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Presentatie edward suares ctbe vb15
- 3. • (Trade)
partnerships
• Events
• Advertising
• Media
• Bloggers
JOINED-UP COMMUNICATIONS
same messages across all
channels
• Facebook
• Twitter
• Instagram
• Pinterest
• YouTube
• Newsletters
• Curaçao App
• Website
• Press trips
PAID
SHARED
OWNED
EARNED
- 4. Strategic Plan 2015
“ A brand is no longer what we
tell the consumer it is
It’s what consumers tell
each other it is”
- 6. There’s a lot to tell & talk
about Curaçao.
Let’s start the conversation!