Online video: it’s the most effective marketing tool you’re not using. But it’s attainable when you use crowdsourcing! Video Jedis Peter LaMotte from GeniusRocket and Fergus Dyer-Smith from Wooshii will answer your burning questions about creating video in today’s digital landscape: - Should I have a video strategy? - What content will get me measurable results? - How much will it cost? (Answer: with crowdsourcing, much less!) - How can I maintain control over the project and the distribution? Then, video padawan Anna Sawyer from Trada will discuss how to use your video once it’s been created: how to get the most out of your investment. Check out Trada Reviews here: http://www.trada.com/trada-reviews/

1. TRADA PRESENTS
The Marketing Department of the
Future: Crowdsourcing Video for
SMBs

2. $25
#SMBCrowdsourcing
trada.com

3. Fergus Dyer-Smith
Co-Founder, CEO
Wooshii.com
@fergusdyersmith
By 2004 Fergus had spent several years building the UK’s leading student tour operator and Europe’s
largest Winter music festival and decided to swap his snowboard for a surfboard in South West Portugal.
A bizarre place to then co-found a start-up like Wooshii!
Wooshii is an on-line marketplace for video professionals servicing small businesses with videos for their
websites.
trada.com
Fergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer

4. Peter LaMotte,
President,
GeniusRocket.com
@peterlamotte
Peter LaMotte is President of GeniusRocket, a creative agency based in Washington DC. First hired by
GeniusRocket to run their marketing department, Peter eventually became President of the company
at which point he changed the business model from a crowdsourcing company running video and
design contests, to a creative agency powered by the creativity of vetted professional community.
Fergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer

5. Anna Sawyer,
Marketing Manager,
Trada.com
@annafsawyer
Anna Sawyer is the marketing manager, content queen and auteur for Trada, the world’s first
crowdsourced online advertising marketplace. Why is she on this webinar? Well, Anna comprises the
entirety of Trada’s video production team: she conceptualizes, writes, shoots and edits all Trada
marketing videos, and she uses YouTube Promoted Videos to spread the word about Trada.
When Anna’s not producing episodes of MasterPPC Theater, she likes to ride bikes and run the Bad
Art Museum Boulder.
Fergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer

6. Video: it’s the best marketing
strategy you’re not using.

7. Definition of terms:
Crowdsourcing:
the process of handing tasks
traditionally performed by
one person to a crowd of
people
Fergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer

8. Lower
cost
Wide
range of
talent
Diversity
of Fast
thinking results
Simplified
hiring

9. What companies
should use video as
part of their
marketing strategy?
Fergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer

10. What type of
marketing video will
get me the best
results?
Fergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer

11. How much does it
cost, compared to
hiring in-house or
traditional agency
outsourcing?
Fergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer

12. How do I ensure that
I get exactly what I
want?
Fergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer

13. What can I do with
my content now that
it’s created, to get the
most out of my
investment?
Fergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer

14. How do I measure
results from video
marketing?
Fergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer

15. WEDNESDAY, OCT 26, 12:15PM EASTERN
Want Conversions? Build the
Ultimate Lead Form!
Internet marketing superstar Brad Geddes has seen it all! In
this free webinar, Brad will join Trada and show you
essential steps for building a lead form that converts.
Brad is the author of Advanced Google AdWords and is one
of only two Google-approved AdWords Seminar Leaders.
Type SIGN ME UP!
into your chat box to be registered

16. QUESTIONS! Want more info?
dranda@trada.com
Peter LaMotte,
Fergus Dyer-Smith
President,
Co-Founder, CEO
GeniusRocket.com
Wooshii.com
Anna Sawyer,
Marketing Manager,
Trada.com
Fergus Dyer-Smith: @fergusdyersmith | Peter LaMotte: @peterlamotte | Anna Sawyer: @annafsawyer