The Hat Helmet

1. Strategic & Tactical Business
Plan
For

2. EXECUTIVE SUMMARY
This business is based on two vital components:
• Excellent management that has a
mastery of choosing the right product
and the right service at the right time
with a mastery of knowing what its
total market is and how to keep
gaining a greater share of that market.
• Providing an excellent product or service that is not only well accepted
now but also whose acceptance and use will continue to grow at an
accelerated rate into the future.

3. OBJECTIVES
Full Guardian
 Penetrate the market in the business of establishing a manufacturing
and distribution company that is dedicated to saving lives by protecting
people’s skulls from major injuries while at work or playing sports.
 Develop employee capabilities to ensure a strong foundation
for participation in a rapidly growing company.
 Increase sales and revenue at a rate no less than 10% per year.

4. KEYS TO SUCCESS
 Travis Hatfield’s ability to recognize, best course of action
 The consistent raising of productivity
 Diligent effort to regularly lower overall cost
 Recruitment of experienced and talented employees
 Ability to effectively market what Full Guardianprovides

5. COMPANY SUMMARY
 COMPANY OWNERSHIP
 COMPANY HISTORY
 START-UP SUMMARY
 COMPANY LOCATIONS AND PREMISES

6. PRODUCT DESCRIPTION
 Full Guardian headgear will feature a 720P HD Video Camera
with audio capture capabilities
 Its packaging will include a carrying case, USB Cable, Adaptor,
Instructions and 8 GB mini SD card that is upgradable
 Capacity to take 12 mega pixel still pictures as well as recordup to 8
hours of high resolution color video
 Crisp clear sound

7. MARKET ANALYSIS
SUMMARY
This is why Full Guardian fits perfectly for meeting the demands of its
industry.
MARKET SEGMENTATION
Full Guardian should be able to capture its market.
TARGET MARKET AND SEGMENT STRATEGY
Full Guardian strives to target that segment of the
market that is in the ideal position to need its service,
afford its service, and be in a position to act on buying
its service immediately

8. STRATEGY AND
IMPLEMENTATION

9. Projected Sales Growth
Expected
$0.00
$500,000.00
$1,000,000.00
$1,500,000.00
$2,000,000.00
$2,500,000.00
$3,000,000.00
2016 2017 2018
2016 $1,000,000.00 2017 $2,000,000.00 2018 $3,000,000.00

10. MANAGEMENT SUMMARY
 ORGANIZATIONAL STRUCTURE
 MANAGEMENT TEAM
 MANAGEMENT TEAM GAPS
 PERSONNEL PLAN

11. FINANCIAL PLAN
 Monthly Sales Amount Needed To
Break Even
$1.00
$10.00
$100.00
$1,000.00
$10,000.00
$100,000.00
Start Break Even Mo.
Sales $53,595.24
Gross Proj. Mo.
Sales $83,333.34
Break Even Analysis

12. WEB PLAN SUMMARY
WEB MARKETING STRATEGY
DEVELOPMENT REQUIREMENTS