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Coffee Shop Business Plan
1. FACULTY OF FOREIGN LANGUAGES
Subject: PRINCIPLES OF MANAGEMENT
Lecturer: Dao Duc Tuyen
Group:
Tran Van Anh 12128900
Cao Ky Bao Tran 13128170
Tran Thi My Trinh 13128176
Bui Duy Khang 13128053
Bui Thanh Hung 11128040
Pham Thi Dung 11128000
2. Mission Statement
“Our mission is to provide a friendly, comfortable
atmosphere where the customers can receive the
quality foods, drinks, and services at a reasonable
price. Moreover, we also provide healthy
recreation environment where the students can
get knowledge through English services”
4. Project at glance
The shop’s name: Friendship
Products: coffee, tea
Capacity: 200 cups/day
Raw material: coffee beans, milk , sugar, cream, ice-cream, chocolate, matcha,
tea…
Labors: 5
Location: Kiosque in National university
5.
6.
7.
8. Market needs
Convenience: the area of coffee shop is convenient for potential
customers because it is near the college area. Moreover, the coffee
shop often open the English exchanges with native speakers and
teacher of English language.
Customer services : serving the customers with superior attention
is what the employees are trained to provide. Besides,we also
provide many good books.
Competitive pricing : the price of coffee is quite cheaper than the
other coffee shop like Star Bucks or The Coffee House…
9. • Reasonable prices
• Enthusiasm of youth
• A recreation environment to get more knowledge...
• Wide variety of coffee and drinks
• A lot of home-made treats
• Start-up costs
• New business
• No reputation
• Diffference of pricing
• Learn many skills or new experiences
• Diverse target market...
• The fierce competition of other coffee shops
• Business pressures
17. Task 1: start marketing before opening
MARKETING
SERVICE
Quality
Design
18. Task 1: start marketing before opening
MARKETING
SERVICE
Quality
Design
Drop off free coffee to local businesses with a flyer that promotes opening day.
19. Task 1: start marketing before opening
MARKETING
SERVICE
Quality
Design
Give away coffee samples at a few local events before opening.
25. MARKETING
SERVICE
Quality
Design
TASK 2: WIFI ACCESS
Coffee shops were probably one of the first businesses to offer WiFi to
customers, because students or writers go to coffee shops to study or
otherwise work on their laptops
30. Needs
Ascertain kinds of coffee
Depend on planning for selling to list kinds of coffee
Ascertain quantity
=buy+surplus coffee in this month – surplus coffee in last month
31. Company Logo www.themegallery.com
• What is the way to buy?
– Signing the contract: Order from the large agent about
detailed quantity, quality, kinds, time to buy
32. Select supplier/agent
Discount with large quantity buyingGood feedback from buyer
Fast delivery
High quality
Competitive prices
Sufficient kinds
Text
38. Task 2: Design
Evaluation: A Clear Concept That Appeals to Your Target Audience
MARKETING
SERVICE
QUALITY
Design
39. Task 2: Design
My coffee shop will be designed to create atmosphere for easy
English communication and drinks enjoying
MARKETING
SERVICE
QUALITY
Design
40. GOAL 2 : Building the brand of an English
speaking cafe
41. Objective 1 : Designing the effective English cafe
model
• Task 1 : Providing the facilities to support members in learning
English
Tran is responsible for collecting English materials such as
English books,dictionaries, novels,documents...
Criteria : 1st week/50 books,2nd week/150,4th week/300
Trinh’s responbility is to seek 2 micros,1 laptop,1 screen,1
projector and 1 guitar within 2 weeks.
Criteria : These devices need to be brand new
42.
43.
44. • Task 2 :
Making membership cards and drinks discount coupons for
active members in the first period of time.
Responsible person : Khang
Duration : 1 week
Criteria : 200 membership cards and 100 discount coupons
for the first 100 people who join the club.
45.
46. • Task 3:
Updating information of the club frequently by posting it on
website or Facebook. Writing the description and
announcement about the main activities of the club.
Responsible person : Hung
Criteria : News are updated exactly and weekly , deadline is
each 4 days before the next meeting happening
49. Task 1 : Inviting some teachers and specialized
foreigners, using proficient English to lecture and inspire
members.
• The responsible person: Trinh
Duration: 1 week.
50. • Task 2 : Recruiting, training more volunteers and
administrators to change the face as well as the quality
of the club.
51. • Task 3 : Training staffs who are willing to talk,
communicate with customers by English.