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The Language of Design ,[object Object],[object Object],[object Object]

Basic Terminology ,[object Object],refers to the idea that communication occurs through visual symbols, as opposed to verbal symbols, or words.

[object Object],One of the primary objectives of this course is to raise our consciousness of visual language and visual thinking; what we understand, we can control . This is important whether you expect to be a producer of visual material, or a consumer.

Design V’s Art ,[object Object]

[object Object],[object Object],Aesthetics (or esthetics) (from the Greek word αισθητική meaning a perceiver or sensitive) is a branch of philosophy dealing with the nature of beauty. The word aesthetics was first used by German philosopher Alexander Gottlieb Baumgarten, who helped to establish the study of aesthetics as a separate philosophical field of study. The word aesthetic can be used as a noun meaning "that which appeals to the senses."

Studio arts…… ,[object Object]

Personal Taste ,[object Object],The important point to remember is that we should all feel free to like or dislike what we will, on grounds of personal taste. HOWEVER, please note that there is a distinction between personal taste or preference and objective judgments of success or failure in a work of design or art

Elements of Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Line also communicates emotion and states of mind through its character and direction ,[object Object]

[object Object],In a two dimensional composition diagonal lines are also used to indicate depth, an illusion of perspective that pulls the viewer into the picture-creating an illusion of a space that one could move about within. Thus if a feeling of movement or speed is desired, or a feeling of activity, diagonal lines can be used

[object Object],And these waves shown here in a Japanese water colour depict a similar frantic chaotic energy.

Expressive V’s Representational ,[object Object],[object Object]

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