Assesses the level of financial literacy, general attitudes and perceptions of regular LinkedIn users and compare LinkedIn to the other three major networks (Facebook, Reddit, and Twitter) in relation to their financial security and what they are doing to prepare for retirement. 2015 The State of Financial Literacy on Social Media. Learn more: http://yourta.com/SSMFL

1. 2015SOCIAL MEDIA
STATE OF
FINANCIAL
LITERACY
GENDER
38%
of LinkedIn
users are
female
GENDER
62%
of LinkedIn
users are
male
Could you benefit from meeting with a financial advisor
and would you be willing to pay?
FINANCIAL ADVICE
78%
do not express interest
in paying to meet with
a financial advisor.
43%
who have met with
a financial advisor
did so to discuss
saving or investing.
How likely are you to pay to meet
with a financial advisor?
I could benefit from some advice
and answers to everyday financial
questions from a professional.
11%
Undecided
22%
Likely
34%
Neutral
17%
Disagree
66%
Unlikely
49%
Agree
OF LINKEDIN
USERS ...
OF LINKEDIN
USERS ...
29%
Which of the following areas of personal finance do you worry about?
FINANCIAL WORRIES
53% of LinkedIn users worry
about retiring without enough
money set aside.
51% of LinkedIn users
worry about not having
enough “rainy day”
savings in their
emergency fund.
51%
29% of LinkedIn users are
concerned about not being
about to repay student loans.
53%
50%
50% of LinkedIn users
are concerned about not
being able to find
well-paying jobs.
20%20% of LinkedIn users
feel that they have no financial
worries.
54%
If you were having financial problems related to debt, how likely
would you be to do the following in order to reduce your debt load?
APPROACH TO
HANDLING DEBT
54% of LinkedIn users would
take on a second job to relieve
debt, making them more likely
than Reddit or Facebook
users to do so.
36% of LinkedIn users
would not hold off saving
for retirement in order to
reduce their personal debt.
36%
48%
48% of LinkedIn users
would reduce the amount
of money they are
investing in order to
reduce their debt load.
67% 67% of LinkedIn users
have tried to figure out
how much they need to
save for retirement.
Which of the following products do you currently have?
PRODUCT OWNERSHIP
AND PREPAREDNESS
42% of LinkedIn users
own mutual funds.
61% of LinkedIn users
have set aside savings
funds for retirement.
72% of LinkedIn users
have set aside emergency
cash funds.
42%
61%
72%
How would you rate the current financial circumstances of your household?
CURRENT FINANCES RATING
79%of LinkedIn users are not
comfortable with the current
state of their finances.
How LinkedIn users rate their
current financial comfort:
3%
NOT AT ALL
COMFORTABLE
43%
SOMEWHAT
COMFORTABLE
26%
VERY
COMFORTABLE
18%
NOT VERY
COMFORTABLE
10%
EXTREMELY
COMFORTABLE
Which of the following information resources do you prefer using
when learning about personal financial plans?
FINANCIAL RESEARCH
23% of LinkedIn users learn
about personal finance through
TV or radio programs.
58% of LinkedIn
users learn about
personal finance
through magazines
and newspapers.
33% of LinkedIn users learn
about personal finance
through a company’s website.33%
23%
58%
Which of the following best describes how you manage your money?
FINANCIAL BEHAVIOR
10%
55%
65%
Will not risk their own money
when saving or making investments.
Feel that they are in control
of their financial futures.
Are likely to set long-term
financial goals.
41% of LinkedIn users keep
close track of how much they
spend on monthly expenses.
41%
LinkedIn users spend
the most amount of time
creating a budget at... 2.1
hours
per month
(on average)
How long (in hours) do you spend creating a regular budget each month?
PERSONAL FINANCE
MANAGEMENT
64% of LinkedIn users
create a regular budget.
75% of LinkedIn users strongly
agree that they are good at
tracking expenses.
64%
48%
1-3 hrs 11%
4-6 hrs
2%
10+ hrs 36%
Do not create a
regular budget!
2%
7-9 hrs
75%
FINANCIAL
KNOWLEDGE GRADE
LinkedIn users are
more likely than users on
any other social site to rate
themselves an “A” when
it comes to personal
financial knowledge.
A
32
%
B
43
%
C
18
%
D
7
%
F
0
%
How do you rate your own financial knowledge?
LINKEDIN USER ANNUAL
HOUSEHOLD INCOME
LESS THAN
$25,000
20%
$25K-$39.9K
8%
$40K-$59.9K
17%
$60K-$79K
11%
$100K-$149K
21%
$150K+
11%
$80K-$99K
11%
Average:
$
81,598
2015SOCIAL MEDIA
STATE OF
FINANCIAL
LITERACY
Overall* Mean
4632LinkedIn Overall refers to the participants surveyed across
Facebook, Twitter, Reddit, and Linkedin.
DEMOGRAPHIC
OVERVIEW
AGE IN YEARS