Traklight hosts its first of a series of monthly webinars to help startups and businesses.

1. Top 7 Tips to Save $$ with your
Attorney
Juliet Peters
Founding Partner
Becker Peters, PLLC

2. Tip #1:
“Do it Yourself” Isn’t Always Low
Cost
Context is Cost Saving.

3. Equity Issues
LLC CORPVS.

4. Tip #2:
Know the Compensation
Options

5.  Compensate Founders
› How much to pay them?
› Do they have equity? How much?
 Employees vs. Contractors
 Interns (paid vs. unpaid)
Compensation Options

6. Sweat
Equity
Vesting Transfer
Buy-Buy
For Cause
Forfeitures
Compensation Issues

7. Tip #3:
Short Term Thinking = Dollars
Out the Door Later
Document Your Company
Formation

8.  Buy-Sell Language
 Provisions for Death or Divorce
 Different Classes of Units
 “Profits Interest” Language
 Valuation Formula
 Deadlock Provision
Your (LLC) Operating Agreement Must
Have:

9. Tip #4:
Identify & Protect your
Intellectual Property

10. Technical Co-Founder
Outsourcing Your
Development
In-House Development
Identify & Protect Your IP

11.  Actively protect it
 Trademarks
 Patents
 Trade Secret Protection
 IP Identification and Storage
Product Traklight at www.traklight.com
Safeguard Your IP

12.  Business Lawyer ($$$)
 IP Lawyer ($$$$$)
 Traklight.com ($)
IP Identification & Protection
Options

13.  Do it Yourself IP Identification & Protection
 ID your IP
› Know prior knowledge of IP required- like
TurboTax!
› Get a custom report outlining potential IP and
providing strategic advice for protection
 IP Vault
› Encrypted storage for sensitive documents,
ideas, files
› Time-stamped verification
Traklight.com

14. Tip #5:
Make Sure You Own It

15. Technology Assignment Agreement
or Exclusive License
• Broad as possible
• Terms should be worldwide, right,
title or interest to company and
forever (perpetual)
• Confidentiality
• Ability to get injunctive relief
• Strong Reps and Warranties
Ensure Your Ownership When
Working with a Technical Co-Founder

16. Tip #6:
Have the Right Contracts in
Place
…from the Beginning!

17. Whether Outsourcing or Developing
In-House
Development, Consulting or Work Made for
Hire Agreements
Work Made for Hire but Cover Your Bases
Master Agreement with SOW Attached
Reps and Warranties, Indemnity, Insurance
Non-Disclosure Agreements
Non-Competes?

18. Bonus Tip:
Have an Advisory Board
…and/or Technology Advisors

19. Tip #7:
Hire the “Right Fit” Lawyer for
You

20.  INTERVIEW AT LEAST THREE
 EXPERIENCE—TECHNICAL,
BUSINESS
 PHILOSOPHY
 ASK FOR REFERRALS
 FLEXIBILITY
 VALUE
Finding the Right Lawyer

21. Juliet Peters
Becker Peters, PLLC
Scottsdale, AZ
Juliet@beckerpeters.com
480.214.9548
Thank You

22. 30% OFF
ID your IP Traklight.com
Use the coupon code NEWMEM30
offer ends 5-3
Get started on Tip #4 Today
Stay informed about IP!
@traklight
facebook.com/traklight
May Free Webinar:
AVOID Litigation with attorney Maria Speth
When: May 22nd from 11:30-12:30 PST
Cost: FREE
Email with registration link to follow presentation.