This document provides 15 tips and tricks for pay-per-click (PPC) campaigns, including using negative keywords, phrase and exact matching, dayparting and geotargeting ads, creating optimized landing pages, and testing campaigns regularly. It also introduces Trada, a marketplace where PPC experts can work on advertiser campaigns and earn money based on performance.

1. 15 PPC Tricks and Tips by Trada Hashtag is #PPCTricks

2. Intro Keyword and Copy Tricks Landing Page Tips Geotargeting and Dayparting Optimization About Trada Questions Hashtag is #PPCTricks

3. Meet Dan Tisser & Elaine Ellis Elaine Ellis Trada Social Media/Marketing Manager @ElaineEllis Dan Tisser Trada Account Manager @DantTisser

7. Higher Google Quality Score

8. Less wasted ad spend

11. Make it easier to read

12. Keep it at a 4th grade reading level

15. Collect email addresses for additional marketing efforts.

17. Use additional long-tail keywords to attract the coupon shopping audience.- CTR 1.17% - CTR 8.04%

21. Ability to increase web traffic on slow days

22. Ability to optimize for traffic that actually converts

25. Browse By Country - This allows you to select countries you'd like to target in your PPC campaign. Once you select countries, it allows you to drill down into more specific locations such as states and cities.

26. Bundles - The bundles option for geotargeting allows you to select bundles of areas such as Europe or North America.

27. Excluding - If you want to advertise in Colorado but not all locations, excluding allows you to remove certain locations.

29. The more questions, the bigger the abandon rate.

30. Don’t make it a marketing survey

31. Autopopulate fields when possible

33. Landing pages are short and sweet, homepages are not

34. Homepage navigation distracts from your call-to-action

38. Google Analytics tracks your ROI

40. How Often Do Other People Optimize? Source: SEORoundtable

42. AdWords Editor

44. Format of Ads

45. Time of Day

46. Ad Copy

48. What is Trada? Trada is the first (only) paid-search marketplace where agencies and direct advertisers can leverage the expertise of hundreds of skilled PPC experts, who work collaboratively and competitively to build and optimize sophisticated PPC campaigns. Everyone works on a pay-for-performance system earning money by generating low-cost clicks and conversions for advertisers.

49. Join Trada As an Expert -Earn money risk free, working when you want and where you want -You don’t have to find or manage your own clients -Choose the types of campaigns you want to work on. -Join a community of PPC experts

51. Specific Questions? Elaine Ellis Marketing Manager Email me at eellis@trada.com www.trada.com Charles Ince Sales Manager Email me atcince@trada.com www.trada.com http://trada.com http://trada.com/blog @trada