1. TRACY A. BADCOCK – BADCOCK AND ASSOCIATES, LLC
TRAVEL MARKETING,
ADVERTISING , PR & CUSTOMER
EXPERIENCE DISCOVERY

2. BADCOCK AND ASSOCIATES, LLC. OFFERS
TOURISM FOCUSED CLIENTS…
• Guidance with developing the "Always Communicating" Marketing
plan to drive Return on Investment (ROI). Millennials, Boomers,
and all sales targets need specialty plans. Badcock and Associates,
LLC works with companies finding their way into social media and
the new avenues to reach their customers, engage, and increase ROI.
Focus -- Badcock and Associates, LLC evaluates the marketing
strategy and focus of the plan to determine whether there are any
options to enhance more ROI.

3. DEDICATED SOLUTIONS…
• Advertising Creative Development and Media Placement Analysis:
Online, Social, Print, Radio & Television.
• Public Relations Representation, Communications, Branding, Logo
Development, and Brand Strategy Planning and Sales & Marketing
Practices.
• Start Up Marketing, Branding Creation and Awareness Campaigns,
Worldwide Event Coordination, Digital and Standard Collaterals.

4. VERIFYING CUSTOMER EXPERIENCE….
The Badcock and Associates, LLC.
“Developing Profitability From Within” Program.
Customer Service Evaluation/Customer Experience Discovery:
• Secret Shop Program for businesses that want an outside company to "shop" their
product.
• The “Shop” can be for a specific area, or department, or the broad coverage of the
company personnel and services.
• Includes Follow Up:
• Internal Programs: Company Culture Development and Training Programs,
Program Development, Change Management & Training on Positive Management
Solutions.

5. HANDS ON EXPERIENCE TRAVELING THE
WORLD
• Caribbean (Land and Cruising)
• Europe
• UK and Ireland
• Mexico
• Middle East
• USA - North East, South East, South West, Gulf Coast, West Coast,
Mid West, Heartland, and the many great places in between.

6. HANDS ON EXPERIENCE STATE TOURISM
MARKETING- Global Representation at World
Travel Market, London, UK
InSync Corporation
11 Wexford Drive
Mendham, NJ 07945 Vice President/Owner, 1997-1998
Provided Marketing, Advertising and Public Relations services to the New Jersey Hotel/Motel
Association, New Jersey Department of Travel and Tourism, Individual Hotels, Resorts and
various transportation companies. Managed the New Jersey Hotel/Motel Association (NJH/MA)
Membership Services Department, Associate Publisher of the NJH/MA Innovator Magazine,
Director of Allied NJH/MA membership sales, Assistant Developer of NJH/MA Internet site
and reservations system. Developed and organized the state of New Jersey trade show booth at
World Travel Market, London, UK and marketed hotel product.

7. HANDS ON EXPERIENCE TOURISM AD SALES-
Cutting Edge Digital Video Technology
Visual Data Corporation/Hotel View Corporation
1600 S. Dixie Highway, Suite 3A
Boca Raton, FL 33432 US & Caribbean Sales and Marketing Director, 1996-1997
Managed United States and Caribbean Region Sales Team soliciting all travel products for
participation in Interactive Video Libraries and Marketing Programs. Assisted Development of
Digital Video brochures to advertise Hotels, Tourist Boards/Destinations and other travel related
companies to the consumer and travel professionals via the Internet. Partnership liaison with
Pegasus Systems, Inc., "Travel Web", Reed Travel Group On-line Products, and Meeting
Planners International – Meetings Exchange Website for Meeting Planners, to develop alliance
sales teams, increase product circulation, and build Interactive video content. Company
representative for International and Local Trade Shows and Conferences.

8. HANDS ON EXPERIENCE TOURISM AD SALES- Travel
Trade Publication, Top US Newspaper Division,
Lifestyle Magazines and Specialty Sports Magazines
Globe Media, Inc.
2600 Douglas Road, Suite 801
Coral Gables, FL 33134 Senior Account Manager, 1994 – 1996
Created and developed Globe Media, Inc. Travel Trade Department including sales assembly and
maintenance of accounts. Managed Southeast advertising sales territory for company Newspaper
Division and Consumer Magazines. Senior Sales Manager for TTG US, TTG UK/Ireland, TTG
Europa, New York Newsday, The Los Angeles Times, The San Francisco Chronicle, The Dallas
Morning News, Golf For Women and Travel & Leisure Magazine publications. Company
representative for publishing accounts for worldwide conferences and trade shows.

9. HANDS ON EXPERIENCE TOURISM AD SALES-
Cutting Edge CD Rom Technology
The Reed Travel Group/Reed Elsevier
3440 Hollywood Boulevard, Suite 460
Hollywood, FL 33021 Regional Sales Manager, 1992 – 1994
Managed Sales Southeast and Caribbean sales territory for leading travel publishing company and
computerized travel directory. Created educational sales presentations for business-to-business
sales calls and worldwide group presentations for company or organizations. Created
relationships with foreign governments to promote travel publishing product at the individual
nation level. Represented company in U.S., Europe and Caribbean at International and local trade
shows.

10. HANDS ON EXPERIENCE TOURISM- 300+
Hotels/Travel Agency/Tour Operator/Scuba Dive
Desk
International Travel & Resorts
4 Park Avenue
New York, NY Director of Sales & Marketing, 1987-1992
Managed Sales and Marketing Department providing services to over 300 hotels in the United
States, Europe, Caribbean, Mexico and South America. Managed Public Relations, Advertising,
Trade Show Promotions, Wholesaler/Tour Operator Contracting, Promotional Literature, Direct
Mail Programs, Packaging and innovative marketing programs. Managed Outside Sales Team
responsible for promoting FIT and group sales. Developed new worldwide hotel base for the
company's sales, marketing and reservations representation program. Created and placed
advertising in travel trade and consumer publications, scheduled and organized photo shoots,
created collateral materials, managed in-house advertising agency set-up, wrote and disseminated
company press releases. Represented company at U.S., Europe, and Caribbean based trade shows
and meetings.

11. HANDS ON EXPERIENCE TOURISM- 300+
Hotels/Travel Agency/Tour Operator/Scuba Dive
Desk
http://flipagram.com/f/VZT2ZYiPCM
Traveling In The 80s…The ITR Days With Tracy B. Check Out
My Flipagram! At Times, It Was A Punky Reggae Party!

12. HANDS ON EXPERIENCE IN CAR RENTAL BUSINESS-
Central Reservations Department Management
Budget Rent A Car of Manhattan
12th
Avenue and 23rd
Street
New York, NY 10011 Reservations Manager – 1985 to 1987
Managed computerized Call Center Reservations Department serving 8 Manhattan locations, and
maintained positive sales closing ratios while following departmental budget. Managed 18
reservations agents to meet company objectives in rental car sales. Manager On Duty –
Management of all eight locations and over 80 staff employees.

13. HANDS ON EXPERIENCE IN HOSPITALITY-
Hotel Food & Beverage
The Parsippany Hilton
One Hilton Court
Parsippany, NJ Restaurant Manager – 1983 to 1985
Managed Lobby Lounge, Night Club, Out-Door Seasonal Restaurant, Gourmet Restaurant, and
Café Restaurant. Provided Service and Technical training for bartenders, waitpersons, hosts and
junior management personnel. Prepared Profit/Loss Statements for food and beverage outlets.
Managed Lobby Lounge, Night Club, Out-Door Seasonal Restaurant, Gourmet Restaurant, and
Café Restaurant.

14. CONTACT INFORMATION
BADCOCK AND ASSOCIATES, LLC
240 ARROWOOD WAY
BASKING RIDGE, NJ 07920
908-510-9084
Tracy@badcockandassociates.com
@alwayscommunica