Tracxn - Pre-K Startup Landscape

Copyright © 2018, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Pre-K - Dec 2018
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on December 28, 2018.
Pre-K Feed Summary
4
Pre-K > Feed Summary
Platforms, tools, and resources directed towards students, teachers, parents and administrators in the pre-school
segment
• Inclusions: All companies that provide courses, resources, games,
mobile apps, and storybooks for online learning. Also, contains software
solutions for learning and administrative management of pre-schools,
day care centers, creches, and other support services. Discovery
platforms for pre-schools, childcare centers, apps for kids and other
pre-school learning resources have also been covered. Includes tools
and resources for pre-school educators for content management,
collaboration, and professional development.
• Exclusions: Marketplace for offline products such as stationery items,
school bags, and books for kids; Educational loan providers, offline
schools, offline tutors, after-school programs, day care centers; Parental
control applications; Services companies
• Excludes funding information of Chinese companies
Feed in Numbers
Overview
$339M
Funding
1
Mega
Companies
149648
FundedCovered on
Tracxn
-
Unicorns
2
Soonicorns
4
Minicorns
1
IPO’d Cos
35
Late Stage Cos
4
16
Acquisitions
108
DeadPooled
2
Acquihired
Series A+ Cos
LeapFrog
(1995, Emeryville)
Hopster
(2012, London)
Procare Software
(1992, Medford)
Top Companies

Investment Trend Summary
Summary of Funding Activity in Pre-K
5
$30M - Series D
Epic (2013, Palo Alto, $47.4M)
$1.5M - Seed
TabTale (2010, Ramat Hasharon, $13.5M)
$21M - Series B
Brightwheel (2014, San Francisco, $33.8M)
$150k - Seed
$8M - Series C
Series A
$7.6M - Series B
Speakaboos (2008, New York City, $32.8M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
Pre-K > Feed Summary > Investment Trend Summary
Seed Innovation Endeavors (#1), Eniac Ventures (#1), LocalGlobe (#1)
Series A/B LocalGlobe (#1), GGV Capital (#1), Lowercase Capital (#1)
Series C+ Reach Capital (#1), Warburg Pincus (#1), WI Harper Group (#1)
Incubators MassChallenge (#6), 500 Startups (#4), FasterCapital (#2)
Other Notable
Investors
Wayra (#4), Elaia Partners (#2), Aecal (#1)
Debt Investors InnoVen Capital (#1), Moscow Seed Fund (#1)
Most Active InvestorsRecent Investments
78 76
89
69
26
2
2013 2014 2015 2016 2017 2018*
Y-o-Y # of Companies Founded 29 21 24 20 16 19
$233M
$56.2M
$17M
$13.7M
$12.8M
US
Europe
Israel
India
South
Korea
$ Funding
$38M
$28M
$45M
$37M $42M
$96M
2013 2014 2015 2016 2017 2018*
$ Funding # Rounds

Summary of exit outlook in Pre-K
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
Monitor Ventures 1 LeapFrog (1995, Emeryville)
Dec 2017 KidReports Acq by Procare Software
Apr 2017 LeapFrog Acq by Dentsu Aegis Network
Jan 2017 Learn With Homer Acq by Speakaboos
Apr 2016 Toca Boca Acq by Spin Master
Aug 2015 Smarty Ants Acq by Achieve3000
Jun 2015
Procare Software Acq by TA Associates
Management
Pre-K > Feed Summary > Exit Outlook Summary
Procare
Software
2 KidReports (Dec 2017), Cirrus Group (Aug 2018)
Dentsu Aegis
Network
1 LeapFrog (Apr 2017)
TA Associates
Management
1 Procare Software (Jun 2015)
Spin Master 1 Toca Boca (Apr 2016)
Brentwood
Associates
1 Excelligence (Jan 2015)
Recent IPOs Top Acquisitions
LeapFrog Jul 2002
Educational and entertainment products fo…
IPO MCap: $553M

FACTSHEET
Overview
Companies 648
Funded 149 Series A+ 35
Funding $339M Last 2 yrs $138M
Most Active Investors
Seed Innovation Endeavors (1)
Series A/B LocalGlobe (1)
Series C+ Reach Capital (1)
Others Wayra (4)
Incubators MassChallenge (6)
Top Cities
Bay Area 54 Cos $142M
New York City 24 Cos $58.7M
Feed in Numbers
Unicorns - Soonicorns 2
Minicorns 4 Editor Picks 42
Acquihired 2 Deadpooled 108
Top Companies
Procare
Software
(1992, Medford)
LeapFrog (1995, Emeryville)
Hopster (2012, London)
Exits
IPOs 1 LeapFrog
Acquisitions 16 KidReports, LeapFrog
Top Acquirers Procare Software, Dentsu
Aegis Network
Marketmap: Pre-K
LEARNING RESOURCES
ACTIVITY-BASED LEARNING
LEARNING GAMES
STORYBOOKS
TABLETS & WEARABLES
AR/VR-BASED*
TEACHERS
TEACHING RESOURCES
DISCOVERY PLATFORMS
PRE-SCHOOLS
PRE-SCHOOLS
MANAGEMENT SOLUTIONS
COMMUNICATION PLATFORM
For any Feedback and Query reach out to MyAnalyst@tracxn.com
* Upcoming Business Model
Funding data excludes Debt, Grants & Post-IPO rounds. Excludes all details for Chinese companies
Copyright © 2018, Tracxn Technologies Private Limited. All rights reserved.7 Feed Report - Pre-K - Dec 2018
Pre-K > Feed Summary > BlueBox

Key Sub Sectors in Pre-K Sector
Summary of Key Markets
8
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
Learning Resources >
Storybooks 87 $51.6M 7
Learning Resources > Activity Based >
Blended 24 $31.6M 6
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
Learning Resources
Companies providing online games, activities,
storybooks, wearables and other learning...
510 119 $260M
Discovery
Companies developing platforms for discovering
playschools, offline classes, apps etc...
18 3 $40.3M
IT Solutions
Companies providing pre-school management and
parent-teacher communication applications...
110 22 $38.6M
Teachers' Solutions
Companies offering programs and resources for
professional development of teachers
10 5 $218k
Pre-K > Feed Summary > Summary of Key Markets

List of Notable Companies in Pre-K
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
Pre-K > Feed Summary > Notable Companies in the Sector
Public
LeapFrog
(1995, Emeryville)*

List of Notable Companies by Market in Pre-K
Notable Companies by Market
11
Pre-K > Feed Summary > Notable Companies by Market
Learning Resources
Horizontal
PlayKids (2013, Sunnyvale)
Subscription based pre-school videos, games, and
books
Soonicorn. Stage: Funded
Naspers
Storybooks
Subscription-based interactive storybooks
Soonicorn. Stage: Series B
Advancit Capital, KYOWON, Wellington
Management and 7 Other Investors
Games
Educational and entertainment products for
children
Editor's Pick. Stage: Acquired
Monitor Ventures

List of Notable Companies in Pre-K in China
Notable Companies in the Sector in China
12
Pre-K > Feed Summary > Notable Companies in the Sector in China
Public
BAIOO
(2009, Guangzhou)

Recent News in Pre-K Sector
Recent News
13
Pre-K > Feed Summary > Recent News
Dec 2018
Posh Paws confirmed as Mind Candy's global plush partner for
Moshi Twilight, ToyNews
Dec 2018 Hopster launches on DISH in US, Digital TV Europe
Dec 2018 Hopster launches VoD service on Sling TV, Telecompaper
Dec 2018
KLM makes use of Leapfrog 3D printers for plane prototyping and
tooling, junkies.tech
Nov 2018
Hopster looking to ‘shake up production’ with originals move, Digital
TV Europe
Nov 2018 Are connected tech toys too smart for their own good?, Livemint
Nov 2018
PlayShifu launches Augmented Reality Globe in India, Deccan
Chronicle Holdings
Nov 2018
Kinderlime and Gusto Partner to Modernize Education Technology,
PR Newswire
Nov 2018
JOY Familytech Inc. Release Their New Octopus Watch Motion
Edition Combo Kids' Smartwatch in North America, Newswire
Nov 2018
Procare Software® Continues to Grow Leadership Team with New
CFO and CRO, PR Newswire
Nov 2018
Children digital library KaDa Story plans to go global after 100
million RMB of Series A+ funding, kr-asia.com
Nov 2018
Immplay and Jay@Play Named as CES 2019 Innovation Awards
Honoree, PR Newswire
Nov 2018
Danish edtech startup WriteReader raises €1.4 million to improve
students’ writing skills, EU-Startups
Key Recent News Key Recent News
Nov 2018
Nestlé, Tembo Education bet on Whatsapp to drive nutritional
awareness in East Africa, africabusinesscommunities.com
Nov 2018
Nestlé To Offer Nutrition Advice In East Africa Through
Smartphones, ESM Magazine
Nov 2018 SmartStudy gears up for IPO in 2020, theinvestor.co.kr
Oct 2018 With Red Hat, can Big Blue catch up in the cloud?, Reseller
Oct 2018
Announcing the Next Generation of Educational Technology: An
Adaptive Play-Based Phonics System That Supports All Children on
Their Reading Journey, PR Newswire
Oct 2018
VTech® DigiArt Color by Lights™ and LeapFrog® LeapStart® 3D
Named to TTPM Most Wanted List of Hot Holiday Toys, PR Newswire
Oct 2018
VTech® Go! Go! Smart Wheels® Mickey Magical Wonderland and
LeapFrog® Safari Learning Station™ Named to The Toy Insider's
Hot 20 List, PR Newswire
Oct 2018
LeapFrog® Brings Learning to Life with LeapStart® 3D, New All-in-
One Interactive Learning System, PR Newswire
Oct 2018
UKTV makes airtime-for-equity investment in Hopster, Digital TV
Europe
Oct 2018
Uk’s Mrs Wordsmith Raises $11 Million In Series A Funding Round,
investsize.com
Oct 2018
Kinderlime releases AI smarts to power the future of Childcare, PR
Newswire

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
14
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

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Nov 2018
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Nov 2018
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Investments ($M) and number of rounds in Pre-K; 2011-2018
Global Funding Trends (1/2)
16
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Pre-K > Investment Trends > Global Funding Trends
#Rounds
$Funding
3 Year CAGR
6 Year CAGR 9% # of Rounds24% $ Funding
6% # of Rounds
15% $ Funding
$11M
$22M
$38M
$28M
$45M
$37M
$42M
$96M
0
5
10
15
20
25
30
35
$0k
$20M
$40M
$60M
$80M
$100M
$120M
2011 2012 2013 2014 2015 2016 2017 2018*
$ Funding # Rounds

9 10 23 13 15 15 9 10
2
4
5
6 8
5
5 7
1
2 1 2 2
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
11
19
Total # of Rounds
$6M $6M $11M $5M $10M $6M $7M $9M
$6M
$16M $25M
$22M
$35M $31M
$27M
$57M
$2M $995K $137K $8M $30M
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
17
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded Club
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Pre-K; 2011-2018
Pre-K > Investment Trends > Global Funding Trends
21
16
12
13
11
7
8 88
$1.4M
$1.4M
$0.0M
$0.5M
$1.0M
$1.5M
$2.0M
$2.5M
0
10
20
30
40
50
60
70
80
90
100
2012 2013 2014 2015 2016 2017 2018 YTD Total
Entrants in Funding Club Avg. Ticket Size
$1.4M $1.7M $1.1M $1.1M $1.4M $0.9M $2.1M $1.4M
$11M
$96M
Total $ Invested
$0K $0K $0K $0K $0K $0K $0K
$51M
0
0.5
1
1.5
2
2.5
0
10000000
20000000
30000000
40000000
50000000
60000000
2011 2012 2013 2014 2015 2016 2017 2018 YTD
$ Funding # of Rounds
Mega Rounds
- - - - - - - 2

Pre-K > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in Pre-K
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
Bay Area 142M 30
New York City 58.7M 20
London 29.7M 19
Ramat Hasharon 13.5M 2
Seoul 12.8M 5
Grantham 11.9M 1
Chennai 8.3M 4
Seattle 6.8M 6
El Segundo 5M 1
Wilton 3.5M 1
Total Funding
90
49
6
10
5
2
1
5
# Rounds
$233M
$56.2M
$17M
$13.7M
$12.8M
$3.8M
$500k
$183k
US
Europe
Israel
India
South Korea
Canada
Jordan
SEA
Note: Excludes funding information of China companies

Trend of Average Deal Size ($M)
$1.0 $0.8
$0.6 $0.5
$0.9
$0.6
$1.5
2011 2012 2013 2014 2015 2016 2017
$2.8
$4.1
$6.3
$3.9
$1.7
$5.9
$4.9
$0.0 $0.0 $0.0
$6.5
$13.3
$9.6
$7.6
$0.0 $0.0
$2.0
$0.5 $0.1 $0.0
$8.0
Pre-K > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Pre-K; 2011-2017
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$5K* $2.5M
$329K $12M
$6.5M $21M
$137K $30M
$1.4M
$8M
$3.5M
$620K
Series C+
Series B
Series A
Seed
Stage

Note: 89 companies with undisclosed funding amount are not included
20
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
30
40
10
No. of Companies
Pre-K > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in Pre-K; as of Dec 2018
Distribution of companies by Funding Range
$6M
$116M
$217M
$ Investment

Stage No. of Companies
Funding
Funnel
100%
23%
5%
1%
1%
21
Note: Numbers in the brackets show the count of companies
Time to raise
next round
4
9
35
149
648
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
23% 0%
(3)
0%
(2)
0%
(2)
17%
(107)
60%
(390)
23% 2%
(3)
1%
(2)
1%
(2)
18%
(27)
57%
(85)
26% 3%
(1)
- 6%
(2)
9%
(3)
60%
(21)
44% 11%
(1)
- - - 56%
(5)
- - - - - 25%
(1)
Pre-K > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in Pre-K
Funding Funnel
20 Months
20 Months
18 Months
Investment backedBootstrapped
2
11
1
5
Soonicorns
Unicorns
Acquisitions
IPOs

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Pre-K > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Pre-K; Dec 2016-Dec 2018
Notable Investments in last 24 months
LATE STAGE
$30M - Series D Mar 2018
eBooks for kids
$8M - Series C May 2017
eBooks for kids
TransLink Capital, Menlo Ventures, WI Harper
Group, Brighteye Ventures, Innovation Endeavors,
Rakuten Capital, Reach Capital
EARLY STAGE
$21M - Series B Oct 2018
Mobile communication platform for teachers and
parents
Bessemer Venture Partners, Chan Zuckerberg
Initiative, Lowercase Capital, Golden Ventures,
Omidyar Network, GGV Capital, Eniac Ventures
$7.6M - Series B Sep 2017

Pre-K > Investment Trends > Notable Investments in last 24 months in China
Major funding rounds by Stage in Pre-K; Dec 2016-Dec 2018
Notable Investments in last 24 months in China
LATE STAGE
$100M - Series D Dec 2018
Shenzhou Eagle Software Technology
(2011, Xiamen, $150M)
Management system for kindergartens
Centurium
$100M - Series D Dec 2018
51110 (2011, Fuzhou, $30M)
Online communication platform for kindergarten
schools and parents
EARLY STAGE
BBTree (2013, Beijing, $50.3M)
Cloud based education management platform for
preschool students
$31.6M - Series B Mar 2018
Baby playing English (2016, Beijing, $31.6M)
Online resources for English language learning for
kids
Tencent, Matrix Partners China
BabyBus (2013, Fuzhou, $12.1M)
Children education app developer
Genes capital, TAL Education Group

Most Active Investors (VC, PE) by Stage in Pre-K; Last 5 years (Dec 2013-Dec 2018)
Most Active VC & PE Investors
24
Pre-K > Investment Trends > Most Active VC & PE Investors
SEED STAGE
LocalGlobe
Lingumi
1
Eniac Ventures
Brightwheel
2
Golden Ventures
Brightwheel
3
Reach Capital
Mrs Wordsmith
4
Menlo Ventures
Epic
5
RRE Ventures
Brightwheel
6
Innovation Endeavors
Epic
7
Angel CoFund
Hopster
8
TenOneTen
Novel Effect
9
Kindred Capital
Mrs Wordsmith
10
EARLY STAGE
GGV Capital
Brightwheel
1
Lowercase Capital
Brightwheel
2
LocalGlobe
Mind Candy
3
Bessemer Venture Partners
Brightwheel
4
Omidyar Network
Brightwheel
5
Lux Capital
Novel Effect
6
Maveron
Novel Effect
7
Inventus Capital Partners
FarFaria
8
Quotidian Ventures
Hullabalu
9
AIB Seed Capital Fund
StoryToys
10
LATE STAGE
Reach Capital
Epic
1
Warburg Pincus
Procare Software
2
WI Harper Group
Epic
3
TransLink Capital
Epic
4
Rakuten Capital
Epic
5
Alpine Investors
Minute Menu Systems
6
Brighteye Ventures
Epic
7

Pre-K > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Pre-K; Last 5 years (Dec 2013-Dec 2018)
Most Active Ecosystem Investors
INCUBATOR/ACCELERATOR
MassChallenge(6 Investments)
Mundo Lanugo, Sima Robot, Tembo Education
1
500 Startups(4 Investments)
Epic, KiwiCo, KiteReaders
2
Techstars(2 Investments)
Novel Effect, Hullabalu
3
FasterCapital(2 Investments)
TutoTod, Funtuse
4
Flat6Labs Cairo
Kikabo Labs
5
Startupbootcamp
Woogie The Alien
6
Entrepreneur First
Lingumi
7
The Brandery
Zid Zid
8
Hiventures
BOOKR Kids
9
Rockstart
Hyko
10
OTHER NOTABLE INVESTORS
Wayra(4 Investments)
Bambinotes, Highbrow, Dream Learners
1
Elaia Partners(2 Investments)
Pandacraft, Edoki Academy
2
Globevestor
Flintobox
3
Aecal
Flintobox
4
Chan Zuckerberg Initiative
Brightwheel
5
Sandbox
Hopster
6
Sony Pictures Television
Hopster
7
Mauj Mobile
Flintobox
8
BDC
Budge Studios
9
National Science Foundation
Trobo
10
DEBT INVESTORS
InnoVen Capital
Flintobox
1
Moscow Seed Fund
Mersibo
2

Pre-K > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club

Pre-K > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
28
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Early Stage Investors
Market Deep Dive

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Nov 2018
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Nov 2018
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Marketmap: Pre-K
Copyright © 2018, Tracxn Technologies Private Limited. All rights reserved.30 Feed Report - Pre-K - Dec 2018
Pre-K > Market Details > BlueBox

Key Sub Sectors
31
Key Sub Sectors in Pre-K
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
Learning Resources
Companies providing online games, activities, storybooks, wearables and other learning
resource for pre-school children
Ruckus Learning (2010, Wilton, Acquired)
510 119 $260M
Discovery
Companies developing platforms for discovering playschools, offline classes, apps etc for
parents
KinderTown (2011, Lititz, Acquired)
SavvySource (2005, San Francisco, $28.4M)
18 3 $40.3M
IT Solutions
Companies providing pre-school management and parent-teacher communication
applications for teachers....
Kidsnote (2012, Seoul, Acquired)
110 22 $38.6M
Teachers' Solutions
Companies offering programs and resources for professional development of teachers
Frog Street (1989, Grapevine, Acquired)
Mersibo (2013, Moscow, $168k)
10 5 $218k
Pre-K > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/2)
32
Pre-K > Market Details > Detailed Sector Taxonomy

Detailed Sector Taxonomy (2/2)
33
Pre-K > Market Details > Detailed Sector Taxonomy

Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(-)
Learning Resources > Storybooks
Companies developing platforms which provide e-books, interactive story-telling apps, etc. for kids
(Companies covered 87 | Funded 36 | Total Funding $113M)
$51.6M
(+$26.5M)
7
(-1)
Epic
(2013, Palo Alto, $47.4M)
2
(-)
Learning Resources > Activity Based > Blended
Companies providing interactive smart toys, learning kits and devices which are connected to the
internet for pre-schoolers
(Companies covered 24 | Funded 11 | Total Funding $35.3M)
$31.6M
(+$29.6M)
6
(+1)
Mrs Wordsmith
(2016, London, $14.5M)
34
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets by Funding in Pre-K in last 2 years (December 2016 - November 2018)
Pre-K > Market Details > Top Markets of Investment Activity

Rank Market # Investments Key Investments
1
IT Solutions > Communication
Companies providing parent-teacher communication apps for day care centers and pre-schools
(Companies created 44 | Funded 11 | Total Funding $36.2M )
1 Brightwheel (2014, San Francisco, $33.8M)
Note: Investors considered - Sequoia Capital, Accel Partners, Andreessen Horowitz, NEA, Greylock Partners, General Catalyst Partners, Benchmark Capital, KPCB, Khosla Ventures, Redpoint Ventures, Founders Fund, SV Angel, Index Ventures, Bessemer
Venture Partners, Lightspeed Venture Partners, Venrock, Draper Fisher Jurvetson, Institutional Venture Partners, Intel Capital, Battery Ventures
35
Top Markets of Early Stage Investors
Top Markets where Early Stage Investors are investing in last 2 years (December 2016 - November 2018)
Pre-K > Market Details > Top Markets of Early Stage Investors

Incubators Techstars (#1), Spark Labs (#1)
Seed Wayra (#2), Great Oaks Venture Capital (#2)
Series A/B Advancit Capital (#1), KYOWON CREATIVE (#1)
Series C+ Reach Capital (#1), WI Harper Group (#1)
Learn With Homer Jan - 2017
Acq by Speakaboos
MeeGenius Aug - 2015
Acq by Houghton Mifflin Harcourt
iStoryTime Mar - 2014
Acq by Cupcake Digital
$4.2M - Series A
Novel Effect (2015, Seattle, $4.8M)
$1.2M - Seed
BOOKR Kids (2015, Budapest, $1.2M)
$30M - Series D
$7.6M - Series B
Speakaboos (2008, New York City,
$32.8M)
$620k - Seed
Seed
$8M - Series C
$1M - Series A
StoryToys (2008, Dublin, $2.3M)
$12.5M - Series B
Speakaboos (2008, New York City,
$32.8M)
Sep 2018
Epic! and National Geographic Kids Announce Expanded
Multi-Year Partnership, Business Wire
Sep 2018 WowWee ready to unveil Pinkfong lines, Preschool News
Jul 2018
Mohammed bin Rashid Innovation Fund to support Lamsa
World, Gulf Tomorrow
May 2018
Novel Effect raises $3M from Amazon and VCs for voice-
enabled children’s storytelling app, GeekWire
May 2018
Educational startup receives EUR 1 mln investment, Budapest
Business Journal
Feb 2018 Revolutionary New App to Connect Families, Medianet
Dec 2017
OSN partners with Arabic children's edutainment platform
Lamsa, Telecompaper
Dec 2017 Smart Study Enters Malaysian Market with Pinkfong, Etnews
Dec 2017
EGFS Client Launches Deep Learning App for Children ,
PRWeb
Apr 2017
Hullabalu releases Lightwell, a platform for creating
interactive storytelling apps, Tech News Universe
Jan 2017
Speakaboos Acquires Homer to Inspire Kids to Love and
Learn to Read, EdSurge
Jan 2017
Japanese investment helps Irish app developer StoryToys
raise €600,000, Independent.ie
Jul 2016 Auburn Magazine | Auburn Alumni Association, Auburn
May 2016
Speakaboos Announces "Screen Time" Marketing Launch,
Series B, Speakaboos
Dec 2015
Epic! Creations $8.00 million Financing. Suren Markosian
Released Dec 10 SEC Filing – Octafinance, Octafinance
News
4
2
11
36
87
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Learning Resources > Storybooks: Market Factsheet
36
ExitsMost Active Investors
Recent InvestmentsCompanies developing platforms
which provide e-books, interactive
story-telling apps, etc. for kids
Epic
(2013, Palo Alto, $47.4M)
Speakaboos
(2008, New York City, $32.8M)
Hullabalu
(2012, New York City, $6.5M)
Novel Effect
(2015, Seattle, $4.8M)
Ruckus Learning
(2010, Wilton, $3.5M)
Top Companies
#1 Top Markets of Investment Activity
Pre-K > Market Details > Market: Storybooks
Companies Created 87 | Funded 36 | Total Funding $113M
0
2
4
6
8
10
$0k
$5M
$10M
$15M
$20M
$25M
$30M
$35M
$40M
2014 2015 2016 2017 2018
YoY Funding Rounds
YoY Funding and Rounds
Market: Storybooks

Learning Resources > Storybooks: Top Companies
Market: Storybooks
Analyst’s Pick
eBooks for kids
Minicorn. Stage: Series D
Group and 11 Other Investors
Hullabalu (2012, New York City, $6.5M)
Interactive digital story books for kids
Minicorn. Stage: Series A
Liberty City Ventures, SV Angel, Great Oaks Venture
Capital and 17 Other Investors
Ruckus Learning (2010, Wilton, $3.5M)
Reading application for kids
Alsop Louie Partners, Redwood Partners, KiwiTech
and 2 Other Investors
Analyst’s Pick
An app developer that publishes digital pop-up
books for children
Editor's Pick. Stage: Series A
Amplify, AIB Seed Capital Fund, Zynga and 2 Other
Investors
Lamsa (2011, Amman, $500k)
Interactive Arabic digital library for kids
Ministry of Finance, UAE, Middle East Venture
Partners
NutSpace (2016, Kanpur)
Story-based learning platform
Editor's Pick. Stage: Funded
JioGenNext

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
38
Learning Resources > Storybooks: Leaderboard
Better than Market Average
Market: Storybooks
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Epic 2013 Palo Alto Series D $47.4M 6 5 4 - - 7.8k 3M 22k 5 6.7k 44% 1.2k 18%
4.2 StoryToys 2008 Dublin Series A $2.3M 4 3 4 - - 3.8k 53.6M 318.2k 3 23.8k 8% 96 3%
3.6 Novel Effect 2015 Seattle Series A $4.8M 4 2 - - 5 2.2k - - 1 - - 133 7%
3.4 Lamsa 2011 Amman Series A $500k 2 4 4 - - - 7.6M 96.7k 2 3k 3% - -
3.4 Speakaboos 2008
New York
City
Series B $32.8M 4 3 4 - - 2.5k 930k 3.5k 5 20 1% -100 -4%
3.3 Pinkfong 2016 Los Angeles Unfunded - - - 4 4 5 1.4k 30.4M 153.9k 2 2.3k 1% 197 17%
3.2
Learn With
Homer
2013 Brooklyn Acquired $3.1M 2 - 3 - - 2.1k 30k 136 1 83 157% -54 -3%
3.1 FarFaria 2010
California
City
Series A $3.3M 1 3 4 - - 915 320k 5.5k - 156 3% -16 -2%
3.1 3asafeer 2014 Dubai Unfunded - - - 5 - - 128 331k 4.3k - 1.3k 42% 29 29%
2.9 Hullabalu 2012
New York
City
Series A $6.5M 3 4 - - - 1.1k - - 2 - - -1241 -55%
2.6 Freadom 2016 Gurgaon Unfunded - - - 4 4 4 56 30k 210 - 88 72% 4 8%
2.6 BOOKR Kids 2015 Budapest Seed $1.2M 1 - 4 - 3 79 77k 470 3 - - -4 -5%
2.5
Dweek
Studios
2016
Ahmedaba
d
Funded - - 4 4 - - - 32k 222 - 60 37% - -
2.5 MeeGenius 2009
New York
City
Acquired $2.4M 3 4 - - - 2.2k - - - - - -91 -4%

Incubators SpeedUp Europe (#1), E.ON :agile (#1)
Seed Reach Capital (#1), Globevestor (#1)
Series A/B Lightbox Ventures (#1), Trustbridge Partners (#1)
Series C+
None
$11M - Series A
Mrs Wordsmith (2016, London,
$14.5M)
$250k - Seed
Magikbee (2015, Braga, $250k)
$9.3M - Series A
Square Panda (2012, Sunnyvale,
$9.3M)
$7M - Series A
Flintobox (2013, Chennai, $8.6M)
$2.5M - Seed
Mrs Wordsmith (2016, London,
$14.5M)
$1.5M - Seed
Marbotic (2012, Bordeaux, $1.5M)
$13.5k - Seed
Woogie The Alien (2015, London,
$13.5k)
$938k - Seed
Seed
Square Panda (2012, Sunnyvale,
$9.3M)
Nov 2018
Are connected tech toys too smart for their own good?,
Livemint
Oct 2018
Announcing the Next Generation of Educational Technology:
An Adaptive Play-Based Phonics System That Supports All
Children on Their Reading Journey, PR Newswire
Sep 2018
Portuguese edtech startup Magikbee secures $250k of
additional funding, EU-Startups
Aug 2018
Edu-tech firm Flinto raises Rs 6 crore in venture debt from
InnoVen Capital, Indiatimes
Jun 2018
Square Panda™ Announces a New Learning Solution,
SquareLand™, at ISTE 2018, Business Wire
Apr 2018
With A Focus On Digital Innovation, GSF Launches Edtech
Incubator Indiginus, Inc42
Dec 2017
Child Learning Startup Flintobox Bags $7mn Fund, Franchise
India
Oct 2017
Square Panda Appoints EdTech Specialist Liz Ralston as Vice
President of Educational Sales - NewsCenter.io, NewsCenter
Jul 2017
EdTech Startup Mrs. Wordsmith raised £2 million, EMEA
Startups
Jun 2017
UK Startup Mrs. Wordsmith Raises £2 Million to Teach
Vocabulary Through Visuals, EdSurge
Jan 2017
Tennis legend Andre Agassi's investment Square Panda
blends fun games and digital education, VentureBeat
Jan 2016
Andre Agassi Invests In Square Panda To Help Kids Read,
TechCrunch
News
-
1
4
11
24
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Learning Resources > Activity Based > Blended: Market Factsheet
39
Exits
Recent InvestmentsCompanies providing interactive
smart toys, learning kits and
devices which are connected to
the internet for pre-schoolers
Mrs Wordsmith
(2016, London, $14.5M)
Square Panda
(2012, Sunnyvale, $9.3M)
Flintobox
(2013, Chennai, $8.6M)
Marbotic
(2012, Bordeaux, $1.5M)
Pandacraft
(2013, Paris, $1M)
Top Companies
Pre-K > Market Details > Market: Blended
Companies Created 24 | Funded 11 | Total Funding $35.3M
0
1
2
3
4
5
6
$0k
$5M
$10M
$15M
$20M
$25M
2014 2015 2016 2017 2018
YoY Funding Rounds
Market: Blended

Learning Resources > Activity Based > Blended: Top Companies
Market: Blended
Analyst’s Pick
Mrs Wordsmith (2016, London, $14.5M)
Activity and flashcard based vocabulary
development resources
Trustbridge Partners, Kindred Capital, Reach
Theme Based Activity Box for Kids
InnoVen Capital, Lightbox Ventures, Globevestor
Interactive device learning through tablets for kids
Editor's Pick. Stage: Seed
James Fitzgerald

41
Learning Resources > Activity Based > Blended: Leaderboard
Market: Blended
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Flintobox 2013 Chennai Series A $8.6M 5 3 4 - - 3.5k 76k 431 5 67 18% -1 -
4.5
Square
Panda
2012 Sunnyvale Series A $9.3M 2 - 5 - - 455 6k 4 5 - - - -
3.8
Mrs
Wordsmith
2016 London Series A $14.5M 2 5 - - 2 - - - 3 - - - -
3.6 Pandacraft 2013 Paris Seed $1M 1 3 - - - 1.2k - - - - - 88 8%
3.4 Marbotic 2012 Bordeaux Seed $1.5M 1 2 3 - - 1.9k 30k 48 - - - 87 5%
2.8 Sima Robot 2014 Santiago Funded - - 3 - - 4 271 - - - - - 55 25%
2.8 Magikbee 2015 Braga Seed $250k 2 4 - - - - - - 1 - - - -
2.4 Hyko 2014 Amsterdam Seed $56.9k 3 3 - - - 359 - - - - - -12 -3%
2.4 KiwiCo 2011
San
Francisco
Funded - - - - - 3 93 - - - - - 25 37%
2.0 ISpark 2016 Bangalore Unfunded - - - 5 - 3 7 3k 22 - 8 57% - -
1.5 eduDroid 2012 Totton Unfunded - - - 4 3 2 80 30k 124 - 1 1% -4 -5%
1.4 CogniToys 2015
New York
City
Unfunded - - 4 - - - 6.5k - - 1 - - -182 -3%
1.0 Kimochis 2007
San
Francisco
Unfunded - - - - - 3 1.4k - - - - - -32 -2%
0.8 3DARMAT 2014
New York
City
Unfunded - - - - - - 278 - - - - - -11 -4%

Incubators Tech Incubator Program for Startup (#1)
Seed Eniac Ventures (#1), Golden Ventures (#1)
Series A/B GGV Capital (#1), Lowercase Capital (#1)
Series C+
KidReports Dec - 2017
Acq by Procare Software
$21M - Series B
Brightwheel (2014, San Francisco,
$33.8M)
Angel
Preschool2me (2013, Round Rock)
Seed
Bambinotes (2012, Santiago)
$10M - Series A
$33.8M)
$600k - Angel
$33.8M)
$17.5k - Angel
Rabiti (2014, Hanoi, $22.5k)
$2.2M - Seed
$33.8M)
$5k - Angel
Rabiti (2014, Hanoi, $22.5k)
$455k - Seed
Kidsnote (2012, Seoul, $1.2M)
$455k - Seed
Oct 2018
Brightwheel Raises $21M to Expand the #1 Early Education
Platform , VCA Online
May 2018
Preschool2me Partners with Kaplan Early Learning
Company, PRWeb
Dec 2017
TA Associates-backed Procare Software Acquires
KidReports, Citybizlist
Aug 2017
Procare Software and KidReports Announce Strategic
Partnership | Business Wire, Business Wire
Feb 2017
Brightwheel raises $10 million to keep parents in-the-know
about their kids’ day at school, TechCrunch
Jan 2017
TinyApp aims to take Finnish early education practices
worldwide, GoodNewsfromFinland
May 2016
Billionaire Investors Mark Cuban and Chris Sacca Invest
$600,000 in Early Education Platform Brightwheel /
Investors Battle on Shark Tank for Opportunity to Invest,
FinanzNachrichten.de
Jan 2016
Exclusive: Vietnamese edtech app Vooy secures fresh angel
funding - DealStreetAsia, Deal Street Asia
Jun 2015
Brightwheel Raises $2.2M to Help You Go to Preschool |
EdSurge News, EdSurge
News
3
1
2
11
44
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
IT Solutions > Communication: Market Factsheet
42
Exits
Recent InvestmentsCompanies providing parent-
teacher communication apps for
day care centers and pre-schools
Brightwheel
(2014, San Francisco, $33.8M)
Kidsnote
(2012, Seoul, $1.2M)
PreciouStatus
(2011, Minnesota, $1.2M)
Rabiti
(2014, Hanoi, $22.5k)
Top Companies
#1 Top Markets of Early Stage Investors
Pre-K > Market Details > Market: Communication
Companies Created 44 | Funded 11 | Total Funding $36.2M
0
0.5
1
1.5
2
2.5
3
3.5
$0k
$5M
$10M
$15M
$20M
$25M
2014 2015 2016 2017 2018
YoY Funding Rounds
Market: Communication

IT Solutions > Communication: Top Companies
Analyst’s Pick
parents
Editor's Pick. Stage: Series B
Initiative, Lowercase Capital and 16 Other
Investors
Communication platform for daycare centres
K Cube Ventures, Tech Incubator Program for
Startup

44
IT Solutions > Communication: Leaderboard
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Brightwheel 2014
San
Francisco
Series B $33.8M 5 5 4 - - 1.7k 300k 709 4 571 414% 143 9%
3.4 Kidsnote 2012 Seoul Acquired $1.2M 3 - 5 - - 184 3M 18.7k - 1.2k 7% -10 -5%
3.0 KidReports 2011 Denver Acquired - - - 3 5 4 2.6k 40k 147 2 35 31% -78 -3%
3.0 Bambinotes 2012 Santiago Seed - 2 4 4 4 4 374 11k 35 1 17 94% -6 -2%
2.9 eyLog 2012
Milton
Keynes
Funded - - 2 4 - - 2.4k 30k 564 - 185 49% 15 1%
2.6
Preschool2m
e
2013
Round
Rock
Seed - 1 2 4 - - 591 34k 38 2 7 23% -15 -2%
2.6
PreciouStatu
s
2011 Minnesota Seed $1.2M 1 - 4 - - 789 82k 317 - 2 1% -24 -3%
2.4 Educa 2011 Wellington Funded - - - 3 4 - 1.1k 30k 173 - 7 4% 8 1%
2.4
SmartCare
System
2014 Parana Unfunded - - - 4 5 4 2 12k 86 - 40 87% - -
1.9 TinyApp 2014 Helsinki Unfunded - - 4 2 - - 417 3k 16 1 2 14% 29 7%
1.8 Rabiti 2014 Hanoi Seed $22.5k 2 3 - - - - - - 2 - - - -
1.8 PreBoo 2016
Ahmedaba
d
Unfunded - - 2 5 - - 24 750 12 - 2 20% 6 33%
1.7 Gungroo 2012 Bangalore Seed - 1 3 - - - 375 - - - - - -27 -7%
1.7
Llynkr
Software
2014 Pune Unfunded - - 2 4 - - - 47k 449 - 37 9% - -

Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
45
Top Acquirers
Acqui-hires

Public companies
47
Performance indicators of public companies in Pre-K
IPO Date Company
IPO
Mcap
Exchange
Ticker
Jul 2002
Educational and entertainment products for children
$553M NYSE:LF
BAIOO (2009, Guangzhou)
Developer of interactive games and content for Children
Pre-K > Exit Outlook > Public Companies

Most Active Acquirers
48
Pre-K > Exit Outlook > Most Active Acquirers

Acqui-hires
49
List of Acqui-hires in Pre-K
Excludes all details for Chinese companies
Date Target
Aug-16 Duck Duck Moose Acq by Khan Academy
Jan-16 Fuhu Acq by Mattel
Pre-K > Exit Outlook > Acqui-hires
View all 2 Acqui-hired companies on Tracxn Platform

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
50
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players

Pre-K > Investors > Index of Most Active VC & PE Investors
Index of Top Investors (VC, PE) by Stage in Pre-K; Last 5 years (Dec 2013 - Nov 2018)
Index of Most Active VC & PE Investors
SEED STAGE
Innovation Endeavors
Eniac Ventures
LocalGlobe
Golden Ventures
Reach Capital
Intel Capital
Menlo Ventures
RRE Ventures
Right Side Capital Management
Learn Capital
Angel CoFund
TenOneTen
Kindred Capital
Crosslink Capital
Chiratae Ventures
EARLY STAGE
LocalGlobe
GGV Capital
Lowercase Capital
Bessemer Venture Partners
Omidyar Network
Lux Capital
Maveron
Inventus Capital Partners
Quotidian Ventures
AIB Seed Capital Fund
Middle East Venture Partners
Scout Ventures
SparkLabs Global Ventures
Vayner/RSE
Lightbox Ventures
LATE STAGE
Reach Capital
Warburg Pincus
WI Harper Group
TransLink Capital
Rakuten Capital
Alpine Investors
Brighteye Ventures

LocalGlobe
53
Portfolio in Pre-K | Exits | Funds Link | Website | LinkedIn | Twitter
Pre-K > Investors > LocalGlobe
People
Investments
[Editor's Pick] Mind Candy (2003, London, $12.5M, Series A)
Digital media for kids and their families
Pre-K Notable Portfolio
[Unicorn] Improbable (2012, London, $763M, Series C)
Distributed simulation software for video games and corporate sectors
[Unicorn] Twitter (2006, San Francisco, $755M, Public)
Social networking platform for real-time updates
[Unicorn] Robinhood (2012, Palo Alto, $539M, Series D)
Zero commission trading app
[Unicorn] TransferWise (2010, London, $397M, Series E)
International money transmitter based on currency swaps
[Soonicorn] Prosper (2005, San Francisco, $405M, Series G)
P2P Lending Marketplace
[Soonicorn] Secret Escapes (2010, London, $153M, Series D)
Online member's club offering heavy discounts on luxury hotels
[Soonicorn] M Kopa (2011, Nairobi, $118M, Series D)
Offers solar systems on pay-as-you-go basis
[Soonicorn] Justworks (2012, New York City, $93M, Series D)
Human resource management solution
[Soonicorn] OpenX (2006, Pasadena, $85M, Series E)
Programmatic AdExchange
[Soonicorn] TravelPerk (2015, Barcelona, $74M, Series C)
B2B solutions for business travel
[Soonicorn] Riskified (2012, Tel Aviv, $64M, Series C)
Machine learning based payment fraud prevention solution
[Soonicorn] Lever (2012, San Francisco, $62M, Series C)
Web platform for hiring
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
Saul Klein
Co-Founder &
General Partner
Geographical Spread Stage of Entry
Dec 2018
Posh Paws confirmed as Mind Candy's global plush
partner for Moshi Twilight, ToyNews
Apr 2018
Edtech startup Lingumi scores £1.2M seed funding to
teach pre-school kids English, Starter Incubator
Jan 2018
Mind Candy's revenues halved in 2016 as it struggles to
recapture the 'Moshi Monster' glory days, Business Insider
Nov 2017
Moshi Monsters developer Mind Candy gets a $1m
lifeline, Develop
Jun 2017
Mind Candy unveils Moshi Monsters Egg Hunt for mobile -
ToyNews, ToyNews
Sep 2016
Edtech startup Lingumi raises cash for its games teaching
foreign languages to toddlers, TechCrunch
None
11 1
2013 2014 2015 2016 2017 2018
Follow On New Investments
-
-
-
1
1
Undisclosed
Series C+
Series B
Series A
Seed2
-
-
-
-
Europe

Reach Capital
54
Pre-K > Investors > Reach Capital
Investments
[Minicorn] Epic (2013, Palo Alto, $47.4M, Series D)
eBooks for kids
[Editor's Pick] Mrs Wordsmith (2016, London, $14.5M, Series A)
Activity and flashcard based vocabulary development resources
[Soonicorn] Handshake (2012, San Francisco, $74M, Series C)
Career management and recruiting platform for students, recruiters
and colleges
[Minicorn] Ellevation (2011, Boston, $41.3M, Series B)
B2B assessment platform for english language teachers
[Minicorn] Nearpod (2012, Hallandale, $37.3M, Series B)
Learning network for K-12
[Minicorn] ClassDojo (2011, San Francisco, $31.1M, Series B)
Behaviour feedback platform used by teachers and students
[Minicorn] Newsela (2012, New York City, $22.7M, Series B)
News articles to improve reading ability
[Minicorn] FreshGrade (2012, Kelowna, $15.9M, Series A)
Communication and reporting through digital portfolio
[Minicorn] Abl Schools (2015, San Francisco, $12M, Series A)
School operations software for managing time and resources
[Minicorn] Tinkergarten (2014, Northampton, $7.5M, Series A)
Children's education through outdoor activities
[Editor's Pick] Lingokids (2014, San Francisco, $17M, Series A)
English learning apps for kids
[Editor's Pick] Piper (2014, San Francisco, $9.7M, Series A)
Computer kit for kids to learn engineering
Top Exits Recent News on Fund & Portfolio
Oct 2018
Uk’s Mrs Wordsmith Raises $11 Million In Series A
Funding Round, investsize.com
Sep 2018
Jul 2017
EdTech Startup Mrs. Wordsmith raised £2 million, EMEA
Startups
Jun 2017
UK Startup Mrs. Wordsmith Raises £2 Million to Teach
Vocabulary Through Visuals, EdSurge
May 2017
Epic! Announces $8 Million in Funding to Expand Its
Platform for Kids and Accelerate Growth in Homes and
Schools, Business Wire
Dec 2015
Epic! Creations $8.00 million Financing. Suren
Markosian Released Dec 10 SEC Filing – Octafinance,
Octafinance
Jan 2014
Former Gamers Debut Epic!, First All-You-Can-Read
eBook Service for School Aged Kids | Business Wire,
Business Wire
Jan 2014
Epic! Wants to Be Netflix for Ebooks for KidsDigital Book
World, Digital Book World
None
1
2
2013 2014 2015 2016 2017 2018
-
1
-
-
1
Undisclosed
Series C+
Series B
Series A
Seed1
1
-
-
-
US
Europe

Angel CoFund
55
Pre-K > Investors > Angel CoFund
Investments
[Editor's Pick] Hopster (2012, London, Series B)
Educational entertaining TV show provider for pre-schoolers
Nov 2018
Hopster looking to ‘shake up production’ with originals
move, Digital TV Europe
Oct 2018
UKTV makes airtime-for-equity investment in Hopster,
Digital TV Europe
Jul 2018 TalkTalk, Hopster content deal, Advanced Television
Jul 2018
Paddington Bear, Pingu and Sesame Street land TalkTalk
deal through Hopster app, Licensing
Apr 2018
Hopster Completes Growth Funding Round with Sony,
licenseglobal.com
None
11
2013 2014 2015 2016 2017 2018
-
-
-
-
1
Undisclosed
Series C+
Series B
Series A
Seed1
-
-
-
-
Europe

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
56
Seed Stage
Early Stage
Late Stage

LocalGlobe
57
Pre-K > Investors > LocalGlobe

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
58
Seed Stage
Early Stage
Late Stage

Reach Capital
59
Pre-K > Investors > Reach Capital

Warburg Pincus
60
Pre-K > Investors > Warburg Pincus

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
61
Incubators
Other Notable Investors

Pre-K > Investors > Index of Ecosystem Investors
Index of Top Ecosystem Investors in Pre-K; Q3 2013 - Q3 2018
Index of Ecosystem Investors
INCUBATOR
MassChallenge (6 Investments)
500 Startups (4 Investments)
Techstars (2 Investments)
FasterCapital (2 Investments)
Flat6Labs Cairo
Startupbootcamp
Entrepreneur First
The Brandery
Hiventures
Rockstart
TIM Wcap Accelerator
Tumml
E.ON :agile
Parallel18
DMZ
OTHER NOTABLE INVESTORS
Wayra (4 Investments)
Elaia Partners (2 Investments)
Globevestor
Aecal
Chan Zuckerberg Initiative
Sandbox
Mauj Mobile
BDC
National Science Foundation
Indian Angel Network
Wellington Management
Iconiq Capital
Lloyds Bank
ah! Ventures
DEBT INVESTORS
InnoVen Capital
Moscow Seed Fund

500 Startups
63
Pre-K > Investors > 500 Startups
People
Investments
eBooks for kids
eBooks for kids
[Unicorn] Credit Karma (2007, San Francisco, $370M, Series D)
Aggregator of various consumer financial products.
[Unicorn] Intercom (2011, San Francisco, $241M, Series D)
Customer communication and Retention Platform
[Unicorn] Twilio (2007, San Francisco, $240M, Public)
Cloud Communications API provider
[Unicorn] Gitlab (2014, San Francisco, $166M, Series D)
Code collaboration tool
[Unicorn] Talkdesk (2011, San Francisco, $128M, Series B)
Browser based call center
[Unicorn] Canva (2012, Surry Hills, $82.6M, Series B)
Online design platform
[Soonicorn] Smule (2008, San Francisco, $176M, Series F)
Developer of social music creation and sharing apps
[Soonicorn] Udemy (2010, San Francisco, $173M, Series D)
Marketplace for online courses
[Soonicorn] Carousell (2012, Singapore, $172M, Series C)
P2P listing platform for multi-category pre-owned products
[Soonicorn] Flywire (2009, Boston, $137M, Series D)
Global money transfer in local currency
[Soonicorn] Breather (2012, Montreal, $120M, Series D)
On-demand Private Room Reservation
Top Exits
Recent News on Fund & Portfolio
Christine Tsai
CEO
Sep 2018
May 2017
Epic! Announces $8 Million in Funding to Expand Its
Platform for Kids and Accelerate Growth in Homes and
Schools, Business Wire
Dec 2015
Epic! Creations $8.00 million Financing. Suren
Markosian Released Dec 10 SEC Filing – Octafinance,
Octafinance
Jan 2014
Former Gamers Debut Epic!, First All-You-Can-Read
eBook Service for School Aged Kids | Business Wire,
Business Wire
Jan 2014
Epic! Wants to Be Netflix for Ebooks for KidsDigital Book
World, Digital Book World
None
2013 2014 2015 2016 2017 2018
2
-
-
1
2
Undisclosed
Series C+
Series B
Series A
Seed5
-
-
-
-
US

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
64
Incubators
Other Notable Investors

Sandbox
65
Pre-K > Investors > Sandbox
Investments
Nov 2018
Oct 2018
Digital TV Europe
Jul 2018
Apr 2018
licenseglobal.com
None
11
2013 2014 2015 2016 2017 2018
-
-
-
-
1
Undisclosed
Series C+
Series B
Series A
Seed1
-
-
-
-
Europe

66
Pre-K > Investors > Sony Pictures Television
Investments
Nov 2018
Oct 2018
Digital TV Europe
Jul 2018
Apr 2018
licenseglobal.com
None
11
2013 2014 2015 2016 2017 2018
-
-
-
1
-
Undisclosed
Series C+
Series B
Series A
Seed1
-
-
-
-
Europe

Contents
Feed Summary
Investment Trend
Key Markets
Exit Outlook
Investors
News
Appendix
67
Recent News

Recent News (1/2)
69
Pre-K > News > Recent News
Dec 2018
Posh Paws confirmed as Mind Candy's global plush partner for
Moshi Twilight, ToyNews
Dec 2018
KLM makes use of Leapfrog 3D printers for plane prototyping and
tooling, junkies.tech
Nov 2018
Hopster looking to ‘shake up production’ with originals move, Digital
TV Europe
Nov 2018 Are connected tech toys too smart for their own good?, Livemint
Nov 2018
PlayShifu launches Augmented Reality Globe in India, Deccan
Chronicle Holdings
Nov 2018
Kinderlime and Gusto Partner to Modernize Education Technology,
PR Newswire
Nov 2018
JOY Familytech Inc. Release Their New Octopus Watch Motion
Edition Combo Kids' Smartwatch in North America, Newswire
Nov 2018
Procare Software® Continues to Grow Leadership Team with New
CFO and CRO, PR Newswire
Nov 2018
Children digital library KaDa Story plans to go global after 100
million RMB of Series A+ funding, kr-asia.com
Nov 2018
Immplay and Jay@Play Named as CES 2019 Innovation Awards
Honoree, PR Newswire
Nov 2018
Danish edtech startup WriteReader raises €1.4 million to improve
students’ writing skills, EU-Startups
Nov 2018
Nestlé, Tembo Education bet on Whatsapp to drive nutritional
awareness in East Africa, africabusinesscommunities.com
Nov 2018
Nestlé To Offer Nutrition Advice In East Africa Through
Smartphones, ESM Magazine
Nov 2018 SmartStudy gears up for IPO in 2020, theinvestor.co.kr
Oct 2018 With Red Hat, can Big Blue catch up in the cloud?, Reseller
Oct 2018
Announcing the Next Generation of Educational Technology: An
Adaptive Play-Based Phonics System That Supports All Children on
Their Reading Journey, PR Newswire
Oct 2018
VTech® DigiArt Color by Lights™ and LeapFrog® LeapStart® 3D
Named to TTPM Most Wanted List of Hot Holiday Toys, PR Newswire
Oct 2018
VTech® Go! Go! Smart Wheels® Mickey Magical Wonderland and
LeapFrog® Safari Learning Station™ Named to The Toy Insider's
Hot 20 List, PR Newswire
Oct 2018
LeapFrog® Brings Learning to Life with LeapStart® 3D, New All-in-
One Interactive Learning System, PR Newswire
Oct 2018
UKTV makes airtime-for-equity investment in Hopster, Digital TV
Europe
Oct 2018
Uk’s Mrs Wordsmith Raises $11 Million In Series A Funding Round,
investsize.com
Oct 2018
Kinderlime releases AI smarts to power the future of Childcare, PR
Newswire

Recent News (2/2)
70
Pre-K > News > Recent News
Oct 2018
Global Daycare Management Software Market 2018 – Procare,
EZCare, Kindertales, Sandbox, Prime Child Care, Kinderlime,
SmartCare, iCare, Talk Daily News
Oct 2018
Brightwheel Raises $21M to Expand the #1 Early Education
Platform , VCA Online
Sep 2018
Chinese tutoring services provider snaps up chidren's apps
developer Dr. Panda, Pocket Gamer
Sep 2018 Pbs Kids Unveils New Play Items, More, licenseglobal.com
Sep 2018
Portuguese edtech startup Magikbee secures $250k of additional
funding, EU-Startups
Sep 2018
Epic! and National Geographic Kids Announce Expanded Multi-Year
Partnership, Business Wire
Sep 2018
Long Eaton nursery group lands £9.1m funding line,
thebusinessdesk.com
Sep 2018 WowWee ready to unveil Pinkfong lines, Preschool News
Sep 2018 Privacy watchdog gives ProCare a clean bill of health, Reseller
Sep 2018
Kadho debuts Kidsense A.I., offline speech-recognition tech that
understand kids, TechCrunch
Sep 2018
LeapFrog® Expands Infant and Preschool Collection with New
Learning Toys, PR Newswire
Aug 2018
FUN Union Anounces Raft of Deals for BabyRiki and KikoRiki,
Animation Magazine
Aug 2018 Warburg Pincus Invests in Procare Software®, PR Newswire
Aug 2018 Angels invest in pre-school language app OckyPocky, VCCircle
Aug 2018
Kid-Tech Startup OckyPocky Raises Angel Funding through ah!
Ventures, BW Businessworld
Aug 2018
Procare Software® Announces Acquisition of Cirrus Group, PR
Newswire
Aug 2018 Excelligence Learning Corporation Acquires LifeCubby, PR Newswire
Aug 2018
PlayShifu Launches Children’s Augmented Reality Game, Plugo, to
Promote Learning, PRWeb
Aug 2018
Edu-tech firm Flinto raises Rs 6 crore in venture debt from InnoVen
Capital, Indiatimes
Jul 2018
Mohammed bin Rashid Innovation Fund to support Lamsa World,
Gulf Tomorrow
Jul 2018
LeapFrog Acquires Majority Stake in Ascent Meditech, a Leading
Indian Medical Products Company, PR Newswire
Jul 2018
TA Associates in discussions to sell Procare to Warburg: sources, PE
Hub
Jul 2018
New VTech® and LeapFrog® Products Earn More Than 70 Spring
Toy Awards, PR Newswire
Jul 2018
Paddington Bear, Pingu and Sesame Street land TalkTalk deal
through Hopster app, Licensing
Jun 2018 The Big Three Features Have Arrived, PRWeb
Jun 2018 Edutainment to Bookmark New Arty Apps, licenseglobal.com

Contents
Feed Summary
Investment Trend
Key Markets
Exit Outlook
Investors
News
Appendix
71
Explore more on Tracxn Platform
Index of Top companies by Market
Funded Deadpooled Companies

Explore more on Tracxn Platform
73
Companies
Companies Covered
Unicorns
Public Companies
Acquired Companies
Funded Companies
Investment Trends
Recent Investments
Mega Investments
Investment Trend
Markets
BlueBox
Taxonomy
News
Key News
Recent News
Company Stage
Angel Funded
Seed Funded
Early Stage (Series A/B)
Late Stage (Series C+)
Acqui-hires
DeadPooled
Investors Acquirers
Unicorn Investors
Most Active VC &PE Investors
Portfolio of Top Investor
Most Active Acquirer
Pre-K > Appendix > Explore Sector on Tracxn Platform

Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Pre-K
Index of Top companies by Market (1/5)
74
Pre-K > Appendix > Index of Top companies by Market
Learning Resources
Horizontal
Mind Candy (2003, London, $12.5M)
Digital media for kids and their families
Accel Partners, LocalGlobe, Index Ventures and 2
Other Investors
Duck Duck Moose (2008, San Francisco, $7M)
Educational applications for kids
Editor's Pick. Stage: Acqui-Hired
Sequoia Capital, Lightspeed Venture Partners,
Stanford University
PlayKids (2013, Sunnyvale)
Subscription based pre-school videos, games, and
books
Soonicorn. Stage: Funded
Naspers
Blake eLearning (2010, Leichhardt)
Online educational resources for kids and schools
Editor's Pick. Stage: Unfunded
Horizontal
ABCmouse (2010, Glendale)
Educational resources for kids
Hopster (2012, London)
Educational entertaining TV show provider for pre-
schoolers
UKTV, Sony Pictures Television, VentureFounders
Storybooks
eBooks for kids
Minicorn. Stage: Series D
Group and 11 Other Investors
Hullabalu (2012, New York City, $6.5M)
Interactive digital story books for kids
Liberty City Ventures, SV Angel, Great Oaks Venture

75
Learning Resources
Storybooks
Ruckus Learning (2010, Wilton, $3.5M)
Reading application for kids
Alsop Louie Partners, Redwood Partners, KiwiTech
WriteReader (2012, Copenhagen, $2.4M)
Book creator app for educating children
NewSchools Venture Fund, Intel Capital, Egmont
An app developer that publishes digital pop-up
books for children
Amplify, AIB Seed Capital Fund, Zynga and 2 Other
Investors
Storybooks
Lamsa (2011, Amman, $500k)
Interactive Arabic digital library for kids
Ministry of Finance, UAE, Middle East Venture
Partners
NutSpace (2016, Kanpur)
Story-based learning platform
JioGenNext
Activity Based
Mrs Wordsmith (2016, London, $14.5M)
Activity and flashcard based vocabulary
development resources
Trustbridge Partners, Kindred Capital, Reach
Theme Based Activity Box for Kids
InnoVen Capital, Lightbox Ventures, Globevestor
Interactive device learning through tablets for kids
James Fitzgerald

76
Learning Resources
Activity Based
Testing Mom (2010, Dallas)
Educational resources for Pre-K to K-8
MidCap Advisors
OckyPocky (2015, Gurgaon)
Interactive learning app for Pre-K kids
ah! Ventures, Praveen Mothkuri
Games
TabTale (2010, Ramat Hasharon, $13.5M)
Developer and publisher of interactive games and
educational apps for kids
Magma Venture Partners, Vintage Investment
Partners, Qualcomm Ventures
Budge Studios (2010, Montreal, $3M)
Educational apps for children
BDC, FICC
Yea Studio (2013, Seoul, $850k)
Education and communication apps for children
Big Basin Capital, East Gate Partners
Apps in My Pocket (2008, Leatherhead)
iOS based education game apps for kids
Games
Kadho (2014, Orange County)
Gamified apps to build cognitive and language skills
Skywood Capital, Plug and Play Tech Center
Toca Boca (2010, Stockholm)
Digital apps for kids
Bonnier Ventures
App Family (2011, Hoganas)
Educational games developer for kids
Edoki Academy (2010, Paris)
Educational apps for children based on Montessori
method
Elaia Partners

77
Learning Resources
Games
IdeonTeam (2011, Bucharest)
Developer of educational apps
Educational and entertainment products for
children
Monitor Ventures
Quiver (2012, Tokyo)
AR app & coloring pages for edutainment
Global From Day One, Sparkbox Venture Group
Vyaap Technologies (2013, Ahmedabad)
Mobile app studio developing edutainment apps
Devices
VersaMe (2015, Palo Alto, $9.3M)
Device for mental development of infants
Minicorn. Stage: Series B
Learn Capital, StartX.
IT Solutions
Management Solutions
Reflection Sciences (2014, Saint Paul, $1.4M)
App based assessment platform for kindergarten
Childcare Marketing 360 (2012, Fort Collins)
Marketing, websites and customer relationship
management plaform
Excelligence (1985, Monterey)
Hardware and software products for Pre-K
NewStar Financial, Brentwood Associates, The
Cambria Group and 2 Other Investors
Minute Menu Systems (1993, Dallas)
Childcare management software solution provider
Alpine Investors

78
IT Solutions
Management Solutions
Procare Software (1992, Medford)
Childcare management software
Warburg Pincus
Taidii (2013, Singapore)
Software and hardware solutions for preschools
Ruvento Ventures, TNB Ventures, Spiral Ventures
Communication
parents
Initiative, Lowercase Capital and 16 Other
Investors
Communication platform for daycare centres
K Cube Ventures, Tech Incubator Program for
Startup
Discovery
Pre-Schools
SavvySource (2005, San Francisco, $28.4M)
Online community for parents of pre-K kids
Softbank China and India Holdings
DayNurseries (2000, Grantham, $11.9M)
Online platform for day nurseries listing,products,
jobs, childcare news and review
Lloyds Bank

Funded Deadpooled Companies
79
Excludes all details for Chinese companies
Pre-K > Appendix > Funded Deadpooled Companies
View all 108 Deadpooled companies on Tracxn Platform
Funding Company Location
$2M iStoryTime Santa Barbara
$2M GoodParentInc Palo Alto
$2M Ustyme Sausalito
$2M Happly Seattle
$1.5M Shidonni Rehovot
$1M YogiPlay Menlo Park
$1M Ekoloko Hod Hasharon
$640k Authorly West Hollywood
$290k Kudo Los Angeles
$137k Dada Company Madrid
$125k Stepping Stories Truckee
$75k Gabuduck Las Vegas
$60k Joomajam Makati
$25k Chogger Pittsburgh
$20k KidAdmit San Francisco
$13.5k Woogie The Alien London
Goodbeans Berlin
Red Mapache Bogota
FunBrush London
Rawy Cairo
Funding Company Location
FlexyMind Saint Petersburg
Chilikids Madrid
Stickeryapp San Francisco
Funtuse Delhi
GigaBryte Palo Alto
8Interactive Wellington
Babybean Ho Chi Minh City
2Lisy.PL Warsaw
Index of Deadpooled companies in Pre-K

Team
80
For research queries write to us at myanalyst@tracxn.com
Aditya Goyal
Sector Specialist
Atishay Jain
Associate Vice President - Sector Specialist

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