The creative journey in developing a brand logo.

1. BERRY
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Logos before & after
BY BLOOBERRY DESIGN

2. Critical Power Supplies
To modernise the Critical Power
Supplies offering with a more
contemporary style, and allow them to
stand apart from their competitors, we
created a completely different, dynamic
and brave logo with a modern typeface
and ground breaking accompanying
colour palette. Critical Power Supplies
were keen to communicate the
individual services they offer, so we
introduced these into this full version
of the logo.
FROM THIS …
TO THIS …

3. McArdle Sport Tec
We focused on developing a strong new
brand identity with graphic features
for McArdle. Their old logo was quite
confused with the use of various shapes
and fonts. We looked to simplify the
new identity by using one strong
typeface alongside a dynamic ‘M’
brand stamp. As their old brand colours
were well suited for their industry we
enhanced them to bring them more
in line with a contemporary style and
introduced more jewel like tones to the
overall palette which adds warmth.
FROM THIS …
TO THIS …

4. Drapes Design Co.
The task was to develop a refreshed
brand identity that combined heritage
with a contemporary feel, retaining
their ethos of great service and amazing
design. A classic typeface led the
way on the project, complimented
by a contemporary sans serif font, a
refreshed modern colour palette and
brand ‘stamp’ linking two D’s.
FROM THIS …
TO THIS …

5. Team Improver
In order to revolutionise Team
Improver’s brand identity we developed
a new logo that truly reflects their
innovative business. To stand them apart
from their competitors we developed
a very different, contemporary colour
palette, where each of the three chosen
colours represents a Team Improver
product. These colours are incorporated
into a new brand stamp highlighting the
‘T’ and ‘I’ in a flat graphic form.
FROM THIS …
TO THIS …

6. Oxford City Flooring
A crisp and clean graphic was created
for Oxford City Flooring. The new logo
incorporates a contemporary monogram
combined with a refreshed colour
palette and modern typography to give
a warmer feel to the company, appealing
to as wide a demographic as possible.
FROM THIS …
TO THIS …
FLOORING
OXFORD CITY

7. 4
BERRY
bl
oo
blooberrydesign.co.uk
01491 613166
hello@blooberrydesign.co.uk
The New Barn | Watcombe Manor | Ingham Road | Watlington | Oxon OX49 5EB