Tracxn - Sales Force Automation Startup Landscape

JUNE 2018
SALES FORCE AUTOMATION

Copyright © 2018, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Sales Force Automation - Jun 2018
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on June 7, 2018.
Sales Force Automation Feed Summary
4
Sales Force Automation > Feed Summary
Companies which provide software solutions for sales teams to manage their sales process and optimize them effectively across
all three channels (channel sales, field sales and inside sales). These solutions are focused mostly on B2B2B and not B2B2C.
• Inclusions: Includes end-to-end solutions for sales
teams which allows them to manage the entire sales cycle
and also specific solutions which help sales teams manage
specific processes across all the channels viz. offline,
online and partners. Solutions which help teams design
quotes for prospects are also included. Training solution
for sales teams are also included.
• Exclusions: Resellers, service based companies, B2B2C
lead generation/lead management companies. Excludes
software solutions for social media management and
monitoring which are used for marketing and PR
activities.
• Excludes funding information of Chinese companies Feed in Numbers
Overview
$7.6B
Funding
29
Mega
Companies
6192271
FundedCovered on
Tracxn
7
Unicorns
36
Soonicorns
28
Minicorns
12
IPO’d Cos
255
Late Stage Cos
80
38
Acquisitions
191
DeadPooled
117
Acquihired
Series A+ Cos
Salesforce
(1999, San Francisco, $52M)
HubSpot
(2006, Cambridge, $101M)
SAP
(1972, Walldorf, Public)
Top Companies

Investment Trend Summary
Summary of Funding Activity in Sales Force Automation
5
$88M - Series D
Apttus (2006, San Mateo, $404M)
$55M - Series E
$77M - Series C
CloudSense (2010, London, $77M)
$53M - Series C
ProsperWorks CRM (2011, San Mateo, $87M)
$75M - Series E
$50M - Series E
InsideSales (2004, Provo, $251M)
$65M - Series D
Outreach (2013, Seattle, $125M)
$50M - Series B
Vlocity (2014, San Francisco, $92.8M)
$60M - Series C
Drift (2014, Cambridge, $107M)
$50M - Series C
Showpad (2011, San Francisco, $85.5M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
Sales Force Automation > Feed Summary > Investment Trend Summary
Seed GV (#5), Right Side Capital Management (#5), Uncork Capital (#4)
Series A/B Emergence Capital (#5), Shasta Ventures (#5), TDF Ventures (#4)
Series C+ Bain Capital Ventures (#2), General Atlantic (#2), GV (#2)
Incubators Y Combinator (#20) 500 Startups (#12) Techstars (#9)
Other Notable
Investors
Salesforce (#20), Goldman Sachs (#7), Kima Ventures (#6)
Debt Investors
Lighter Capital (#17), Western Technology Investment (#9),
Hercules Capital (#5)
Most Active InvestorsRecent Investments
227
249
299
270
56
2013 2014 2015 2016 2017 2018*
Y-o-Y # of Companies Founded 146 129 154 128 122 42
$597M
$825M
$1.5B
$863M $830M
$482M
2013 2014 2015 2016 2017 2018*
$ Funding # Rounds
$6.4B
$285M
$252M
$180M
$124M
US
Europe
Canada
Israel
Latam
$ Funding

Summary of exit outlook in Sales Force Automation
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
Salesforce 7
DocuSign (2003, San Francisco, $522M)
Glynn Capital 4
Xactly (2005, San Jose, $78.4M)
Iconiq Capital 3
Accel Partners 3
RelateIQ (2011, Palo Alto, $69M)
KPCB 3
May 2018 Accompany Acq by Cisco for $270M
Jan 2018 CallidusCloud Acq by SAP for $2.4B
Jul 2017 Xactly Acq by Vista Equity Partners for $564M
Dec 2015 SteelBrick Acq by Salesforce for $360M
Jul 2014 RelateIQ Acq by Salesforce for $390M
Oct 2013 BigMachines Acq by Oracle for $400M
Sep 2005 Siebel Systems Acq by Oracle for $5.8B
Sales Force Automation > Feed Summary > Exit Outlook Summary
Salesforce 3
RelateIQ (Jul 2014, $390M), SteelBrick (Dec 2015, $360M),
Data.com (Apr 2010, $142M)
Oracle 2
Siebel Systems (Sep 2005, $5.8B), BigMachines (Oct 2013,
$400M)
Dun &
Bradstreet
2 NetProspex (Jan 2015, $125M), Hoover's (Dec 2002, $119M)
Cisco 1 Accompany (May 2018, $270M)
IBM 1 Varicent Software (Apr 2012)
Recent IPOs Top Acquisitions
NexJ May 2011
CRM for Financial, Insurance and Healthca…
IPO MCap: $190M Current MCap: $190M
CloudCall Aug 2006
Cloud based business telephony services p…
IPO MCap: - Current MCap: -
Salesforce Jun 2004
Cloud Based CRM, Social collaboration for…
IPO MCap: $1.1B Current MCap: $92.4B
SAP Aug 1998
Enterprise application software
IPO MCap: - Current MCap: $141B
Bigtincan Mar 2017
Mobile based content enablement system fo…
HubSpot Oct 2014
SaaS based inbound marketing platform
IPO MCap: $759M Current MCap: $4.2B
Five9 Apr 2014
Cloud based contact center software
IPO MCap: $322M Current MCap: $1.8B
Model N Mar 2013
Cloud based revenue management solution f…

FACTSHEET
Overview
Companies 2271
Funded 619 Series A+ 255
Funding $7.6B Last 2 yrs $1.6B
Most Active Investors
Seed GV (5)
Series A/B Emergence Capital (5)
Series C+ Sapphire Ventures (2)
Others Salesforce (21)
Incubators Y Combinator (19)
Top Cities
Bay Area 263 Cos $3.4B
Chicago 35 Cos $338M
Feed in Numbers
Unicorns 7 Soonicorns 36
Minicorns 28 Editor Picks 146
Acquihired 117 Deadpooled 191
Top Companies
SAP (1972, Walldorf, Public)
Salesforce (1999, San Francisco, Public)
HubSpot (2006, Cambridge, Public)
Exits
IPOs 12 HubSpot, Bigtincan
Acquisitions 38 Accompany, CallidusCloud
Top Acquirers Oracle, Salesforce
Marketmap: Sales Force Automation
LEAD GENERATION
CONTACT
LEAD SCORING
LEAD NURTURING
LEAD INTELLIGENCE
MANAGEMENT
DATABASES
SALES FORCE MANAGEMENT
SALES TRAINING
PERFORMANCE MANAGEMENT
PRODUCTIVITY TOOLS
FIELD SALES MANAGEMENT
CUSTOMER RELATIONSHIP MANAGEMENT
ENTERPRISE
SMBs
ANALYTICS
LEAD CONVERSION
PIPELINE MANAGEMENT
CONTENT MANAGEMENT
DEMO TOOLS
CONFIGURE-PRICE-QUOTE
Sales Force Automation > Feed Summary > BlueBox
7
Funding data excludes Debt, Grants & Post-IPO rounds. Excludes all details for Chinese companies
For any Feedback and Query reach out to MyAnalyst@tracxn.com

Key Sub Sectors in Sales Force Automation Sector
Summary of Key Markets
8
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
CRM >
SMBs 529 $165M 19
CRM > Configure - Price - Quote >
Suite 64 $317M 10
CRM > Lead Management > Lead Nurturing
>
Account Based Sales
14 $118M 8
CRM > Configure - Price - Quote >
Contract Management 24 $98M 9
Analytics >
Call Analytics 11 $50.8M 10
Sales Training
45 $41.5M 12
Lead Generation >
Conversational Bots 21 $128M 6
Content Management System
76 $65.4M 7
Lead Generation >
Contact Databases 112 $35.6M 17
CRM > Lead Intelligence >
Relationship Intelligence 23 $54.4M 6
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
CRM
Companies which offer end-to-end software solutions
for businesses to manage their sales...
1659 393 $5.6B
Lead Generation
Companies which offer tools for sales development
representatives to generate leads using...
239 88 $634M
Performance Management
Companies which offer platforms for businesses to
capture and analyze data for assessing...
58 24 $479M
Companies which allow businesses to distribute,
manage, and update sales collateral for...
76 33 $473M
Analytics
Companies which offer tools for businesses to analyze
internal Customer Relationship...
37 14 $213M
Productivity Tools
Companies offering a set of tools for businesses to
increase sales representative productivity...
136 40 $91.3M
Sales Training
Companies offering cloud-based platforms for sales
managers to train, guide, and assess...
45 19 $88.6M
Sales Force Automation > Feed Summary > Summary of Key Markets

List of Notable Companies in Sales Force Automation
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
Sales Force Automation > Feed Summary > Notable Companies in the Sector
Public
Salesforce
(1999, San Francisco, $52M)*
HubSpot
Model N
(1999, Redwood City, $37M)
Five9
(2001, San Ramon, $84.1M)
NexJ
(2003, Toronto, $22.9M)
Bigtincan
(2008, Boston, $5M)
CloudCall
(2005, Leicester, $7.4M)
SAP
(1972, Walldorf)
SAP CRM
(2014, Walldorf)
Coheris
(1994, Paris)
Public
PROS Holdings
(1985, Houston)
Synergy Marketing
(1997, Osaka)
Acquired
Siebel Systems
(1993, Redwood Shores)
CallidusCloud
(1996, Pleasanton, $89.3M)
Xactly
(2005, San Jose, $78.4M)
BigMachines
(1999, Deerfield, $29M)
RelateIQ
(2011, Palo Alto, $69M)
SteelBrick
(2002, Palo Alto, $77.5M)
Accompany
(2013, Los Altos, $40.6M)
Data.com
(2004, San Francisco, $17.2M)
NetProspex
(2006, Waltham, $27.5M)
Hoover's
(1990, Austin, $20.7M)
Acquired
Orbitera
(2011, West Hollywood, $2M)
Unicorns
DocuSign
Apttus
(2006, San Mateo, $404M)
InsideSales
(2004, Provo, $251M)
Spring Mobile Solutions
(2001, Sao Paulo, $114M)
Bullhorn
(1999, Boston, $26M)
Zoho
(1996, Chennai, $352k)

List of Notable Companies by Market in Sales Force Automation
Notable Companies by Market (1/9)
11
Sales Force Automation > Feed Summary > Notable Companies by Market
CRM
Enterprise
HubSpot (2006, Cambridge, $101M)
Soonicorn. Stage: Public
Altimeter Capital, Cross Creek Advisors, Sequoia
Capital and 10 Other Investors
Salesforce (1999, San Francisco, $52M)
Cloud Based CRM, Social collaboration for the
Enterprise
Unicorn. Stage: Public
Emergence Capital, New Enterprise Associates,
Credit Suisse and 19 Other Investors
SAP CRM (2014, Walldorf)
Cloud-based CRM for Enterprises and SMBs
Editor's Pick. Stage: Public
Coheris (1994, Paris)
CRM and business intelligence solutions for
multiple industries
Stage: Public
Sigma Gestion, Phitrust Impact Investors
Enterprise
Siebel Systems (1993, Redwood Shores)
CRM Solution
Stage: Acquired
Adobe Ventures, Granite Ventures, ValueAct Capital
Synergy Marketing (1997, Osaka)
Customer relationship management platform
Stage: Public
Salesforce Ventures, CyberAgent Ventures, Angel
Capital Corporation
SMBs
Infusionsoft (2001, Chandler, $134M)
Sales and Marketing Automation platform for SMBs
Soonicorn. Stage: Series D
Allure Ventures, Arthur Ventures, Bain Capital
Ventures and 8 Other Investors
Base CRM (2009, Chicago, $52.9M)
Sales productivity and CRM software
Soonicorn. Stage: Series C
Tenaya Capital, Index Ventures, RRE Ventures and 6
Other Investors
Insightly (2009, San Francisco, $38M)
Online Small Business CRM
Emergence Capital, Cloud Apps Capital Partners,
Sozo Ventures and 2 Other Investors

12
CRM
SMBs
Pipedrive (2010, New York City, $31.2M)
CRM for Small Businesses with a Visual sales
pipeline tool
Soonicorn. Stage: Series B
Atomico, Bessemer Venture Partners, Rembrandt
Venture Partners and 12 Other Investors
Zoho (1996, Chennai, $352k)
Online Business Apps Suite for SMBs
Unicorn. Stage: Seed
Rajendran Dandapani, Shailesh Kumar
SAP (1972, Walldorf)
Quest for Growth, Momenta Partners
Industry Verticals
Omni-Channel cloud software for delivering
industry-specific experiences to customers.
Sutter Hill Ventures, Salesforce, Kennet Partners
and 4 Other Investors
Bullhorn (1999, Boston, $26M)
SaaS solution ATS and recruitment CRM
Unicorn. Stage: Acquired
Genstar Capital, Highland Capital Partners, Austin
Investment Management and 5 Other Investors
NexJ (2003, Toronto, $22.9M)
CRM for Financial, Insurance and Healthcare
Industry
Stage: Public
Pipeline Management
Clari (2012, Mountain View, $61M)
Mobile First Lead Management tool
Tenaya Capital, Thomvest Ventures, Blue Cloud

13
CRM
Contact Management
FullContact (2010, Denver, $49.8M)
Cloud Based Contact Management
Foundry Group, Baird Capital, Blue Note Ventures
Lead Management
Cloud based Predictive Lead Management System
Unicorn. Stage: Series E
Microsoft, Questmark Partners, Hummer Winblad
Radius (2009, San Francisco, $133M)
Predictive Marketing and Sales platform
Founders Fund, Formation 8, Glynn Capital and 12
Other Investors
SaaS based Lead Engagement Tools
Mayfield, Trinity Ventures, MHS Capital and 9 Other
Investors
Lead Management
Five9 (2001, San Ramon, $84.1M)
Adams Street Partners, Sapphire Ventures,
Hummer Winblad Venture Partners and 5 Other
Investors
EverString (2012, San Mateo, $78.7M)
Predictive Analytics based Sales and Marketing
platform
Sequoia Capital, Lakestar, Lightspeed Venture
Partners and 4 Other Investors
Lattice (2006, San Mateo, $78M)
Lead Scoring and Conversion App for Marketing
and Sales
River Cities Capital Funds, Piper Jaffray, Blue Cloud

14
CRM
Lead Management
Mintigo (2009, Kfar Saba, $44M)
Marketing Intelligence Platform
Glilot Capital Partners, Sequoia Capital, Adams
Street Partners and 5 Other Investors
6sense (2013, San Francisco, $32.1M)
B2B predictive intelligence engine for sales and
marketing.
Salesforce, Battery Ventures, Bain Capital Ventures
Tact (2012, Redwood City, $26.2M)
AI powered assistant for CRM software
Microsoft Ventures, Upfront Ventures, Kevin Efrusy
PFL (1996, Great Falls, $25M)
Marketing automation solutions
Soonicorn. Stage: Funded
Goldman Sachs
Lead Management
CloudCall (2005, Leicester, $7.4M)
Cloud based business telephony services provider
Stage: Public
Barclays
Lead Intelligence
RelSci (2010, New York City, $121M)
Web based platform to build business relationships
MacAndrews & Forbes, Starr Companies, Hearst
RelateIQ (2011, Palo Alto, $69M)
Relationship intelligence platform for businesses
Soonicorn. Stage: Acquired
Redpoint Ventures, KPCB, Felicis Ventures and 19
Other Investors
Accompany (2013, Los Altos, $40.6M)
Contextual Lead intelligence application
Stage: Acquired
Ignition Partners, Charles River Ventures, Iconiq
Capital and 3 Other Investors

15
CRM
Lead Intelligence
Aktana (2008, San Francisco, $25M)
Customer insights and sales suggestions to increase
sales productivity.
Starfish Ventures, Safeguard Scientifics, HLM
Demo Tools
ClearSlide (2009, San Francisco, $89M)
Cloud-based sales management and presentation
tools
Greylock Partners, Bessemer Venture Partners,
Felicis Ventures and 6 Other Investors
Field Sales Management
Spring Mobile Solutions (2001, Sao Paulo,
$114M)
Field Sales Management solutions
Unicorn. Stage: Series D
Sapphire Ventures, New Enterprise Associates,
Goldman Sachs and 6 Other Investors
Sigma Systems (1996, Toronto, $21M)
Product, order management and network
provisioning solutions provider
Birch Hill Equity Partners, Cisco, KPCB and 2 Other
Investors
Lettuce (2011, Los Angeles, $2.1M)
Inventory and Order Management System
500 Startups, Baroda Ventures, Zelkova Ventures

16
CRM
Channel Sales
Orbitera (2011, West Hollywood, $2M)
Platform for managing sales & Marketing of SaaS
applications
Stage: Acquired
Resolute Ventures, Bonfire Ventures, Manixer and 1
Other Investors
Configure - Price - Quote
Digital Transaction Management Tool
Unicorn. Stage: Series F
Hercules Capital, Intel Capital, Dell Technologies
CRM SaaS Pricing, Quoting, and Contracts
Golub Capital, IBM, Salesforce and 5 Other Investors
Conga (2006, Broomfield, $117M)
Suite of productivity tools for Salesforce users
Insight Venture Partners, Salesforce
SpringCM (2005, Chicago, $113M)
Cloud Enterprise Content and Contract Mangement
Soonicorn. Stage: Series E
Crestline Investors, Foundation Capital, North
Bridge and 9 Other Investors
SteelBrick (2002, Palo Alto, $77.5M)
SaaS based CPQ for SalesForce.com users
Stage: Acquired
IVP, Emergence Capital, Salesforce and 2 Other
Investors
CPQ & order management software for Industry
verticals
Vector Capital, MMC Ventures, Salesforce Ventures
Model N (1999, Redwood City, $37M)
Cloud based revenue management solution for life
science and hi-tech industry
Stage: Public
Wells Fargo, Crystal Financial, Meritech Capital
Partners and 3 Other Investors

17
CRM
BigMachines (1999, Deerfield, $29M)
SaaS Based CPQ Solutions
Stage: Acquired
Vista Equity Partners, Salesforce, JMI Management
PROS Holdings (1985, Houston)
CPQ and revenue management software
Stage: Public
JMI Management, TA Associates Management
Lead Generation
Contact Databases
InsideView (2005, San Francisco, $89M)
Lead Generation, prospect data, business insights
and social connections tool.
Spring Lake Equity Partners, Big Sky Partners,
Foundation Capital and 6 Other Investors
Rain King Software (2007, Bethesda, $67.5M)
IT Profiling Database
Spectrum Equity
NetProspex (2006, Waltham, $27.5M)
B2B data lead generation data and data
management
Stage: Acquired
Spring Lake Equity Partners, Edison Partners,
American City Business Journals and 1 Other
Investors
Contact Databases
HG Data (2010, Santa Barbara, $21.9M)
Technology installation database.
Rincon Venture Partners, EPIC Venture Fund,
Updata and 2 Other Investors
Hoover's (1990, Austin, $20.7M)
Business information
Stage: Acquired
Lewis & Clark Capital, FTL Capital
Data.com (2004, San Francisco, $17.2M)
Source of accurate business data
Stage: Acquired
Norwest Venture Partners, Austin Ventures, El
Dorado Ventures and 1 Other Investors

18
CallidusCloud (1996, Pleasanton, $89.3M)
Cloud-based sales, marketing and pipeline
management solutions
Crescendo Ventures, Crosspoint Venture Partners,
Invesco and 4 Other Investors
Incentive Management
Sales compensation and performance management
Rembrandt Venture Partners, Bay Partners, Alloy
Iconixx (2010, Austin, $24M)
Sales Performance and Incentive Compensation
Management
Ballast Point Ventures, Harbert Management, S3
Ventures
Inkling (2009, San Francisco, $86M)
Mobile Platform for Learning Content
Sapphire Ventures, Sequoia Capital, Tenaya Capital
Mobile Sales Enablement
Insight Venture Partners, Dawn Capital,
Hummingbird Ventures
Seismic (2011, California, $75M)
Content Management System for enterprises.
General Atlantic, JMI Management, Jackson Square
Ventures

19
Bloomfire (2010, Austin, $32.8M)
SaaS workplace collaboration tool for sales and
support reps
Austin Ventures, Silver Creek Ventures, Redpoint
Bigtincan (2008, Boston, $5M)
Mobile based content enablement system for sales
teams
Stage: Public
Southern Cross Venture Partners, Walnut Venture
Associates
Analytics
Analytics
FirstRain (2000, San Mateo, $65.4M)
Business Intelligence for Unstructured and
Structured Data
Oak Investment Partners, Diamondhead Ventures,
Ampersand Capital Partners and 5 Other Investors

List of Notable Companies in Sales Force Automation in China
Notable Companies in the Sector in China
20
Sales Force Automation > Feed Summary > Notable Companies in the Sector in China
Public
WealthCraft
(2002, Hong Kong)
Soonicorns
FXiaoKe
(2011, Beijing, $283M)

Recent News in Sales Force Automation Sector
Recent News
21
Jun 2018
SAP latest enterprise player to offer cloud blockchain service,
TechCrunch
Jun 2018
SAP Galvanizes the Enterprise with Intelligent New Products and
Choice, PR Newswire
Jun 2018
SAP launches blockchain-as-a-service effort, aims to integrate it into
portfolio, processes, ZDNet
Jun 2018
UE.co Named San Diego's Best Place to Work by San Diego Business
Journal, PR Newswire
Jun 2018 Salesforce on a hiring spree to drive sales, Indiatimes
Jun 2018
SAP and IBM marry their cloud services in a partnership aimed at
private cloud deployments, SiliconAngle
Jun 2018 SAP and dormakaba collaborate, Enterprise Times
Jun 2018
Impartner Secures Miercom Performance Verified Certification, PR
Newswire
Jun 2018
ANSYS and SAP Team Up to Drive Intelligent Enterprise, Technology-
Signals
Jun 2018 Caught short by Salesforce, SAP targets 'front office' market, btvi.in
Jun 2018
SAP NS2® Announces Strategic Collaboration with Amazon Web
Services (AWS), PR Newswire
Jun 2018
Inkling Introduces Advanced Analytics Built on Tableau to Power
Better Business Decisions, PR Newswire
Jun 2018
Brainshark's New AI-Powered Engine Elevates Sales Coaching and
Readiness, PR Newswire
Key Recent News Key Recent News
Jun 2018
OpenText Announces Availability of Two New Cloud Offerings for
SAP® Solutions, PR Newswire
Jun 2018 Vendavo Acquires Navetti, PR Newswire
Jun 2018
Alibaba Cloud Offers Customers Wide Variety of Options to Run SAP
Solutions, Business Wire
Jun 2018
SAP Brings in New Industry Solutions with SAP Leonardo Partner
Medallion Initiative, ReadITQuik
Jun 2018
SAP CEO McDermott Plans a New Push Into CRM Market, The Wall
Street Journal
Jun 2018
SAP gives CRM another shot with with new cloud-based suite –
TechCrunch, technewsfan.com
Jun 2018
Showpad Acquires LearnCore to Deliver the Industry's First
Integrated Sales Enablement Platform, PR Newswire
Jun 2018
Sigma Systems Appoints Vice President of Channels and Partners,
Business Wire
Jun 2018
Microsoft touts progress on bringing SAP to Azure,
thebreakingnewsheadlines.com
Jun 2018
SAP’s cloud platform is now available on Microsoft’s Azure cloud,
SiliconAngle
Jun 2018
Roosevelt Purification Announces His Partnership With
Infusionsoft, Citybizlist
Jun 2018
SAP S/4HANA® Cloud Trail Blazes AI-Powered Innovation to Help
Customers Build Intelligent Enterprises, PR Newswire
Sales Force Automation > Feed Summary > Recent News

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
22
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

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$255M
$406M
$597M
$825M
$1.5B
$863M $830M
$482M
0
20
40
60
80
100
120
140
160
180
$0k
$200M
$400M
$600M
$800M
$1.B
$1.2B
$1.4B
$1.6B
$1.8B
2011 2012 2013 2014 2015 2016 2017 2018*
$ Funding # Rounds
Investments ($M) and number of rounds in Sales Force Automation; 2011-2018
Global Funding Trends
24
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Sales Force Automation > Investment Trends > Global Funding Trends
#Rounds
$Funding
3 Year CAGR
6 Year CAGR 2% # of Rounds22% $ Funding
6% # of Rounds
0% $ Funding

$28M $25M $45M $46M $63M $38M $50M $19M
$145M
$164M
$337M
$326M $574M
$431M $354M
$93M
$82M $217M $215M $453M $911M $394M $426M $371M
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
51 40 79 60 77 57 61 15
23
27 53
52 58
53 40
16
10 10 14 17 19 18 21 11
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
84
42
Total # of Rounds
$32M
$223M $251M
$410M
$1.1B
$431M
$492M
$405M
0
2
4
6
8
10
12
14
16
18
20
0
200000000
400000000
600000000
800000000
1E+09
1.2E+09
2011 2012 2013 2014 2015 2016 2017 2018 YTD
$ Funding # of Rounds
25
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded ClubMega Rounds
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Sales Force Automation; 2011-2018
Sales Force Automation > Investment Trends > Global Funding Trends
85
67
55
64
50
39 360
$1.3M
$1.9M
$0.0M
$0.5M
$1.0M
$1.5M
$2.0M
$2.5M
$3.0M
$3.5M
$4.0M
0
50
100
150
200
250
300
350
400
2012 2013 2014 2015 2016 2017 2018 YTD Total
Entrants in Funding Club Avg. Ticket Size
1 7 7 9 19 12 13 9 $1.3M $2.2M $2M $3.5M $1.6M $2.5M - $1.9M
$255M
$482M
Total $ Invested

Sales Force Automation > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in Sales Force Automation
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
Bay Area 3.4B 351
Chicago 338M 41
Cambridge 258M 14
Provo 253M 7
New York City 221M 42
Austin 206M 31
Seattle 171M 23
Toronto 154M 19
Chandler 134M 6
Broomfield 128M 4
Total Funding
266
133
43
36
13
10
43
5
# Rounds
$6.4B
$285M
$252M
$180M
$124M
$92.9M
$70M
$4.9M
US
Europe
Canada
Israel
Latam
Japan
India
Australia
Note: Excludes funding information of China companies

Trend of Average Deal Size ($M)
$0.7 $0.8 $0.8 $0.9 $1.0 $1.1 $1.1
2011 2012 2013 2014 2015 2016 2017
$4.6
$3.6
$6.0
$4.9
$6.0
$4.8
$7.5
$9.0 $10.0 $12.9 $11.0
$19.5
$15.2 $14.7
$10.2
$21.7 $17.9
$26.7
$50.6
$23.2 $25.0
Sales Force Automation > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Sales Force Automation; 2011-2017
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$5K* $5.6M
$200K $42.8M
$1.2M $70M
$150K $233M
$20M
$11.5M
$4M
$700K
Series C+
Series B
Series A
Seed
Stage

Note: 218 companies with undisclosed funding amount are not included
28
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
88
182
97
31
13
No. of Companies
Sales Force Automation > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in Sales Force Automation; as of Jun 2018
Distribution of companies by Funding Range
$31M
$621M
$2.2B
$2.3B
$2.4B
$ Investment

Stage No. of Companies
Funding
Funnel
100%
27%
11%
6%
4%
29
Note: Numbers in the brackets show the count of companies
Time to raise
next round
80
137
255
619
2271
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
27% 2%
(54)
1%
(23)
6%
(144)
8%
(191)
58%
(1317)
41% 9%
(53)
4%
(22)
15%
(94)
8%
(49)
36%
(221)
54% 18%
(45)
6%
(15)
23%
(58)
4%
(9)
20%
(51)
58% 32%
(44)
10%
(14)
25%
(34)
1%
(2)
15%
(21)
- 40%
(32)
14%
(11)
26%
(21)
3%
(2)
13%
(10)
Sales Force Automation > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in Sales Force Automation
Funding Funnel
18 Months
21 Months
16 Months
Investment backedBootstrapped
36
7
38
11
Soonicorns
Unicorns
Acquisitions
IPOs

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Sales Force Automation > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Sales Force Automation; Jun 2016-Jun 2018
Notable Investments in last 24 months (1/6)
LATE STAGE
$88M - Series D Sep 2016
Iconiq Capital, Kuwait Investment Authority, K1
Investment Management, Gulf Islamic Investments
$77M - Series C Nov 2017
verticals
Vector Capital
$75M - Series E Feb 2018
Golub Capital
$65M - Series D May 2018
Mayfield, Trinity Ventures, MHS Capital, DFJ,
Sapphire Ventures, Spark Capital, Four Rivers Group
LATE STAGE
$60M - Series C Apr 2018
Customer Segmentation and Engagement platform
Sequoia Capital, General Catalyst Partners, Charles
River Ventures
$55M - Series E Sep 2017
Salesforce, K1 Investment Management, Iconiq
Capital, Premji Invest, IBM
$53M - Series C Sep 2017
CRM for Google Apps
Norwest Venture Partners, GV, Industry Ventures,
Storm Ventures, Next World Capital, True Ventures
LATE STAGE
$50M - Series E Jan 2017
Cloud based Predictive Lead Management System
Microsoft, Questmark Partners, Hummer Winblad
Venture Partners, U.S Venture Partners, EPIC
Venture Fund, Zetta Venture Partners, KPCB, Polaris
Partners, Ireland Strategic Investment Fund
$50M - Series C Apr 2018
SalesLoft (2011, Atlanta, $75.7M)
Sales Prospecting and email engagement tool
Insight Venture Partners, LinkedIn, Emergence
Capital
$47M - Series C May 2018
Insight Venture Partners, Salesforce
$38M - Series D Aug 2017
Sansan (2007, Tokyo, $98M)
Business card management software for enterprises
SPARX Group, Sumitomo Mitsui Banking
Corporation, DCM Ventures, Salesforce

LATE STAGE
$30M - Series G Apr 2017
Zilliant (1999, Austin, $79.9M)
Sales Optimization platform
Goldman Sachs
$30M - Series C May 2017
DFJ, Mayfield, Microsoft Ventures, Trinity Ventures,
Four Rivers Group, MHS Capital
$30M - Series C Oct 2016
360 Insights (2008, Whitby, $47.7M)
SaaS-based Loyalty for Channel Sales
Sageview Capital
$25M - PE Apr 2018
PFL (1996, Great Falls, $25M)
Marketing automation solutions
Goldman Sachs
LATE STAGE
$25M - Series E Feb 2017
Crestline Investors
$25M - Series D Dec 2016
Sapphire Ventures, Sequoia Capital, Tenaya Capital
$25M - Series C Jan 2018
Mobile Sales Enablement
Insight Venture Partners
$25M - Series C Aug 2016
Foundry Group, Baird Capital, Blue Note Ventures
LATE STAGE
InsightSquared (2010, Cambridge, $50M)
Sales and Marketing Analytics for SMBs
Tola Capital, Accomplice, DFJ, Two Sigma
Investments, NextView Ventures
$21M - Series C Dec 2017
Leadspace (2007, Hod Hasharon, $56M)
B2B Lead Scoring Platform
Arrowroot Capital, Jerusalem Venture Partners,
Battery Ventures, Vertex Ventures
$20M - PE Oct 2016
ActiveCampaign (2003, Chicago, $20M)
Email & Marketing automation platform.
Silversmith Capital Partners
$20M - Series C Dec 2016
Ignition Partners, Charles River Ventures

LATE STAGE
$17.5M - Series D Jun 2016
Foundation Capital, North Bridge, Bluestem Capital,
Square 1 Bank, Panorama Point Partners,
Wellington Financial
Mintigo (2009, Kfar Saba, $44M)
Marketing Intelligence Platform
Glilot Capital Partners, Sequoia Capital, Adams
Street Partners, Maverick Ventures, Vintage
Investment Partners, Giza Venture Capital
$6.7M - Series D Dec 2016
Spring Mobile Solutions (2001, Sao Paulo,
$114M)
Field Sales Management solutions
$5.1M - Series D Jan 2017
Lead Scoring and Conversion App for Marketing and
Sales
LATE STAGE
$4.2M - Series C May 2017
Iconixx (2010, Austin, $24M)
Sales Performance and Incentive Compensation
Management
Ballast Point Ventures, Harbert Management, S3
Ventures
$3M - Series D Dec 2017
Lead Scoring and Conversion App for Marketing and
Sales
$727k - Series C Jan 2018
$531k - Series C Dec 2017
PE Oct 2017
Genstar Capital
LATE STAGE
Series E Jan 2018
IBM
Series C Jun 2017
Salesforce

EARLY STAGE
$50M - Series B Sep 2016
Omni-Channel cloud software for delivering
industry-specific experiences to customers.
Sutter Hill Ventures, Salesforce, Kennet Partners,
TDF Ventures, Wildcat Venture Partners, New York
Life Insurance, Accenture
$35M - Series B Mar 2018
Clari (2012, Mountain View, $61M)
Mobile First Lead Management tool
Tenaya Capital, Thomvest Ventures, Blue Cloud
Ventures, Sequoia Capital, Bain Capital Ventures,
Northgate Capital
$34M - Series B Dec 2016
Conversica (2007, Foster City, $56M)
AI based Lead Analytics and engagement platform
Providence Equity Partners, Toba Capital,
Wellington Financial, Recruit Strategic Partners,
Kennet Partners, Ben Brigham
EARLY STAGE
Tier1CRM (2008, Toronto, $34M)
CRM solutions for the banking and financial services
industry
Wavecrest Growth, MassMutual Ventures, Salesforce
Customer Segmentation and Engagement platform
General Catalyst Partners, Sequoia Capital, Charles
River Ventures, HubSpot
MindTickle (2011, Pune, $41.3M)
Gamified Employee Training Platform
Canaan Partners, Accel Partners, New Enterprise
Associates, Qualcomm Ventures
CRM for Google Apps
Next World Capital, Storm Ventures, True Ventures,
Industry Ventures, Devoteam
EARLY STAGE
$20M - Series A Jul 2017
Gong (2015, Tel Aviv, $26M)
Call analytics for inside sales teams
Norwest Venture Partners, Wing Venture Capital,
Next World Capital, Shlomo Kramer
$17.5M - Series B Jun 2016
Trinity Ventures, Microsoft Ventures
$17.5M - Series B Jun 2016
Aktana (2008, San Francisco, $25M)
Customer insights and sales suggestions to increase
sales productivity.
Starfish Ventures, Safeguard Scientifics
$17M - Series B Jan 2017
pipeline tool
Venture Partners

EARLY STAGE
Tact (2012, Redwood City, $26.2M)
AI powered assistant for CRM software
Microsoft Ventures, Upfront Ventures, Kevin Efrusy,
Satish Dharmaraj
$11M - Series B Apr 2018
GamEffective (2012, Tel Aviv, $21M)
Enterprise Gamification platform for Sales and
Customer service
Jerusalem Venture Partners, 2B Angels, CE Ventures,
Eshbol Ventures, Lipman, Yaniv Tal
$8M - Series B Feb 2017
Aviso (2012, Palo Alto, $31M)
Forecasting tool using Predictive Analytics
Scale Venture Partners, Shasta Ventures, Next World
Capital
EARLY STAGE
$7M - Series A Jun 2016
GamEffective (2012, Tel Aviv, $21M)
Enterprise Gamification platform for Sales and
Customer service
Jerusalem Venture Partners, Verint, 2B Angels,
Shaked Ventures, CE Ventures
$6M - Series A Jun 2016
Norwest Venture Partners
$5M - Series A Nov 2016
Vymo (2013, Bangalore, $5M)
Web/mobile applications for sales productivity and
management
Sequoia Capital
Series A Apr 2018
Cisco
EARLY STAGE
Series A Jun 2017
fullcast.io (2015, Seattle)
Sales operations management solutions for
businesses
Right Side Capital Management
Series A Jul 2017
leadtributor (2015, Munich)
Lead distribution solution
Bayern Kapital, Peter Dewald

SEED STAGE
$5.6M - Seed Feb 2018
FreeAgent CRM (2016, Guadalajara, $5.6M)
CRM for small and medium-sized businesses
BlueRun Ventures, Ron Wohl, Kevin Haverty
$4.5M - Seed Apr 2018
SalesHero (2017, San Francisco, $4.5M)
AI enabled sales assistant for sales representatives
Comet Labs, Cherry Ventures, Signals VC, Baidu
Ventures
$1.5M - Seed May 2018
TopOPPS (2014, St. Louis, $9M)
Sales Pipeline Management
$1M - Seed Oct 2017
Boostr (2015, Los Gatos, $1M)
Sales forecasting tools for the advertising industry
Bertelsmann Digital Media Investments, Jon
Staenberg, Bryan Gold
SEED STAGE
$711k - Seed Jun 2017
LeadSquared (2012, Bangalore, $2.5M)
Cloud-based Marketing Automation and Lead
Generation software
J Investments Ltd
$520k - Seed Nov 2016
Refract (2015, Newcastle Upon Tyne, $1.2M)
Sales conversation analysis platform
IP Group, Michelle McCubbin, Mercia Technologies
Angel May 2017
LeadSquared (2012, Bangalore, $2.5M)
Cloud-based Marketing Automation and Lead
Generation software
Jyoti Bansal
Seed Jan 2018
Refract (2015, Newcastle Upon Tyne, $1.2M)
Sales conversation analysis platform
Mercia Technologies, The North East Technology
Fund
SEED STAGE
Seed Jun 2017
Seamless.AI (2016, Columbus)
AI-enabled lead intelligence platform for businesses
Right Side Capital Management
Seed Mar 2018
Vahan (2016, Bangalore)
AI-enabled chat-based virtual assistant for field sales
teams
RMKB Ventures, Gokul Rajaram, Mekin Maheshwari,
Vir Kashyap, Sanjeev Agrawal
Seed Oct 2016
BeatRoute Innovations (2014, Gurgaon)
Mobile and cloud based Sales force automation
solution
Quarizon

Sales Force Automation > Investment Trends > Notable Investments in last 24 months in China
Notable Investments in last 24 months in China
LATE STAGE
$70M - Series E Jul 2016
FXiaoKe (2011, Beijing, $283M)
mCRM and enterprise collaboration solutions for
SMBs
Beijing Hualian Group
$50M - Series E Jan 2018
FXiaoKe (2011, Beijing, $283M)
mCRM and enterprise collaboration solutions for
SMBs
Kingdee
$40.6M - Series D Jan 2017
Xiaoshouyi (2011, Beijing, $87.1M)
Cloud based CRM service provider
Tencent, Sequoia Capital, ZhenFund, Matrix Partners
China
EARLY STAGE
$33M - Series B Mar 2018
Zskuaixiao (2015, Guangzhou, $33M)
Sales Rep order management app and a B2B
marketplace for FMCG products
GLP, Meituan

Most Active Investors (VC, PE) by Stage in Sales Force Automation; Last 5 years (Jun 2013-Jun 2018)
Most Active VC & PE Investors
37
Sales Force Automation > Investment Trends > Most Active VC & PE Investors
SEED STAGE
GV (5 Investments)
Datanyze, DataFox, Emissary
1
Right Side Capital Management(5
Investments)
Metadata, LeadCrunch, Attentive
2
Uncork Capital (4 Investments)
Handshake, DocSend, Stitch
3
SV Angel (3 Investments)
Mattermark, Clearbit, Ambition
4
Point Nine Capital(3 Investments)
Handshake, PersistIQ, Qwilr
5
Kickstart Seed Fund (3 Investments)
SalesRabbit, Outro, Sales Bridge
6
TMT Investments (2 Investments)
PandaDoc, Quote Roller
7
New Enterprise Associates(2 Investments)
Mattermark, Reachify
8
Accel Partners (2 Investments)
MindTickle, VoiceOps
9
Felicis Ventures(2 Investments)
Mattermark, Pattern
10
EARLY STAGE
Emergence Capital (5 Investments)
SalesLoft, SteelBrick, Handshake
1
Shasta Ventures(5 Investments)
SteelBrick, LeanData, Highspot
2
TDF Ventures(4 Investments)
CircleBack, Vlocity, AppMe
3
Sequoia Capital (3 Investments)
Clari, Drift, Vymo
4
Battery Ventures(3 Investments)
Yesware, RelateIQ, 6sense
5
Felicis Ventures(3 Investments)
LeanData, Troops, TalkIQ
6
Redpoint Ventures(3 Investments)
Chorus.ai, Refresh, Tact
7
Accel Partners (3 Investments)
RelateIQ, Tact, Entytle
8
Charles River Ventures(3 Investments)
Drift, Accompany, Refresh
9
Next World Capital (3 Investments)
ProsperWorks CRM, Gong, Aviso
10
LATE STAGE
Sapphire Ventures (2 Investments)
Inkling, Outreach
1
KPCB(2 Investments)
InsideSales, RelateIQ
2
GV (2 Investments)
DocuSign, ProsperWorks CRM
3
Insight Venture Partners (2 Investments)
SalesLoft, Showpad
4
Bain Capital Ventures(2 Investments)
DocuSign, Infusionsoft
5
General Atlantic (2 Investments)
Inkling, Seismic
6
DFJ
Outreach
7
Ignition Partners
Accompany
8
Adams Street Partners
Mintigo
9
Felicis Ventures
RelateIQ
10

Sales Force Automation > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Sales Force Automation; Last 5 years (Jun 2013-Jun 2018)
Most Active Ecosystem Investors
INCUBATOR/ACCELERATOR
Y Combinator(20 Investments)
Mattermark, 6sense, Close.io
1
500 Startups(12 Investments)
Mattermark, LeadGenius, OnePageCRM
2
Techstars(9 Investments)
Outreach, Tenfold, Socedo
3
Alchemist Accelerator(7 Investments)
Selligy, Tylr Mobile, Upshotdata
4
Plug and Play Tech Center(4 Investments)
ContactMonkey, Zase, TraDove
5
Acceleprise(2 Investments)
Allbound, Nova.ai
6
Ben Franklin Technology Partners(2
Investments)
Setvi, Advanced Mobile
7
Boom Startup(2 Investments)
Sales Bridge, Mapittrackit
8
FasterCapital(2 Investments)
CRMTronic, item8
9
High Alpha(2 Investments)
SalesLoft, Octiv
10
OTHER NOTABLE INVESTORS
Salesforce(20 Investments)
Apttus, InsideSales, RelSci
1
Goldman Sachs(7 Investments)
SugarCRM, SAVO, Zilliant
2
Kima Ventures(6 Investments)
Evercontact, MailLift, Visiblee
3
FundersClub(5 Investments)
LeanData, LeadGenius, PersistIQ
4
Square 1 Bank(4 Investments)
SpringCM, DialogTech, CircleBack
5
Wayra(4 Investments)
SalesOptimize, Billage, Toky
6
Enterprise Ireland(3 Investments)
Channel Mechanics, SalesOptimize, TenderScout
7
Iconiq Capital(3 Investments)
DocuSign, Apttus, Accompany
8
Keiretsu Forum (3 Investments)
Mediafly, Attachedapps, BlueCamroo
9
Moonshots Capital(3 Investments)
Nimble, Reachify, Shelvspace
10
DEBT INVESTORS
Lighter Capital(17 Investments)
SteelBrick, Cosential, MixRank
1
Western Technology Investment(9
Investments)
Xactly, FirstRain, Mintigo
2
Hercules Capital(5 Investments)
DocuSign, Bullhorn, Talisma
3
Kreos Capital(4 Investments)
DueDil, LeadDesk, GamEffective
4
Silicon Valley Bank(3 Investments)
ClearSlide, Impartner, 6sense
5
Wellington Financial(3 Investments)
Xactly, SpringCM, Conversica
6
Advantage Capital
ActekSoft
7
BEST Funds
Skura Corporation
8
Columbia Lake Partners
Artesian
9
Ben Franklin CNP
Nolinio
10

Sales Force Automation > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (1/6)

Sales Force Automation > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
46
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Investment Activity
Top Markets of Early Stage Investors
Other Notable Markets
Market Deep Dive

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FACTSHEET
Marketmap: Sales Force Automation
Sales Force Automation > Market Details > BlueBox
48

Key Sub Sectors
49
Key Sub Sectors in Sales Force Automation
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
CRM
Companies which offer end-to-end software solutions for businesses to manage their sales
activities ....
HubSpot (2006, Cambridge, Public)
1659 393 $5.6B
Lead Generation
Companies which offer tools for sales development representatives to generate leads using
contact da....
Rain King Software (2007, Bethesda,
Acquired)
239 88 $634M
Companies which offer platforms for businesses to capture and analyze data for assessing
representat....
CallidusCloud (1996, Pleasanton, Acquired)
Again Technologies (1996, Pleasanton,
$31.9M)
58 24 $479M
Companies which allow businesses to distribute, manage, and update sales collateral for
representati....
Inkling (2009, San Francisco, Acquired)
76 33 $473M
Analytics
Companies which offer tools for businesses to analyze internal Customer Relationship
Management (CRM....
FirstRain (2000, San Mateo, Acquired)
InsightSquared (2010, Cambridge, $50M)
37 14 $213M
Productivity Tools
Companies offering a set of tools for businesses to increase sales representative productivity
inclu....
Stitch (2013, San Francisco, Acquired)
TimeTrade (2000, Boston, $23.9M)
136 40 $91.3M
Sales Training
Companies offering cloud-based platforms for sales managers to train, guide, and assess new
sales representatives
Wag Mobile (2011, Indore, Acquired)
MindTickle (2011, Pune, $41.3M)
45 19 $88.6M
Rep Marketplace
Companies offering an online marketplace for businesses to hire on-demand sales
representatives remotely
Universal Avenue (2014, Stockholm, $17M)
SwarmSales (2016, San Francisco, $1.2M)
10 4 $18.2M
Sales Force Automation > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/5)
50
Sales Force Automation > Market Details > Detailed Sector Taxonomy

51

52

53

54

Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(-)
CRM > SMBs
Companies which offer end-to-end software suites for small and medium sized businesses (SMBs) to
manage their daily sales activities across multiple channels
(Companies covered 529 | Funded 61 | Total Funding $538M)
$165M
(-$218M)
19
(-69)
ProsperWorks CRM
(2011, San Mateo, $87M)
2
(+3)
CRM > Configure - Price - Quote > Suite
Companies which offer end-to-end software suites for businesses to configure products, fix price, and
prepare customised quotes for prospects
$317M
(-$32M)
10
(-16)
Apttus
(2006, San Mateo, $404M)
3
(+12)
CRM > Lead Management > Lead Nurturing > Account Based Sales
Companies offering platforms for businesses to run and track targeted, personalised email-based
campaigns on qualified accounts
$118M
(+$90.1M)
8
(+1)
Outreach
(2013, Seattle, $125M)
4
(-1)
CRM > Configure - Price - Quote > Contract Management
Companies providing tools for businesses to auto generate contracts, share it with prospects, and track
their interactions
$98M
(-$581M)
9
(-22)
Conga
(2006, Broomfield, $117M)
5
(+12)
Analytics > Call Analytics
Companies which offer tools for businesses to analyze call data of representatives and generate
insights for performance improvement
(Companies covered 11 | Funded 5 | Total Funding $51.5M)
$50.8M
(+$50.1M)
10
(+8)
Gong
(2015, Tel Aviv, $26M)
6
(+7)
Sales Training
Companies offering cloud-based platforms for sales managers to train, guide, and assess new sales
representatives
(Companies covered 45 | Funded 19 | Total Funding $88.6M)
$41.5M
(-$6.3M)
12
(-2)
MindTickle
(2011, Pune, $41.3M)
7
(+9)
Lead Generation > Conversational Bots
Companies which provide chatbots to sales teams for capturing, qualifying, engaging, and converting
leads to increase revenue
$128M
(+$96.1M)
6
(+1)
Drift
55
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets of Investment Activity (1/3)
Top Markets by Funding in Sales Force Automation in last 2 years (June 2016 - May 2018)
Sales Force Automation > Market Details > Top Markets of Investment Activity

Rank Market # Investments Key Investments
1
Lead Generation > Conversational Bots
Companies which provide chatbots to sales teams for capturing, qualifying, engaging, and converting leads
to increase revenue
(Companies created 21 | Funded 6 | Total Funding $166M )
1 Drift (2014, Cambridge, $107M)
2
Sales Training
Companies offering cloud-based platforms for sales managers to train, guide, and assess new sales
representatives
(Companies created 45 | Funded 19 | Total Funding $88.6M )
1 People.ai (2016, San Francisco, $7.5M)
3
Analytics > Call Analytics
Companies which offer tools for businesses to analyze call data of representatives and generate insights for
performance improvement
1 Chorus.ai (2015, San Francisco, $22.3M)
4
CRM > Lead Management > Lead Nurturing > Telephone
Companies which offer software platforms to run and track telephone-based prospect engagement
campaigns
1 Tenfold (2013, Austin, $17.3M)
5
CRM > Field Sales Management > Productivity Tools
Companies which offer tools for field representatives to manage their daily schedule, report prospect
interactions, and improve performance
1 Vymo (2013, Bangalore, $5M)
6
Lead Generation > Predictive Lead Generation
Companies offering tools for businesses to generate leads using their ideal customer profile and machine
learning (ML) based algorithms
1 Entytle (2014, Mountain View, $6.6M)
Note: Investors considered - Sequoia Capital, Accel Partners, Andreessen Horowitz, NEA, Greylock Partners, General Catalyst Partners, Benchmark Capital, KPCB, Khosla Ventures, Redpoint Ventures, Founders Fund, SV Angel, Index Ventures, Bessemer
Venture Partners, Lightspeed Venture Partners, Venrock, Draper Fisher Jurvetson, Institutional Venture Partners, Intel Capital, Battery Ventures
58
Top Markets of Early Stage Investors
Top Markets where Early Stage Investors are investing in last 2 years (June 2016 - May 2018)
Sales Force Automation > Market Details > Top Markets of Early Stage Investors

Incubators Y Combinator (#2), 500 Startups (#2)
Seed CrunchFund (#2), Keiretsu Forum (#2)
Series A/B Storm Ventures (#1), Paua Ventures (#1)
Series C+ Goldman Sachs (#2), Norwest Venture Partners (#1)
SAP Aug - 1998
IPO'd on NYSE
$5.6M - Seed
FreeAgent CRM (2016, Guadalajara,
$5.6M)
$352k - Seed
Streak (2011, San Francisco, $2.3M)
$8.4M - Series B
Sellsy (2009, La Rochelle, $10.5M)
Series A
In Mind Cloud (2012, Singapore)
$3M - Series A
Spiro Technologies (2014, Boston,
$4.5M)
$53M - Series C
ProsperWorks CRM (2011, San
Mateo, $87M)
Series A
Exclusife (2012, Delhi)
$2.5M - Seed
Lynkos (2011, New York City, $2.5M)
$9M - Series A
Nimble (2009, Santa Monica, $24.5M)
$12.5M - Series A
Nimble (2009, Santa Monica, $24.5M)
Feb 2017 SAP cloud solution for SMEs, Business Line
Jan 2017
SAP chooses Singapore for its global Innovation Centre for
Machine Learning, Digital News Asia
May 2017
Kellton Tech Collaborates with SAP to Develop S/4 HANA
Video Series, PRWeb
Dec 2007 Zoho Show 2.0, Cleaner Look, New Features, TechCrunch
Jul 2017
Zoho Announces Partnership with LinkedIn to Bring Sales
Navigator to Zoho CRM, Business Wire
Sep 2017
Infusionsoft hiring for more than 100, opening new offices in
two other states, The Business Journals
Sep 2017 New SAP® Data Hub Tames the Data Landscape, PR Newswire
Oct 2017 SAP overhauls sales practices amid corruption probe, CRN
Dec 2017
SAP releases Transportation Management and Extended
Warehouse Management System to deliver enhanced Digital
Logistics, CIO East Africa
Sep 2017
Estonian startup plans to localise its sale management
software tools in Indian languages, Indiatimes
Mar 2017
ProsperWorks Makes In-App Communications Easier for
Google CRM, Communications
Nov 2017
Big data meets containerization with Red Hat, SAP
collaboration, RCRWireless
Apr 2017
SAP touts Digital Boardroom product as boost for
performance reporting, The Nation
Mar 2017 Fanatic Software Acquired By Complete XRM, TexasTechPulse
May 2017
SAP to provide analytics system for North Sea Regatta,
Telecompaper
News
0
2
4
6
8
10
12
14
16
$0k
$20M
$40M
$60M
$80M
$100M
$120M
2014 2015 2016 2017 2018
YoY Funding Rounds
1
8
23
61
529
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
CRM > SMBs: Market Factsheet
59
Exits
Recent Investments
YoY Funding and Rounds
Companies which offer end-to-end
software suites for small and
medium sized businesses (SMBs)
to man....
Infusionsoft
(2001, Chandler, $134M)
ProsperWorks CRM
(2011, San Mateo, $87M)
Base CRM
(2009, Chicago, $52.9M)
Insightly
Pipedrive
(2010, New York City, $31.2M)
Top Companies
#1 Top Markets of Investment Activity
Sales Force Automation > Market Details > Market: SMBs
Companies Created 529 | Funded 61 | Total Funding $538M
Market: SMBs

CRM > SMBs: Top Companies
Market: SMBs
Analyst’s Pick
Infusionsoft (2001, Chandler, $134M)
Sales and Marketing Automation platform for SMBs
Allure Ventures, Arthur Ventures, Bain Capital
Base CRM (2009, Chicago, $52.9M)
Sales productivity and CRM software
Tenaya Capital, Index Ventures, RRE Ventures and 6
Other Investors
Insightly (2009, San Francisco, $38M)
Online Small Business CRM
Emergence Capital, Cloud Apps Capital Partners,
Sozo Ventures and 2 Other Investors
pipeline tool
Analyst’s Pick
CRMnext (2002, Mumbai, $7M)
Cloud-based CRM solution for enterprises
Minicorn. Stage: Series A
Norwest Venture Partners
FreeAgent CRM (2016, Guadalajara, $5.6M)
CRM for small and medium-sized businesses
Minicorn. Stage: Seed
BlueRun Ventures, Ron Wohl, Kevin Haverty
Zoho (1996, Chennai, $352k)
Online Business Apps Suite for SMBs
Unicorn. Stage: Seed
Rajendran Dandapani, Shailesh Kumar
Contactually (2011, Washington D.C., $215k)
Relationship management application
Editor's Pick. Stage: Series A
Square 1 Bank, Grotech Ventures, Rally Ventures
Apptivo (2009, Chennai)
Business management platform
Minicorn. Stage: Unfunded
Analyst’s Pick
Freshsales (2016, Chennai)
Cloud-based CRM for SMBs
Editor's Pick. Stage: Unfunded
Quest for Growth, Momenta Partners

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
61
CRM > SMBs: Leaderboard
Better than Market Average
Market: SMBs
Overall
Rating
Company
Name
Foun
ded
Year
Location Stage Funding Team
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 Base CRM 2009 Chicago Series C $52.9M - 5 - - 2 156k 6.7k 300k 3.7k 49k 46% 254 13% 22 -
5.0 Lynkos 2011
New York
City
Seed $2.5M - 4 3 5 1 559k 34k 8k 162 236k 73% 10 8% - -
5.0 Pipedrive 2010
New York
City
Series B $31.2M - 5 - - 6 6k 9.4k 300k 1.8k 1k 22% 96 8% 595 7%
5.0 amoCRM 2004 Moscow Acquired - - 3 4 3 - 230k 1.1k 105k 1.3k 47k 25% 154 35% 418 65%
5.0
ProsperWorks
CRM
2011 San Mateo Series C $87M - 5 - - 4 37k 1.7k 30k 553 5k 13% 65 14% 173 12%
4.9 Nomalys 2009 Gentilly Funded - - 4 4 4 - 5.2M 531 11k 251 3M 138% 3 2% 8 1%
4.9 OnePageCRM 2009 Galway Seed $749k - 4 - - - 126k 4.1k 33k 143 67k 109% 16 16% 215 6%
4.9 Bitrix 2011 Alexandria Unfunded - - 4 - 4 - 9k 3.9k 3.2M 20.5k 1k 5% 2.5k 15% 189 5%
4.9 PipelineDeals 2006 Wayne Series A $1M - 4 - - - 134k 3.4k 30k 102 43k 46% 2 2% 319 11%
4.9 Method 2010 Toronto Series A $6M - 4 - - 1 170k 2k 3k 17 6k 3% 2 13% 37 2%
4.9 Zoho 1996 Chennai Seed $352k - 4 - - 61 525 40k 8.8M
101.5
k
1k 18% 12.7k 15% 2.2k 5%
4.9
PlanPlus
Online
2003
Salt Lake
City
Unfunded - - 3 - 3 - 1.2M 379 38k 143 439k 58% 15 24% 3 1%
4.9 Sellf 2013 Roncade Seed $519k - 4 - - 1 1.1M 1.3k 30k 252 826k 206% 13 10% -9 -1%
4.9 Simple CRM 2005 Brussels Unfunded - - 4 3 3 - 2.5M 2.4k 39k 107 2M 68% 8 7% -69 -3%
4.9 Infusionsoft 2001 Chandler Series D $134M - 4 - - 7 800 40k 39k 318 1k 19% 6 4% 152 -

Incubators Jerusalem Venture Partners (#1), Techstars (#1)
Seed TMT Investments (#2), Kima Ventures (#2)
Series A/B Salesforce (#3), K1 Investment Management (#1)
Series C+ Golub Capital (#1), Premji Invest (#1)
SteelBrick Dec - 2015
Acq by Salesforce for $360M
BigMachines Oct - 2013
Acq by Oracle for $400M
Model N Mar - 2013
IPO'd on NYSE
PROS Holdings
IPO'd
$75M - Series E
Series E
$3M - Series A
Valooto (2013, Tel Aviv, $4.5M)
$77M - Series C
$55M - Series E
$15M - Series B
PandaDoc (2013, San Francisco, $25M)
$1.1M - Seed
Qwilr (2014, Sydney, $1.6M)
Seed
Quotiss (2016, Warsaw)
$88M - Series D
Sep 2017
Model N to Present at the Dougherty & Company
Institutional Investor Conference, Business Wire
Jan 2017 Model N Completes Acquisition of Revitas, Inc., Marketwired
Oct 2017
PROS Holdings' (PRO) CEO Andres Reiner on Q3 2017
Results - Earnings Call Transcript, Seeking Alpha
May 2017
CloudSense Announce Partnership With NTT DATA to
Deliver Digital Innovation for Communications, PR Newswire
Apr 2017
Axonom Unveils Dynamic Wiring Automation at Data Center
World 2017, Press Release Rocket
Oct 2017
SalesEdge LLC Recognized as a Top 15 Fastest Growing
Women-Led Companies in New Hampshire, GlobeNewswire
May 2015
Qwilr Gets Seed Funding To Turn Business Documents Into
Attractive Websites, TechCrunch
Aug 2017
Apttus Hires Former Marketo GC Margo Smith as Chief Legal
Officer, Legaltech News
Apr 2017
Qwilr closes $1.12m investment from Point Nine Capital, Deal
Street Asia
Mar 2014 Former BigMachines Founder Invests in SteelBrick, SteelBrick
Nov 2017
Axonom Releases Virtual Reality Design Viewer For
Smartphones , PRWeb
Dec 2017
Drillisch Reorganises Sales Structure of yourfone Brand,
Sector Publishing Intelligence
Dec 2017
PandaDoc Unveils Major Dashboard, CPQ and Mobile App
Updates, MarTech Advisor
Jan 2018
Apttus Announces Investment from Multiple Investors
Including IBM, Technology-Signals
News
0
2
4
6
8
10
$0k
$50M
$100M
$150M
$200M
$250M
2014 2015 2016 2017 2018
YoY Funding Rounds
4
5
10
21
64
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
CRM > Configure - Price - Quote > Suite: Market Factsheet
62
Exits
Recent Investments
Companies which offer end-to-end
software suites for businesses to
configure products, fix price, an....
Apttus
(2006, San Mateo, $404M)
SteelBrick
(2002, Palo Alto, $77.5M)
CloudSense
(2010, London, $77M)
BigMachines
(1999, Deerfield, $29M)
PandaDoc
Top Companies
Sales Force Automation > Market Details > Market: Suite
Market: Suite

CRM > Configure - Price - Quote > Suite: Top Companies
Market: Suite
Analyst’s Pick
Golub Capital, IBM, Salesforce and 5 Other Investors
verticals
Vector Capital, MMC Ventures, Salesforce Ventures
Atlatl Software (2012, Charleston, $12.5M)
CPQ software for manufacturing industry
Editor's Pick. Stage: Series A
Configit (2000, Copenhagen)
CPQ solution for SAP users
Editor's Pick. Stage: Acquired
ACR Capital Holdings

64
CRM > Configure - Price - Quote > Suite: Leaderboard
Market: Suite
Overall
Rating
Company
Name
Foun
ded
Year
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 PandaDoc 2013
San
Francisco
Series B $25M - 4 - - 9 14k 19k 33k 252 2k 13% 20 209% 6.4k 48%
4.9 Apttus 2006 San Mateo Series E $404M - 5 - - 26 184k 14k 750 7 48k 35% - - 23 -
4.8 Apparound 2008 Pisa Unfunded - - 4 - - - 1.2M 391 750 13 -971k -46% 6 86% -14 -4%
4.8 Cincom 1968 Cincinnati Unfunded - - 5 - - - 1.3M 2.2k 208 27 293k 29% - - -2 -
4.7
Configurator
Solutions
2010 Pune Unfunded - - 3 - - - 10M - 375 2 278M
1903
%
- - - -
4.6 CloudSense 2010 London Series C $77M - - - - 8 1.6M 1.4k - - 482k 39% - - 46 3%
4.5 Model N 1999
Redwood
City
Public $37M - - - - 13 425k 1.2k - - 28k 7% - - 33 3%
4.4 Atlatl Software 2012 Charleston Series A $12.5M - - - - 1 3.7M 1.6k - - 2M 62% - - 261 21%
4.3 Tacton 1998 Stockholm Acquired - - - - - 2 1.3M 498 - - 739k 130% - - 17 4%
4.3 SteelBrick 2002 Palo Alto Acquired $77.5M - - - - 4 545k 46 - - 209k 62% - - 6 14%
4.2 WTS Paradigm 1999 Middleton Unfunded - - - - 3 2 399k 157 - - -2.1M -84% - - 25 19%
4.1 FPX 1983 Dallas Acquired - - - - - 2 359k 1.1k - - -20k -5% - - 24 2%
4.0 Intellixense 2010 California Unfunded - - 5 - - - 10M 303 - 788 -808k -6% - - -5 -2%
3.9 Qwilr 2014 Sydney Seed $1.6M - - - - 3 117k 2.5k - - 3k 2% - - -3 -
3.9
Better
Proposals
2009 London Unfunded - - - - - - 117k 12k - - 1k 1% - - 1.5k 13%

Incubators The Hive (#1), Axilor Ventures (#1)
Seed Version One Ventures (#1), OMERS Ventures (#1)
Series A/B Trinity Ventures (#1), Microsoft Ventures (#1)
Series C+ Sapphire Ventures (#1), Spark Capital (#1)
None
$65M - Series D
$325k - Seed
RevBoss (2014, Durham, $1.4M)
$1.1M - Seed
RepIQ (2016, Chicago, $1.1M)
$30M - Series C
$1M - Seed
DeepGraph (2017, San Francisco, $1M)
$2.2M - Seed
Growlabs (2016, San Francisco, $2.2M)
$1.1M - Seed
Pipe Candy (2015, Chennai, $1.1M)
$17.5M - Series B
$5M - Seed
Nudge (2014, Toronto, $5M)
$9.2M - Series A
$1.1M - Seed
RevBoss (2014, Durham, $1.4M)
Dec 2016
Outreach Raises the Bar in Benefits Battle With Tech Giants,
Unveiling New Progressive Parental Leave Policy, PR
Newswire
Oct 2015 RevBoss Raises $1.1M in Seed Financing, FinSMEs
Mar 2017
Data science startup PipeCandy is sales team's best freind on
field, Indiatimes
Jun 2016
Microsoft Monday: $10K Paid To Woman For Forced
Windows 10, SharePoint On iOS, Windows Maps Update,
Forbes
Jul 2017 HubSpot acquires Kemvi to go deeper into AI, Vator
Jun 2017
Nudge.ai Partners with SalesLoft to Eliminate Generic
Outreach Through AI Powered Insights, PRWeb
May 2017
DeepGraph feeds enterprise sales teams with hyper-targeted
warm leads, Tech News Universe
Aug 2017
Sales tech startup Outreach lands new Seattle HQ in former
Tableau space with room to grow, GeekWire
May 2014
Colabo raises $1.5M from The Hive and other investors for
its sales data analytics software, Geektime
Aug 2017
Durham-based RevBoss raises $325,000, North Carolina
Business News Wire
Jun 2015
Colabo scores $7M to build a bigger bridge between CRMs
and social networks, VentureBeat
May 2017
Growlabs nabs $2.2M to automate outbound sales,
TechCrunch
Jul 2017
RepIQ Raises $1.1M, Debuts AI-Powered Sales Intelligence
Platform, Business Wire
News
0
1
2
3
4
5
6
7
$0k
$10M
$20M
$30M
$40M
$50M
$60M
$70M
2014 2015 2016 2017 2018
YoY Funding Rounds
-
1
2
10
14
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
CRM > Lead Management > Lead Nurturing > Account Based Sales: Market Factsheet
65
Exits
Recent Investments
Companies offering platforms for
businesses to run and track
targeted, personalised email-
based camp....
Outreach
(2013, Seattle, $125M)
Colabo
(2010, Herzliya, $10.5M)
Nudge
(2014, Toronto, $5M)
Growlabs
(2016, San Francisco, $2.2M)
RevBoss
(2014, Durham, $1.4M)
Top Companies
Sales Force Automation > Market Details > Market: Account Based Sales
Market: Account Based Sales

CRM > Lead Management > Lead Nurturing > Account Based Sales: Top Companies
Analyst’s Pick
Mayfield, Trinity Ventures, MHS Capital and 9 Other
Investors
Pipe Candy (2015, Chennai, $1.1M)
Outbound Prospecting tool for Sales
representatives
Editor's Pick. Stage: Seed
IDG Ventures India, Axilor Ventures, Indian Angel
Network, Emergent Ventures
DemandMatrix (2015, San Francisco)
AI-enabled account-based marketing cum sales
platform for businesses
Editor's Pick. Stage: Unfunded

67
CRM > Lead Management > Lead Nurturing > Account Based Sales: Leaderboard
Overall
Rating
Company
Name
Foun
ded
Year
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 Nudge 2014 Toronto Seed $5M - 3 - - 2 343k 104 3k 14 135k 60% 2 10% 7 7%
4.6 Growlabs 2016
San
Francisco
Seed $2.2M - - - 4 1 422k 134 - - 93k 27% - - 48 55%
4.2 Outreach 2013 Seattle Series D $125M - - - - 11 17k 4.7k - - -4k -17% - - 1.4k 42%
3.8 Pipe Candy 2015 Chennai Seed $1.1M - - - - 2 562k 1.1k - - 196k 53% - - 26 2%
3.3 Kemvi 2010 Cambridge Acquired - - - - 4 1 6.7M - - - 3M 74% - - - -
2.9 Colabo 2010 Herzliya Series A $10.5M - - - - 3 773k 1.1k - - -5.6M -88% - - -24 -2%
2.5 Socialmatters 2015 Austin Funded - - - - 3 - 4.4M 14 - - 336k 9% - - 5 46%
2.1 Intandemly 2015 Hyderabad Unfunded - - - - 5 - 2.9M 3 - - -4.7M -63% - - - -
1.7 RevBoss 2014 Durham Seed $1.4M - - - - 2 2.8M 587 - - 3M 393% - - -30 -5%
1.3 RepIQ 2016 Chicago Seed $1.1M - - - - 1 6.7M 278 - - 6M 959% - - -17 -6%
0.8 DeepGraph 2017
San
Francisco
Seed $1M - - - 2 1 10M - - - 22M 319% - - - -
0.4 DemandMatrix 2015
San
Francisco
Unfunded - - - - 4 - 2.1M - - - -6.7M -76% - - - -
0.0 Slintel 2016
San
Francisco
Unfunded - - - - - - 5.5M 23 - - -3.1M -37% - - 6 34%

Sales Force Automation > Market Details > Market: Contract Management
Market: Contract Management

Sales Force Automation > Market Details > Market: Call Analytics
Companies Created 11 | Funded 5 | Total Funding $51.5M
Market: Call Analytics

Sales Force Automation > Market Details > Market: Sales Training
Market: Sales Training

Sales Force Automation > Market Details > Market: Conversational Bots
Market: Conversational Bots

Sales Force Automation > Market Details > Market: Content Management System
Market: Content Management System

Sales Force Automation > Market Details > Market: Contact Databases
Market: Contact Databases

Sales Force Automation > Market Details > Market: Relationship Intelligence
Market: Relationship Intelligence

Market: Suite

Sales Force Automation > Market Details > Market: Contact Management
Market: Contact Management

Sales Force Automation > Market Details > Market: PRM
Market: PRM

Market: PRM

Sales Force Automation > Market Details > Market: Telephone
Market: Telephone

Market: Telephone

Sales Force Automation > Market Details > Market: Pipeline Management
Market: Pipeline Management

Sales Force Automation > Market Details > Market: Demographic
Market: Demographic

Market: Demographic

Sales Force Automation > Market Details > Market: Gamification
Market: Gamification

#5 Top Markets of Early Stage Investors
Sales Force Automation > Market Details > Market: Productivity Tools
Market: Productivity Tools

Sales Force Automation > Market Details > Market: Predictive Lead Generation
Market: Predictive Lead Generation

Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
115
Notable Acquisitions
Top Acquirers
Acqui-hires

Public companies (1/2)
117
Performance indicators of public companies in Sales Force Automation
IPO Date Company
Current
MCap
IPO
Mcap
Revenue P/E
Exchange
Ticker
Mar 2017
Bigtincan (2008, Boston)
Mobile based content enablement system for sales teams
$35M $35M $7.1k BTH
Oct 2014
HubSpot (2006, Cambridge)
$4.2B $759M $271M 2203.57 NYSE:HUBS
Apr 2014
Five9 (2001, San Ramon)
$1.8B $322M $44.2M 82.98 NASDAQ:FIVN
Mar 2013
Model N (1999, Redwood City)
Cloud based revenue management solution for life science and hi-
tech industry
$548M $343M $107M NYSE:MODN
May 2011
NexJ (2003, Toronto)
CRM for Financial, Insurance and Healthcare Industry
$190M $190M $25.3M TSE:NXJ
Aug 2006
CloudCall (2005, Leicester)
Cloud based business telephony services provider
$6M LON:CALL
Jun 2004
Salesforce (1999, San Francisco)
Cloud Based CRM, Social collaboration for the Enterprise
$92.4B $1.1B $8.4B 283.44 NYSE:CRM
Aug 1998
$141B $23.3B 28.93 NYSE:SAP
PROS Holdings (1985, Houston)
CPQ and revenue management software
Synergy Marketing (1997, Osaka)
Customer relationship management platform
Sales Force Automation > Exit Outlook > Public Companies

Public companies (2/2)
118
Performance indicators of public companies in Sales Force Automation
IPO Date Company
Current
MCap
IPO
Mcap
Revenue P/E
Exchange
Ticker
Coheris (1994, Paris)
CRM and business intelligence solutions for multiple industries
SAP CRM (2014, Walldorf)
Cloud-based CRM for Enterprises and SMBs
WealthCraft (2002, Hong Kong)
Cloud-based CRM
Sales Force Automation > Exit Outlook > Public Companies

Notable Acquisitions (1/4)
119
Notable Acquisitions in Sales Force Automation
Sales Force Automation > Exit Outlook > Notable Acquisitions
2018 YTD
Acquirer: Seismic
SAVO (1999, Chicago, $79M)
Sales Enablement software
Acquirer: Cisco Deal: $270M
Acquirer: Conga
Octiv (1999, $26.8M)
Content management system for sales teams
Acquirer: Marlin Equity Partners
Acquirer: SAP Deal: $2.4B
CallidusCloud (1996, Pleasanton, $89.3M)
Cloud-based sales, marketing and pipeline
management solutions
2017
Acquirer: Corel
ClearSlide (2009, San Francisco, $89M)
Cloud-based sales management and presentation
tools
Acquirer: Upland Software Deal: $50M
Qvidian (2010, Cincinnati, $20M)
Content management system + playbooks for sales
teams
Acquirer: Insight Venture Partners
Acquirer: ESW Capital
Infer (2010, Palo Alto, $35M)
Predictive Scoring for Sales and Marketing
Acquirer: Ellie Mae
Velocify (2004, El Segundo, $20.3M)
Cloud Based Sales Acceleration Software
2017
Acquirer: DiscoverOrg
Rain King Software (2007, Bethesda, $67.5M)
IT Profiling Database
Acquirer: Ignite Technologies
FirstRain (2000, San Mateo, $65.4M)
Business Intelligence for Unstructured and
Structured Data
Acquirer: Vista Equity Partners
Deal: $564M
Sales compensation and performance management

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