Tracxn Research - Traditional Advertising Landscape, January 2017

Traditional Advertising – January 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
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Traditional Advertising – January 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.3
Contents
Topic Page No.
Scope of Report 04
Entrepreneur Activity 06
Investment Trend 12
Who is Investing 21
Exit Outlook - IPO, Acquisitions 25
Sub Sector Analysis 29
Interesting Companies 46
Useful Links 53
Company List 56
Team 157

Sector Overview
Scope of report
The scope of the report covers the companies operating in Traditional advertising space that includes TV, Audio, Print and OOH
advertising. We have included the companies which provide technology or facilitates the process of ad buying, ad selling, providing data,
analytics, creative etc. We have excluded the companies for which the primary business focus is not into TV, Audio, Print or OOH. Media
Agencies and advertising giants such as Google, Facebook and Twitter are also excluded.
• Total $2.5 Billion in Funding across 236 companies with ~ $260 Million invested in 2015/16
• 70+ rounds of funding between Jan-2015 to Dec-2016. 27rounds in 2016 YTD
• Out of Home and TV are top funded sub sectors
• Out of Home with 202 investments worth ~$1.1B and TV with 157 investments worth ~$1.2B
The report focuses on the following sub sectors:
The scope of this report includes equity as well as debt funding received by the companies.
Business Model Description
Out of Home
The companies which provide advertising software and solutions for advertising on out of home places such as billboards, vehicles, gas
stations, retail stores etc. including digital or traditional medium
TV
Companies which provide technology and solutions for TV advertising. Also includes companies that provide digital technology to insert
virtual advertising images into a live or pre-recorded television show
Print Media
Companies which provides digital advertising network for advertisers and publishers to reach target users through print media which
includes newspapers, magazines etc.
Multi Channel
Companies which offers advertising technology platform and solutions catering to various media ad platforms including display, mobile,
OOH, social media, audio, and print media.
Audio The technology platform that enables advertisers to reach audiences through audio ads, including radio

Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
5

37
61
90
65
102
114
34
0
24
48
72
96
120
2010 2011 2012 2013 2014 2015 2016
NumberofCompanies
6
YoY – Number of companies founded
elevate DIGITAL i.Predictus clypd TVbeat TVision Insights Wrapify RIKY
Boxfish Captive Media iSpot.tv EverThere Honeycomb Stall Talk RideAlongMedia

Large Upcoming Sectors
No. of Companies
Founded
Average
Age
No. of Companies
Funded
Business Model
Total
Funding
Example
38 Jan-2013 8
Out of Home > Traditional OOH > Ad
Network > Marketplace
$9M 8hoarding.com
8hoarding
2015, Bangalore
52 Nov-2012 11
Out of Home > Digital OOH > Ad
Network > In Transit
$20M myriky.com
RIKY
2016, Pune
23 May-2012 3 Multi Channel > Ad Network $36M luqit.com
Luqit
2012, Santiago
47 Jan-2011 18 Out of Home > Digital OOH > Enabler $113M emmfer.com
Emmfer
2016, Singapore
37 Jan-2011 15
Platform
$89M everthere.co
EverThere
2013, Tel Aviv
19 Jan-2011 6
Out of Home > Traditional OOH >
Enabler
$5M smartadssolutions.com
Smart Ads Solutions
2016, Mumbai
21 Nov-2010 7 Audio > Ad Network $62M scribestorm.com
ScribeStorm
2007, Fairfield

Large Upcoming Sectors
No. of Companies
Founded
Average
Age
No. of Companies
Funded
Business Model
Total
Funding
Example
72 Jun-2010 12
Network > In Transit
$6M wrapify.com
Wrapify
2015, San Diego
207 Jan-2010 55
Network
$713M yhchm.com
China Health Media Co., Ltd
2004, Beijing
27 May-2009 19 TV > Analytics $150M tvisioninsights.com
TVision Insights
2014, Delaware
17 Nov-2008 3 Print Media > Ad Network $2M adstrix.com
Adstrix
2011, Ramat Gan
187 Jul-2008 45
Network
$177M timesooh.in
Times OOH
2005, Noida
17 Sep-2006 12 TV > Ad Insertion $212M virtualads.com
VirtualAds
2015, Basel
21 Jun-2005 11 TV > Ad Network $224M clustertv.com
ClusterTV
2016, Tel Aviv

Niche Upcoming Sectors
No. of Companies
Founded
Average
Age
No. of Companies
Funded
Business Model
Total
Funding
Example
8 Jan-2013 4
Out of Home > Traditional OOH >
Enabler > Analytics
$5M crowder-app.com
Crowder App
2015, London
7 Feb-2012 3
Out of Home > Digital OOH > Enabler
> Analytics
$4M mira.co
Mira
2013, New York City
10 Jan-2011 5 Audio > Ad Platform $10M audimark.de
Audimark
2010, Dusseldorf
5 May-2010 4 TV > Analytics > Sales Analytics $37M tvsquared.com
TVSquared
2012, Edinburgh
5 Jan-2010 3 Audio > Ad Network > Programmatic $58M audiomate.net
AudioMate
2015, Burbank
5 Jan-2010 2 TV > Data Provider $25M drmetrix.com
DRMetrix
2012, Temecula
4 Jan-2010 3 TV > Analytics > Social TV $30M boxfish.com
Boxfish
2010, Palo Alto

Niche Upcoming Sectors
No. of Companies
Founded
Average
Age
No. of Companies
Funded
Business Model
Total
Funding
Example
5 Jul-2007 3 TV > SSP $140M wideorbit.com
WideOrbit
1999, San Francisco
7 Apr-2007 5 TV > Interactive $234M ensequence.tv
Ensequence
2000, New York City
5 Feb-2006 4 TV > Enabler > Ad Delivery $210M honeycomb.tv
Honeycomb
2014, London
4 Jan-2002 3 TV > Enabler > Automation $110M
INVISION Inc
1993, New York City

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
11

YoY – Number of Rounds and Total Funding
Note: The funding includes debt and post IPO rounds.
$348M
$140M
$147M
$217M
$135M
$423M
$140M
$211M
$48M
26
24
28
21
34
38 37
39
24
0
9
18
27
36
45
0
90
180
270
360
450
2008 2009 2010 2011 2012 2013 2014 2015 2016
NumberofRounds
FundingAmount(inMillions)
Funding Amount Number of Rounds

YoY – Number of Rounds by Stage
5
13
16
21
19
10
5
16
12
10 13
12
8
4
8
4
6
2
0
8
16
24
32
40
2011 2012 2013 2014 2015 2016
NumberofRounds
Seed Early Late

YoY – Funding by Stage
$2M
$8M $7M
$21M
$5M $5M
$35M
$71M
$36M
$32M $64M
$42M
$164M
$56M
$379M
$87M
$142M
0
90
180
270
360
450
2011 2012 2013 2014 2015 2016
TotalFundingAmount(inMillions)
Seed Early Late

Average Ticket Size – Early Stage
$0.6M $0.9M
$0.4M $1.1M $0.5M
$0.8M
$3.3M $3.5M $3.7M
$2.5M $2.0M
$3.9M
$22.0M
$8.8M
$4.4M
$5.6M
$16.4M
$6.8M
0.0
5.0
10.0
15.0
20.0
25.0
2011 2012 2013 2014 2015 2016
Seed Series A Series B

Top investments in last one year
Company
Funding
Amount
Round
Name
Date Investors
brightline.tv
BrightLine
(New York City, 2003)
$20M Series A Sep-2016 Pivotal Capital
tvisioninsights.com
TVision Insights
(Delaware, 2014)
$7M Series B Oct-2016 Accomplice, Golden, Jump Capital, ITOCHU Technology Ventures
honeycomb.tv
Honeycomb
(London, 2014)
$4M Series A Oct-2016 Beringea
domedia.com
DOmedia
(Columbus, 2007)
$3M Series A Apr-2016 Advantage Capital
tvsquared.com
TVSquared
(Edinburgh, 2012)
$3M Series A Aug-2016 West Coast Capital
everthere.co
EverThere
(Tel Aviv, 2013)
$2M Series A Nov-2016 Elevator Fund
Honeycomb
(London, 2014)
$1M Seed May-2016 Undisclosed

Company
Funding
Amount
Round
Name
Date Investors
flytedesk.com
Flytedesk
(Boulder, 2012)
$1M Seed Mar-2016 Undisclosed
clarivoy.com
clarivoy
$1M Seed Mar-2016 Rev1 Ventures
admo.tv
admo.tv
(Paris, 2011)
$1M Seed Jul-2016 Entrepreneur Venture
sandtmedia.com
S&T Media
(Lagos, 2014)
$1M Seed Mar-2016 EchoVC Partners
digioutdoor.com
Digital Outdoor
(Snoqualmie, 2010)
$950k Seed May-2016 Undisclosed
bid4ad.com
Bid4Ad
(Singapore, 2013)
$732k Angel Apr-2016 Undisclosed
wrapify.com
Wrapify
(San Diego, 2015)
$500k Seed Jan-2016 Ludlow Ventures, Social Capital, The LAUNCH Fund, Serra Ventures

Company
Funding
Amount
Round
Name
Date Investors
digioutdoor.com
Digital Outdoor
(Snoqualmie, 2010)
$350K Seed Jan-2016 Undisclosed
myriky.com
RIKY
(Pune, 2016)
$150K
Equity
Crowdfunding
Mar-2016 1Crowd
rallycharge.com
RallyCharge
(Venice, 2013)
$120K Seed Mar-2016 Techstars, Virgin Media
adurcup.com
Adurcup
(Kanpur, 2014)
$100K Seed Feb-2016 Greenhouse Capital Partners
redpost.co
RedPost
(Goshen, 2007)
$50K Seed Dec-2015 Undisclosed

Funnel view of Sector
Percent of
Previous
32%
29%
66%
68
28
45
68
238
748
0 160 320 480 640 800
M&A & IPO
Late
Series B
Series A
Funded
Founded
Number of Companies

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
20

Most Active Investors in Sector
4 4 4 4 4 4 4
3 3 3
0
1
2
3
4
5
500 Startups CDH Investments Draper Fisher
Jurvetson
Greycroft
Partners
SAIF Partners
China
Techstars WPP ABS Capital
Partners
Intel Capital Mayfield
TotalNumberofRounds
Enplug Focus Media Focus Media Extreme Reach Advision Media ADstruc Spot runner INVISION Inc BlackArrow WideOrbit
ResultsOnAir R&V
TargetCast
Networks
WideOrbit R&V TVbeat Visible World Zoom Media US Jelli BlackArrow

Where are Top Investors investing
500
Startups
CDH
Investments
Draper
Fisher
Jurvetson
Greycroft
Partners
SAIF Partners
China
Techstars WPP
ABS Capital
Partners
Intel
Capital
Mayfield
Out of
Home
Enplug
Towona,
Airmedia Inc
Ripple,
LiveMedia
Longfan Media,
China Health
Media Co., Ltd
ADstruc,
RallyCharge
Captivate,
Zoom Media
TV
ResultsOnAir,
Zapr
WideOrbit,
Extreme
Reach
TVbeat
TRA Global,
Visible World
Invision Inc
TRA Global,
Black Arrow
WideOrbit,
Amagi
Print Media Flytedesk
Multi
Channel
Radiate Media
Audio Jelli
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Top Investor by Stage of Entry
Draper Fisher Jurvetson 3
Greycroft Partners 3
Allen & Company 2
BDC Capital 2
Bessemer Venture Partners 2
CDH Investments 2
Intel Capital 2
Mayfield 2
OVP Venture Partners 2
SAIF Partners China 2
Intel Capital 3
Mayfield 3
ABS Capital Partners 2
Comcast Ventures 2
H.I.G. Capital 2
Menlo Ventures 2
OVP Venture Partners 2
Time Warner 2
Union Square Ventures 2
Seed Series A Series B Later Stage
Advantage Capital 2
Battery Ventures 2
SAIF Partners China 2
Union Square Ventures 2
ABS Capital Partners 1
ARRIS 1
Accel Partners 1
Adinvest 1
Arts Alliance Ventures 1
Techstars 4
500 Startups 3
Start-Up Chile 3
1-800-Flowers.com 1
10K 1
AITV 1
AMIDI GROUP 1
Accelerator Centre 1
Adtoma 1
Almi Invest 1

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
24

Recent IPOs in the sector
IPO Date Company Overview
Funding
Amount
IPO
Ticker
Jan-2015
Asiaray Media Group
(Shanghai, 1993)
Out of home advertising network Unfunded 1993.HK
Dec-2014
Prismaflex
(Haute-rivoire, 2011)
Supplier of outdoor and indoor advertising solutions Undisclosed ALPRI
Nov-2014 apnoutdoor.com.au
APN Outdoor
(Pyrmont, 2004)
OOH advertising network
Undisclosed APO
May-2010 rvue.com
rVue
(Elmhurst, 1995)
Demand Side Platform for DOOH
$8.2M RVUE

Acquisitions in last one year
Date Company Acquirer Deal Size Overview
Total
Funding
Nov-2016
INVIDI Technologies
(Princeton, 2000)
AT&T Undisclosed
Targeted TV Advertising
GroupM, Experian, DIRECTV, EnerTech Capital, GV, Menlo Ventures,
Motorola, InterWest Partners
$125M
Nov-2016
Futuramedia
(Paris, 2004)
Cegedim Undisclosed In-store pharmacy ad network $3M
Sep-2016 groupimd.com
Group IMD
(London, 1996)
Inflexion Undisclosed
Cloud based TV commercial delivery platform
Vitruvian Partners
Undisclosed
Jun-2016
INVISION Inc
Mediaocean Undisclosed
Multi-platform advertising sales software
Abscapital, Silicon Valley Bank
$35M
Jun-2016 adclever.in
Adclever
(Pune, 2014)
Nxpmedia Undisclosed
Web platform for advertising avenues connecting advertisers &
agencies
Unfunded
May-2016 liveposter.com
Liveposter
(London, 2011)
Dentsuaegis
Network
Undisclosed Dynamic out-of-home Advertising Unfunded
Apr-2016
SintecMedia
(Jerusalem, 2000)
Francisco
Partners
$400M Business Management Solution for Broadcasters $26M

Acquisitions in last one year
Date Company Acquirer Deal Size Overview
Total
Funding
Feb-2016 ecnlive.com
elevate DIGITAL
(Chicago, 2010)
CIVIQ
Smartscapes
Undisclosed
elevate DIGITAL creates interactive street-level technology
Advantage Capital
$11M
Feb-2016
Rentrak
(Portland, 1977)
ComScore $767M Global media measurement and consumer targeting company Undisclosed
Jan-2016
Cogeco Metromedia
(Toronto, 2011)
Bell Media Undisclosed Transit advertising company Unfunded

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
28

Cumulative funding in the sector
December 2016Tracxn BlueBox: Traditional Advertising
700+ companies in the sector, 100+ funded in last 5 years, $260+M invested in 2015/16
Most Active Investors: CDH Investments, SAIF Partners China, Draper Fisher Jurvetson
MULTI CHANNEL $38M
Ad Network
Radiate Media (2008, $38M)
Monitoring
AdViz (2013, $450K)
AUDIO ADVERTISING $68M
Ad Network
Jelli (2008, $38M)
Ad Platform
XAPPmedia (2012, $9.3M)
PRINT ADVERTISING
Print Advertising
Zadspace (2006, $10M)
$14M
OOH, DOOH ADVERTISING $1B
Ad Network
Focus Media (2003, $272M)
In Transit
Touch Media (2003, $16M)
Ad Platform
TargetCast Networks (2001, $27M)
Enabler
YCD Multimedia (1999, $26.5M)
TV ADVERTISING
DATA SOLUTIONS, ENABLER $451M
DEMAND-SIDE
Interactive
Ensequence (2000, $123M)
$234M NETWORK
Ad Network
Simulmedia (2009, $58M)
$227M SUPPLY-SIDE
SSP
Visible World (2000, $41M)
$105M TECHNOLOGY
Ad Insertion
INVIDI (2000, $128M)
$238M
Analytics
iSpot.tv (2012, $27M)
Enabler
Extreme Reach (2007, $196M)
Data Provider
FourthWall Media (1999, $20M)
$1.2B

Top Business Models by Funding
$1.1B
$1.2B
$72M $36M $14M
0
280
560
840
1120
1400
Out of Home TV Audio Multi Channel Print Media
TotalFundingAmount(inMillions)
Avg. Age Aug-09 Aug-06 Apr-05 Aug-13 Jul-12
# Cos. 562 104 25 26 35
Reactrix WideOrbit AdStar AdViz ScribeStorm
Times OOH Mediaocean Adstrix Luqit Audimark

Out of Home – Business Model Description
The companies which provide advertising software and solutions for advertising on out of home places such as billboards,
vehicles, gas stations, retail stores etc. including digital or traditional medium.
Traditional OOH Digital OOH
Advertising that reaches the consumers while they are
outside their homes on digital screens
Advertising on out of home places such as billboards, vehicles,
gas stations, retail stores etc.

Out of Home – Entrepreneur Activity and
Investment Trend
$180M
$59M
$32M
$81M
$45M
$309M
$30M
$60M
$94M
15
11
12 13
16 19
22 22
17
0
5
10
15
20
25
0
70
140
210
280
350
2008 2009 2010 2011 2012 2013 2014 2015 2016
NumberofRounds
YoY – Total Funding and No. of Rounds
15
23 25
47
66
58
76
90
32
0
20
40
60
80
100
2008 2009 2010 2011 2012 2013 2014 2015 2016
NumberofCompaniesFounded
YoY – No. of Companies Founded
141
66
32
15 11 9 5
0
32
64
96
128
160
United
States
India United
Kingdom
Canada Australia China Brazil
NumberofCompanies
Distribution of Companies across Countries
$140M
$110M
46
36
0
10
20
30
40
50
0
32
64
96
128
160
Traditional OOH Digital OOH
NumberofCompanies
BM wise Investment

Out of Home – Most Funded Companies
Company Overview Business Model
Funding
Amount
Focus Media
(2003, Shanghai)
Digital Out Of Home advertising network
SoftBank, Goldman Sachs, Draper Fisher Jurvetson, CBC Capital, CDH Investments, The
Carlyle Group, WI Harper Group, ePlanet Capital, YF Capital, KTB Ventures, SBCVC
Out of Home > Digital
OOH > Ad Network
$272M
Advision Media
(2003, Shanghai)
Outdoor LED advertisement operator
SAIF Partners China
OOH > Ad Network
$103M
reactrix.com
Reactrix
(2002, Ramsey)
Interactive display with a gesture recognition feature for customer engagement.
Menlo Ventures, Worldview Technology Partners, Thomas Weisel Venture Partners,
Mobius Venture Capital, Siemer and Associates
Out of Home > Digital OOH
> Enabler
$56M
Adspace Netwoks
(1998, New York City)
Digital location-based video ad network
Allen & Company, DCM Ventures, Steelpoint Capital Partners, Amicus Capital, AIG
Investments,Walnut Group, Hauser Private Equity, Brainstorm Ventures, valensfunds.com
OOH > Ad Network
$54M
timesooh.in
Times OOH
(2005, Noida)
Outdoor advertising network
Goldman Sachs, Lehman Brothers
Out of Home > Traditional
OOH > Ad Network
$50M
rightangle.ae
Right Angle
(2004, Dubai)
Dubai based OOH advertising company
UTI Ventures, Amwal AlKhaleej
OOH > Ad Network
$47M

TV – Business Model Description
Companies which provide technology and solutions for TV advertising. Also includes companies that provide
digital technology to insert virtual advertising images into a live or pre-recorded television show.
Ad Network Ad Insertion Enabler Analytics Monitoring
Companies which
provide solution for ad
insertion during TV
programs. Ad insertion
can be done on the
client side or at the
server side.
Provides technology and
solutions to other
companies for building
their own ad platforms
or deliver ads
Companies providing
analytics solutions &
insights on advertising
data
Companies which
monitor TV ad
scheduling, total air time
of ads, provide reporting
solutions on budgeting,
costs etc.
Ad Networks connects
advertisers and
publishers by matching
the ad
inventories from
publishers to match it
with the advertising
demand

TV – Entrepreneur Activity and Investment Trend
$167M
$79M
$102M
$125M
$83M
$107M $110M
$125M
$38M
10
12 12
11
15
13
12
13
9
0
3
6
10
13
16
0
36
72
108
144
180
2008 2009 2010 2011 2012 2013 2014 2015 2016
NumberofRounds
5
6
7
12
4
10
11
1
0
3
6
8
11
14
2009 2010 2011 2012 2013 2014 2015 2016
58
9 8
5 3 3 3
0
14
28
42
56
70
United
States
United
Kingdom
India Switzerland Italy Germany France
NumberofCompanies
$140M
$320M
$150M
$212M $224M
6
12
6
2
6
0
3
6
8
11
14
0
70
140
210
280
350
SSP Enabler Analytics Ad Insertion Ad Network
NumberofCompanies
BM wise Investment

TV – Most Funded Companies
Funding
Amount
Extreme Reach
(2007, Needham)
Digital Video Advertising Distribution Platform
Village Ventures, Greycroft Partners, Spectrum Equity, Kinetic Ventures, The Carlyle
Group, HTGC, Cross Creek Advisors, Long River Ventures
TV > Enabler > Ad Delivery $196M
INVIDI Technologies
(2000, Princeton)
GroupM, Experian, DIRECTV, EnerTech Capital, GV, Menlo Ventures, Motorola, InterWest
Partners
TV > Ad Insertion > Linear
TV
$125M
Ensequence
(2000, New York Ci)
Interactive Television Software
Westbury Partners, Myrian Capital
TV > Interactive $123M
wideorbit.com
WideOrbit
(1999, San Francisco)
Advertising Management Solutions
Greycroft Partners, Khosla Ventures, Mayfield, Hearst Ventures, New York Times,
Meredith, Hearst Communications
TV > SSP $69M
mediaocean.com
BlackArrow
(2005, San Jose)
Advertising Solutions for TV Platforms
Intel, Mayfield, Intel Capital, Polaris Partners, Comcast Ventures, NDS Group, Time
Warner Cable, Cisco Investments
TV > Ad
Insertion > Connected TV
$60M
tvisioninsights.com
Simulmedia
Targeted Television Advertising
Union Square Ventures, Time Warner, Avalon Ventures
TV > Ad Network $58M
honeycomb.tv
Mediaocean
Advertising Technology Enabler
NEA, Steamboat Ventures, Vista Equity Partners, Ellis Capital
TV > Enabler > Automation
> Buy Side
$40.5M

Print Media – Business Model Description
Companies which provides digital advertising network for advertisers and publishers to reach target users through print media
which includes newspapers, magazines etc.
Ad Network
Provides an online platform that enables users to book newspaper display advertisement spaces and classifieds ad spaces through a online portal.
$3M
$7M
$1M
$1M
1 1
3
4
1
0
1
2
3
4
5
0
1
3
4
6
7
2011 2012 2013 2015 2016
NumberofRounds
2
4 4
1
3 3
0
1
2
3
4
5
2010 2011 2012 2013 2014 2015

Print Media – Most Funded Companies
Funding
Amount
Zadspace
(2006, Norwalk)
Targeted advertising and product placement solution for print media
LaunchCapital, Frontier Venture Capital, Connecticut Innovations, Cava Capital, Gideon
Hixon, Crosscut Ventures
Print Media $10M
getadviz.com
AdStar
(1986, Marina Del Rey)
Ad operations management for publishers
Laurus Capital Management
Print Media $1.5M
Flytedesk
(2012, Boulder)
Automated ad buying platform
Techstars
Print Media > Ad Network $1.4M
luqit.com
Adstrix
(2011, Ramat Gan)
Programmatic Print media ad network
Nielsen Innovate Fund
Print Media > Ad Network $550K
Knowta
(2012, Cleveland)
Advertising on ticket & printing Print Media $300K
Adnymics
(2014, Munich)
One-to-One advertising and retargeting Print Media > Ad Network Undisclosed

Multi Channel – Business Model Description
Companies which offers advertising technology platform and solutions catering to various media ad platforms including display,
mobile, OOH, social media, audio, and print media.
Ad Network Enabler
Companies which monitor ad scheduling, provide reporting solutions
on budgeting, costs, digital advertising orders, invoices and proposals
on a platform.
Providers of advertising slots to the brands & agencies,
intermediaries between advertisers & publishers for automated
matching and distribution of ad spaces on traditional media sources
like TV, radio, newspapers, billboards etc.

Multi Channel – Entrepreneur Activity and
Investment Trend
$5M
$22M
$1M
$8M
$0.2M
1
1
2
4
2
0
1
2
3
4
5
0
5
10
15
20
25
2010 2011 2012 2013 2014
NumberofRounds
3
2
6 6
1
0
1
3
4
6
7
2012 2013 2014 2015 2016
9 9
1 1 1
0
2
4
6
8
10
India United States France Mexico United Kingdom
NumberofCompanies
$0.5M
$25M
12
6
0
3
6
8
11
14
0
6
12
18
24
30
Enabler Ad Network
NumberofCompanies
BM wise Investment
* Includes undisclosed rounds

Multi Channel – Most Funded Companies
Funding
Amount
Radiate Media
(2008, Philadelphia)
Content connected advertising
Greycroft Partners, Vispring, Level Equity, Crescendo Venture Management, Signal Peak
Ventures, Kickstart Seed Fund
Multi Channel > Ad
Network
$35M
getadviz.com
AdViz
(2013, Pittsburgh)
Web portal for monitoring ad schedules
Innovation Works
Multi Channel > Enabler $450K
Adwanted
(2012, Lille)
Marketplace for Traditional Advertising Space
Multi Channel > Ad
Network
$335K
luqit.com
Luqit
(2012, Santiago)
Online advertising marketplace
Start-Up Chile
Multi Channel > Ad
Network
$40K

Audio – Business Model Description
The technology platform that enables advertisers to reach audiences through audio ads, including radio
Ad Platform Ad Network
Providers of advertising slots to brands & agencies; intermediaries
between advertisers & publishers. Also includes the companies that
provide tools for advertisers to measure the effectiveness of the
campaign
An advertising platform that delivers audio ads to users on radio and
other audio channels. The platform serve audio ads from the cloud or
on premise and manages play instructions and compliance in real
time

Audio – Entrepreneur Activity and Investment
Trend
$9M
$3M
$8M
$9M
$9M
$1M
$3M
$28M
2
1
3
2
1 1
3
5
0
1
2
4
5
6
0
6
12
18
24
30
2008 2009 2010 2011 2012 2013 2014 2015
NumberofRounds
2
1
3
2
5
1
8
4
1
0
2
4
5
7
9
2008 2009 2010 2011 2012 2013 2014 2015 2016
22
4
1 1
0
5
10
15
20
25
United States United Kingdom Russia India
NumberofCompanies
$62M
$10M
6
2
0
1
3
4
6
7
0
14
28
42
56
70
Ad Network Ad Platform
NumberofCompanies
BM wise Investment

Audio – Most Funded Companies
Funding
Amount
Jelli
(2008, San Mateo)
Programmatic adnetwork for radio advertising Audio > Ad Network $38M
TargetSpot
Advertising For Streaming Audio Audio > Ad Network $20M
XAPPmedia
(2012, Washington D.C)
Interactive Audio Advertising Audio > Ad Platform $9M
AdsWizz
(2008, San Mateo)
Audio Ad Server and measurement Audio > Ad Network $3M
Exaget
(2012, Helsinki)
Targeted Digital Audio Advertising technology Audio > Ad Network $800K
Abacast
(2000, Vancouver)
Digital radio streaming provider Audio > Ad Platform $500K
scribestorm.com
ScribeStorm
(2007, Fairfield)
Provides interactive ads on music stream
Audio > Ad Network $225K

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
45

Interesting Unfunded Companies
Company Overview
Business
Model
karta.id
Karta
(2016, Jakarta)
Out of home in-transit advertising platform Out of Home > Digital OOH > Ad Network > In Transit
emmfer.com
Emmfer
(2016, Singapore)
Provides emotional intelligence insights on advertisements Out of Home > Digital OOH > Enabler
8hoarding.com
8hoarding
(2015, Bangalore)
End to End OOH advertising management solutions Out of Home > Traditional OOH > Ad Network > Marketplace
iinked.co
iinked
(2015, Pune)
Crowdsourced OOH platform for Vehicle Advertising Out of Home > Traditional OOH > Ad Network > In Transit
Curated list of companies by the sector analyst are defined as Interesting

Interesting Seed Companies
Total
Funding
wrapify.com
Wrapify
(2015, San Diego)
Crowdsourced advertising platform connecting drivers and brands to create
on-vehicle advertising
Ludlow Ventures, Serra Ventures, Seed Sumo, Tech Square, The LAUNCH Fund,
Zenstone Venture Capital, Social Capital
OOH > Ad Network > In Transit
$1.5M
crowder-app.com
Crowder App
(2015, London)
OOH data analytics company
Wearable IOT World
OOH > Enabler > Analytics
Undisclosed
The complete list of companies in this section is accessible only to our premium users.

Interesting Series A Companies
Total
Funding
wrapify.com
AdMobilize
(2012, Miami)
OOH & DOOH Advertisement Analytics
Azoic Ventures, rokk3rlabs
OOH > Enabler > Analytics
$4M
crowder-app.com
TVSquared
(2012, Edinburgh)
TV attribution analytics
West Coast Capital
TV > Analytics > Sales Analytics $3M

Interesting Series B Companies
Total
Funding
wrapify.com
Tvision Insights
(2014, Delaware)
Tool to measure TV advertising
Rough Draft Ventures, ITOCHU TechnologyVentures, Golden, Sigma Prime
Ventures, Project 11 Ventures,Mass Challenge, Accomplice, Jump Capital
TV > Analytics $10M
crowder-app.com
Watchwith
Interactive Video solutions
Samsung, Rogers Venture Partners, ARRIS, Gracenote

Interesting Late Stage Companies
Total
Funding
wrapify.com
Extreme Reach
(2007, Needham)
Digital Video Advertising Distribution
Village Ventures, Greycroft Partners, Spectrum Equity, Kinetic Ventures, The
Carlyle Group, HTGC, Cross Creek Advisors, Long River Ventures, TD Bank,
TV > Enabler > Ad Delivery $196M
crowder-app.com
Ensequence
Westbury Partners, Myrian Capital
Reactrix
(2002, Ramsey)
Interactive display with a gesture recognition feature for customer engagement
Menlo Ventures, Worldview Technology Partners, Thomas Weisel Venture
Partners, Mobius Venture Capital, Siemer and Associates
OOH > Enabler
$56M
Adspace Netwoks
Digital location-based video network
Allen & Company, DCM Ventures, Steelpoint Capital Partners, Amicus
Capital, AIG Investments, GIC Walnut Group, Hauser Private Equity, Brainstorm
Ventures, valensfunds.com
OOH > Ad Network
$54M
Jelli
(2008, San Mateo)
Programmatic adnetwork for radio advertising
First Round Capital, Intel Capital, Battery Ventures, TriplePoint
Capital, VoiVoda, Relay Ventures,iHeartMedia, Universal Music Group
Audio > Ad
Network > Programmatic
$38.2M

Top Funded Deadpooled Companies
Total
Funding
chasingsavings.com
ChasingSavings.com
(2009, Alpharetta)
Hyper local advertising Out of Home > Traditional
OOH > Ad Network
$500K
scribestorm.com
ScribeStorm
(2007, Fairfield)
Provides interactive ads on music stream
Audio > Ad Network $225K
adscoot.com
AdScoot
(2009, Mumbai)
Advertising on remodelled scooters
Morpheus Gang
OOH > Ad Network > In Transit
$50K
mediamatchmaker.com
Media Matchmaker
(2005, Genoa)
Online marketplace for product placement
Tech Coast Angels, Siemer Ventures, Wavemaker Partners
TV > Ad Network Undisclosed

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
52

Useful Links
Slide Title Content Platform Link
List of All Companies in readable format Companies Link
Large Upcoming Sectors Entrepreneur Activity Link
Niche Upcoming Sectors Entrepreneur Activity Link
Top investments in last one year Investment Trend Link
Top IPOs in last three years Exit Outlook - IPO, Acquisitions Link
Major Acquisitions in last one year Exit Outlook - IPO, Acquisitions Link
Top Funded Deadpooled Companies Companies Link

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
55

Traditional Advertising – Company List
TV Out of Home Audio Multi Channel Print Media
235 FUNDED COMPANIES AND 516 UNFUNDED COMPANIES
COVERS THE FOLLOWING SECTORS

TV (1/14)
Company Overview Business Model Total Funding
Asia MX
(2015, Singapore)
Programmatic TV Advertising Exchange
10K Ad Exchange
VirtualAds
(2015, Basel)
Virtual advertising content for broadcasting at live events
Fraunhofer Ad Insertion
BlackArrow
(2005, San Jose)
Advertising Solutions for TV Platforms
Intel, Mayfield, Intel Capital, Polaris Partners, Comcast Ventures, NDS
Group, Time Warner Cable, Cisco Investments
Ad Insertion > Connected TV $59.8M
SeaWell Networks
(2008, Mississauga)
Multiscreen and targeted advertising platform
BDC Capital, Ontario Centres of Excellence, Northwater Capital Ad Insertion > Connected TV $16.95M
This Tech
Dynamic Ad Insertion technology
General Catalyst Partners Ad Insertion > Connected TV $7.5M
Yospace
(1999, Staines-upon-thames)
Dynamic and personalised ad insertion for on demand and live OTT
streams
Catapult Ventures
Ad Insertion > Connected TV $932.8K
viviso
(2015, Sunnyvale)
Video Ads for TV Channels
Ad Insertion > Connected TV $787.79k
AdSparx
(2012, Pune)
Offers dynamic ad insertion for OTT platforms
GrowX Ventures, Mumbai Angels, Indian Angel Network, GrayCell
Ventures
Ad Insertion > Connected TV $600k
Go to BM List >> Out of Home

TV (2/14)
AdSparx
(2012, Pune)
Video ad-serving technology platform for streaming video
GrowX Ventures, Mumbai Angels, Indian Angel Network, Tholons
Capital
Ad Insertion > Connected TV $600k
Ad Insertion Platform
(2006, Lausanne)
Ad Insertion solution for TV and OTT
Ad Insertion > Connected TV
Cadent Technology
Dynamic ad insertion technology company
Ad Insertion > Connected TV
INVIDI Technologies
(2000, Princeton)
GroupM, Experian, DIRECTV, EnerTech Capital, GV, Menlo Ventures,
Motorola, InterWest Partners, BDC Capital, EchoStar, NBCUniversal,
Verizon Ventures
Ad Insertion > Linear TV $125M
Adaptive Ad Systems
(1994, Newport Beach)
Ad insertion technology provider
Ad Insertion > Linear TV
AdVentureTV
(2014, London)
Ad Insertion for Live TV
Collider Ad Insertion > Linear TV
Ad Systems
(2006, Vancouver)
Ad insertion for multiple platforms

TV (3/14)
VirtualAds
(2015, Basel)
Digital overlay technology provider
Swisscom Ad Insertion > Linear TV
Vigor Systems
(2002, La Jolla)
Ad insertion technology provider
AdGorilla
(2002, Littleton)
Multi-platform Advertising Equipment provider
Spot runner
(2004, Los Angeles)
Internet based TV ad placement
CBS Television, Index Ventures, WPP, DMGT_Technology, Battery
Ventures, Allen & Company, Capital Group, Comerica, Legg Mason,
Tudor Funds, Interpublic, Televisa
Ad Network $101M
Simulmedia
Targeted Television Advertising
Union Square Ventures, Time Warner, Avalon Ventures Ad Network $58.3M
Amagi
(2008, Bangalore)
Cloud based Localised Advertising on National TV Channels
Mayfield, Ojas Venture Partners, Nadathur Estates, Premji Invest Ad Network $28.3M
REVShare
(1989, Temecula)
Cost per Action TV Ad Network
The Carlyle Group, H.I.G. Capital Ad Network $20M

TV (4/14)
NextMedium
(2004, Los Angeles)
Ad Network for TV,Film and Online Video content
Bessemer Venture Partners, Globespan Capital Partners, Ascend
Venture Group
Ad Network $9.5M
SureWaves MediaTech
(2006, Bangalore)
Audience-aggregation across local TV Channels
Accel Partners, Canaan Partners, India Innovation Fund Ad Network $7.3M
adRise
Next Generation TV and Advertising
Foundation Capital, Streamlined Ventures, Thinkplus, Cota Capital Ad Network $2M
Addon
(2009, Beverly Hills)
Marketplace & Tools for TV advertising
Ad Network $1M
ClusterTV
(2016, Tel Aviv)
Linear TV media buying platform
Ad Network
Anypoint Media Group
(2000, Burbank)
Targeted TV advertising network
Ad Network
Beguchka
(2011, Sverdlovskaya)
TV Ad Network
Internet Initiatives Development Fund Ad Network
The complete list of companies in this sector is accessible only to our premium users.

TV (5/14)
AdMore
(1989, Temecula)
Automated TV ad buying platform
Ad Network
Vubites
(2007, Mumbai)
Local TV advertising network
Ad Network
Cadent Network
TV advertising network
Ad Network
Feillie
(2004, Nantong)
Digital television advertising media company
Shenzhen Capital Group, New Access Capital Ad Network
Sting Media
(2015, Milano)
Programmatic TV ad network
Ad Network
OnMedia Advertising
(2001, Overland Park)
Ad Network
Vidillion
(2004, Las Vegas)
Video ad marketplace
Ad Network

TV (6/14)
American Target Network
Local TV & radio Ad Network
Ad Network
Ace Metrix
(2007, El Segundo)
Television Ad Analytics
WPP, Hummer Winblad Venture Partners, Palomar Ventures, Leapfrog
Ventures, Hummer Winblad Venture Partners
Analytics $22.7M
PrecisionDemand
(2005, Seattle)
Audience targeting and ROI measurement
StarVest Partners, Greycroft Partners, OVP Venture Partners, Rho
Ventures, Adinvest, Positec Group
Analytics $17.4M
TVision Insights
(2014, Delaware)
Tool to measure TV advertising.
Rough Draft Ventures, ITOCHU Technology Ventures, Golden, Sigma
Prime Ventures, Project 11 Ventures, Mass Challenge, Accomplice, Jump
Capital
Analytics $9.7M
i.Predictus
(2011, Parsippany)
TV advertising Analytics & Optimization platform
Analytics $3.5M
TVbeat
(2013, London)
TV Analytics SaaS Platform
Techstars, Credo Ventures, Episode1, Hemisphere Capital Analytics $2M
AdScri
(2015, London)
Advertising analytics for TV operators
Analytics

TV (7/14)
iQ media
(2010, Conshohocken)
Cloud based media intelligence provider
Analytics
Flyswipe
(2015, Boca Raton)
Personalized targeting for TV advertising
Analytics
Moulin
(2015, Miami)
Measurement of audience reaction to TV and Radio ads
Analytics
RapidApe
(2013, Berlin)
Real-time TV Monitoring & Analytics
Rheingau Founders Analytics
Realytics
(2014, Paris)
TV ad tracking and campaign analysis
Analytics
ResultsOnAir
(2014, Mountain View)
Predictive analytics and attribution for TV advertising
500 Startups, Startup Wise Guys Analytics
Decidata
(2015, Mexico City)
TV Ad analytics company
Analytics

TV (8/14)
SQAD
(1990, Tarrytown)
Advertising cost data provider
Clarion Capital Partners Analytics
InfoAD
(2011, Buenos Aires)
LATAM based Ad analytics platform
Analytics
TRA Global
Media & Marketing research company
WPP, Intel Capital, Kodiak Venture Partners, Arbitron Inc. Analytics > Sales Analytics $31.7M
TVSquared
(2012, Edinburgh)
TV attribution analytics
West Coast Capital Analytics > Sales Analytics $3M
clarivoy
TV and sales analytics
Rev1 Ventures Analytics > Sales Analytics $1.37M
admo.tv
(2011, Paris)
Measures impact of TV ads on online traffic
Entrepreneur Venture, Kerala Ventures Analytics > Sales Analytics $1.11M
Screenpulse
(2010, Paris)
Tool to analyze TV and digital advertising.
Analytics > Sales Analytics

TV (9/14)
Boxfish
(2010, Palo Alto)
TV Data Platform
T-Venture, Frontline Ventures, Atlantic Bridge Capital, Naya Ventures,
Deutsche Telekom, samsungventure.com, Telekom Capital
Analytics > Social TV $10M
Qual Canal
(2011, Brasilia)
Social TV Analytics
500 Startups Analytics > Social TV
The Nielsen Company
Social TV analytics
Analytics > Social TV
iSpot.tv
(2012, Seattle)
Analytics for TV ads
Insight Venture Partners, Madrona Venture Group, TL Ventures Analytics > TV Ratings $27.48M
Rentrak
(1977, Portland)
Global media measurement and consumer targeting company.
Analytics > TV Ratings
Psychability
(, )
Provides audience behaviour across TV and digital
DMP
Centriply
DSP for Targeted TV advertising
DSP

TV (10/14)
AudienceXpress
Programmatic TV Platform
DSP
FourthWall Media
(1999, Dulles)
Television Data Services company
Sevin Rosen Funds, SCP Partners Data Provider $20M
DRMetrix
(2012, Temecula)
Direct response ad tracking
Data Provider
Zapr
(2012, Gurgaon)
TV viewership data repository
Flipkart, Micromax Informatics, GSF India, Ventureast, 500 Startups,
Mumbai Angels, Pix Vine Capital, TA Ventures, Blume Ventures
Data Provider
Video Agnostic
(2015, London)
Data provider for TV planning and buying
Data Provider
tvib
(2012, Berlin)
TV spot monitoring and data provider
Data Provider
Dyper
(2014, Mumbai)
Advertising engine for movies & TV
Enabler

TV (11/14)
Honeycomb
(2014, London)
Provides video ad delivery solutions
Beringea Enabler > Ad Delivery $5.1M
DGFastChannel
(2009, Irving)
TV advertising broadcasting company
Enabler > Ad Delivery
Group IMD
(1996, London)
Cloud based TV commercial delivery platform
Vitruvian Partners Enabler > Ad Delivery
eBUS
(2005, Singapore)
Digital video content management for the advertising and media
industries
Jungle Ventures, Movac
Enabler > Ad Delivery
Mediaocean
Advertising Technology Enabler
NEA, Steamboat Ventures, Vista Equity Partners, Ellis Capital Enabler > Automation > Buy
Side
$40.5M
BluHorn
(2009, Jacksonville)
Media Buying Software across channels
Enabler > Automation > Buy
Side
INVISION Inc
Multi-platform advertising sales software
Silicon Valley Bank, Wellington Financial, ABS Capital Partners, CIBC
Capital Markets
Enabler > Automation > Sell
Side
$35M

TV (12/14)
Source Creative
(2006, Boca Raton)
Video advertising database
Enabler > Database
Ensequence
Westbury Partners, Myrian Capital Interactive $123M
BrightLine
Interactive Advertising for Connected TV & OTT
JMI Management, Pivotal Capital Interactive $56M
Navic Networks
(2000, Waltham)
Real Time TV Advertising
Highland Capital Partners, Pilot House Ventures, Pequot Capital,
Himalaya Capital
Interactive $42M
Watchwith
Interactive Video solutions
Samsung, Rogers Venture Partners, ARRIS, Gracenote Interactive $13M
Adtracks
(2013, Zurich)
Interactive TV ads
Interactive
hybra tv
(2014, Warsaw)
Creation and development of interactive TV app for advertising
Interactive

TV (13/14)
Spotwatch
(2014, Maisach)
Offers TV tracking and visitor tracking reporting suite
Monitoring
Spotvisor
(2010, Cagliari)
Monitoring of TV commercials
Monitoring
Orchestrack
(2010, Pasig)
Monitoring and Verification of ads on TV, radio etc.
Monitoring
Adbreaks - Sensy
(2015, Bangalore)
Online platform and mobile app to track Ad breaks in popular Indian TV
channels Monitoring
Clip Sure
(2009, Dublin)
SaaS based TV Ad Monitoring
Bloom Equity Monitoring
WideOrbit
Advertising Management Solutions
Greycroft Partners, Khosla Ventures, Mayfield, Hearst Ventures, New
York Times, Meredith, Hearst Communications
SSP $69M
Visible World
End to End programmatic TV ad sell side platform. Acquired by
Comcast.
WPP, Viacom, Time Warner, Adams Street Partners, Western
Technology Investment, Comcast Ventures, Dawntreader Ventures, The
Edgewater Group, Grey Group, Leucadia National, AllianceBernstein
SSP $41M

TV (14/14)
clypd
(2012, Cambridge)
Supply-Side Platform For TV Advertising
Atlas Venture, Duke University, Western Technology Investment,
Tribeca Venture Partners, Data Point Capital, Boston Seed, Transmedia
Capital, Freestyle Capital, RTL Group, TiVo, Accomplice
SSP $29.8M
Videa
(2014, Atlanta)
Supply side programmatic TV platform. Owned by Cox Media Group.
SSP
placemedia
Supply side programmatic TV platform. Wholly owned subsidary of
Viamedia. SSP
DISH Media Sales
Full-stack TV advertising platform for Brands
Suite

Out of Home (1/72)
Evergreen Digital Media
Corporation
(2008, Lakewood)
Evergreen Digital Media provides advertising and marketing services.
$250K
illumobile Corp.
(2004, Menlo Park)
Developer of patent pending technology for outdoor advertising
Bee Partners
LifeLine
Empowers shoppers to make decisions through selective marketing
Kismyt
Digital Out of home advertising to drive mobile app downloads
Digital OOH
TimePost
(2014, Hartford)
Stealth mode DOOH adtech startup
Digital OOH
Matrix Media Logo
(2009, Columbus)
Offers interactive digital out of home advertising
Digital OOH
Display4media
(2010, Stockholm)
Ad network for digital out of home advertising
Digital OOH
TV << Go to BM List >> Audio

Out of Home (2/72)
Picture This Outdoor
Advertising
(2014, Bloomington)
Offers digital billboard advertising
Digital OOH
DigiSky
(2004, Moscow)
Offers digital OOH advertising network
Digital OOH
YourTVAds
(2010, Acworth)
Local business advertisements on TV's
Digital OOH
Retail Shopping Systems
(2014, Clifton)
In-store video advertising platform
TechLaunch Digital OOH
AliveSignage
(2013, Staples)
Offers digital LED screen advertising
Digital OOH
Glanz Digital
(2011, Vienna)
Offers location based OOH digital media advertising
Digital OOH
Digiadvans
(2000, London)
Offer intelligent mobile screen technology OOH advertising
Digital OOH

Out of Home (3/72)
Elonex Outdoor Media
(2011, Birmingham)
Provides DOOH advertising at major Sports Stadiums, Entertainment
Venues Digital OOH
Rusmia
(2010, St. Petersburg)
Provides targeted digital outdoor & indoor ad-campaigns
Digital OOH
Class AD TV
(2013, Daytona Beach)
Offers digital billboard advertising
Digital OOH
TehTarik TV
(2009, Petaling Jaya)
Digital Out of Home TV Network
Digital OOH
isee Digital
(2010, Auckland)
Offers digital TV advertising in high foot traffic and POS areas
Digital OOH
BBA Digital Media
(2014, Norwich)
DOOH ad network
Digital OOH
AdvertEyes
(2012, Edinburgh)
use real-time image analysis to offer targeted Outdoor advertising
Digital OOH
Adhoc Media
(2015, Clayton North)
In-Taxi advertising display
Digital OOH

Out of Home (4/72)
Storm Digital
(2013, London)
Offers premium quality DOOHadvertising
Digital OOH
4Impacts
(2012, Cork)
Offers digital media and data analytics in DOOH advertising
info@4impacts.com Digital OOH
Solar Vista Media
(2011, Shanghai)
Outdoor billboard network
Nokia Growth Partners, Northern Light Venture Capital, Tuspark
Ventures
Digital OOH
Focus Media
(2003, Shanghai)
Digital Out Of Home advertising
SoftBank, Goldman Sachs, Draper Fisher Jurvetson, CBC Capital, CDH
Investments, The Carlyle Group, WI Harper Group, ePlanet Capital, YF
Capital, KTB Ventures, SBCVC, CITIC Capital, Fosun International, SMC
Capital China, UCI, Fortune Venture Capital, Shanghai Science and
Technology Venture Investment, TDF Capital, CMHJ Partners, Milestone
Capital
Digital OOH > Ad Network $272.49M
Advision Media
(2003, Shanghai)
Outdoor LED advertisement operator
SAIF Partners China Digital OOH > Ad Network $103M
Adspace Networks
Digital location-based video network
Allen & Company, DCM Ventures, Steelpoint Capital Partners, Amicus
Capital, AIG Investments, GIC, Walnut Group, Hauser Private Equity,
Brainstorm Ventures, valensfunds.com
Digital OOH > Ad Network $54M

Out of Home (5/72)
Gas Station TV
(2006, Detroit)
Hyper-local targeting down to the station level
Wayne Fueling Systems Digital OOH > Ad Network $50M
Zoom Media US
Targeted Out-of-Home Advertising Network
Draper Triangle, HTGC, ABS Capital Partners Digital OOH > Ad Network $30M
ComQi
Digital Signage Solutions
Aviv Venture Capital, Wellington Partners, Jerusalem Venture Partners,
Amadeus Capital, Ithmaar Bank
Supponor
(2001, London)
Digital signage solution for live sporting events
Northzone, Conor Venture Partners, Sports Investment Partners,
Eurovestech
Access Sports Media
(2003, Los Angeles)
Stadium and Scoreboard Advertising
Bessemer Venture Partners, Columbia Capital, Mission Ventures Digital OOH > Ad Network $24.25M
Captivate
DOOH advertising in elevators
Advent International, OVP Venture Partners, ABS Capital Partners,
Primus Capital, Imperial Bank
China Health Media Co., Ltd
(2004, Beijing)
Hospital based digital OOH advertising
SAIF Partners China, Orchid Asia Group Management Digital OOH > Ad Network $15M

Out of Home (6/72)
Ocean Outdoor
(2007, London)
Premium digital OOH network
LDC, Smedvig Capital, Searchlight Capital Digital OOH > Ad Network $11.6M
Adapt Media
(1998, Toronto)
Digital OOH advertising network
FA Technology Ventures, New York Angels, Dolphin Equity Partners Digital OOH > Ad Network $8.5M
playthe.net
(2010, Cuenca)
Digital Platform For Outdoor Advertising
Kibo Ventures Digital OOH > Ad Network $6.3M
Digital Outdoor
(2010, Snoqualmie)
Digital outdoor advertising company
Incentient
(2008, Plainview)
Outdoor and place based digital network company
MediaCo Outdoor
(2009, Birmingham)
Manchester based DOOH ad network
Futuramedia
(2004, Paris)
In-store pharmacy network
Promelys Participations, The OTC Space Digital OOH > Ad Network $2.63M

Out of Home (7/72)
S&T Media
(2014, Lagos)
Digital advertising network at the pump
EchoVC Partners Digital OOH > Ad Network $1M
Priatek
Prize-Based Digital Advertising
Digital OOH > Ad Network $760k
PromoAtlas
(2011, Moscow)
Indoor advertising management system
Internet Initiatives Development Fund Digital OOH > Ad Network $413k
The Virtual Pulp Company
(2013, Stockholm)
In-Store and online advertising delivery
Adtoma Digital OOH > Ad Network $250k
RallyCharge
(2013, Venice)
Advertising in charging stations
Techstars, Virgin Media Digital OOH > Ad Network $120k
CatchTheEye
(2008, Asker)
DOOH Ad network & m-commerce company
Digital OOH > Ad Network $100K
RedPost
(2007, Goshen)
In store advertising network
Elevate Ventures Digital OOH > Ad Network $80k

Out of Home (8/72)
SLON DS
(2015, Kaliningrad)
Digital signage solution for advertising
Digital OOH > Ad Network
PopUpLED
(2014, Nederland)
Provides interactive LED display digital ad network
transSpot Ltd.
(2007, Tel Aviv)
Provides digital out of home advertising solutions
Apparent Media
(2014, Winnipeg)
Place-based digital OOH advertising solutions
Banter
Digital advertising platform to reach users at bars and restaurants
Screenvision
OOH video and cinema advertising network
Spoteer
(2015, Tel Aviv)
Digital outdoor advertising network

Out of Home (9/72)
Kiosk Mint - Digital Signage
Network
(2009, Hyderabad)
Digital signage advertising network
Local Digital Billboards
(2014, Charleston)
Digital out of home advertising network
Compass Outdoor
(2010, Salt Lake City)
Outdoor advertising network
Project Outdoor
(2014, Chicago)
Chicago based DOOH ad network
Globalcast Media
(2013, Fort Worth)
DOOH advertising network
Health Club Media
(1995, Woodland Hills)
Health club advertising neetwork
Doctor's TV Ads - Hillcrest
(2004, Hillcrest)
Digital ad network

Out of Home (10/72)
Splice Media
(2011, Amsterdam)
Outdoor digital ad network
Nexus Mídia
(2006, Goiania)
Indoor advertising network
ToLookMedia
Indoor digital advertising company
Digital Consumer Solutions
(2008, Tempe)
Digital out of home advertising network.
Cincy Digital
(2012, Cincinnati)
LED billboard advertising network
MH Outdoor Media
(2011, Houston)
Outdoor LED billboard advertising company
InfoLocal
(2011, Northampton)
Digital out of home advertising

Out of Home (11/72)
Promoterz
(2015, Thalassery)
Outdoor Video Advertising Company
ECM Media
(2013, Chicago)
Provides an OOH ad network of cell phone charging stations
Canadian Digital Network
(2013, Regina)
Provides digital out of home advertising network and campaign
management solutions Digital OOH > Ad Network
Creative Display
(2011, Kingston)
Provides indoor and outdoor digital out-of-home advertising network
Opgeled
(2014, Amsterdam)
Provides digital out of home advertising network and campaign
management solutions Digital OOH > Ad Network
Fill Up Media
(2011, Lyon)
Provides a network of advertising screens on gas pumps
DOOHM
(2007, Chennai)
Provides digital out of home advertising network

Out of Home (12/72)
JCDecaux
(1964, Brentford)
Offers digital out of home advertising network
RSA Media
(1987, Boston)
Provides local digital and static billboard advertising
KBH On-Train Media
(2013, London)
On-train advertising platform
UCS Media
(2011, Jakarta)
Digital out of home network
WINK
(2012, )
Digital OOH ad network
QMS Media
(2015, South Melbourne)
Elemidia
(2003, Sao Paulo)
Digital outdoor advertising company

Out of Home (13/72)
OOB Media
(2012, Shanghai)
Digital OOH advertising in bus stations
Tembusu Partners Digital OOH > Ad Network
The Captiveyes Group
(2006, Tallahassee)
Billboards and Wifi Hotspot advertising
PumpTop TV
(2006, Irvine)
Digital advertising network in Gas stations
Gloss Media
Digital OOH Network inside Nail Salons
Adshel
(1997, Sydney)
Digital OOH advertising and research company
InStadium
(2003, Chicago)
Digital video advertising network in sports venues.
Hopewell Ventures, Alerion Partners Digital OOH > Ad Network
Airmedia Inc.
(2005, Beijing)
Media production company
CDH Investments, SIG China Digital OOH > Ad Network

Out of Home (14/72)
2utvads
(2013, Las Vegas)
Human led DOOH advertising company
Illumedia
(2009, Linz)
Provides animated out of home posters and billboards
MYLED
(2013, Krakow)
DOOH advertising on LED screen
Brand U
(2013, Brevard)
Indoor digital billboard advertising company
ECNlive
(2009, London)
Digital display network
Octopus Investments Digital OOH > Ad Network
PetroTV
(2005, New Orleans)
Offers advertising on LCD screens mounted on top of gas pumps
LedWave
(2008, Goiania)
Digital OOH media network

Out of Home (15/72)
MOOH
(2011, London)
OOH Wi-Fi advertising network
jetstreamdigital
(2013, Floyds Knobs)
Digital advertising via TVs
Bootcamp Lights
(2011, Columbia)
Digital advertising using helicopters
TargetRight Media
(2013, London)
LittleCorner
(2013, Paris)
DOOH advertising in rest rooms
Orlando Outdoor
(2014, Orlando)
Digital advertising company
Reading Digital
(2014, Fargo)
Digital billboard advertising

Out of Home (16/72)
Pattison Onestop
(2005, Toronto)
Canada based DOOH ad network
AdShop
(2012, Canada)
Online DOOH media buying platform
Fully
(2012, Kansas)
Advertising on mobile phone charging stations
Think Big Partners Digital OOH > Ad Network
DigiCom Out Of Home
(2009, London)
Digital Out of Home Network
Dreambox Media
(2012, Denpasar)
Digital OOH TV network
Outcast Media
(2003, Santa Monica)
Digital OOH advertising in fuel stations
AdBloom
(2014, Goes)
Targeted DOOH advertising

Out of Home (17/72)
Device Charger
(2014, Watford)
Advertising on mobile charger kiosks
Digital Sign Network
(2014, Stockton)
Digital signage network
ClouAds
(2014, Wanstead)
Digital OOH Video Advertising Company
CBrands
(2013, London)
Digital media ad booking and measurement
Monster Media
(2004, Orlando)
Digital and interactive content solutions for Digital OOH
Spring Capital Partners Digital OOH > Ad Network
Digiview Outdoor
(2012, Whitehall)
Digital outdoor ad network
Digitisements
(2011, Sanford)
Digital media network

Out of Home (18/72)
bounce back ads
(2012, Westerville)
Place based DOOH ad netwrok
Superdooh
(2014, Shah Alam)
Traditional Out of Home advertising company
Camouflage Media
(2012, Kampala)
Offers targeted customized messaging
Advolve Media
(2011, Winnipeg)
In House Interactive Advertising Medium Creators
Adman Walking
(2014, Dublin)
Digital screen advertising with audio
Elevision
(2011, Dubai)
DOOH media network in premium commercial and residential towers
ToMM TV
(2008, Edmonton)
Digital Signage Advertising Network

Out of Home (19/72)
Kong Outdoor
(2014, Leeds)
UK based DOOH advertising network
Go2Digital
(2014, Zagreb)
Digital Out-of-Home media owner in Croatia.
Dynamic Outdoor
(2014, Toronto)
Digital billboard advertising company
Brenig Media
(2014, Gibraltar)
DOOH media network
ADStreaming
(2015, Ireland)
UK based Digital OOH ad network
Exterion Media
(1993, London)
UK based outdoor advertising company
KKR Digital OOH > Ad Network
Neo Advertising
(2003, )
OOH and DOOH ad network

Out of Home (20/72)
ATM Advertising
(2000, London)
On screen advertising on cash machines
Outdoor Plus
(2006, London)
Digital out of home network operator
Miroma Ventures, Inflexion Private Equity Digital OOH > Ad Network
Adlux
(2012, Geneva)
Digital aviation advertising network
Aizmedia
(, Moscow)
Videowall Network operator in Russia
Infoscreen
(1991, Munich)
Digital out of home network
ECE flatmedia
(2008, Hamburg)
Digital screen advertising in shopping centers
LiveMedia
(2006, Delhi)
Connected TV screens
Draper Fisher Jurvetson, Bay Partners Digital OOH > Ad Network

Out of Home (21/72)
PlayMyAd
(2007, Irvine)
Location based DOOH advertising platform
TownsgateMedia Digital OOH > Ad Network
CS Digital Media
(2004, Amsterdam)
Digital Out of Home Network
Touchmedia
(2003, Shanghai)
Interactive touchscreen advertising and marketing
XO Group, CDIB Capital International, Mustang Ventures, Jubilant
Biosys, UMC Capital, Qiming Venture Partners
Digital OOH > Ad Network >
In Transit
$16.24M
Quu Interactive
(2007, Mercer Island)
In-car ad display technology
In Transit
$2.09M
BrightMove Media
(2012, London)
DIgital advertising on car rooftops
HardGamma, Ballpark Ventures Digital OOH > Ad Network >
In Transit
$1.15M
Vugo
(2015, Minneapolis)
Rideshare Advertising For Everyone
In Transit
$250K
T-Advert
(2013, Bangkok)
Interactive taxi advertising company
In Transit
$200k

Out of Home (22/72)
RideAlongMedia
(2016, Toronto)
Offers in-transit advertising network in ride share cars
In Transit
Karta
(2016, Jakarta)
Out of home in-transit advertising platform
In Transit
Wrap2Earn
(2016, Mumbai)
OOH Ad Network for advertising on vehicles
In Transit
Thanari
(2016, Miami)
OOH ad network for businesses.
In Transit
Product Placement
(2016, Sydney)
Provides in-transit OOH advertising solutions
In Transit
Adseek
Vehicle adnetwork for businesses
In Transit
ShareCarForAds
(2016, Ho Chi Minh City)
In-transit DOOH advertising
In Transit

Out of Home (23/72)
Wrapigo
(2016, Jaipur)
OOH marketplace platform for advertising on cars
In Transit
drivii
(2015, Los Angeles)
Digital advertising inside cars
In Transit
viUer
(2015, London)
Vehicle advertising to rideshare passengers
In Transit
Mediamiles
Rooftop digital taxi advertising
In Transit
(2011, Toronto)
Transit advertising company
In Transit
AdBike
(2015, Newcastle Upon Tyne)
A platform to run advertisement on bicycles
In Transit
Captacar
Luxury vehicle digital out of home mobile advertising
In Transit

Out of Home (24/72)
TaxiScreen
(2015, Effretikon)
Provides Taxi Screen digital out of home advertising network
In Transit
Rear Window Media
(2008, Minneapolis)
Digital media based vehicle advertising network
In Transit
RunningBillboards
(2009, Hamilton)
Mobile Billboard Dynamic Advertising
In Transit
NAU NAU UNIVERSAL
CONCEPTS
(2013, Abuja)
Taxi top digital advertising company
In Transit
Eyetease Ltd
(2010, London)
Offers digital taxi media advertising network
In Transit
OPEN Messenger
(2015, Liverpool)
Digital screen advertising on taxi top
In Transit
Ads For The Road
(2010, Austin)
Digital billboard advertising on taxi top
In Transit

Out of Home (25/72)
ADverttu
(2015, London)
Advertising on private cars
In Transit
Fractal Media
(2015, Mumbai)
In taxi interactive media platform
In Transit
Towona
(2003, Beijing)
In transit OOH advertising company
Walden International, CDH Investments, Baring Private Equity Asia, The
Cathay Funds
In Transit
Vision China
(2005, Futian)
Out-of-home advertising network
Gobi Partners, Sierra Ventures, Oak Investment Partners, Milestone
Capital
In Transit
Vheeler
(2014, Delhi)
Platform for hyperlocal geo specific advertising.
In Transit
Ads In Motion
(2015, Cleveland)
Transit advertising on digital billboards
Zapis Capital Digital OOH > Ad Network >
In Transit
Auto Ad
(2009, Toronto)
Digital OOH transit advertising company
In Transit

Out of Home (26/72)
Out of Home Media Danmark
(2013, Copenhagen)
Out of Home bus advertising
In Transit
Ads in Motion
(2013, Raleigh)
Digital advertising on trucks
In Transit
ZAP
(2013, Ankara)
Taxi top digital advertising
In Transit
MacroAD
(2011, Jakarta)
In-Transit Ad network
In Transit
AutoTab
(2015, Delhi)
OOH advertising on autos
In Transit
New Concept Ads
(2012, London)
Target based outdoor advertising medium
In Transit
iDrive Media
(2012, Halesowen)
Offers triple sided digital billboard
In Transit

Out of Home (27/72)
PromoDriver
(2014, Saint Petersburg)
Digital transit advertising company
In Transit
RiderAds
(2015, Boston)
Advertising on ridesharing passengers
In Transit
Ryde Media
(2015, Ann Arbor)
Community based rideshare advertising in cars
In Transit
En Route
(2008, Mumbai)
Interactive DOOH advertising in Cabs
In Transit
Adloc
(2012, Bangalore)
Captive TV screens advertising in buses.
In Transit
dGaadi
(2015, Bangalore)
OOH advertising solutions in cabs
In Transit
CabPlay
(2014, Hyderabad)
Location and time targeted Taxi top advertising platform
In Transit

Out of Home (28/72)
Onsquib
(2016, Los Angeles)
Digital OOH Ad-network for advertisers
Marketplace
Mylogoes
(2016, Menlo Park)
OOH logo based adnetwork for businesses
Marketplace
Buy Media Space
(2015, Bangalore)
Platform to book newspaper and OOH ads
Marketplace
ITN Networks
Advertising inventory management software
Zelnick Media Capital, Veronis Suhler Stevenson, Sony Pictures
Television
Marketplace
Doohmakers
(2015, Koblenz)
Marketplace
PanelHype
(2014, Geelong)
Peer to peer display advertising marketplace
Marketplace
Display
(2014, Giza)
Cloud based DOOH advertising network
Marketplace

Out of Home (29/72)
DooH.xyz
(2016, Moscow)
DOOH advertising marketplace
Marketplace
Lemma Technologies
(2015, Pune)
Digital OOH Ad Network
Marketplace
adbiddr
(2012, Sydney)
Digital billboard advertising marketplace
PushStart Digital OOH > Ad Network >
Marketplace
Snapp digital
(2014, Cleveland)
DOOH ad marketplace
Marketplace
AdSemble
DOOH advertising marketplace
Marketplace
Publify
(2015, Bangalore)
Ad network for digital signage advertising
Marketplace
Flux
(2015, Newcastle Upon Tyne)
DOOH Audience Targeting
Potential Digital OOH > Ad Network >
Marketplace

Out of Home (30/72)
Campsite Project
(2015, Montreal)
Digital outdoor media buying platform
Marketplace > Programmatic
Transit TV LA
(2001, Sun Valley)
Offers programmatic mobile out of home digital advertising
DreamVision
(2013, Johannesburg)
Programmatic DOOH ad network
AdBidx
(2012, Sydney)
Digital Billboard Advertising Exchange
Programmatic4Signage
(2015, Zurich)
Programmatic advertising for digital signage
My Adbooker
(2014, Amsterdam)
Marketplace for DOOH Advertising
R&V
(2006, Zhenjiang)
LCD Advertising in CBD areas
SAIF Partners China, CDH Investments, SBCVC Digital OOH > Ad Platform $40M

Out of Home (31/72)
elevate DIGITAL
(2010, Chicago)
elevate DIGITAL creates interactive street-level technology that
connects everyone.
Advantage Capital, JMC, Metropolitan Capital Bank & Trust, SFX
Entertainment
Digital OOH > Ad Platform $11.2M
Vengo Labs
Point-of-Purchase Digital Engagement
New York University, Scout Ventures, Kensington Capital, Elevator Fund,
Scout Capital, Vector Media, FUN BARS, Armory Square Ventures,
QueensBridge Venture Partners, VTF Capital
Captive Media
(2011, London)
Interactive Digital Signage platform
London Business Angels, Syndicate Room, UWSP, London Co-Investment
Fund, Martlet
EverThere
(2013, Tel Aviv)
Advertising network for events
Elevator Fund Digital OOH > Ad Platform $1.8M
InPlace
(2006, Milano)
Interactive Digital Signage
Futura Invest Digital OOH > Ad Platform $1.5M
Piquor
(2011, Gurgaon)
Automated Photo Booth for branding
Digital OOH > Ad Platform $100k
StudioSnaps
(2011, Santiago)
Ad platform for photo advertising using photo booths
Start-Up Chile Digital OOH > Ad Platform $40k

Out of Home (32/72)
Aumentality
(2010, Santiago)
Interactive advertising solution
Start-Up Chile Digital OOH > Ad Platform $40k
360Hoardings
(2015, Noida)
Online platform for buying and selling Hoarding space across country.
Digital OOH > Ad Platform
ScreenBox
(2015, London)
Digital Out of Home advertising solutions using Dropbox and
Chromecast Digital OOH > Ad Platform
Advuku
(2009, Chicago)
Ad serving platform for digital placed-based media
FaceMedia
(2015, Bratislava)
Facial recognition based DOOH advertising
FaceMedia
(2015, Bratislava)
Facial recognition based targeted advertising
Traxas
(2012, Berlin)
Interactive DOOH advertising screens

Out of Home (33/72)
iDOOH Media
(2006, London)
Interactive Digital Out of Home Media
Touchpoint Digital Innovations
(2012, Jakarta)
Provider of Interactive advertising platform in malls
SteriLyfe
(2010, Sarasota)
OOH advertising on hand sanitizing kiosks
Redglass Technology
(2015, Batu Caves)
Interactive screens for advertisements
PhotoME
(2011, Bangkok)
Photo kiosk with OOH advertising platform
Advertec
(2014, Sydney)
Advertising at POS terminals
Media Caddy
(2012, Alpharetta)
Digital caddy based advertising platform

Out of Home (34/72)
Adspot
(2014, London)
Out Of Home Advertising in washrooms
Amscreen
(1992, Bolton)
Digital out of home advertising solution
Pickcel
(2014, Bangalore)
Cloud Based DIY Digital Signage
SignagePlay
(2010, Chennai)
Cloud based digital signage solution
Adzipod
(2013, Bangalore)
PaaS provider for interactive OOH advertising
Focus Media
(2004, Hong Kong)
Digital OOH Advertising
CDIB Capital International Digital OOH > Ad Platform
Adpacktv
(2015, Berlin)
Real-time audience targeting through screen based advertising
Digital OOH > Ad Platform >
Location Based

Out of Home (35/72)
Happy.ec
(2015, Hong Kong)
Personalized out of home advertising using proximity sensors
Location Based
Adsnovation
(2015, Miami)
Face recognition based advertising system
Location Based
Thinaire
Proximity advertising company
AITV Digital OOH > Ad Platform >
Location Based
Mira
Digital Context in the Physical World
Location Based
Airport Ads India
(2016, Chennai)
Dynamic television ads in airport
Digital OOH > Campaign
Management
The Convenience Network
(2010, Knoxville)
Location-based interactive DOOH advertising solutions
Chattanooga Renaissance Fund, Blank Slate Ventures Digital OOH > Campaign
Management
Ad-Bang
(2012, Shanghai)
Out of home campaign management solutions
Digital OOH > Campaign
Management

Out of Home (36/72)
rVue
(1995, Elmhurst)
Demand Side Platform for DOOH
Digital OOH > DSP $8.2M
Reactrix
(2002, Ramsey)
Interactive display with a gesture recognition feature for advertising
and customer engagement.
Menlo Ventures, Worldview Technology Partners, Thomas Weisel
Venture Partners, Mobius Venture Capital, Siemer and Associates
Digital OOH > Enabler $56M
YCD Multimedia
(1999, Shefayim)
In-store digital media solutions
Opus Capital, Viola Group, Pitango Venture Capital, Carmel Ventures,
Viola Credit, Arts Alliance Ventures, Kaedan Capital
Digital OOH > Enabler $26.5M
Reflect Systems
(2009, Dallas)
Enterprise digital signage solutions
Green Peak Partners Digital OOH > Enabler $9M
Data Call Tech
(2002, Friendswood)
Provides on-demand content to digital signage
Enplug
(2012, Culver City)
Intelligent Digital Screens
Juniper Networks, Oaktree Capital, 500 Startups, StartEngine, Plug and
Play Tech Center, Idealab, DominateFund, AMIDI GROUP, Han Hai
Investment, Amino Capital, Amino Capital

Out of Home (37/72)
TouchMagix
(2009, Pune)
Interactive display technologies.
Digital OOH > Enabler $500k
yodeck
Cloud-based digital signature platform
Digital OOH > Enabler
MyShopDisplay
(2013, Munich)
Digital signage solutions for windows and POS
ADEENS
(2016, Tel Aviv)
A full stack digital signage advertising solutions
Prismaflex
(2011, Haute-rivoire)
Supplier of outdoor and indoor advertising solutions.
CM-CIC Investissement Digital OOH > Enabler
Emmfer
(2016, Singapore)
Provides emotional intelligence insights on advertisements
Richslide
(2013, Seoul)
Provides a cloud-based platform for Digital Signage
Digital Entertainment Ventures Digital OOH > Enabler

Out of Home (38/72)
Reach
(2015, Vancouver)
Digital TV ad network
Paarvei Media
(2014, Pasadena)
DOOH advertising platform
Zeetaminds
(2013, Chennai)
SaaS solution for digital displays.
ez-ad tv
(2013, Santa Monica)
In-store digital signage system
Lighter Capital Digital OOH > Enabler
FTP Concepts
(2004, Cleveleys)
Provides enabling solutions for DOOH networks
AdGen
(2015, Liverpool)
Enables advertisers to create OOH adverts and campaigns
Screenshot Media
(2015, Palm Harbor)
Digital signage solution

Tracxn Research - Traditional Advertising Landscape, January 2017

Tracxn Research - Traditional Advertising Landscape, January 2017

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Tracxn Research - Traditional Advertising Landscape, January 2017