Tracxn - Product Discovery Sector Landscape Report

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Discovery - Apr 2019
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on April 13, 2019.
Product Discovery Feed Summary
4
Product Discovery > Feed Summary
Online platforms that provide a medium for individuals or businesses to connect & build a network, interact, share
multimedia content, or seek collaboration opportunities with other individuals or businesses.
• Inclusions: Includes social networking sites,
professional networking sites, online communities,
blogging platforms, feed aggregators, social discovery
platforms, community and network enablers and social
commerce platforms.
• Exclusions: Companies that enable discovery on
their retail platforms (such as Spring) are not covered.
Also, the scope is currenty limited to consumer goods
across categories like fashion, beauty, home
improvements, etc.
• Excludes funding information of Chinese companies Feed in Numbers
Overview
$3.5B
Funding
4
Mega
Companies
3751040
FundedCovered on
Tracxn
2
Unicorns
8
Soonicorns
30
Minicorns
-
IPO’d Cos
78
Late Stage Cos
20
59
Acquisitions
454
DeadPooled
4
Acquihired
Series A+ Cos
Houzz
(2009, Palo Alto, $614M)
Birchbox
(2010, New York City, $90M)
Pinterest
(2010, San Francisco, $1.5B)
Top Companies

Investment Trend Summary
Summary of Funding Activity in Product Discovery
5
$400M - Series E
Houzz (2009, Palo Alto, $614M)
$20M - Series A
Threads (2009, London, $20M)
$150M - Series G
Pinterest (2010, San Francisco, $1.5B)
$10M - Series C
Clozette (2010, Singapore, $16.1M)
$60M - Series D
Lyst (2010, London, $121M)
$7.1M - Series A
RoomClip (2012, Shibuya, $8.2M)
$25M - Series A
Perfect Corp (2014, Taipei, $25M)
$6.2M - Series B
Zigzag (2015, Seoul, $9.2M)
$24.6M - Series A
Scentbird (2013, New York City, $28.4M)
$2.7M - Series A
Mallzee (2012, Edinburgh, $8M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
Product Discovery > Feed Summary > Investment Trend Summary
Seed Almi (#2), Right Side Capital Management (#2), Crosslink Capital
(#2)
Series A/B
Balderton Capital (#1), Lerer Hippeau Ventures (#1), MESA
Ventures (#1)
Series C+
SV Angel (#1), First Round Capital (#1), Goldman Sachs
Investment Partners (#1)
Incubators 500 Startups (#8), Plug and Play Tech Center (#5), Y Combinator
(#4)
Other Notable
Investors
Wellington Management (#2), TriplePoint Capital (#2), Calcutta
Angels (#2)
Debt Investors Trifecta Capital (#1), TPG (#1), Dominion Capital (#1)
Most Active InvestorsRecent Investments
155
256
117
14
2014 2015 2016 2017 2018 2019*
Y-o-Y # of Companies Founded 68 52 53 32 15 2
$2.9B
$368M
$84.2M
$25M
$21.7M
US
Europe
India
Taiwan
SEA
$ Funding
$11M
$511M
$827M
$111M
$638M
$122M $34M
6
2014 2015 2016 2017 2018 2019*
$ Funding # Rounds

Summary of exit outlook in Product Discovery
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
First Round Capital 2
Like (2005, San Mateo, $47.3M)
SV Angel 2
Wellington
Management
2
Kleiner Perkins 2
Andreessen
Horowitz
1 Pinterest (2010, San Francisco, $1.5B)
Mar 2017 Kleding Acq by Mitula for $13.7M
May 2016 Stylight Acq by 7Commerce for $90.2M
Feb 2015 Livingly Media Acq by Aufeminin for $25M
Jul 2014 Trunk Club Acq by Nordstrom for $350M
Aug 2010 Like Acq by Google for $100M
Aug 2007 Kaboodle Acq by Hearst for $40M
Dec 2006 Shopping.net Acq for $13.3M
Product Discovery > Feed Summary > Exit Outlook Summary
Google 1 Like (Aug 2010, $100M)
EBay 1 Svpply (Sep 2012)
Providence
Equity Partners
1 Estrolo (Jun 2010)
Groupon 1 Mertado (Jan 2012)
The Hut Group 1 Glossybox (Aug 2017)
Top Acquisitions

Marketmap: Product Discovery
STYLIST RECOMMENDED
ALGORITHMIC
FASHION
HORIZONTAL
HYPERLOCAL
PERSONALIZED RECOMMENDATION
BEAUTY
SUBSCRIPTION BOX
FASHION
COMMUNITY BASED
FASHION
LOOKS
HORIZONTAL
CONTENT PLATFORMS
HOME IMPROVEMENTS
BEAUTY
FASHION
SEARCH BASED
Overview
Companies 1040
Funded 375 Series A+ 78
Funding $3.5B Last 2 yrs $750M
Most Active Investors
Seed Almi (2)
Series A/B Balderton Capital (1)
Series C+ SV Angel (1)
Others Wellington Management (2)
Incubators 500 Startups (8)
Top Cities
Bay Area 102 Cos $2.4B
New York City 94 Cos $313M
Feed in Numbers
Unicorns 2 Soonicorns 8
Minicorns 30 Editor Picks 58
Acquihired 4 Deadpooled 454
Top Companies
Birchbox (2010, New York City, $90M)
Exits
IPOs - -
Acquisitions 59 Trunk Club, Like
Top Acquirers Google, EBay
Product Discovery > Feed Summary > BlueBox
7

Key Sub Sectors in Product Discovery Sector
Summary of Key Markets
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
Personalized Recommendation > Beauty >
Subscription Box 32 $28.6M 5
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
Community Based
Online platforms allowing users to follow each other
and create collections of products...
312 132 $1.6B
Content Platforms
Content generated by platforms enabling discovery of
products
95 38 $1B
Personalized Recommendation
Platforms recommending products based on user's
taste and preferences
236 99 $523M
Product Aggregators
Platforms which aggregate products from different e-
commerce stores enabling discovery...
223 57 $259M
Search Based
Platforms allowing users to search products across e-
commerce platforms
83 30 $73.6M
Hyperlocal
Platforms allowing users to discover products from
local offline stores
91 19 $28.2M
Product Discovery > Feed Summary > Summary of Key Markets
8

List of Notable Companies in Product Discovery
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
Product Discovery > Feed Summary > Notable Companies in the Sector
Acquired
Trunk Club
(2009, Chicago, $12.4M)*
Like
(2005, San Mateo, $47.3M)
Unicorns
Pinterest
(2010, San Francisco, $1.5B)
Houzz
(2009, Palo Alto, $614M)

List of Notable Companies by Market in Product Discovery
Notable Companies by Market (1/3)
11
Product Discovery > Feed Summary > Notable Companies by Market
Community Based
Horizontal
Visual social bookmarking service
Unicorn. Stage: Series G
You & Mr Jones, Coffin Capital and Ventures,
Emerson Collective and 41 Other Investors
Keep (2010, New York City)
Online social bookmarking & e-commerce platform
Soonicorn. Stage: Funded
Lerer Hippeau Ventures, DCM Ventures
Content Platforms
Horizontal
Refinery29 (2004, New York City, $129M)
Digital media company focused on women's fashion
and lifestyle
Soonicorn. Stage: Series E
Turner, Scripps Networks Interactive, WPP and 8
Other Investors
Joyus (2011, San Francisco, $43.4M)
Fashion discovery through short videos
Soonicorn. Stage: Acquired
Accel, InterWest Partners, Time Warner and 7
Other Investors
Home Improvements
Online commerce and community platform for
home remodeling and design
Unicorn. Stage: Series E
Iconiq Capital, Wellington Management, Sequoia
Capital and 9 Other Investors

12
Product Aggregators
Fashion
Online aggregator of fashion products
Soonicorn. Stage: Series D
LVMH, 14W, Balderton Capital and 5 Other
Investors
Search Based
Fashion
Visual Search engine for products
Minicorn. Stage: Acquired
Menlo Ventures, Crosslink Capital, BlueRun
Ventures and 7 Other Investors
Fashion
Trunk Club (2009, Chicago, $12.4M)
Personalized clothing service
U.S Venture Partners, Apex Venture Partners,
Anthos Capital and 3 Other Investors

13
Beauty
Ipsy (2011, San Mateo, $107M)
Subscription for beauty products
Soonicorn. Stage: Series B
Sherpa Capital, TPG, Amalfi Capital and 10 Other
Investors
Online subscription service for beauty products
Walgreens, First Round Capital, Accel and 18 Other
Investors
Glossybox (2011, Berlin, $72M)
Monthly beautybox for Women
Kinnevik, HV Holtzbrinck Ventures

Recent News in Product Discovery Sector
Recent News
14
Product Discovery > Feed Summary > Recent News
Apr 2019 Hedgeye positive on Pinterest profitability, Seeking Alpha
Apr 2019
Beauty and lifestyle portal Clozette secures US$10m from Cool
Japan Fund, The Straits Times
Apr 2019
‘Denim panties’ might dominate festival fashion this year, Fashion
Network
Apr 2019
Women-focussed media Clozette secures US$10M funding from
Cool Japan Fund, E27
Apr 2019
Pinterest is turning into an 'undercorn,' the latest Silicon Valley
buzzword that could define this year's crop of IPOs, Business Insider
Apr 2019
Pinterest Lowers Down Expectations of Their IPO, Uses Unpopular
Share Structure, Coinspeaker
Apr 2019 Sonos partners with Ikea and announces $99 speaker, TechCrunch
Apr 2019
Pinterest seeks $15-$17 per share in IPO, below last private
valuation, Indiatimes
Apr 2019
Lyft went public at a $24 billion valuation. Here's how that
compares to other high-profile tech companies dating back to the
dotcom bubble., Business Insider
Apr 2019
CORRECTING and REPLACING PHOTO YouCam Makeup is Honored
at the 32nd Annual Edison Awards Gala for their Outstanding
Leadership in Innovation, Business Wire
Apr 2019 Alba Botanica Partners With Refinery29, Beauty Packaging
Apr 2019
WineSociety’s Premium Canned Wine & LIKEtoKNOW.it Announce
Limited Edition Rosé Can, PRWeb
Key Recent News Key Recent News
Apr 2019
Consumer Interest in Pre-owned Wedding Dresses Skyrockets,
Sourcing Journal
Apr 2019
As Pinterest Gears Up for IPO, Twitter and Snap May Shed Light on
Its Prospects, The Street
Apr 2019
Pinterest has unveiled its S-1 as it prepares for an IPO expected in
April, Gulf Tomorrow
Apr 2019
April could see IPOs from Uber and Pinterest. Here’s what to expect,
CNBC
Mar 2019
Pinterest quietly elevates co-founder Evan Sharp to board of
directors, CNBC
Mar 2019
Lyft hikes IPO target to $70-$72 a share as excitement rises,
MarketBeat
Mar 2019 Pinterest files for IPO, Fashion Network
Mar 2019
Pinterest's IPO Filing Features More Positives Than Negatives -
Tech Check, The Street
Mar 2019
Goldman Sachs, J.P. Morgan to Bookrun on Pinterest Public Offering,
Monitordaily
Mar 2019 Hey, look at me! I’m a venture capitalist., Indiatimes
Mar 2019 Can It Beat Instagram and Amazon?, CryptoScoop
Mar 2019 Here's what you should know about the IPO process, CNBC
Mar 2019
Pinterest Inks 490 KSF Lease in San Francisco, Commercial Property
Executive
Mar 2019 NYSE wins Uber, Pinterest listings: sources, Reuters

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
15
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

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Investments ($M) and number of rounds in Product Discovery; 2012-2019
Global Funding Trends (1/2)
17
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Product Discovery > Investment Trends > Global Funding Trends
#Rounds
$Funding
3 Year CAGR
6 Year CAGR 34% # of Rounds12% $ Funding
23% # of Rounds
47% $ Funding
$11M
$264M
$600M
$511M
$827M
$111M
$638M
$122M
$34M
0
10
20
30
40
50
60
70
80
90
100
$0k
$100M
$200M
$300M
$400M
$500M
$600M
$700M
$800M
$900M
2012 2013 2014 2015 2016 2017 2018 2019*
$ Funding Predicted $ Funding # Rounds Predicted # Rounds

60 72 54 37 42 20 5
11
13
12
9
10
10
8
1
3 8 2 6 1 2 2 1
2012 2013 2014 2015 2016 2017 2018 2019 YTD
Seed Early Stage Late Stage
Stage-wise Number of Rounds
74
2
Total # of Rounds
$21M $35M $41M $19M $21M $14M $501K
$118M
$64M
$105M
$135M
$45M
$74M
$62M
$1M
$126M $501M $365M
$673M
$45M $550M $60M $10M
2012 2013 2014 2015 2016 2017 2018 2019 YTD
Seed Early Stage Late Stage
$264M
$11M
Total $ Invested
18
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise $ Invested
New Entrants in Funded Club
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Product Discovery; 2012-2019
Product Discovery > Investment Trends > Global Funding Trends
113
35
27
27
12 2
216
$1.3M
$2.3M
$0.0M
$2.0M
$4.0M
$6.0M
$8.0M
$10.0M
$12.0M
0
50
100
150
200
250
2013 2014 2015 2016 2017 2018 2019 YTD Total
Entrants in Funding Club Avg. Ticket Size
$1.3M $0.7M $0.4M $0.8M $2.9M $10M - $2.3M
$172M
$480M
$425M
$767M
$45M
$575M
$105M
0
1
2
3
4
5
6
7
0
100000000
200000000
300000000
400000000
500000000
600000000
700000000
800000000
900000000
2012 2013 2014 2015 2016 2017 2018 2019 YTD
$ Funding # of Rounds
Mega Rounds
2 4 3 6 1 3 3 -

Product Discovery > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in Product Discovery
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
Bay Area 2.4B 75
New York City 313M 64
London 216M 44
Berlin 92.6M 12
Newton 71.5M 4
Seattle 56.5M 4
Delhi NCR 50.8M 18
Los Angeles 47.5M 16
Taipei 25M 2
Greensboro 25M 1
Total Funding
219
143
67
2
14
8
4
10
# Rounds
$2.9B
$368M
$84.2M
$25M
$21.7M
$12.9M
$12.5M
$11.8M
US
Europe
India
Taiwan
SEA
Japan
South Korea
Israel
Note: Excludes funding information of China companies

Trend of Average Deal Size ($M)
$0.5 $0.6
$0.9 $0.8 $0.9 $1.0
$0.1
2012 2013 2014 2015 2016 2017 2018
Product Discovery > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Product Discovery; 2012-2018
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$11K* $5M
$611K $72M
$65.2K $100M
$8K $400M
$42.5M
$8M
$4.1M
$400K
Series C+
Series B
Series A
Seed
Stage
$10.0 $5.4
$21.7
$54.0
$15.0
$6.4 $4.7
$41.8 $62.7
$182.5
$112.1
$45.0
$275.0
$60.0
$12.2
$5.3 $3.7 $4.5 $4.2
$9.1
$12.0

Note: 171 companies with undisclosed funding amount are not included
21
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
109
87
23
4
5
No. of Companies
Product Discovery > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in Product Discovery; as of Apr 2019
Distribution of companies by Funding Range
$34M
$280M
$502M
$290M
$2.4B
$ Investment

Stage No. of Companies
Funding
Funnel
100%
36%
8%
3%
2%
22
Note: Numbers in the brackets show the count of companies
Time to raise
next round
20
32
78
375
1040
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
36% 1%
(11)
0%
(2)
0%
(4)
43%
(445)
21%
(216)
21% 3%
(11)
1%
(2)
1%
(3)
42%
(158)
36%
(136)
41% 13%
(10)
3%
(2)
- 19%
(15)
40%
(31)
63% 25%
(8)
3%
(1)
- 9%
(3)
28%
(9)
- 35%
(7)
5%
(1)
- 15%
(3)
45%
(9)
Product Discovery > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in Product Discovery
Funding Funnel
17 Months
18 Months
20 Months
Investment backedBootstrapped
8
2
4712
0
Soonicorns
Unicorns
Acquisitions
IPOs

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Product Discovery > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Product Discovery; Apr 2017-Apr 2019
Notable Investments in last 24 months (1/2)
LATE STAGE
$400M - Series E Jun 2017
Online commerce and community platform for home
remodeling and design
Capital, GGV Capital
$150M - Series G Jun 2017
Emerson Collective, SharesPost, Sinai Ventures
$60M - Series D May 2018
LVMH
$10M - Series C Apr 2019
Social networking platform targeted towards fashion
enthusiasts
Cool Japan Fund, METI
LATE STAGE
PE Oct 2018
Walgreens
EARLY STAGE
$25M - Series A Oct 2017
Perfect Corp (2014, Taipei, $25M)
Virtual makeup app
Extol Capital, CyberLink, Yuanda Financial Holdings
$24.6M - Series A May 2018
Perfume subscription platform
Goodwater Capital, Rainfall Ventures, FundersClub,
Scrum Ventures, Y Combinator, Entrepreneurs
Roundtable Accelerator, Soma Capital
$20M - Series A Aug 2018
Threads (2009, London, $20M)
Stylist driven personal shopping service
C Ventures Fund, Highland Europe
$7.1M - Series A Jul 2017
User generated interior designing content sharing
platform
OPT Ventures, REVIC, Mitsubishi UFJ Capital, Spiral
Ventures, Adways, Excite Japan, Femto Partners,
SMBC Venture Capital, Mixi

Product Discovery > Investment Trends > Notable Investments in last 24 months
Notable Investments in last 24 months (2/2)
EARLY STAGE
$6.2M - Series B May 2017
Mobile fashion metasearch service
Altos Ventures Capital, Stonebridge Capital
$2.7M - Series A Feb 2018
Personalised & social apparel shopping app
South Indian Bank, Par Equity, Equity Gap
$1.9M - Series B Nov 2018
Thread (2012, London, $37M)
Online platform providing fashion recommendations
for men & women
$65.2k - Series B Jun 2018
Wooplr (2013, Bangalore, $13.9M)
Social fashion discovery and commerce platform
Trifecta Capital
EARLY STAGE
Series B Oct 2018
Online platform providing fashion
recommendations for men & women
Balderton Capital, Beringea, H&M, Maurice Helfgott ,
Sebastian Picardo , Forward Partners, Demis
Hassabis, Mustafa Suleyman, Y Combinator
Series A Aug 2017
8 TV (2015, San Francisco, $559k)
Video based product discovery platform
Lightspeed Venture Partners
SEED STAGE
$1.4M - Seed Nov 2017
Cinematique (2013, New York City, $6.8M)
Shoppable video platform
Pumori Group
$693k - Angel Nov 2017
StyleCracker (2012, Mumbai, $1.9M)
Personal stylist led fashion e-commerce portal
Mihir Chandra, Shailendra Rai, Roomila Chandra,
Vijay Bhuchar, Karan Kapadia, Hokeun Kang, Alia
Bhatt, Mani Joseph, Reshama Shetty, Camille Jeane
Marie Sharma, Kara Joseph, Grishma Harshraj
Sanghvi, Prasad Naik, Rina H Kapadia, Rohan Lamba
$192k - Angel May 2018
Alia Bhatt
Angel Apr 2017
Ankit Nagori

Product Discovery > Investment Trends > Notable Investments in last 24 months in China
Notable Investments in last 24 months in China
EARLY STAGE
$40M - Series B Oct 2017
Huajuan Mall (2016, Beijing, $41.4M)
Online product discovery platform for cosmetics
Sinovation Ventures, Creative Artists Agency, Vertex
Ventures China, China Yintai Holdings
$22M - Series A Mar 2018
Loook App (2016, Beijing, $24.1M)
Online product discovery platform for fashion
related products
GGV Capital, Feng Shang capital, Ceyuan Investment
Consulting, Zhencheng Investment
$8.8M - Series B Jun 2017
Kuaimeizhuang (2015, Shenzhen, $13.6M)
Mobile app for beauty related content
Meridian Capital China, Qianhai Ark Asset
Management

Most Active Investors (VC, PE) by Stage in Product Discovery; Last 5 years (Apr 2014-Apr 2019)
Most Active VC & PE Investors
26
Product Discovery > Investment Trends > Most Active VC & PE Investors
SEED STAGE
Crosslink Capital (2 Investments)
Shopswell, BeautyNoted
1
Almi (2 Investments)
It's My Styl, Reve
2
Right Side Capital Management(2
Investments)
Savitude, FindMeAShoe
3
Base Ventures(2 Investments)
Strut, Shelf
4
First Round Capital
Project September
5
Sequoia Capital
Sweet Couch
6
DN Capital
Moebel24
7
Alven
Wheretoget
8
FJ Labs
Wheretoget
9
CyberAgent Ventures
Imanee
10
EARLY STAGE
Lerer Hippeau Ventures
WhoWhatWear
1
Menlo Ventures
WhoWhatWear
2
Balderton Capital
Thread
3
Khosla Ventures
The Hunt
4
Polaris Partners
Pointy
5
Greycroft Partners
WhoWhatWear
6
MESA Ventures
WhoWhatWear
7
Helion Venture Partners
Wooplr
8
Vulcan Capital
Pointy
9
Altos Ventures Capital
Zigzag
10
LATE STAGE
SV Angel
Pinterest
1
First Round Capital
Pinterest
2
Goldman Sachs Investment Partners
Pinterest
3
DST Global
Houzz
4
Steamboat Ventures
Joyus
5
Marker
Joyus
6
14W
Lyst
7
Sinai Ventures
Pinterest
8
Cool Japan Fund
Clozette
9
Coffin Capital and Ventures
Pinterest
10

Product Discovery > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Product Discovery; Last 5 years (Apr 2014-Apr 2019)
Most Active Ecosystem Investors
INCUBATOR/ACCELERATOR
500 Startups(8 Investments)
Favful, Cream Style, Amaze
1
Plug and Play Tech Center(5 Investments)
Mirror that Look, Blynk Style, Combyne
2
Y Combinator(4 Investments)
Restocks, LookLive, HauteDay
3
Wayra(3 Investments)
Flixtio, Shopliment, Dujour
4
Techstars(3 Investments)
Savitude, FindMeAShoe, Kisura
5
Start-Up Chile(3 Investments)
Flixtio, Plored, Cranberry CHIC
6
Axilor Ventures(3 Investments)
MatchBox, StoreWalk, Seen It
7
FasterCapital(2 Investments)
Bobbli, 2FOR1
8
NDRC(2 Investments)
Adyuka, Localmint
9
The Springfield Project Sweden(2
Investments)
Deeply Me, Filmyr
10
OTHER NOTABLE INVESTORS
Wellington Management(2 Investments)
Houzz, Pinterest
1
TriplePoint Capital(2 Investments)
Lily, Thread
2
Calcutta Angels(2 Investments)
Seen It, Klip
3
Target(2 Investments)
Charmboard, FindMeAShoe
4
Mumbai Angels
Paletly
5
Grape Arbor
Birchbox
6
FundersClub
Scentbird
7
Hearst
BeautyCon
8
Viking Global Investors
Birchbox
9
Scripps Networks Interactive
Refinery29
10
DEBT INVESTORS
Trifecta Capital
Wooplr
1
TPG
Ipsy
2
Dominion Capital
Scentbird
3

Product Discovery > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club

Product Discovery > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
30
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Early Stage Investors
Other Notable Markets
Market Deep Dive

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Marketmap: Product Discovery Product Discovery > Market Details > BlueBox
32

Key Sub Sectors
33
Key Sub Sectors in Product Discovery
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
Community Based
Online platforms allowing users to follow each other and create collections of products
The Hunt (2012, San Francisco, Acquired)
312 132 $1.6B
Content Platforms
Content generated by platforms enabling discovery of products
Ador (2009, Seattle, Acquired)
95 38 $1B
Platforms recommending products based on user's taste and preferences
Birchbox (2010, New York City, Acquired)
236 99 $523M
Product Aggregators
Platforms which aggregate products from different e-commerce stores enabling discovery of
products
Shop.com (1997, Greensboro, Acquired)
223 57 $259M
Search Based
Platforms allowing users to search products across e-commerce platforms
Like (2005, San Mateo, Acquired)
Geenee (2014, Berlin, $4.4M)
83 30 $73.6M
Hyperlocal
Platforms allowing users to discover products from local offline stores
Kickscout (2012, Chelmsford, Acquired)
Pointy (2014, Dublin, $19.3M)
91 19 $28.2M
Product Discovery > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/7)
34
Product Discovery > Market Details > Detailed Sector Taxonomy

35

36

37

38

39

40

Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(-)
Personalized Recommendation > Beauty > Subscription Box
Platforms providing personalized products in a subscription box
(Companies covered 32 | Funded 16 | Total Funding $329M)
$28.6M
(-$105M)
5
(-2)
Scentbird
(2013, New York City, $28.4M)
41
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets by Funding in Product Discovery in last 2 years (April 2017 - March 2019)
Product Discovery > Market Details > Top Markets of Investment Activity

Rank Market # Investments Key Investments
1
Community Based > Horizontal > Review and Feedback
Products reviewed by users in the community enabling discovery of top reviewed products
(Companies created 55 | Funded 14 | Total Funding $15.2M )
1 8 TV (2015, San Francisco, $559k)
Note: Investors considered - Sequoia Capital, Accel Partners, Andreessen Horowitz, NEA, Greylock Partners, General Catalyst Partners, Benchmark Capital, KPCB, Khosla Ventures, Redpoint Ventures, Founders Fund, SV Angel, Index Ventures, Bessemer
Venture Partners, Lightspeed Venture Partners, Venrock, Draper Fisher Jurvetson, Institutional Venture Partners, Intel Capital, Battery Ventures
42
Top Markets of Early Stage Investors
Top Markets where Early Stage Investors are investing in last 2 years (April 2017 - March 2019)
Product Discovery > Market Details > Top Markets of Early Stage Investors

Incubators 500 Startups (#2), Y Combinator (#1)
Seed Alven (#1), RB Investments (#1)
Series A/B Lerer Hippeau Ventures (#1), Forerunner Ventures (#1)
Series C+ Walgreens (#1)
Birchbox May - 2018
Acq by Viking Global Investors
GlamBox Nov - 2017
Acq by Saudi Gazette
Glossybox Aug - 2017
Acq by The Hut Group
$1.4M - Series A
Fab Bag (2012, Mumbai, $4.5M)
PE
$24.6M - Series A
Scentbird (2013, New York City,
$28.4M)
$200k - Seed
FaceTory (2016, Brea, $200k)
$2.3M - Series A
$9M - Series A
BeautyCon (2011, Los Angeles, $11M)
Seed
VanityCask (2015, Mumbai)
$15M - Series B
$2.8M - Seed
Scentbird (2013, New York City,
$28.4M)
Mar 2019
Birchbox raises prices for the first time, promising elevated
service, Fashion Network
Mar 2019
Birchbox Launches Business Incubator Program Birchbox
Breakthrough, Global CosmeticNews
Mar 2019 Birchbox Debuts A Multitaskers Kit & More, Beauty Packaging
Dec 2018
This major beauty subscription-box company is opening its
own stores inside Walgreens. Here's what it's like to shop
there., Business Insider
Dec 2018
Birchbox eyes 'casual beauty customers' with Walgreens
launch, Reuters
Dec 2018
Beautycon Founder Is Ready to Fearlessly Lead the Diversity
Charge: "It's So Not Hard", The Hollywood Reporter
Oct 2018
Walgreens and Birchbox to Offer Customers Innovative
Beauty Experience In-Store and Online, Business Wire
Jul 2018 Birchbox revamps website, Retail Dive
Jul 2018
Callyssee Cosmetics Announces Partnership With Beauty
Commerce Giant Ipsy, Newswire
Jul 2018
Topbox raises $5M for its customer experience analytics
service, TechCrunch
Jun 2018
Beauty Subscription Brand Ipsy Apologizes for Pride Month
Video People Are Calling Transphobic, Adweek
May 2018
SCENTBIRD Makes Their Mark with a $18.6 MM Series A
Funding Round, PR Newswire
May 2018
Birchbox has sold majority ownership to one of its hedge
fund investors after sale talks with QVC fell through, Recode
News
4
2
7
16
32
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Personalized Recommendation > Beauty > Subscription Box: Market Factsheet
43
ExitsMost Active Investors
Recent InvestmentsPlatforms providing personalized
products in a subscription box
Ipsy
(2011, San Mateo, $107M)
Birchbox
Glossybox
(2011, Berlin, $72M)
Scentbird
BeautyCon
(2011, Los Angeles, $11M)
Top Companies
#1 Top Markets of Investment Activity
Product Discovery > Market Details > Market: Subscription Box
Companies Created 32 | Funded 16 | Total Funding $329M
0
5
10
$0k
$50M
$100M
$150M
2014 2015 2016 2017 2018
Predicted Funding YoY Funding
Rounds Predicted Rounds
YoY Funding and Rounds
Market: Subscription Box

Personalized Recommendation > Beauty > Subscription Box: Top Companies
Analyst’s Pick
Investors
Investors
Minicorn. Stage: Series A
Goodwater Capital, Rainfall Ventures, FundersClub
and 13 Other Investors
Analyst’s Pick
Bellabox (2011, Melbourne, $9.6M)
Beauty subscription service and online store
Minicorn. Stage: Series C
Allure Media, Monash Private Capital, Lance Kalish
Online platform for beauty discovery and
subscription
Editor's Pick. Stage: Series A
A91 Partners, India Quotient, Anicut Capital and 17
Other Investors
Fancybox (2012, Buenos Aires, $2.2M)
Online beauty subscription system
Minicorn. Stage: Seed
Variv Capital, ESADE BAN, Cabiedes & Partners and
2 Other Investors

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
45
Personalized Recommendation > Beauty > Subscription Box: Leaderboard
Better than Market Average
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Ipsy 2011 San Mateo Series B $107M 4 - 5 - - 804.1k 3M 71.1k 8 18.3k 35% 21.6k 3%
4.0 Scentbird 2013
New York
City
Series A $28.4M 4 - - - - 28.9k - - 7 - - 330 1%
3.9 Birchbox 2010
New York
City
Acquired $90M 6 - 4 - - 178k 300k 2k 37 97 5% -1137 -1%
3.5 BeautyCon 2011 Los Angeles Series A $11M 2 - - - - 61 - - 5 - - 13 27%
2.9 Glossybox 2011 Berlin Acquired $72M 1 - - - - - - - 2 - - - -
2.9 GlamBox 2011 Dubai Acquired $1.4M 1 - 3 - - 3.7k 8k 50 2 7 16% -34 -1%
2.6 Bellabox 2011 Melbourne Series C $9.6M 3 - - - - 3.6k - - - - - -24 -1%
2.4 Fab Bag 2012 Mumbai Series A $4.5M 4 - - - - 14.7k - - - - - -142 -1%
2.1
Almashoppin
g
2012
Buenos
Aires
Seed $725k 1 - - - - 4.7k - - - - - -64 -1%
2.0 LilaKutu 2011 Istanbul Seed $250k 2 - - - - 4.9k - - - - - -84 -2%
1.9 Topbox 2011 Toronto Unfunded - - - - - - 4.8k - - 1 - - 60 1%
1.9 VanityCask 2015 Mumbai Seed - 1 - - - 5 16 - - 1 - - -1 -6%
1.8 Fancybox 2012
Buenos
Aires
Seed $2.2M 3 - - - - - - - - - - - -
1.8 JolieBox 2011 Paris Acquired $1.3M 1 - - - - 48 - - - - - -3 -6%
1.4 FaceTory 2016 Brea Seed $200k 1 - - - - - - - 1 - - - -

Incubators AngelPad (#1), Wayra (#1)
Seed Lerer Hippeau Ventures (#1), Crosslink Capital (#1)
Series A/B
Lightspeed Venture Partners (#1), Accelerator Ventures
(#1)
Series C+
Kit Jun - 2018
Acq by Patreon
Series A
$307k - Seed
Tactac (2017, Boulder, $307k)
Seed
Ubinga (2015, Bangalore)
$2.5M - Seed
Kit (2015, New York City, $2.5M)
$500k - Angel
$8M - Series A
Influenster (2010, New York City, $8M)
Seed
Shopswell (2015, Del Mar)
$59k - Seed
$240k - Seed
Toplist (2013, New York City, $250k)
Seed
Haveyouseen (2013, Hertford)
Seed
Edenes (2012, Barcelona)
Jun 2018
Patreon acquires Kit to let creators bundle merch in
subscriptions, TechCrunch
May 2018
Influenster Announces Two Key New Executive Hires,
GlobeNewswire
Apr 2018
Influenster Announces the Launch of ReviewSource, MarTech
Advisor
Dec 2017 Mouthshut gags 80k fake user profiles, Indiatimes
Aug 2017
Influenster App Launches Short-Form Video Reviews
Feature, Marketwired
News
1
1
4
14
55
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Community Based > Horizontal > Review and Feedback: Market Factsheet
46
Exits
Recent InvestmentsProducts reviewed by users in the
community enabling discovery of
top reviewed products
Influenster
Kit
Moodyo
(2011, Dos Hermanas, $572k)
8 TV
(2015, San Francisco, $559k)
Top Companies
#1 Top Markets of Early Stage Investors
Product Discovery > Market Details > Market: Review and Feedback
Companies Created 55 | Funded 14 | Total Funding $15.2M
0
2
4
6
$0k
$5M
$10M
$15M
2014 2015 2016 2017 2018
Predicted Funding YoY Funding
Rounds Predicted Rounds
YoY Funding and Rounds
Market: Review and Feedback

Community Based > Horizontal > Review and Feedback: Top Companies
Analyst’s Pick
Product discovery platform and reviews site
Ebates
Community-based product discovery platform
Social Capital, Expa, Black Angel Tech Fund and 4
Other Investors
Lightspeed Venture Partners, AngelPad, The
Bayrock Management Group, Redcliffe Capital
Community recommendation platform
WI Harper Group, New Atlantic Ventures, Crosslink
Capital, Artiman Ventures

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
48
Community Based > Horizontal > Review and Feedback: Leaderboard
Better than Market Average
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Influenster 2010
New York
City
Series A $8M 1 - 4 - - 227.5k 750k 12.4k 5 6.2k 100% -588 -
4.0 Kit 2015
New York
City
Acquired $2.5M 1 - - - - 2.9k - - 4 - - 3 -
2.9 MouthShut 2000 Mumbai Unfunded - - - 4 - - 20.7k 300k 22.1k 1 2.1k 10% -210 -1%
2.4
ShoppingPos
t
2016 Indore Unfunded - - - 4 4 3 201 300k 2.1k - 146 8% -5 -2%
2.3 Moodyo 2011
Dos
Hermanas
Seed $572k 1 - - - - 1.3k - - - - - -27 -2%
2.1 Shopswell 2015 Del Mar Seed - 1 - - - - 1.8k - - - - - -39 -2%
2.1 8 TV 2015
San
Francisco
Series A $559k 3 - - - - 2 - - - - - - -
1.6 Scriberr 2017 Mumbai Unfunded - - - - - 4 19 - - - - - 2 12%
1.6 Ubinga 2015 Bangalore Seed - 1 - - - - - - - - - - - -
1.6
FriendKnow
s
2015 Hyderabad Unfunded - - - 5 - - - 4k 111 - - - - -
1.4 Revio 2016 Mumbai Unfunded - - - 5 - 2 58 3k 70 - - - -1 -2%
1.3 TrustVardi 2017 Delhi Unfunded - - - - - 3 11 - - - - - 4 57%
1.2 SpotReviews 2012 Chennai Unfunded - - - - - 3 7 - - - - - 1 17%
1.2 Superble 2013 Singapore Unfunded - - - 5 - - - 750 25 - - - - -

Notable Acquisitions
Top Acquirers
Acqui-hires
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
49

Notable Acquisitions (1/2)
51
Notable Acquisitions in Product Discovery
Product Discovery > Exit Outlook > Notable Acquisitions
2018
Acquirer: Viking Global Investors
2017
Acquirer: StackCommerce
Acquirer: The Hut Group
2014
Acquirer: Nordstrom Deal: $350M
Acquirer: LightInTheBox
Ador (2009, Seattle, $56.5M)
Shoppable digital magazine

Notable Acquisitions (2/2)
52
Notable Acquisitions in Product Discovery
Product Discovery > Exit Outlook > Notable Acquisitions
2010
Acquirer:
Shop.com (1997, Greensboro, $25M)
Online comparison shopping platform
Acquirer: Google Deal: $100M
Acquirer: TotalBeauty
Lime Life (2004, Los Angeles, $33.6M)
Cross-platform resource for beauty advice and
reviews

Most Active Acquirers
53
Product Discovery > Exit Outlook > Most Active Acquirers

Acqui-hires
54
List of Acqui-hires in Product Discovery
Excludes all details for Chinese companies
Date Target
Jul-17 ShopChat Acq by Viber
Nov-16 Shopsity Acq by Paytm
Mar-15 Fashiate Acq by Snapdeal
Feb-10 Stylehive Acq by ThisNext
Product Discovery > Exit Outlook > Acqui-hires
View all 4 Acqui-hired companies on Tracxn Platform

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
55
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players

Product Discovery > Investors > Index of Most Active VC & PE Investors
Index of Top Investors (VC, PE) by Stage in Product Discovery; Last 5 years (Apr 2014 - Mar 2019)
Index of Most Active VC & PE Investors
SEED STAGE
Crosslink Capital (2 Investments)
Right Side Capital Management (2 Investments)
Almi (2 Investments)
Base Ventures (2 Investments)
First Round Capital
Sequoia Capital
Miroma Ventures
New Enterprise Associates
Khosla Ventures
DN Capital
Alven
Par Equity
GV
FJ Labs
East Ventures
EARLY STAGE
Menlo Ventures
Balderton Capital
MESA Ventures
Khosla Ventures
Polaris Partners
Greycroft Partners
C Ventures Fund
Lightspeed Venture Partners
Comcast Ventures
Vulcan Capital
Altos Ventures Capital
Slow Ventures
Bertelsmann Digital Media Investments
LATE STAGE
First Round Capital
SV Angel
DST Global
Steamboat Ventures
Marker
14W
Sinai Ventures
Cool Japan Fund

Crosslink Capital
58
Portfolio in Product Discovery | Exits | Funds Link | Website | LinkedIn | Twitter
Product Discovery > Investors > Crosslink Capital
People
Investments
[Minicorn] Shopswell (2015, Del Mar, Seed)
Product Discovery Notable Portfolio
[Unicorn] Postmates (2011, San Francisco, $681M, Series F)
On Demand Delivery through Mobile App
[Unicorn] Casper (2014, New York City, $340M, Series D)
Online direct-to-consumer mattress brand
[Unicorn] Chime Bank (2013, San Francisco, $305M, Series D)
Internet-first bank
[Unicorn] Coupa (2006, San Mateo, $169M, Public)
Cloud spend management software
[Soonicorn] Prosper (2005, San Francisco, $401M, Series G)
P2P Lending Marketplace
[Soonicorn] Personal Capital (2009, Redwood City, $264M,
Series F)
Technology-augmented human advice platform
[Soonicorn] SoloPower (2005, San Jose, $228M, Series E)
Manufactures thin-film photovoltaic cells
[Soonicorn] DataStax (2010, Santa Clara, $190M, Series E)
Database Platform built on Apache Cassandra
[Soonicorn] Nav (2012, San Mateo, $148M, Series C)
Business credit monitoring and financing
[Soonicorn] Hired (2012, San Francisco, $133M, Series D)
Marketplace for pre-assessed candidates
[Soonicorn] Enigma (2011, New York City, $130M, Series C)
Data management and analytics solution provider for financial and life
science industries
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
Michael Stark
Co-Founder
Sy Kaufman
Founder
Geographical Spread Stage of Entry
Jun 2018
LikeCoin Successfully Closes $5.4 million after Major
Success in Token Sale, ACN Newswire
Oct 2008
Like.com's Perfect Timing: $32 Million Series C Round –
TechCrunch, TechCrunch
Like
(2005, San Mateo, $47.3M)
Acq by Google - Aug 2010
1 1
2014 2015 2016 2017 2018 2019
Follow On New Investments
-
1
-
-
3
Undisclosed
Series C+
Series B
Series A
Seed4
-
-
-
-
US

Right Side Capital Management
59
Product Discovery > Investors > Right Side Capital Management
People
Investments
[Soonicorn] ClassPass (2011, New York City, $308M, Series D)
Membership programs for fitness classes across multiple gyms
[Soonicorn] DataRobot (2012, Boston, $225M, Series D)
Automated machine learning platform for data science applications
[Soonicorn] Leanplum (2012, San Francisco, $145M, Series D)
Mobile A/B testing, personalization & analytics platform
[Soonicorn] DigitalOcean (2011, New York City, $134M, Series
B)
Cloud computing platform to build, deploy and scale cloud applications
[Soonicorn] Threat Stack (2012, Boston, $72.2M, Series C)
Intrusion detection platform for cloud, hybrid-cloud, and on-premise
environments
[Soonicorn] Distil Networks (2011, Arlington, $65M, Series C)
Content protection network and anti bot solution
[Soonicorn] Synack (2013, Menlo Park, $55.3M, Series C)
Crowdsourced Vulnerability Discovery
[Soonicorn] ScaleFactor Partners (2013, Austin, $47.9M,
Series B)
Back office automation solutions
[Soonicorn] DataCamp (2004, New York City, $32.5M, Series B)
Online courses in data sciences
[Minicorn] Amino Apps (2011, New York City, $72.4M, Series C)
Online communities enabler
[Minicorn] Bluecore (2013, New York City, $63.2M, Series C)
Automated personalized trigger-based email marketing
[Minicorn] TradingView (2011, Chicago, $40.7M, Series B)
Stock charting solution
Top Exits
Dave Lambert
Co-Founder &
Managing Director
Kevin Dick
Co-Founder &
Managing Director
May 2017
Savitude matches you with clothes that fit your body
shape, TechCrunch
Oct 2016
Ventureast Announces First Close Of $150 Mn Tech Fund
VPF2, Inc42
Pickie
2
2014 2015 2016 2017 2018 2019
1
-
-
-
2
Undisclosed
Series C+
Series B
Series A
Seed2
1
-
-
-
US
India

First Round Capital
60
Product Discovery > Investors > First Round Capital
People
Investments
[Unicorn] Pinterest (2010, San Francisco, $1.5B, Series G)
[Soonicorn] Refinery29 (2004, New York City, $129M, Series E)
Digital media company focused on women's fashion and lifestyle
[Minicorn] Thread (2012, London, $37M, Series B)
Online platform providing fashion recommendations for men & women
[Unicorn] Flexport (2013, San Francisco, $1.3B, Series E)
Online freight forwarder
[Unicorn] Clover Health (2014, San Francisco, $925M, Series E)
Healthcare insurance for senior citizens
[Unicorn] Warby Parker (2010, New York City, $300M, Series E)
Internet-first brand of eyewear
[Unicorn] Looker (2011, Santa Cruz, $280M, Series E)
Data integration and visualization solutions provider
[Unicorn] Roblox (2005, San Mateo, $252M, Series F)
Online gaming platform allowing users to create the web games
[Unicorn] Blue Apron (2012, New York City, $194M, Public)
Weekly subscription based meal kits delivery
[Unicorn] OnDeck (2007, New York City, $174M, Public)
Online platform for business loans.
[Unicorn] LendingHome (2013, San Francisco, $166M, Series C)
Alternative lending and investment platform for mortgages.
[Soonicorn] Planet Labs (2010, San Francisco, $351M, Series D)
Microsatellites to maps the earth to provide universal access to
information
Top Exits
Bill Trenchard
Founder & Partner
Tom C. Kwon
Co-Founder & Partner
Apr 2019
Alba Botanica Partners With Refinery29, Beauty
Packaging
Dec 2018
Can an 'Instagram museum' have phone-free moments?
29Rooms gives it a shot., Mashable
Dec 2018
Thread Set to Close Crowdcube Round With More Than 2
Million in Funding, Crowdfund Insider
Oct 2018
Thread Quickly Raises £1 Million in Series B
Crowdfunding Offer, Crowdfund Insider
Oct 2018
Refinery29 cuts staff by 10%: outlines evergreen,
premium video strategy, The Drum
Oct 2018
Thread raises $22m in latest funding round, targets
expansion, Fashion Network
Sep 2018
Refinery29, Aerie Team For "Unstyled" Podcast's Third
Season, MediaPost
Sep 2018
Refinery29 unveils creative consultancy The29th to
develop content for brands, The Drum
Sep 2018 Refinery29, Revlon Collab to Leave Mark, License Global
Sep 2018
Revlon drops Refinery 29 collab aimed at next gen
shoppers, Global CosmeticNews
Birchbox
Acq by Viking Global Investors -
May 2018
Like
(2005, San Mateo, $47.3M)
Acq by Google - Aug 2010
1 1
1 1
2014 2015 2016 2017 2018 2019
-
1
-
2
3
Undisclosed
Series C+
Series B
Series A
Seed5
1
-
-
-
US
Europe

Sequoia Capital
61
Product Discovery > Investors > Sequoia Capital

Miroma Ventures
62
Product Discovery > Investors > Miroma Ventures

New Enterprise Associates
63
Product Discovery > Investors > New Enterprise Associates

Khosla Ventures
64
Product Discovery > Investors > Khosla Ventures

Alven
65
Product Discovery > Investors > Alven

Par Equity
66
Product Discovery > Investors > Par Equity

GV
67
Product Discovery > Investors > GV

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
68
Seed Stage
Early Stage
Late Stage

69
Product Discovery > Investors > Lerer Hippeau Ventures

Menlo Ventures
70
Product Discovery > Investors > Menlo Ventures

Balderton Capital
71
Product Discovery > Investors > Balderton Capital

MESA Ventures
72
Product Discovery > Investors > MESA Ventures

Khosla Ventures
73
Product Discovery > Investors > Khosla Ventures

Polaris Partners
74
Product Discovery > Investors > Polaris Partners

Greycroft Partners
75
Product Discovery > Investors > Greycroft Partners

C Ventures Fund
76
Product Discovery > Investors > C Ventures Fund

Comcast Ventures
77
Product Discovery > Investors > Comcast Ventures

78
Product Discovery > Investors > Helion Venture Partners

Slow Ventures
79
Product Discovery > Investors > Slow Ventures

Bertelsmann Digital Media Investments
80
Product Discovery > Investors > Bertelsmann Digital Media Investments

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
81
Seed Stage
Early Stage
Late Stage

First Round Capital
82
Product Discovery > Investors > First Round Capital

SV Angel
83
Product Discovery > Investors > SV Angel

84
Product Discovery > Investors > Goldman Sachs Investment Partners

DST Global
85
Product Discovery > Investors > DST Global

Steamboat Ventures
86
Product Discovery > Investors > Steamboat Ventures

Marker
87
Product Discovery > Investors > Marker

14W
88
Product Discovery > Investors > 14W

Sinai Ventures
89
Product Discovery > Investors > Sinai Ventures

90
Product Discovery > Investors > Coffin Capital and Ventures

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
91
Incubators
Other Notable Investors
Debt Investors

Product Discovery > Investors > Index of Ecosystem Investors
Index of Top Ecosystem Investors in Product Discovery; Q2 2014 - Q1 2019
Index of Ecosystem Investors
INCUBATOR
500 Startups (8 Investments)
Plug and Play Tech Center (5 Investments)
Y Combinator (4 Investments)
Wayra (3 Investments)
Techstars (3 Investments)
Start-Up Chile (3 Investments)
Axilor Ventures (3 Investments)
FasterCapital (2 Investments)
NDRC (2 Investments)
The Springfield Project Sweden (2
Investments)
ABC Accelerator (2 Investments)
HDS Capital (2 Investments)
Dreamit
Entrepreneurs Roundtable Accelerator
Tech Wildcatters
OTHER NOTABLE INVESTORS
Wellington Management (2 Investments)
TriplePoint Capital (2 Investments)
Calcutta Angels (2 Investments)
Target (2 Investments)
Mumbai Angels
Grape Arbor
FundersClub
Hearst
Allure Media
Kima Ventures
T. Rowe Price
Keiretsu Forum
Iconiq Capital
DEBT INVESTORS
Trifecta Capital
TPG
Dominion Capital

500 Startups
93
Product Discovery > Investors > 500 Startups
People
Investments
[Soonicorn] Ipsy (2011, San Mateo, $107M, Series B)
[Minicorn] Scentbird (2013, New York City, $28.4M, Series A)
[Minicorn] Favful (2015, Kuala Lumpur, $600k, Seed)
Product discovery platform for beauty products
[Editor's Pick] Cladwell (2012, Cincinnati, $2.8M, Seed)
Algo based personal shopper and stylist for men
[Unicorn] Credit Karma (2007, San Francisco, $370M, Series D)
Aggregator of various consumer financial products.
[Unicorn] Intercom (2011, San Francisco, $241M, Series D)
Customer communication and Retention Platform
[Unicorn] Twilio (2007, San Francisco, $240M, Public)
Cloud Communications API provider
[Unicorn] Gitlab (2014, San Francisco, $166M, Series D)
Code collaboration tool
[Unicorn] Talkdesk (2011, San Francisco, $128M, Series B)
Browser based call center
[Soonicorn] Smule (2008, San Francisco, $188M, Series F)
Developer of social music creation and sharing apps
[Soonicorn] Carousell (2012, Singapore, $183M, Series C)
Online listing platform for multi-category pre-owned products
[Soonicorn] Udemy (2010, San Francisco, $173M, Series D)
Marketplace for online courses
[Soonicorn] Knotel (2015, New York City, $160M, Series B)
Managed co-working space for startups.
Top Exits
Christine Tsai
CEO
Jul 2018
Ipsy Has A New President, Co-Founder Steps Down,
Beauty Packaging
Jul 2018
ipsy Hires Former Walmart.com CEO Fernando Madeira
as President, Business Wire
Jul 2018
Callyssee Cosmetics Announces Partnership With Beauty
Commerce Giant Ipsy, Newswire
Jun 2018
Beauty Subscription Brand Ipsy Apologizes for Pride
Month Video People Are Calling Transphobic, Adweek
May 2018
Apr 2018 Scentbird Launches Lip Balm, Beauty Packaging
Nov 2017
Scentbird expands into bath and body market with own-
brand range, Cosmetics Business
Sep 2017
ipsy launches its beauty product e-commerce business
Shopper as hit hits 3M subscribers – TechCrunch,
TechCrunch
Sep 2017
ipsy Launches Shopper and Reaches Agreement to Sell
EM Cosmetics to Michelle Phan | Business Wire, Business
Wire
Amaze
(2014, Munich)
Acq by Zalando SE - May 2016
1
2 2
2014 2015 2016 2017 2018 2019
3
-
-
1
5
Undisclosed
Series C+
Series B
Series A
Seed5
2
1
1
-
US
SEA
Europe
Latam

Plug and Play Tech Center
94
Product Discovery > Investors > Plug and Play Tech Center
People
Investments
[Unicorn] Dropbox (2007, San Francisco, $607M, Public)
Cloud-based file sharing and synchronization software
[Unicorn] Guardant Health (2012, Redwood City, $550M, Series
E)
Cancer detection, care and treatment through Digital Sequencing
Technology
[Unicorn] N26 (2013, Berlin, $515M, Series D)
Mobile-first bank for retail customers.
[Unicorn] UiPath (2005, Bucharest, $448M, Series C)
Robotic process automation software
[Unicorn] Sprinklr (2008, New York City, $239M, Series F)
Social Media Presence Management Platform
[Unicorn] PayPal (1998, San Jose, $225M, Public)
Internet payment services provider
[Unicorn] Lending Club (2006, San Francisco, $162M, Public)
P2P online lending marketplace
[Soonicorn] Planet Labs (2010, San Francisco, $351M, Series D)
Microsatellites to maps the earth to provide universal access to
information
[Soonicorn] DataRobot (2012, Boston, $225M, Series D)
Automated machine learning platform for data science applications
[Soonicorn] Innoviz Technologies (2016, Kfar Saba, $217M,
Series C)
Developer of solid-state LiDARs for autonomous cars
[Soonicorn] Pony.ai (2016, San Francisco, $214M, Series A)
Developing autonomous driving technology platform
[Soonicorn] Pindrop Security (2011, Atlanta, $212M, Series D)
Call Center Security against Phone Fraud
Top Exits
Saeed Amidi
Founder & CEO
Jojo Flores
Co-Founder & VP
None
Blynk Style
(2014, San Francisco)
Acq by Kik - Dec 2015
1
2014 2015 2016 2017 2018 2019
4
-
-
-
1
Undisclosed
Series C+
Series B
Series A
Seed3
1
1
-
-
US
Europe
SEA

Y Combinator
95
Product Discovery > Investors > Y Combinator
People
Investments
[Minicorn] Thread (2012, London, $37M, Series B)
Online platform providing fashion recommendations for men & women
[Minicorn] Scentbird (2013, New York City, $28.4M, Series A)
[Editor's Pick] LookLive (2011, Amsterdam, $2.2M, Series A)
Shopping products appearing within TV shows
[Unicorn] Airbnb (2008, San Francisco, $3.4B, Series F)
Marketplace for vacation rental accommodations
[Unicorn] Instacart (2012, San Francisco, $2.8B, Series G)
Marketplace for same-day grocery delivery
[Unicorn] DoorDash (2013, Palo Alto, $1.4B, Series F)
On-demand food delivery marketplace
[Unicorn] Flexport (2013, San Francisco, $1.3B, Series E)
Online freight forwarder
[Unicorn] Dropbox (2007, San Francisco, $607M, Public)
Cloud-based file sharing and synchronization software
[Unicorn] Zenefits (2013, San Francisco, $584M, Series C)
SaaS HR Platform for SMBs
[Unicorn] Coinbase (2012, San Francisco, $547M, Series E)
Digital currency exchange & wallet provider
[Unicorn] Rappi (2015, Bogota, $464M, Series C)
On-demand delivery services for multi-vertical products
[Unicorn] Ginkgo Bioworks (2008, Boston, $429M, Series D)
Designs microbes to produce cultured ingredients
[Unicorn] Gusto (2011, San Francisco, $316M, Series C)
Cloud-based HRMS and payroll management solution
Top Exits
Paul Graham
Co-Founder
Trevor
Blackwell
Co-Founder
Jessica
Livingston
Co-Founder & Partner
Robert Morris
Co-Founder
Dec 2018
Thread Set to Close Crowdcube Round With More Than 2
Million in Funding, Crowdfund Insider
Oct 2018
Thread Quickly Raises £1 Million in Series B
Crowdfunding Offer, Crowdfund Insider
Oct 2018
Thread raises $22m in latest funding round, targets
expansion, Fashion Network
Aug 2018
Fashion start-up Threads raises $20m, targets US, Asia
growth, Fashion Network
May 2018
Apr 2018 Scentbird Launches Lip Balm, Beauty Packaging
Nov 2017
Thred receives positive early data from Sweep app launch
Share , Proactive Investors
Nov 2017
Scentbird expands into bath and body market with own-
brand range, Cosmetics Business
Jul 2017
Scentbird plans expansion into home fragrances and
personal care products, TechCrunch
Aug 2016
Looklive helps men shop by mimicking celebs’ styles,
TechCrunch
Mertado
(2010, San Francisco, $3.3M)
Acq by Groupon - Jan 2012
2
1 1
2
2014 2015 2016 2017 2018 2019
-
-
-
1
7
Undisclosed
Series C+
Series B
Series A
Seed6
2
-
-
-
US
Europe

Techstars
96
Product Discovery > Investors > Techstars

HDS Capital
97
Product Discovery > Investors > HDS Capital

Entrepreneurs Roundtable Accelerator
98
Product Discovery > Investors > Entrepreneurs Roundtable Accelerator

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
99
Incubators
Debt Investors

Wellington Management
100
Product Discovery > Investors > Wellington Management

TriplePoint Capital
101
Product Discovery > Investors > TriplePoint Capital

Grape Arbor
102
Product Discovery > Investors > Grape Arbor

FundersClub
103
Product Discovery > Investors > FundersClub

Hearst
104
Product Discovery > Investors > Hearst

105
Product Discovery > Investors > Viking Global Investors

106
Product Discovery > Investors > Scripps Networks Interactive

T. Rowe Price
107
Product Discovery > Investors > T. Rowe Price

Iconiq Capital
108
Product Discovery > Investors > Iconiq Capital

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
109
Incubators
Debt Investors

Trifecta Capital
110
Product Discovery > Investors > Trifecta Capital

TPG
111
Product Discovery > Investors > TPG

Dominion Capital
112
Product Discovery > Investors > Dominion Capital

Contents
Feed Summary
Investment Trend
Key Markets
Exit Outlook
Investors
News
Appendix
113
Recent News

Recent News (1/2)
115
Product Discovery > News > Recent News
Apr 2019 Hedgeye positive on Pinterest profitability, Seeking Alpha
Apr 2019
Beauty and lifestyle portal Clozette secures US$10m from Cool
Japan Fund, The Straits Times
Apr 2019
‘Denim panties’ might dominate festival fashion this year, Fashion
Network
Apr 2019
Women-focussed media Clozette secures US$10M funding from
Cool Japan Fund, E27
Apr 2019
Pinterest is turning into an 'undercorn,' the latest Silicon Valley
buzzword that could define this year's crop of IPOs, Business Insider
Apr 2019
Pinterest Lowers Down Expectations of Their IPO, Uses Unpopular
Share Structure, Coinspeaker
Apr 2019 Sonos partners with Ikea and announces $99 speaker, TechCrunch
Apr 2019
Pinterest seeks $15-$17 per share in IPO, below last private
valuation, Indiatimes
Apr 2019
Lyft went public at a $24 billion valuation. Here's how that
compares to other high-profile tech companies dating back to the
dotcom bubble., Business Insider
Apr 2019
CORRECTING and REPLACING PHOTO YouCam Makeup is Honored
at the 32nd Annual Edison Awards Gala for their Outstanding
Leadership in Innovation, Business Wire
Apr 2019 Alba Botanica Partners With Refinery29, Beauty Packaging
Apr 2019
WineSociety’s Premium Canned Wine & LIKEtoKNOW.it Announce
Limited Edition Rosé Can, PRWeb
Apr 2019
Consumer Interest in Pre-owned Wedding Dresses Skyrockets,
Sourcing Journal
Apr 2019
As Pinterest Gears Up for IPO, Twitter and Snap May Shed Light on
Its Prospects, The Street
Apr 2019
Pinterest has unveiled its S-1 as it prepares for an IPO expected in
April, Gulf Tomorrow
Apr 2019
April could see IPOs from Uber and Pinterest. Here’s what to expect,
CNBC
Mar 2019
Pinterest quietly elevates co-founder Evan Sharp to board of
directors, CNBC
Mar 2019
Lyft hikes IPO target to $70-$72 a share as excitement rises,
MarketBeat
Mar 2019 Pinterest files for IPO, Fashion Network
Mar 2019
Pinterest's IPO Filing Features More Positives Than Negatives -
Tech Check, The Street
Mar 2019
Goldman Sachs, J.P. Morgan to Bookrun on Pinterest Public Offering,
Monitordaily
Mar 2019 Hey, look at me! I’m a venture capitalist., Indiatimes
Mar 2019 Can It Beat Instagram and Amazon?, CryptoScoop
Mar 2019 Here's what you should know about the IPO process, CNBC
Mar 2019
Pinterest Inks 490 KSF Lease in San Francisco, Commercial Property
Executive
Mar 2019 NYSE wins Uber, Pinterest listings: sources, Reuters

Recent News (2/2)
116
Product Discovery > News > Recent News
Mar 2019 Nykaa acquires 20Dresses to enhance private label play, Entrackr
Mar 2019
Pinterest has to spend at least $750 million on Amazon’s cloud
through mid-2023, CNBC
Mar 2019 Walmart’s CTO lands at Pinterest, Chain Store Age
Mar 2019
Birchbox raises prices for the first time, promising elevated service,
Fashion Network
Mar 2019
Trunk Club launches new feature for basics & underwear,
fashionunited.com
Mar 2019 Kroger enables pinpoint marketing on Pinterest, Chain Store Age
Mar 2019
AMA urges tech giants to combat misinformation about vaccines,
MedCity News
Mar 2019
Birchbox Launches Business Incubator Program Birchbox
Breakthrough, Global CosmeticNews
Mar 2019 Perfect Corp. brings 'Beauty 3.0' to SXSW, Fashion Network
Mar 2019 Pinterest introduces new features, Fibre2Fashion
Mar 2019
YouCam Teams up with the Current Innovation Mansion to
Showcase a New Era of ‘Beauty 3.0’ and the Biggest Breakthroughs
in Beauty Tech At SXSW, Business Wire
Mar 2019
Pinterest brings advertising to Germany, Austria, Spain, and Italy,
Mobile Marketing Magazine
Mar 2019
With IPO due, Uber aims to be ‘Amazon of transportation’, The Star
Online
Mar 2019
Pinterest Introduces New Shopping Features, Mobile Marketing
Magazine
Mar 2019 Birchbox Debuts A Multitaskers Kit & More, Beauty Packaging
Mar 2019
YouCam Introduces In-Store AR Try-on Solution for Beauty Retail
with New “YouCam for Business” App, Business Wire
Feb 2019 Alliance Data to provide credit card services for Houzz, Seeking Alpha
Feb 2019
ClickTap Media appointed by luxury men's fashion brand, Prolific
North
Feb 2019
Airbnb, Automattic and Pinterest top rank of most acquisitive
unicorns, TechCrunch
Feb 2019
Pinstagram? Instagram code reveals Public Collections feature,
TechCrunch
Feb 2019 Pinterest Files Confidentially For IPO, RTTNews
Feb 2019
Voice-controlled style tool StyleHacks launches for mobile,
fashionunited.com
Feb 2019
Pinterest blocks some searches to curb anti-vaccination myths,
Engadget
Feb 2019
Cosmetic Executive Women Partners with Preen.Me to Celebrate
Rising Influencers of 2019, PR Newswire
Feb 2019
Sean Parker's govtech Brigade breaks up, Pinterest acqhires
engineers, TechCrunch
Feb 2019 Shop Global promotes SMEs, Bangkok Post
Feb 2019
Pinterest fully automates ecommerce with Shop the Look,
VentureBeat
Feb 2019
New Lyst Index sees Gucci, Moncler Genius and footwear riding
high, Fashion Network

Contents
Feed Summary
Investment Trend
Key Markets
Exit Outlook
Investors
News
Appendix
117
Explore more on Tracxn Platform
Index of Top companies by Market
Funded Deadpooled Companies

Explore more on Tracxn Platform
119
Companies
Companies Covered
Unicorns
Public Companies
Acquired Companies
Funded Companies
Investment Trends
Recent Investments
Mega Investments
Investment Trend
Markets
BlueBox
Taxonomy
News
Key News
Recent News
Company Stage
Seed Funded
Early Stage (Series A/B)
Late Stage (Series C+)
Acqui-hires
Deadpooled
Investors Acquirers
Unicorn Investors
Most Active VC &PE Investors
Portfolio of Top Investor
Most Active Acquirer
Product Discovery > Appendix > Explore Sector on Tracxn Platform

Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Product Discovery
Index of Top companies by Market (1/9)
120
Product Discovery > Appendix > Index of Top companies by Market
Community Based
Fashion
The Hunt (2012, San Francisco, $16.2M)
Crowdsourced shopping app
Khosla Ventures, Ashton Kutcher, Tyra Banks and 9
Other Investors
Minicorn. Stage: Series B
Trifecta Capital, Ankit Nagori, Sistema and 21 Other
Investors
Snupps (2011, London, $9.8M)
Mobile app to organize, discover and share one's
belongings
Nest Group
Fashion
StyleShare (2011, Seoul, $3.3M)
Community-based discovery platform for fashion
products
LB Investment, Suprema Investment,
MassChallenge and 2 Other Investors
Wheretoget (2013, Paris, $2.3M)
Crowdsourced discovery platform for fashion
products
Editor's Pick. Stage: Seed
FJ Labs, Alven, Fabrice Grinda and 1 Other
Investors
Tizkka (2013, Mexico City, $2.1M)
Online fashion community to discover latest trends
ON Ventures, Capital Invent, Escala.VC and 2 Other
Investors
Fashion
Chicisimo (2010, Bilbao, $800k)
Online social fashion community targeting women
Vitamin K Venture Capital, SeedRocket

121
Community Based
Horizontal
Unicorn. Stage: Series G
Emerson Collective and 41 Other Investors
Social networking platform targeted towards
fashion enthusiasts
Cool Japan Fund, METI, Phillip Private Equity and 1
Other Investors
Product discovery platform and reviews site
Ebates
Horizontal
Community-based product discovery platform
Social Capital, Expa, Black Angel Tech Fund and 4
Other Investors
Lightspeed Venture Partners, AngelPad, The
Bayrock Management Group and 1 Other Investors
WI Harper Group, New Atlantic Ventures, Crosslink
Horizontal
Vingle.net (2012, Seoul)
Social commerce portal
Minicorn. Stage: Funded
Social Starts, Atinum Investment, Kakao Ventures
Canopy (2013, Toronto)
Community curated Amazon products
Editor's Pick. Stage: Unfunded
Keep (2010, New York City)
Online social bookmarking & e-commerce platform
Soonicorn. Stage: Funded
Lerer Hippeau Ventures, DCM Ventures

122
Community Based
Beauty
Favful (2015, Kuala Lumpur, $600k)
Product discovery platform for beauty products
Gobi Partners, SEGNEL Ventures, 500 Startups
Home Improvements
User generated interior designing content sharing
platform
OPT Ventures, REVIC, Mitsubishi UFJ Capital and 8
Other Investors
Content Platforms
Horizontal
Refinery29 (2004, New York City, $129M)
Digital media company focused on women's fashion
and lifestyle
Soonicorn. Stage: Series E
Turner, Scripps Networks Interactive, WPP and 8
Other Investors
Accel, InterWest Partners, Time Warner and 7
Other Investors
Toch (2016, Mumbai)
Video-tagging based product discovery platform
Editor's Pick. Stage: Funded
JITO Incubation & Innovation Foundation, Zsolt
Capital
Unboxed (2017, San Francisco)
Product discovery platform based on online videos

123
Content Platforms
Fashion
Ador (2009, Seattle, $56.5M)
Shoppable digital magazine
Stage: Acquired
Liberty Media, DAG Ventures, Live Nation and 1
Other Investors
WhoWhatWear (2006, Los Angeles, $9.7M)
Platform for premium, shoppable fashion and style
content
Editor's Pick. Stage: Series B
Advancit Capital, Amazon, Bertelsmann Digital
Media Investments and 8 Other Investors
Home Improvements
Online commerce and community platform for
home remodeling and design
Unicorn. Stage: Series E
Beauty
Lime Life (2004, Los Angeles, $33.6M)
Cross-platform resource for beauty advice and
reviews
Stage: Acquired
U.S Venture Partners, Rustic Canyon Partners, i-
Hatch Ventures and 3 Other Investors

124
Product Aggregators
Horizontal
Shop.com (1997, Greensboro, $25M)
Online comparison shopping platform
Editor's Pick. Stage: Acquired
Oak Investment Partners
Sweet Couch (2012, Mumbai, $2M)
Online curation tool for various retail product
categories
Sequoia Capital
Shopear (2011, Buenos Aires, $700k)
Product suggestions using artificial intelligence
Wayra, Telefonica
Price.ua (2001, Dnipropetrovsk)
Product aggregation and price comparison platform
Fashion
Soonicorn. Stage: Series D
LVMH, 14W, Balderton Capital and 5 Other
Investors
Mobile fashion metasearch service
Altos Ventures Capital, Stonebridge Capital
Try Technologies (2012, San Francisco, $7.8M)
Try and buy for online fashion
Innovation Global Capital, Playfair Capital, Ludlow
LookLive (2011, Amsterdam, $2.2M)
Shopping products appearing within TV shows
Y Combinator, Liberty Global, Volta Ventures
Fashion
Grabble (2013, London, $1.9M)
Tinder for fashion
Miroma Ventures, Maiden Lane
Listupp (2015, Florence)
Curated fashion and beauty discovery platform

125
Product Aggregators
Beauty
Think Dirty (2012, Toronto)
Mobile-first discovery platform for beauty products
JOLT
Search Based
Horizontal
Vendo.ma (2013, Casablanca, $265k)
Search based horizontal product discovery platform
CamCom (2017, Bangalore, $109k)
App-based platform for product discovery
Dinesh Gogia, Sanjiv Sood, Kasturi Raghuram
Prasad and 6 Other Investors
Telunjuk.com (2012, Jakarta)
Online shopping search engine
Venturra Capital, Venture Republic
Reveel (2014, Dallas)
Video recognition platform to discover products
Tech Wildcatters, Cervin Ventures
Fashion
Menlo Ventures, Crosslink Capital, BlueRun
Selectionnist (2013, Paris, $2.1M)
Visual search engine for fashion and lifestyle
products
Elaia
Tagwalk (2016, Paris)
Search-based platform for fashion show looks
Carmen Busquets, C Ventures Fund

126
Fashion
Online platform providing fashion
recommendations for men & women
TriplePoint Capital, Balderton Capital, Beringea and
28 Other Investors
U.S Venture Partners, Apex Venture Partners,
Anthos Capital and 3 Other Investors
Brayola (2011, Tel Aviv, $9M)
Online retailer and personalized recommendation
platform of innerwear for women
Shahar Waiser, Haim Dabah, Nir Tarlovsky and 6
Other Investors
Fashion
Personalised & social apparel shopping app
South Indian Bank, Par Equity, Equity Gap and 3
Other Investors
Cladwell (2012, Cincinnati, $2.8M)
Algo based personal shopper and stylist for men
500 Startups, Queen City Angels, Connetic and 4
Other Investors
Alia Bhatt, Mihir Chandra, Shailendra Rai and 26
Other Investors
Fashion
The Cloakroom (2013, Amsterdam, $1.8M)
Personal shopper for men
Editor's Pick. Stage: Acquired
Connect Ventures, Kees Koolen, Hein Pretorius and
1 Other Investors
20Dresses (2012, Mumbai, $1.3M)
Online private label fashion retail platform for
members only personalized shopping
PS Dept. (2011, New York City, $750k)
Personal styling service
SV Angel, Acequia Capital, High Line Venture
Partners and 3 Other Investors

127
Beauty
Investors
Investors
Beauty
Goodwater Capital, Rainfall Ventures, FundersClub
Bellabox (2011, Melbourne, $9.6M)
Beauty subscription service and online store
Allure Media, Monash Private Capital, Lance Kalish
Online platform for beauty discovery and
subscription
A91 Partners, India Quotient, Anicut Capital and 17
Other Investors
Beauty
Fancybox (2012, Buenos Aires, $2.2M)
Online beauty subscription system
Variv Capital, ESADE BAN, Cabiedes & Partners and
2 Other Investors

128
Hyperlocal
Horizontal
Pointy (2014, Dublin, $19.3M)
Hyperlocal product search platform
Editor's Pick. Stage: Series B
Polaris Partners, Vulcan Capital, Frontline Ventures
Izit (2013, Santiago)
Product recommendation app for offline retailers
ChileGlobal Angels
Bottleview (2016, Bangalore)
Enterprise application for customer engagement in
offline retail store

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