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Collabrew
- 2. Problems Youth unemployment rate in London in 2015 was 14.4% ; 65% of young people say they want to run their own business and 30% say they need mentoring; Sources identified … Lack of information Lack of guidance/inspiration Lack of skills
- 3. “ Solutions Collabrew is a cafe aiming to help young people to start their own business. We aim to make our cafe a hub that attracts potential young entrepreneurs and successful entrepreneurs to build networks, form connections and share ideas.
- 4. Maps
- 5. Coffee- lovers/Hipsters Entrepreneurs Value Proposition The unemployed youth Information Resources Opportunities Good coffee Unique food Great vibe Business networks Potential workforce Fresh ideas
- 7. Competitors Other independent cafes Good coffee Pop-up store selling special food Cafes with workspace We focus more on entrepreneurship Google campus We target more on those unemployed young people with business ideas
- 8. Cost & Revenue structure Cost Funding
- 9. 175 a day = £200k a year - Annual running cost 175k - Total start up cost 53k - Breakeven by end of 2nd year Successful Cafe Business Connections & Information - Event turn-up rate - Event return rate - ‘Success stories’ Successful Social Business Key Metrics
- 10. Social Media Membership Partnerships Noticeboard Mailing list Event Apps & Website Marketing Coffee- lovers/Hipsters The unemployed youth Entrepreneurs Social Media Social Media Partnerships Noticeboard Mailing list Event Apps & Website
- 11. Conclusion + + + + =
Hinweis der Redaktion
- *according to the Office for National Statistics (ONS) Entrepreneurship can be a solution to youth unemployment so helping them to set up a business would be a way to solve youth unemployment. However the barrier to the solution we have identified are….. and hence our business aims to tackle these barriers.
- A vision of the café, brief idea of how the café works. By day it is a café but during the evening it can be used as an event space. Idea of the café is that will act as an environment where entrepreneurs and unemployed youth can meet and create a motivating and inspiring environment. To actually meet and interact with people.
- Coffee lovers/hipsters → BREAD & BUTTER - we will rely on these customers to fund our activities young people, willing to spend, highly active on social media, values aesthetic as well as content/quality of the product SEEKING → good coffee - Fairtrade, high quality artisan coffee Unique food - planning to collaborate with new and exciting pop-up food stalls Great vibe - The unemployed youth - aged 18-25 living locally, motivation to work but lacks the means/resources to do so Entrepreneurs - small/start-up business owners from the local area, high levels of expertise that are willing to share their experiences Unemployed youth Information - active+passive sharing → infographics, writeable walls; events Resources - books, leaflets, etc. Opportunities → creating an atmosphere of sharing and socialisation Entrepreneurs Business networks/potential workforce → atmosphere to meet like-minded people be it entrepreneurs or potential employees Chance to share knowledge and do social good → reflecting positively on own businesses Fresh ideas → through the atmosphere Entrepreneurial hub
- Networking events - Morning breakfast session for entrepreneurs only - Events not only catered to unemployed but some for entrepreneurs (to cater to this customer base) Supporting events Workshops, e.g. TAX WORKSHOPS How to network Improve your CV How to get funding Business modelling Open events Friday evening non-member open event → also a promotional technique
- How are we going to consider ourselves a successful social enterprise? Our enterprise has two sides to it: cafe and the social side. It works in a way such that the revenue we get from selling coffee (cafe side) ensures the sustainability of our cafe and social business, thus enabling us to make an impact through our social enterprise. Key metric for cafe side: Number of coffee sold a day (aiming at 200 to ensure sustainability = successful cafe business) For the social side we want young people to not just come for a one-off event, but we want them to actually be able to make the most out of what we provide (events we organise, environment we create) to be inspired and to gain useful resources so that they actually go on to either become employed or start their own business. Key metric for social side: Number of people attending our events (optimum number should be 30-40) Number of people returning to our events (aiming at a return rate of __) Number of ‘success stories’ (for the measure of ‘long term success’, possible to track by asking people who have attended our events to fill in questionnaires)
- How do we achieve the goals? By effective marketing strategies: Social media - effective to reach all 3 segments, ppl spend average 1.5hrs a day on social media, ppl go online to find where to eat etc. Membership - use artisan coffee to attract the coffee lovers, unemployed youths might not be able to afford, membership system to be entitled to discounts, free events, to encourage them to come Partnerships Noticeboard, Mailing List, Event Apps & Website It all boils down to how we brand and market ourselves, through the events we host and values we deliver to the unemployed youths & entrepreneurs, we believe we will be able to convey a strong message that we are a cafe for entrepreneurs, thus creating an environment that would attract them to come.
- Why would our business work? Identified the key characteristics of our targeted segments and tailored our strategies to attract them