3-month participation. PCI w/ 4C Post Tribune TMC Weather Partner $ 15.00 $ 9.50 Weather Sponsor $ 22.50 $15.00 $ 33.50 WKLY IMPRESSION 60,270 33,560 93,830 EXCLUSIVE PREMIUM POSITION on top right corner or bottom of section (Sports, Life or A&E). Frequency discount may apply. Must check date availability. Ad Copy assistance available upon request. INCENTIVE (may include if applicable)  Digital E-Edition version of print copy.  Banner inclusion on website and e-blast (channel). ADVERTORIAL Ad displayed in ARTICLE FORMAT. Must include ‘Paid Advertisement’ disclosure. Ad Copy assistance available upon request. PCI w/ 4C Post Tribune TMC Advertorial $ 15.00 $ 9.50 $ 20.50 WKLY IMPRESSION 60,270 33,560 93,830 Section HEADER | FOOTER PRESENTER OF SECTION