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Tracxn - PR Tech Startup Landscape"

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  1. 1. APRIL 2019 PR TECH
  2. 2. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Contents Feed Summary Investment Trends Market Details Exit Outlook Investors News Appendix 2 TAKE SHARPER DECISIONS WITH TRACXN ✓ Analyst team Covering 250+ Sectors ✓ Proprietary Business Model tagging ✓ 6000+ On-demand Queries answered ✓ Sector Reports, Market Maps ✓ One-Click Connect with Founders Join 500+ Investors & Corporates to get the Tracxn Advantage
  3. 3. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Contents Feed Summary Investment Trends Market Details Exit Outlook Investors News Appendix 3 Feed Summary Investment Trend Summary Exit Outlook Summary BlueBox Summary of Key Markets Notable Companies in the Sector Recent News
  4. 4. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on April 19, 2019. PR Tech Feed Summary 4 PR Tech > Feed Summary Companies that provide tools for Public Relations professionals to help in their PR activities. • Inclusions: Companies that provide tools for Public Relations professionals to help in their PR activities. Includes marketplaces for content creators, media databases, content distribution platforms, social media monitoring tools and CRM for PR professionals. • Exclusions: PR Agencies and Services Company; Tools or solutions that help in paid advertising or owned media distribution. • Excludes funding information of Chinese companies Feed in Numbers Overview $2.4B Funding 12 Mega Companies 4011354 FundedCovered on Tracxn 2 Unicorns 13 Soonicorns 21 Minicorns 3 IPO’d Cos 124 Late Stage Cos 20 101 Acquisitions 146 DeadPooled 3 Acquihired Series A+ Cos Brandwatch (2007, Brighton, $62.9M) Meltwater (2001, San Francisco) TrendKite (2012, Austin, $64.2M) Top Companies
  5. 5. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Investment Trend Summary Summary of Funding Activity in PR Tech 5 $392M - Series E Dataminr (2009, New York City, $571M) $16.7M - Series D TrendKite (2012, Austin, $64.2M) $50M - Series B Launchmetrics(2015, New York City, $54M) $12M - Series B Influential (2014, Las Vegas, $26.5M) $30M - Series C Zignal Labs (2011, San Francisco, $58M) $11.1M - Series D TrendKite (2012, Austin, $64.2M) $25M - Series B Skyword (2010, Boston, $56.8M) $7.5M - Series B Tribe (2013, South Melbourne, $15.3M) $21M - Series C Linkfluence (2006, Paris, $45.9M) $7.4M - Series A Zanroo (2008, Pak Kret, $7.4M) Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend *YTD *YTD PR Tech > Feed Summary > Investment Trend Summary Seed Right Side Capital Management (#3), Business Finland (#2), Social Starts (#2) Series A/B Social Starts (#3), MMC Ventures (#2), Hyde Park Venture Partners (#1) Series C+ Edison Partners (#1), BoxGroup (#1), FJ Labs (#1) Incubators 500 Startups (#15), Techstars (#8), Plug and Play Tech Center (#6) Other Notable Investors Kima Ventures (#2), New York Angels (#2), WME Entertainment (#2) Debt Investors Lighter Capital (#5), Western Technology Investment (#4), Multiplier Capital (#3) Most Active InvestorsRecent Investments 183 195 165 102 26 4 2014 2015 2016 2017 2018 2019* Y-o-Y # of Companies Founded 89 89 49 58 28 8 $2B $305M $24.5M $24.4M $16.9M US Europe Canada Australia SEA $ Funding $19M $227M $376M $209M $148M $615M $56M 24 2014 2015 2016 2017 2018 2019* $ Funding # Rounds
  6. 6. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Summary of exit outlook in PR Tech Exit Outlook Summary 66 Most Active AcquirersTop Investors in Exits Edison Partners 1 Cision (1892, Chicago, $2M) BDC 1 Salesforce Radian6 (2006, Fredericton, $4M) Bertelsmann Digital Media Investments 1 StyleHaul (2010, Los Angeles, $17M) Brightspark Ventures 1 Salesforce Radian6 (2006, Fredericton, $4M) BlueRun Ventures 1 Topsy (2007, San Francisco, $32.2M) Jan 2019 TrendKite Acq by Cision for $225M Feb 2017 MediaLink Acq by Ascential for $207M Dec 2015 PRWeb Acq by Cision for $841M Oct 2014 Gorkana Acq by Cision for $323M Mar 2014 Klout Acq by Lithium for $200M Dec 2013 Topsy Acq by Apple for $200M Mar 2011 Salesforce Radian6 Acq by Salesforce for $326M PR Tech > Feed Summary > Exit Outlook Summary Cision 9 PRWeb (Dec 2015, $841M), Gorkana (Oct 2014, $323M), TrendKite (Jan 2019, $225M) Meltwater 5 Infomart (Jun 2017, $30M), Algo (Aug 2017), Encore Alert (Mar 2016) IZEA 3 Ebyline (Jan 2015, $8.9M), TapInfluence (Jul 2018, $7.6M), ZenContent (Jul 2016, $4.5M) Google 2 FameBit (Oct 2016), SocialGrapple (Oct 2011) ScribbleLive 2 Appinions (Apr 2015), Visually (Jan 2016) Recent IPOs Top Acquisitions Isentia May 2014 Media Monitoring and Analysis Tool. IPO MCap: $379M IZEA Jan 2011 Platform to connect social media content… IPO MCap: - Cision PR Software Suite. IPO MCap: -
  7. 7. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Marketmap: PR Tech CONTENT CREATION MARKETPLACE TOOLS CONTENT SHARING DISTRIBUTION PLATFORM INFLUENCER MARKETING* MEDIA MONITORING SUITE SUITE CRM ANALYTICS SOCIAL MEDIA* Overview Companies 1354 Funded 401 Series A+ 124 Funding $2.4B Last 2 yrs $721M Most Active Investors Seed Right Side Capital Management (3) Series A/B Social Starts (3) Series C+ Edison Partners (1) Others Kima Ventures (2) Incubators 500 Startups (15) Top Cities New York City 85 Cos $718M Bay Area 88 Cos $426M Feed in Numbers Unicorns 2 Soonicorns 13 Minicorns 21 Editor Picks 75 Acquihired 3 Deadpooled 146 Top Companies TrendKite (2012, Austin, $64.2M) Brandwatch (2007, Brighton, $62.9M) Meltwater (2001, San Francisco) Exits IPOs 3 Isentia, IZEA Acquisitions 101 PRWeb, Salesforce Radian6 Top Acquirers Cision, Meltwater PR Tech > Feed Summary > BlueBox 7
  8. 8. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Key Sub Sectors in PR Tech Sector Summary of Key Markets 8 Top Markets of Investment Activity # Cos on Platform Last 2 Years $ Invested # Round Influencer Marketing > Marketplace 486 $121M 44 Media Monitoring > Suite 173 $503M 8 Media Monitoring > Social Monitoring 344 $47.6M 12 Content Creation > Marketplace 85 $39.5M 5 Sub Sectors # Cos Tracked # Funded Total Funding Media Monitoring Companies providing solutions to monitor the online & offline media for accessing the... 559 162 $1.7B Influencer Marketing Companies providing a platform for brands to connect with influencers for Public Relations(PR)... 513 147 $401M Content Creation Companies providing tools that help in the creation and discovery of original content... 107 59 $269M PR Suite Companies providing a suite of tools for managing Public Relations (PR) including media... 26 8 $25M Content Distribution Companies providing solutions to distribute press releases and news to media outlets,... 60 10 $10.6M CRM Companies providing a CRM solution for brands to manage and track communications with... 17 4 $4.7M Newsroom Companies providing a Newsroom solution for brands to upload, manage and optimize content... 31 6 $3.2M PR Tech > Feed Summary > Summary of Key Markets
  9. 9. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 List of Notable Companies in PR Tech Notable Companies in the Sector 9 Note: *(Founded Year, Location, Total Funding) PR Tech > Feed Summary > Notable Companies in the Sector Public Isentia (1982, Sydney)* IZEA (2006, Winter Park, $37.9M) Acquired PRWeb (1997, Beltsville) Salesforce Radian6 (2006, Fredericton, $4M) Gorkana (2003, New York City) TrendKite (2012, Austin, $64.2M) MediaLink (2014, Singapore) Klout (2008, San Francisco, $8.5M) Cision (1892, Chicago, $2M) StyleHaul (2010, Los Angeles, $17M) Unicorns Dataminr (2009, New York City, $571M) Deadpooled Topsy (2007, San Francisco, $32.2M)
  10. 10. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 List of Notable Companies by Market in PR Tech Notable Companies by Market (1/4) 11 PR Tech > Feed Summary > Notable Companies by Market PR Suite PR Suite Cision (1892, Chicago, $2M) PR Software Suite. Unicorn. Stage: Acquired Edison Partners, Venturehouse Group, JMI Management Gorkana (2003, New York City) Suite for Public Relations. Stage: Acquired Exponent Private Equity Content Creation Marketplace 99designs (2008, San Francisco, $45M) Crowdsourced Graphic Design Marketplace Soonicorn. Stage: Series B Recruit Strategic Partners, Accel Media Database Media Database MediaLink (2014, Singapore) Public Relations marketplace connecting businesses, journalists, and expert sources Stage: Acquired
  11. 11. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 List of Notable Companies by Market in PR Tech Notable Companies by Market (2/4) 12 PR Tech > Feed Summary > Notable Companies by Market Content Distribution Content Distribution PRWeb (1997, Beltsville) Online press release service from Cision. Stage: Acquired Influencer Marketing Influencer Analytics Klout (2008, San Francisco, $8.5M) Social media activity scoring platform Soonicorn. Stage: Acquired Microsoft, FF Venture Capital, Mayfield and 11 Other Investors Marketplace IZEA (2006, Winter Park, $37.9M) Platform to connect social media content creators with brands. Stage: Public Special Situations Fund, DFJ, Inflexion Partners and 2 Other Investors Influential (2014, Las Vegas, $26.5M) Mobile First Influencer Marketing Platform Soonicorn. Stage: Series B Europlay Capital Advisors, WME Entertainment, ParadigmTalent Agency and 6 Other Investors StyleHaul (2010, Los Angeles, $17M) MCN for fashion Stage: Acquired RTL Group, Bertelsmann Digital Media Investments, RezVen Partners and 2 Other Investors
  12. 12. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 List of Notable Companies by Market in PR Tech Notable Companies by Market (3/4) 13 PR Tech > Feed Summary > Notable Companies by Market Media Monitoring Suite Dataminr (2009, New York City, $571M) Social media analytics Unicorn. Stage: Series E Morgan Stanley, Valor Equity Partners, MSD Capital and 41 Other Investors Reputation.com (2006, Redwood City, $88.3M) Online Reputation Management & Privacy platform Soonicorn. Stage: Series E Heritage Group, River Cities Capital Funds, Ascension Ventures and 16 Other Investors TrendKite (2012, Austin, $64.2M) SaaS based PR Analytics tool. Soonicorn. Stage: Acquired Harmony Partners, Adams Street Partners, Battery Ventures and 5 Other Investors Brandwatch (2007, Brighton, $62.9M) SaaS based social media monitoring platform Soonicorn. Stage: Series C Nauta Capital, Partech, Highland Europe and 42 Other Investors Suite Zignal Labs (2011, San Francisco, $58M) Real time media monitoring and analytics tool. Soonicorn. Stage: Series C Blum Capital Partners, North Atlantic Capital, Wamda Capital and 3 Other Investors Salesforce Radian6 (2006, Fredericton, $4M) Social Media Monitoring Platform Stage: Acquired BDC, Brightspark Ventures, Summerhill Venture Partners and 2 Other Investors Meltwater (2001, San Francisco) Media Intelligence Platform. Soonicorn. Stage: Acquired Vista Equity Partners, Silicon Valley Bank, Vector Capital and 3 Other Investors Isentia (1982, Sydney) Media Monitoring and Analysis Tool. Stage: Public Yorkway Partners, Quadrant Private Equity Social Monitoring NetBase (2004, Mountain View, $87.4M) Social Media Monitoring Patform Soonicorn. Stage: Series E Thomvest Ventures, ORIX, WestSummit and 8 Other Investors Linkfluence (2006, Paris, $45.9M) AI-based social media intelligence platform Soonicorn. Stage: Series C Ring Capital, Tikehau Capital, BNP Paribas Developpement and 8 Other Investors Curalate (2012, Philadelphia, $39.9M) Cloud-based software tool to create shoppable content Soonicorn. Stage: Series C New Enterprise Associates, First Round Capital, MentorTech Ventures and 2 Other Investors
  13. 13. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 List of Notable Companies by Market in PR Tech Notable Companies by Market (4/4) 14 PR Tech > Feed Summary > Notable Companies by Market Media Monitoring Social Monitoring Topsy (2007, San Francisco, $32.2M) Real-time public social data Indexer Stage: Deadpooled BlueRun Ventures, Ignition Partners, Western Technology Investment and 2 Other Investors Falcon.io (2010, Copenhagen, $25.3M) Customer experience management platform built on social media marketing tools Soonicorn. Stage: Acquired Prime Ventures, Northcap Partners, Target Partners Geofeedia (2011, Chicago, $23.5M) Location based social media monitoring tool Soonicorn. Stage: Series B Silversmith Capital Partners, Hyde Park Venture Partners, Glade Brook Capital and 3 Other Investors
  14. 14. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Recent News in PR Tech Sector Recent News 15 PR Tech > Feed Summary > Recent News Apr 2019 How Fanbytes Harnesses The Power Of Tiktok, Music Business Worldwide Apr 2019 Cision Names Susan Steele As Chief Human Resources Officer, PR Newswire Apr 2019 Isentia’s Asia regional director Danny Levinson to exit, Marketing Interactive Apr 2019 Digimind and TrustedOut Partner to Deliver Smarter and Trustworthy Corpus Intelligence, PRWeb Apr 2019 Melbourne-based digital marketplace Envato acquires stock photo company Twenty20, crn.com.au Apr 2019 4C Acquires Stake in iQ Media, Jointly Create Kinetiq, World’s Largest Unified TV Intelligence Network, Business Wire Apr 2019 4C acquires stake in iQ Media, and both companies join forces to create Kinetiq, the world's largest unified TV intelligence network, Business Wire Apr 2019 Insites Buys Creative Platform Eÿeka, Research Live Apr 2019 AirPR Acquires Content Amplification and Analytics Company; Changes Corporate Name to “Onclusive”, Business Wire Apr 2019 IZEA Reports Q1 Bookings of $7.8 Million, Up 18% YoY, Business Wire Apr 2019 G2 Crowd Recognizes Skyword as a Leader in the 2019 Spring Grid® Report for Content Creation, Content Experience, and Content Distribution, GlobeNewswire Apr 2019 Cision holders file 10.3M share offering, Seeking Alpha Key Recent News Key Recent News Apr 2019 Startup of the Month, March: Vietnamese influencer platform Hiip, E27 Mar 2019 Animoca Brands partners with global talent platform Talenthouse, tech-capital.com Mar 2019 Reputation.com Granted Two Additional Patents, Technology-Signals Mar 2019 IZEA Worldwide beats by $0.01, misses on revenue, Seeking Alpha Mar 2019 Brandwatch turns its war chest on acquiring market research startup Qriously, TechCrunch Mar 2019 Signal A.I. Grows Global Footprint with Strategic North American and Asia-Pacific Expansion, Business Wire Mar 2019 Social Media Analytics Market Production, Analysis And Share By Manufacturers 2019|adobe Systems Incorporated, Talkwalker Inc., Red Newswire Mar 2019 Jennifer Granston Joins Zignal Labs as Head of Strategy & Insights, GlobeNewswire Mar 2019 Australian influencer marketing startup Tribe raises $7.5M as it eyes US expansion, TechCrunch Mar 2019 Data Analytics Firm Hypr Upgrades Influencer Search and Discovery Solution, Technology-Signals Mar 2019 Curalate and e-Spirit Partner on User Generated Content for Next Gen Commerce Experiences, PRWeb Mar 2019 Global Media Intelligence & PR Software Market: Size, Trends & Forecasts (2019-2023), with Cision, Isentia Group, Meltwater and WPP Dominating - ResearchAndMarkets.com, Business Wire
  15. 15. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Contents Feed Summary Investment Trends Market Details Exit Outlook Investors News Appendix 16 Funding Trends Median Deal Size and Trend New Entrants in Funding Club Distribution of companies by Funding Range Funding Funnel of the Sector Top Investments and Investors Investors in Unicorn club
  16. 16. Some more Sector Reports you might want to check out Join 4000+ people taking sharper decisions with Tracxn InsurTech Mar 2019 Smart Cars Mar 2019 Electric Vehicles Mar 2019
  17. 17. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Investments ($M) and number of rounds in PR Tech; 2012-2019 Global Funding Trends (1/2) 18 Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies PR Tech > Investment Trends > Global Funding Trends #Rounds $Funding 3 Year CAGR 6 Year CAGR 32% # of Rounds22% $ Funding 14% # of Rounds 18% $ Funding $19M $185M $173M $227M $376M $209M $148M $615M $56M 0 10 20 30 40 50 60 70 80 90 100 $0k $100M $200M $300M $400M $500M $600M $700M 2012 2013 2014 2015 2016 2017 2018 2019* $ Funding Predicted $ Funding # Rounds Predicted # Rounds
  18. 18. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 45 58 67 55 23 30 11 3 18 24 18 26 20 24 13 5 5 3 4 8 6 4 4 2012 2013 2014 2015 2016 2017 2018 2019 YTD Seed Early Stage Late Stage 68 8 Total # of Rounds $23M $26M $42M $36M $10M $21M $5M $4M $97M $90M $127M $88M $79M $83M $151M $15M $66M $57M $57M $253M $121M $44M $459M 2012 2013 2014 2015 2016 2017 2018 2019 YTD Seed Early Stage Late Stage 19 Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies Stage-wise Number of RoundsStage-wise $ Invested New Entrants in Funded Club Global Funding Trends (2/2) Investments ($M) and number of rounds in PR Tech; 2012-2019 PR Tech > Investment Trends > Global Funding Trends 80 35 38 18 26 8 2 207 $1M $0.9M $0.0M $0.2M $0.4M $0.6M $0.8M $1.0M $1.2M $1.4M $1.6M 0 50 100 150 200 250 2013 2014 2015 2016 2017 2018 2019 YTD Total Entrants in Funding Club Avg. Ticket Size $1M $0.8M $0.8M $1M $1.4M $0.3M $0.6M $0.9M $44M $57M $62M $196M $78M $20M $518M 0 1 2 3 4 5 6 0 100000000 200000000 300000000 400000000 500000000 600000000 2012 2013 2014 2015 2016 2017 2018 2019 YTD $ Funding Predicted $ Funding # of Rounds Predicted # Rounds Mega Rounds 2 2 3 3 3 1 5 - $185M $19M Total $ Invested
  19. 19. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201920 PR Tech > Investment Trends > Funding Trends by Geography Investments ($M) and number of rounds in PR Tech Funding Trends by Geography Funding Trends by Geography Top Cities of Funding City $ Funding # Rounds New York City 718M 75 Bay Area 426M 72 Chicago 129M 20 Boston 117M 25 Paris 80.7M 18 London 77.6M 38 Bellevue 71.5M 7 Austin 66.5M 11 Brighton 62.9M 5 Bethesda 42.8M 5 Total Funding 377 161 22 10 14 13 1 8 # Rounds $2B $305M $24.5M $24.4M $16.9M $13.7M $4.6M $3.7M US Europe Canada Australia SEA India South Korea Israel Note: Excludes funding information of China companies
  20. 20. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201921 Trend of Average Deal Size ($M) $0.6 $0.5 $0.8 $0.9 $0.8 $1.2 $0.5 2012 2013 2014 2015 2016 2017 2018 PR Tech > Investment Trends > Median Deal Size and Trend Median and Average Deal Size in $M (per Stage) in PR Tech; 2012-2018 Median Deal Size and Trend Note: Excludes funding information of Chinese companies. *Graph not to scale Median Deal Size and Range $2K* $8M $20K $20M $434K $50M $279K $392M $17.4M $6.6M $3.3M $500K Series C+ Series B Series A Seed Stage $6.8 $4.6 $12.4 $8.6 $15.5 $4.5 $15.6 $13.1 $19.1 $14.3 $36.1 $20.1 $14.5 $114.8 $5.4 $4.4 $4.4 $3.0 $3.2 $4.2 $6.6
  21. 21. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Note: 163 companies with undisclosed funding amount are not included 22 <$1M $1-10M $10-50M $50-100M $100M+ Funding Range 87 111 35 9 1 No. of Companies PR Tech > Investment Trends > Distribution of companies by Funding Range No. of companies by funding range in PR Tech; as of Apr 2019 Distribution of companies by Funding Range $32M $394M $780M $642M $571M $ Investment
  22. 22. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Stage No. of Companies Funding Funnel 100% 30% 9% 3% 1% 23 Note: Numbers in the brackets show the count of companies Time to raise next round 20 46 124 401 1354 Series C+ Series B Series A Funded Founded Next Round 100M+ Valuation Exits Acqui- Hired Dead Pooled Others 30% 2% (22) 1% (12) 0% (3) 11% (144) 60% (806) 31% 5% (21) 3% (11) 1% (3) 10% (40) 58% (234) 37% 13% (16) 5% (6) 1% (1) 2% (3) 60% (74) 43% 33% (15) 11% (5) - 4% (2) 52% (24) - 45% (9) 15% (3) - 5% (1) 45% (9) PR Tech > Investment Trends > Funding Funnel Number of companies progressing to subsequent funding stages in PR Tech Funding Funnel 18 Months 25 Months 19 Months Investment backedBootstrapped 13 2 72 3 29 0 Soonicorns Unicorns Acquisitions IPOs
  23. 23. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201924 Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE) PR Tech > Investment Trends > Notable Investments in last 24 months Major funding rounds by Stage in PR Tech; Apr 2017-Apr 2019 Notable Investments in last 24 months (1/2) LATE STAGE $392M - Series E Jun 2018 Dataminr (2009, New York City, $571M) Social media analytics Morgan Stanley, Valor Equity Partners, MSD Capital, Declaration Partners, IVP, Vulcan, Fidelity Investments, Goldman Sachs $30M - Series C Feb 2018 Zignal Labs (2011, San Francisco, $58M) Real time media monitoring and analytics tool. Blum Capital Partners, North Atlantic Capital $21M - Series C Oct 2018 Linkfluence (2006, Paris, $45.9M) AI-based social media intelligence platform Ring Capital, Tikehau Capital $16.7M - Series D Jun 2018 TrendKite (2012, Austin, $64.2M) SaaS based PR Analytics tool. $11.1M - Series D Dec 2017 TrendKite (2012, Austin, $64.2M) SaaS based PR Analytics tool. Harmony Partners EARLY STAGE $50M - Series B Sep 2018 Launchmetrics (2015, New York City, $54M) Online platform enabling fashion brands to accelerate product launches Bpifrance, Seventure Partners, Cipio Partners $25M - Series B Jan 2018 Skyword (2010, Boston, $56.8M) Content marketing software and services Rho Acceleration $12M - Series B Jun 2018 Influential (2014, Las Vegas, $26.5M) Mobile First Influencer Marketing Platform Europlay Capital Advisors, WME Entertainment, ParadigmTalent Agency, Tech Coast Angels $7.5M - Series B Mar 2019 Tribe (2013, South Melbourne, $15.3M) Influencer marketplace Exto Partners, Gresham House EARLY STAGE $7.4M - Series A Jul 2017 Zanroo (2008, Pak Kret, $7.4M) Social media monitoring and analytics solutions for businesses Shift Ventures $5.8M - Series A Oct 2018 Mavrck (2012, Boston, $13.8M) Management platform for Micro Influencers. Kepha Partners, GrandBanks Capital $5M - Series A Feb 2019 Sideqik (2012, Atlanta, $6.5M) Influencer marketing platform Jackson Square Ventures, Tom Noonan $3.5M - Series A Nov 2017 Opendorse (2013, Lincoln, $7.8M) Marketplace to connect brands with athletes Serra Ventures, Flyover Capital, Dan Mannix, Peter Gardiner
  24. 24. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201925 Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE) PR Tech > Investment Trends > Notable Investments in last 24 months Major funding rounds by Stage in PR Tech; Apr 2017-Apr 2019 Notable Investments in last 24 months (2/2) EARLY STAGE $3M - Series A Oct 2017 Gushcloud (2011, Singapore, $3.5M) Paid social media endorsements YG Entertainment $1.5M - Series A Aug 2017 StoryStream (2012, London, $4.1M) Content marketing solutions MMC Ventures $1.5M - Series A Mar 2019 Opendorse (2013, Lincoln, $7.8M) Marketplace to connect brands with athletes $20k - Series A Apr 2017 Babbler (2013, Paris, $2.5M) Social networking platform for PR professionals and reporters Techstars Series A Jun 2017 Opendorse (2013, Lincoln, $7.8M) Marketplace to connect brands with athletes M25 EARLY STAGE Series A Nov 2017 Gushcloud (2011, Singapore, $3.5M) Paid social media endorsements D2C Series A Mar 2019 Hiip (2016, Ho Chi Minh City) Online marketplace of social media influencers Vulpes Invest SEED STAGE $1.6M - Seed Mar 2019 HYPR (2013, Manhattan, $6.6M) Programmatic Influencer Network for niche influencers Seed Sep 2017 Hiip (2016, Ho Chi Minh City) Online marketplace of social media influencers 500 Startups, Cocoon Capital, Expara
  25. 25. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Most Active Investors (VC, PE) by Stage in PR Tech; Last 5 years (Apr 2014-Apr 2019) Most Active VC & PE Investors 26 Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE) PR Tech > Investment Trends > Most Active VC & PE Investors SEED STAGE Right Side Capital Management(3 Investments) Heartbeat, Flye, Lumanu 1 Social Starts(2 Investments) Captiv8 Labs, SocialRank 2 SV Angel (2 Investments) Upbeat, Niche 3 Business Finland (2 Investments) Matchmade, PromoRepublic 4 Advancit Capital (2 Investments) SocialRank, Niche 5 Inovo VC (2 Investments) Sotrender, Brand24 6 Star Farm Ventures (2 Investments) HYPR, Swayy 7 Uncork Capital Niche 8 BoxGroup Niche 9 R-301 Capital Buzzoole 10 EARLY STAGE Social Starts(3 Investments) Popular Pays, NewsWhip, Little Bird 1 MMC Ventures(2 Investments) StoryStream, Signal Media 2 Bessemer Venture Partners Popular Pays 3 Founders Fund BrandYourself 4 Hyde Park Venture Partners Geofeedia 5 New Atlantic Ventures BrandYourself 6 GrandBanks Capital Mavrck 7 Mercury Fund TrendKite 8 Wavemaker Partners Naritiv 9 Kepha Partners Mavrck 10 LATE STAGE Edison Partners Tracx 1 Noro-Moseley Partners TrendKite 2 Battery Ventures TrendKite 3 BoxGroup Dataminr 4 FJ Labs Dataminr 5 Partech Brandwatch 6 SAIF Partners NetBase 7 Focus Ventures Reputation.com 8 Ascension Ventures Reputation.com 9 ORIX NetBase 10
  26. 26. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201927 PR Tech > Investment Trends > Most Active Ecosystem Investors Top Ecosystem Investors in PR Tech; Last 5 years (Apr 2014-Apr 2019) Most Active Ecosystem Investors INCUBATOR/ACCELERATOR 500 Startups(15 Investments) Upbeat, Hiip, Bot Analytics 1 Techstars(8 Investments) Stylindex, Heartbeat, Babbler 2 Plug and Play Tech Center(6 Investments) ShareIQ, Content.co, Influential 3 Y Combinator(5 Investments) Upbeat, Makrwatch, SketchDeck 4 Wayra(5 Investments) Quántico, Visual Tagging, FLUVIP 5 MassChallenge(3 Investments) Heepsy, Grapevine, Encore Alert 6 Collider(3 Investments) Tailify, FindTheRipple, CampaignAmp 7 Expara(3 Investments) Hiip, ZocialRipple, ActSocial 8 Startupbootcamp(3 Investments) Woomio, Publicfast, Brand Gauge 9 Alchemist Accelerator(3 Investments) Unboxed, NeoReach, Snapwire 10 OTHER NOTABLE INVESTORS Kima Ventures(2 Investments) FanBread, Brand and Celebrities 1 New York Angels(2 Investments) Nmrkt, Critical Mention 2 WME Entertainment(2 Investments) Influential, Niche 3 Entrepreneur Venture(2 Investments) Synthesio, epresspack 4 LAUNCH Media(2 Investments) Captiv8 Labs, Little Bird 5 Klingenstein(2 Investments) HYPR, Tracx 6 FundersClub Simply Measured 7 Hearst Signal Media 8 Goldman Sachs Dataminr 9 SoftBank Group Social Native 10 DEBT INVESTORS Lighter Capital(5 Investments) Frrole, Tomoson, Tidal Labs 1 Western Technology Investment(4 Investments) Traackr, Scripted, NetBase 2 Multiplier Capital(3 Investments) theAudience, Skyword, Visible Technologies 3 Silicon Valley Bank(2 Investments) Meltwater, Insightpool 4 Adams Street Partners TrendKite 5 Horizon Technology Finance Skyword 6 Tikehau Capital Linkfluence 7 Kreos Capital Signal Media 8 North Atlantic Capital Zignal Labs 9
  27. 27. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201928 PR Tech > Investment Trends > Investors in Unicorn club Investors in Unicorn Club (1/2)
  28. 28. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201929 PR Tech > Investment Trends > Investors in Unicorn club Investors in Unicorn Club (2/2)
  29. 29. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201930 PR Tech > Investment Trends > Unicorn Investors in the Sector Unicorn Investors in the Sector
  30. 30. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Contents Feed Summary Investment Trend Market Details Exit Outlook Investors News Appendix 31 BlueBox Key Sub Sectors Detailed Sector Taxonomy Top Markets of Investment Activity Top Markets of Early Stage Investors Other Notable Markets Market Deep Dive
  31. 31. Some more Sector Reports you might want to check out Join 4000+ people taking sharper decisions with Tracxn RetailTech Mar 2019 Manufacturing Tech Mar 2019 Auto IT Mar 2019
  32. 32. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Marketmap: PR Tech PR Tech > Market Details > BlueBox 33
  33. 33. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Key Sub Sectors 34 Key Sub Sectors in PR Tech Market Top Companies # Cos Tracked # Funded Total Funding Media Monitoring Companies providing solutions to monitor the online & offline media for accessing the impact of press and media on brands Visible Technologies (2005, Bellevue, Acquired) Dataminr (2009, New York City, $571M) 559 162 $1.7B Influencer Marketing Companies providing a platform for brands to connect with influencers for Public Relations(PR) campaigns IZEA (2006, Winter Park, Public) Influential (2014, Las Vegas, $26.5M) 513 147 $401M Content Creation Companies providing tools that help in the creation and discovery of original content Visually (2011, San Francisco, Acquired) Skyword (2010, Boston, $56.8M) 107 59 $269M PR Suite Companies providing a suite of tools for managing Public Relations (PR) including media monitoring, analytics, content creation and distribution Marketwired (1994, Toronto, Acquired) Upbeat (2016, San Francisco, $1.5M) 26 8 $25M Content Distribution Companies providing solutions to distribute press releases and news to media outlets, social networking sites, media contacts, bloggers and consumers Visual Revenue (2006, New York City, Acquired) Wiztopic (2014, Paris, $4.4M) 60 10 $10.6M CRM Companies providing a CRM solution for brands to manage and track communications with reporters, analysts and clients Babbler (2013, Paris, $2.5M) Prowly (2013, Warsaw, $1.2M) 17 4 $4.7M Newsroom Companies providing a Newsroom solution for brands to upload, manage and optimize content for sharing across social media platforms and search engin... PressKing (2010, Paris, Acquired) epresspack (2011, Paris, $2.2M) 31 6 $3.2M Media Database Companies providing tech-based solutions to find and search journalists, bloggers and media representatives PR Marketplace (2015, New York City, Acquired) Stylindex (2016, London, $1.3M) 39 4 $1.3M PR Tech > Market Details > Key Sub Sectors
  34. 34. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Detailed Sector Taxonomy (1/2) 35 PR Tech > Market Details > Detailed Sector Taxonomy
  35. 35. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Detailed Sector Taxonomy (2/2) 36 PR Tech > Market Details > Detailed Sector Taxonomy
  36. 36. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Rank Market Last 2 Years $ Invested # Round Top Funded Company 1 (+1) Influencer Marketing > Marketplace Companies providing marketplaces that connect brands with social media influencers (Companies covered 486 | Funded 140 | Total Funding $387M) $121M (+$28.1M) 44 (-8) Influential (2014, Las Vegas, $26.5M) 2 (+1) Media Monitoring > Suite Companies providing solutions to monitor online & offline media(radio, TV & others) helping brands to track and monitor the impact of their press and media (Companies covered 173 | Funded 55 | Total Funding $1.1B) $503M (+$385M) 8 (-8) Dataminr (2009, New York City, $571M) 3 (-2) Media Monitoring > Social Monitoring Companies providing social listening solution to monitor, track and analyze brand, industry, and competition (Companies covered 344 | Funded 99 | Total Funding $556M) $47.6M (-$143M) 12 (-17) Linkfluence (2006, Paris, $45.9M) 4 (-) Content Creation > Marketplace Companies providing a marketplace platform to connect brands with original on- demand content creators for Public Relations(PR) purpose (Companies covered 85 | Funded 48 | Total Funding $261M) $39.5M (+$30.3M) 5 (-7) Skyword (2010, Boston, $56.8M) 5 (+1) Content Creation > Tool Companies providing tools that enables brands and journalists to create original content (Companies covered 22 | Funded 11 | Total Funding $8.6M) $2.8M (-$363k) 3 (-) StoryStream (2012, London, $4.1M) 6 (+6) Content Distribution Companies providing solutions to distribute press releases and news to media outlets, social networking sites, media contacts, bloggers and consumers (Companies covered 60 | Funded 10 | Total Funding $10.6M) $4.4M (+$4.4M) 1 (+1) Wiztopic (2014, Paris, $4.4M) 7 (+1) PR Suite Companies providing a suite of tools for managing Public Relations (PR) including media monitoring, analytics, content creation and distribution (Companies covered 26 | Funded 8 | Total Funding $25M) $1.5M (+$1.5M) 1 (+1) Upbeat (2016, San Francisco, $1.5M) 37 Note: The numbers in the bracket represent the change in a 2 year period. Top Markets of Investment Activity (1/2) Top Markets by Funding in PR Tech in last 2 years (April 2017 - March 2019) PR Tech > Market Details > Top Markets of Investment Activity
  37. 37. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201938 Note: The numbers in the bracket represent the change in a 2 year period. Top Markets of Investment Activity (2/2) PR Tech > Market Details > Top Markets of Investment Activity
  38. 38. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Incubators 500 Startups (#7), Techstars (#4) Seed Social Starts (#3), Right Side Capital Management (#2) Series A/B WME Entertainment (#1), Wavemaker Partners (#2) Series C+ Special Situations Fund (#1) Waypoint Media Jan - 2019 Acq by Fanai Grapevine Sep - 2018 Acq by Seven Stars Cloud TapInfluence Jul - 2018 Acq by IZEA for $7.6M Insightpool Jun - 2018 Acq by TrendKite SEEN Jun - 2018 Acq by ICX Media Reelio Apr - 2018 Acq by Fullscreen Media Gnack Feb - 2018 Acq by NeoReach $7.5M - Series B Tribe (2013, South Melbourne, $15.3M) Series A Hiip (2016, Ho Chi Minh City) $1.8M - Seed Lumanu (2016, Milwaukee, $1.1M) $1.5M - Series A Opendorse (2013, Lincoln, $7.8M) $1.6M - Seed HYPR (2013, Manhattan, $6.6M) $5M - Series A Sideqik (2012, Atlanta, $6.5M) Apr 2019 How Fanbytes Harnesses The Power Of Tiktok, Music Business Worldwide Apr 2019 IZEA Reports Q1 Bookings of $7.8 Million, Up 18% YoY, Business Wire Apr 2019 Startup of the Month, March: Vietnamese influencer platform Hiip, E27 Mar 2019 IZEA Worldwide beats by $0.01, misses on revenue, Seeking Alpha Mar 2019 Australian influencer marketing startup Tribe raises $7.5M as it eyes US expansion, TechCrunch Mar 2019 Data Analytics Firm Hypr Upgrades Influencer Search and Discovery Solution, Technology-Signals Mar 2019 Vietnam's Hiip lands 7-digit funding for its influencer marketing platform, Tech in Asia Mar 2019 Mavrck Enables Marketers to Scale Higher Quality Ratings and Reviews Through Expanded Influencer Marketing Campaigns, GlobeNewswire Mar 2019 Grapevine helps safeguard against SIM swap fraud, ITWeb Mar 2019 TRIBE Glasgow, Hospitality Net Mar 2019 Buzzoole launches technology to help identify fake influencer accounts and engagement, Business of Apps Feb 2019 Buzzoole Launches Fraud Detection Tool For Influencer Marketing, Mobile Marketing Magazine Feb 2019 Buzzoole launches tech to identify fraudulent Instagram accounts, The Drum Feb 2019 Sideqik Raises $5 Million Series A To Drive Innovation In Influencer Marketing Platform, PR Newswire News 26 6 44 140 486 M&A/IPO Series C+ Series A+ Funded Companies Covered Funding Funnel Influencer Marketing > Marketplace: Market Factsheet 39 Exits Most Active Investors Recent InvestmentsCompanies providing marketplaces that connect brands with social media influencers IZEA (2006, Winter Park, $37.9M) Influential (2014, Las Vegas, $26.5M) TapInfluence (2009, Boulder, $22.8M) theAudience (2011, West Hollywood, $20M) Traackr (2008, San Francisco, $18M) Top Companies #1 Top Markets of Investment Activity PR Tech > Market Details > Market: Marketplace Companies Created 486 | Funded 140 | Total Funding $387M 0 20 40 60 $0k $100M $200M 2014 2015 2016 2017 2018 Predicted Funding YoY Funding Rounds Predicted Rounds YoY Funding and Rounds Market: Marketplace
  39. 39. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201940 Influencer Marketing > Marketplace: Top Companies PR Tech > Market Details > Market: Marketplace #1 Top Markets of Investment Activity Market: Marketplace (1/2) Analyst’s Pick Influential (2014, Las Vegas, $26.5M) Mobile First Influencer Marketing Platform Soonicorn. Stage: Series B Europlay Capital Advisors, WME Entertainment, ParadigmTalent Agency and 6 Other Investors Traackr (2008, San Francisco, $18M) Influencer analytics suite. Editor's Pick. Stage: Series B Workhorse Capital, You & Mr Jones, LaunchCapital and 3 Other Investors Tribe (2013, South Melbourne, $15.3M) Influencer marketplace Minicorn. Stage: Series B Exto Partners, Gresham House, Matt Berriman and 6 Other Investors Mavrck (2012, Boston, $13.8M) Management platform for Micro Influencers. Minicorn. Stage: Series A Kepha Partners, GrandBanks Capital, Techstars, Bodley Group Analyst’s Pick Buzzoole (2012, Naples, $10.5M) Influencer marketing platform. Editor's Pick. Stage: Series A Tamburi Investment Partners, Vertis SGR, R-301 Capital and 5 Other Investors Opendorse (2013, Lincoln, $7.8M) Marketplace to connect brands with athletes Minicorn. Stage: Series A Serra Ventures, Flyover Capital, Dan Mannix and 3 Other Investors Reelio (2012, New York City, $7M) Data Driven Influencer Marketplace Minicorn. Stage: Acquired E.ventures, KRW Schindler, Broadway Video, Grazia Equity HYPR (2013, Manhattan, $6.6M) Programmatic Influencer Network for niche influencers Minicorn. Stage: Seed Silvertech Ventures, Star Farm Ventures, Klingenstein and 3 Other Investors Analyst’s Pick Sideqik (2012, Atlanta, $6.5M) Influencer marketing platform Minicorn. Stage: Series A Jackson Square Ventures, Tom Noonan, Bee Partners and 4 Other Investors Gushcloud (2011, Singapore, $3.5M) Paid social media endorsements Minicorn. Stage: Acquired D2C, YG Entertainment, Kejora Ventures, Wavemaker Partners FLUVIP (2013, New York City, $3.4M) Platform to connect advertisers with influencers. Minicorn. Stage: Series A Velum Ventures, Wayra Grapevine (2012, Boston, $1.5M) YouTube Creator Marketplace Editor's Pick. Stage: Acquired Boston Seed Capital, Atlas Venture, MassChallenge and 3 Other Investors
  40. 40. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201941 Influencer Marketing > Marketplace: Top Companies PR Tech > Market Details > Market: Marketplace #1 Top Markets of Investment Activity Market: Marketplace (2/2) Analyst’s Pick Lumanu (2016, Milwaukee, $1.1M) Influencer discovery and marketing platform Editor's Pick. Stage: Seed Cream City VC, Gener8tor, 500 Startups and 5 Other Investors ROI Influencer Media (2015, New York City, $1M) Influencer marketplace Editor's Pick. Stage: Seed Hiip (2016, Ho Chi Minh City) Online marketplace of social media influencers Minicorn. Stage: Series A Vulpes Invest, 500 Startups, Cocoon Capital and 3 Other Investors Post for Rent (2015, Budapest) Influencer marketing marketplace Minicorn. Stage: Funded Hiventures AdHive (2000, Tallinn) Influencer marketplace Editor's Pick. Stage: Unfunded Analyst’s Pick AdHive (2017, Moscow) AI-controlled platform for influencer marketing Editor's Pick. Stage: Unfunded Fanbytes (2015, London) Curated Influencer Network for Snapchat Editor's Pick. Stage: Funded Founders Factory, GMG Ventures, Student Upstarts Fashion Monitor (1989, London) Influencer marketing and PR solutions provider Editor's Pick. Stage: Unfunded IDA Agency (2016, Milan) Influencer marketing platform Editor's Pick. Stage: Unfunded Influence4you (2017, Courbevoie) Influencer marketplace Editor's Pick. Stage: Unfunded influencers.ae (2016, Dubai) Influencer marketplace platform Editor's Pick. Stage: Unfunded Analyst’s Pick Press Loft (2006, London) Collaboration platform for brands and PR professionals Editor's Pick. Stage: Unfunded Shopping Links (2014, Melbourne) Influencer marketplace Editor's Pick. Stage: Unfunded
  41. 41. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics 42 Influencer Marketing > Marketplace: Leaderboard PR Tech > Market Details > Market: Marketplace #1 Top Markets of Investment Activity Better than Market Average Market: Marketplace Overall Rating Company Name Year Location Stage Funding ($M) Funding Rounds Team Rating Execution Quality Size Metrics 6M Growth Metrics App Rating App UI Web UI Social Followers Mobile Downloads Mobile Reviews News Mentions Mobile Reviews Social Followers Δ % Δ % 5.0 Tribe 2013 South Melbourne Series B $15.3M 3 - 4 - - 2.9k 75k 445 7 116 35% 117 4% 4.7 Opendorse 2013 Lincoln Series A $7.8M 6 - - - - 6.9k - - 6 - - 546 9% 4.6 Traackr 2008 San Francisco Series B $18M 8 - - - - 8.4k - - 2 - - 109 1% 4.5 Buzzoole 2012 Naples Series A $10.5M 4 - 4 - - 6.8k 30k 367 9 20 6% 46 1% 4.5 Mavrck 2012 Boston Series A $13.8M 4 - - - - 1.5k - - 10 - - 41 3% 4.5 Takumi 2015 London Series B $9.3M 4 - 3 - - 1.2k 30k 355 4 33 10% 71 6% 4.3 Niche 2013 New York City Acquired $3.1M 2 - - - - 13.7k - - 4 - - 362 3% 4.3 Hashtag Paid 2013 Toronto Series A $7M 3 - - - - 2k - - 3 - - 29 2% 4.2 Music Audience Exchange 2013 Plano Series A $8.9M 2 - - - - 691 - - 5 - - 13 2% 4.2 Octoly 2014 Paris Series A $11.2M 2 - 4 - - 3.4k 75k 1.1k 4 330 45% -52 -2% 4.2 Captiv8 Labs 2015 San Francisco Seed $2M 1 - - - - 2.5k - - 6 - - 97 4% 4.1 Matchmade 2014 Helsinki Series A $6.5M 2 - - - 3 681 - - 2 - - 206 43% 4.0 Heartbeat 2016 Santa Monica Series A $8.1M 5 - 2 - - 212 30k 36 1 - - 22 12% 3.9 Influential 2014 Las Vegas Series B $26.5M 5 - - - - 33.9k - - 13 - - -511 -1%
  42. 42. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Incubators 500 Startups (#3), CyLon (#1) Seed BoxGroup (#1), Enterprise Ireland (#1) Series A/B BDC (#2), Ignition Partners (#1) Series C+ In-Q-Tel (#1), IVP (#1) iQ media Apr - 2019 Acq by 4C Synoptos Mar - 2019 Acq by Ignite Technologies TrendKite Jan - 2019 Acq by Cision for $225M Synthesio Oct - 2018 Acq by Ipsos BlueBytes Oct - 2018 Acq by Concept BIU $1.9M - Series B Critical Mention (2002, New York City, $9.3M) $50M - Series B Launchmetrics (2015, New York City, $54M) Series A Ripjar (2012, London, $4.7M) $392M - Series E Dataminr (2009, New York City, $571M) $16.7M - Series D TrendKite (2012, Austin, $64.2M) $30M - Series C Zignal Labs (2011, San Francisco, $58M) Apr 2019 Isentia’s Asia regional director Danny Levinson to exit, Marketing Interactive Apr 2019 4C Acquires Stake in iQ Media, Jointly Create Kinetiq, World’s Largest Unified TV Intelligence Network, Business Wire Mar 2019 Reputation.com Granted Two Additional Patents, Technology- Signals Mar 2019 Brandwatch turns its war chest on acquiring market research startup Qriously, TechCrunch Mar 2019 Jennifer Granston Joins Zignal Labs as Head of Strategy & Insights, GlobeNewswire Mar 2019 2 Firms Guide PE Shop's $175M Investment In Meltwater, Law360 Mar 2019 Synoptos Joins Ignite Technologies, PR Newswire Mar 2019 TrueVoice Intelligence Awarded GSA Contract for Market Research/Analysis, Newswire Feb 2019 Brandwatch appoints YOUKNOW as African channel partner, ITWeb Feb 2019 Social Media Management Market Worth USD 9.54 Billion at CAGR 28.6% with Top Players Like Oracle Corporation, IBM, Brandwatch and Simply Measured, Digital Journal Feb 2019 Lexalytics® Announces Text Analytics Suite Availability for Any Computing Environment, PRWeb Feb 2019 Brandwatch Unveils Vizia, Enterprise Reporting Product, Will Fundamentally Change Marketing Reporting, MarTech Advisor Jan 2019 iContact Sold By Cision In $49 Million Deal, Eliminates Some Jobs, MediaPost News 25 12 28 55 173 M&A/IPO Series C+ Series A+ Funded Companies Covered Funding Funnel Media Monitoring > Suite: Market Factsheet 43 Exits Most Active Investors Recent InvestmentsCompanies providing solutions to monitor online & offline media(radio, TV & others) helping brands to track and monitor the impact of their press and media Isentia (1982, Sydney) Dataminr (2009, New York City, $571M) Reputation.com (2006, Redwood City, $88.3M) Visible Technologies (2005, Bellevue, $79.9M) TrendKite (2012, Austin, $64.2M) Top Companies #2 Top Markets of Investment Activity PR Tech > Market Details > Market: Suite Companies Created 173 | Funded 55 | Total Funding $1.1B 0 10 20 $0k $1.B $2.B 2014 2015 2016 2017 2018 Predicted Funding YoY Funding Rounds Predicted Rounds YoY Funding and Rounds Market: Suite
  43. 43. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201944 Media Monitoring > Suite: Top Companies PR Tech > Market Details > Market: Suite #2 Top Markets of Investment Activity Market: Suite (1/2) Analyst’s Pick Dataminr (2009, New York City, $571M) Social media analytics Unicorn. Stage: Series E Morgan Stanley, Valor Equity Partners, MSD Capital and 41 Other Investors Reputation.com (2006, Redwood City, $88.3M) Online Reputation Management & Privacy platform Soonicorn. Stage: Series E Heritage Group, River Cities Capital Funds, Ascension Ventures and 16 Other Investors TrendKite (2012, Austin, $64.2M) SaaS based PR Analytics tool. Soonicorn. Stage: Acquired Harmony Partners, Adams Street Partners, Battery Ventures and 5 Other Investors Brandwatch (2007, Brighton, $62.9M) SaaS based social media monitoring platform Soonicorn. Stage: Series C Nauta Capital, Partech, Highland Europe and 42 Other Investors Analyst’s Pick Zignal Labs (2011, San Francisco, $58M) Real time media monitoring and analytics tool. Soonicorn. Stage: Series C Blum Capital Partners, North Atlantic Capital, Wamda Capital and 3 Other Investors SentiOne (2011, Warsaw, $4M) Real-time social media monitoring solution Minicorn. Stage: Series A Trigon TFI, Augere Venture Meltwater (2001, San Francisco) Media Intelligence Platform. Soonicorn. Stage: Acquired Vista Equity Partners, Silicon Valley Bank, Vector Capital and 3 Other Investors Afstereo (2004, Midrand) Real-time TV and radio monitoring tools Editor's Pick. Stage: Unfunded iMente (2000, Girona) Social Media and Online News Monitoring platform Editor's Pick. Stage: Acquired Analyst’s Pick iQ media (2010, Conshohocken) Cloud based media intelligence provider Editor's Pick. Stage: Acquired Kribrum (2010, Moscow) Media monitoring and analysis Editor's Pick. Stage: Unfunded M-Brain (1999, Helsinki) Provider of competitor intelligence and media monitoring solutions Editor's Pick. Stage: Funded Innovestor Ventures Media Info Group (1915, Almere) Media monitoring solution provider Editor's Pick. Stage: Unfunded Neticle Labs (2012, Budapest) Online media monitoring tool and business intelligence services Editor's Pick. Stage: Series A Hiventures Rank Me Online (2017, Delhi) Media monitoring solution for businesses Editor's Pick. Stage: Unfunded
  44. 44. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201945 Media Monitoring > Suite: Top Companies PR Tech > Market Details > Market: Suite #2 Top Markets of Investment Activity Market: Suite (2/2) Analyst’s Pick SAIL LABS (1999, Vienna) Speech recognition and media monitoring tools Editor's Pick. Stage: Series B Tecnet Equity, IPO Beteiligungs-Management, Arax Capital Partners Signal AI (2013, London) AI powered media monitoring solution Editor's Pick. Stage: Unfunded Web2Monitor (2005, Cologne) Cloud-based media monitoring and brand management tools Editor's Pick. Stage: Unfunded
  45. 45. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics 46 Media Monitoring > Suite: Leaderboard PR Tech > Market Details > Market: Suite #2 Top Markets of Investment Activity Better than Market Average Market: Suite Overall Rating Company Name Year Location Stage Funding ($M) Funding Rounds Team Rating Execution Quality Size Metrics 6M Growth Metrics App Rating App UI Web UI Social Followers Mobile Downloads Mobile Reviews News Mentions Mobile Reviews Social Followers Δ % Δ % 5.0 TrendKite 2012 Austin Acquired $64.2M 7 - - - - 3.3k - - 17 - - 310 11% 4.9 Brandwatch 2007 Brighton Series C $62.9M 5 - - - - 33.5k - - 26 - - 945 3% 4.8 Dataminr 2009 New York City Series E $571M 8 - 5 - - 12.6k 4k 13 8 2 18% 543 5% 4.6 Reputation.c om 2006 Redwood City Series E $88.3M 7 - 3 - - 12.5k 15k 40 16 8 25% 55 - 4.5 NewsWhip 2011 Dublin Series A $9.2M 5 - - - - 16.8k - - 6 - - 226 1% 4.4 Meltwater 2001 San Francisco Acquired - 3 - 4 - - 22.6k 32k 89 13 10 13% 763 3% 4.3 Ripjar 2012 London Series A $4.7M 5 - - - - 733 - - 3 - - 45 7% 4.1 Mention 2012 Paris Acquired $800k 1 - 4 - - 23.3k 300k 1.6k 3 12 1% 37 - 4.1 Critical Mention 2002 New York City Series B $9.3M 6 - - - - 4.4k - - 2 - - 59 1% 3.8 Zignal Labs 2011 San Francisco Series C $58M 4 - - - - 3.2k - - 14 - - -33 -1% 3.8 Synthesio 2006 New York City Acquired $30.7M 5 - - - - 9.7k - - 8 - - -118 -1% 3.6 Launchmetri cs 2015 New York City Series B $54M 2 3 - - - 16.9k - - 7 - - -130 -1% 3.6 SentiOne 2011 Warsaw Series A $4M 2 - 4 - 4 2.1k 750 15 1 - - 30 1% 3.5 YouScan 2009 Moscow Acquired $54.1k 1 - - - - 3.4k - - 1 - - 92 3%
  46. 46. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Incubators 500 Startups (#2), Oasis 500 (#1) Seed Ontario Centres of Excellence (#2), Inovo VC (#2) Series A/B Thomvest Ventures (#1), Bessemer Venture Partners (#1) Series C+ Silicon Valley Bank (#1), Edison Partners (#1) SocialReport.com Feb - 2019 Acquired Falcon.io Jan - 2019 Acq by Cision ListenFirst Media Sep - 2018 Acq by Frontier Capital Union Metrics Jun - 2018 Acq by TrendKite Sysomos Apr - 2018 Acq by Meltwater BrandSpotter Mar - 2018 Acq by YouScan Talkwalker Jan - 2018 Acq by Marlin Equity Partners $1.1M - Series A Lucidya (2015, Jeddah, $1.1M) $21M - Series C Linkfluence (2006, Paris, $45.9M) $200k - Seed Eyesover (2013, Fredericton, $200k) $1.1M - Seed Crowd Analyzer (2013, Dubai, $1.6M) $16M - Series B Signal Media (2013, London, $27.7M) $404k - Angel Gen Y Labs (2016, Hyderabad, $511k) Apr 2019 Digimind and TrustedOut Partner to Deliver Smarter and Trustworthy Corpus Intelligence, PRWeb Mar 2019 Social Media Analytics Market Production, Analysis And Share By Manufacturers 2019|adobe Systems Incorporated, Talkwalker Inc., Red Newswire Mar 2019 Klear rolls out new influencer marketing campaign management solution, Business of Apps Mar 2019 Signal Appoints James (Jay) Stocki as Chief Operating Officer, Technology-Signals Mar 2019 Signal On-boards Joe Doran as Chief Identity Officer, Strengthens Its Identity Resolution Leadership, MarTech Advisor Mar 2019 [In-Photos] AI-based social listening platform Talkwalker opens office in Singapore, E27 Feb 2019 ListenFirst Wins Silver Stevie® Award For Customer Service, PR Newswire Feb 2019 Silicon Valley investment firm Alpine SG acquires 6 startups, forms new Seattle-area marketing company, GeekWire Feb 2019 Qoruz partners with Konnect Insights to provide integrated influencer marketing technology, Indiatimes Jan 2019 Social Media Management Tools Market Share, Trends and Leading Players by 2025: Zoho, Sprout, AgoraPulse, Sendible, Digital Journal Jan 2019 Virgin Hotels Ramps Up Customer Experience Marketing and Personalization Through Partnership with Local Measure, Hospitality Net Jan 2019 Saudi-based Lucidya raises ~$1.1 million in Series A, MENAbytes News 24 12 31 99 344 M&A/IPO Series C+ Series A+ Funded Companies Covered Funding Funnel Media Monitoring > Social Monitoring: Market Factsheet 47 Exits Most Active Investors Recent InvestmentsCompanies providing social listening solution to monitor, track and analyze brand, industry, and competition Signal (2009, Chicago, $90.4M) NetBase (2004, Mountain View, $87.4M) Linkfluence (2006, Paris, $45.9M) Curalate (2012, Philadelphia, $39.9M) Tracx (2008, Bethesda, $38.4M) Top Companies #3 Top Markets of Investment Activity PR Tech > Market Details > Market: Social Monitoring Companies Created 344 | Funded 99 | Total Funding $556M 0 10 20 30 $0k $50M $100M $150M 2014 2015 2016 2017 2018 Predicted Funding YoY Funding Rounds Predicted Rounds YoY Funding and Rounds Market: Social Monitoring
  47. 47. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201948 Media Monitoring > Social Monitoring: Top Companies PR Tech > Market Details > Market: Social Monitoring #3 Top Markets of Investment Activity Market: Social Monitoring (1/2) Analyst’s Pick NetBase (2004, Mountain View, $87.4M) Social Media Monitoring Patform Soonicorn. Stage: Series E Thomvest Ventures, ORIX, WestSummit and 8 Other Investors Linkfluence (2006, Paris, $45.9M) AI-based social media intelligence platform Soonicorn. Stage: Series C Ring Capital, Tikehau Capital, BNP Paribas Developpement and 8 Other Investors Curalate (2012, Philadelphia, $39.9M) Cloud-based software tool to create shoppable content Soonicorn. Stage: Series C New Enterprise Associates, First Round Capital, MentorTech Ventures and 2 Other Investors Signal Media (2013, London, $27.7M) Media and review monitoring tool and analytics platform Editor's Pick. Stage: Series B GMG Ventures, Frontline, LocalGlobe and 20 Other Investors Analyst’s Pick Falcon.io (2010, Copenhagen, $25.3M) Customer experience management platform built on social media marketing tools Soonicorn. Stage: Acquired Prime Ventures, Northcap Partners, Target Partners Geofeedia (2011, Chicago, $23.5M) Location based social media monitoring tool Soonicorn. Stage: Series B Silversmith Capital Partners, Hyde Park Venture Partners, Glade Brook Capital and 3 Other Investors Local Measure (2012, Surry Hills, $15M) Location based social media monitoring platform Minicorn. Stage: Series A Zanroo (2008, Pak Kret, $7.4M) Social media monitoring and analytics solutions for businesses Minicorn. Stage: Series A Shift Ventures Analyst’s Pick Talkwalker (2009, Luxembourg, $5.3M) Social media monitoring & analytics tool Editor's Pick. Stage: Acquired Main Capital Partners Crowdfire (2010, Mumbai, $2.5M) Social circle tracker on Twitter & Instagram Minicorn. Stage: Series A Kalaari Capital Ground Signal (2015, Boston) Location based social media analytics and insights provider Minicorn. Stage: Funded Morningside Ventures, Vayner/RSE Algo (2015, San Francisco) Developed a news reading app for consumers, and a media coverage tracking system for enterprises Editor's Pick. Stage: Acquired Matt Michelsen Analisa (2018, Jakarta) Analytics solutions for Instagram Editor's Pick. Stage: Unfunded
  48. 48. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201949 Media Monitoring > Social Monitoring: Top Companies PR Tech > Market Details > Market: Social Monitoring #3 Top Markets of Investment Activity Market: Social Monitoring (2/2) Analyst’s Pick Frrole (2012, Bangalore) Machine learning based customer understanding platform Editor's Pick. Stage: Seed Rajan Anandan, Manav Garg, Sharad Sharma and 7 Other Investors Geckolyst (2015, Kochi) Customer feedback analytics platform Editor's Pick. Stage: Unfunded QSocialNow (2010, Buenos Aires) Media monitoring and listening solutions provider Editor's Pick. Stage: Unfunded Socialangel (2016, Milan) Social media analytics platform focused towards small and medium businesses Editor's Pick. Stage: Unfunded SocioSEER (2014, Mumbai) Social media analytics platform Editor's Pick. Stage: Unfunded Analyst’s Pick Sysomos (2007, Toronto) Social Media Marketing and Analytics Platform Editor's Pick. Stage: Acquired GrowthWorks Capital, Ontario Centres of Excellence, Omers, MaRS IAF
  49. 49. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics 50 Media Monitoring > Social Monitoring: Leaderboard PR Tech > Market Details > Market: Social Monitoring #3 Top Markets of Investment Activity Better than Market Average Market: Social Monitoring Overall Rating Company Name Year Location Stage Funding ($M) Funding Rounds Team Rating Execution Quality Size Metrics 6M Growth Metrics App Rating App UI Web UI Social Followers Mobile Downloads Mobile Reviews News Mentions Mobile Reviews Social Followers Δ % Δ % 5.0 Crimson Hexagon 2007 Boston Series C $34.2M 8 - - - - 13.3k - - 20 - - 235 2% 4.9 NetBase 2004 Mountain View Series E $87.4M 9 - - - - 8.8k - - 11 - - 60 1% 4.9 Signal Media 2013 London Series B $27.7M 5 - - - 4 2.1k - - 3 - - 117 6% 4.8 Talkwalker 2009 Luxembour g Acquired $5.3M 1 - - - - 12k - - 12 - - 1.1k 10% 4.7 Tracx 2008 Bethesda Series C $38.4M 5 - - - - 2.8k - - 11 - - 11 - 4.7 Linkfluence 2006 Paris Series C $45.9M 5 - - - - 8.9k - - 2 - - 163 2% 4.6 Local Measure 2012 Surry Hills Series A $15M 3 - - - - 1.7k - - 11 - - 31 2% 4.5 Brand24 2010 Warsaw Seed $480k 3 - 5 3 4 21.4k 300k 369 3 55 18% 649 3% 4.4 Unmetric 2011 Chennai Series B $8.7M 2 - 5 - - 5.6k 3k 26 2 - - 22 - 4.3 Crowdfire 2010 Mumbai Series A $2.5M 1 - 4 - - 5.8M 7.8M 226.4k 3 545 - - 14077 8 -2% 4.1 Lucidya 2015 Jeddah Series A $1.1M 1 - - - - 11.3k - - 1 - - 2.3k 25% 4.0 Signal 2009 Chicago Series E $90.4M 6 - - - - 3.9k - - 16 - - -37 -1% 3.9 Plann 2016 Sydney Unfunded - - - 4 5 5 552 300k 3.1k - 588 24% 156 39% 3.8 Bot Analytics 2016 San Francisco Seed $302k 1 - - - - 1.7k - - 2 - - 70 4%
  50. 50. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201951 #4 Top Markets of Investment Activity PR Tech > Market Details > Market: Marketplace Companies Created 85 | Funded 48 | Total Funding $261M Market: Marketplace
  51. 51. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201952 PR Tech > Market Details > Market: Marketplace #4 Top Markets of Investment Activity Market: Marketplace
  52. 52. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201953 PR Tech > Market Details > Market: Marketplace #4 Top Markets of Investment Activity Better than Market Average Market: Marketplace
  53. 53. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201954 #5 Top Markets of Investment Activity PR Tech > Market Details > Market: Tool Companies Created 22 | Funded 11 | Total Funding $8.6M Market: Tool
  54. 54. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201955 PR Tech > Market Details > Market: Tool #5 Top Markets of Investment Activity Market: Tool
  55. 55. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201956 PR Tech > Market Details > Market: Tool #5 Top Markets of Investment Activity Better than Market Average Market: Tool
  56. 56. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201957 #6 Top Markets of Investment Activity PR Tech > Market Details > Market: Content Distribution Companies Created 60 | Funded 10 | Total Funding $10.6M Market: Content Distribution
  57. 57. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201958 PR Tech > Market Details > Market: Content Distribution #6 Top Markets of Investment Activity Better than Market Average Market: Content Distribution
  58. 58. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201959 #7 Top Markets of Investment Activity PR Tech > Market Details > Market: PR Suite Companies Created 26 | Funded 8 | Total Funding $25M Market: PR Suite
  59. 59. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201960 PR Tech > Market Details > Market: PR Suite #7 Top Markets of Investment Activity Market: PR Suite
  60. 60. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201961 PR Tech > Market Details > Market: PR Suite #7 Top Markets of Investment Activity Better than Market Average Market: PR Suite
  61. 61. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201962 #8 Top Markets of Investment Activity PR Tech > Market Details > Market: PR Professionals Companies Created 9 | Funded 2 | Total Funding $1.3M Market: PR Professionals
  62. 62. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201963 PR Tech > Market Details > Market: PR Professionals #8 Top Markets of Investment Activity Market: PR Professionals
  63. 63. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201964 PR Tech > Market Details > Market: PR Professionals #8 Top Markets of Investment Activity Better than Market Average Market: PR Professionals
  64. 64. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201965 #9 Top Markets of Investment Activity PR Tech > Market Details > Market: Influencer Analytics Companies Created 27 | Funded 7 | Total Funding $13.8M Market: Influencer Analytics
  65. 65. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201966 PR Tech > Market Details > Market: Influencer Analytics #9 Top Markets of Investment Activity Market: Influencer Analytics
  66. 66. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201967 PR Tech > Market Details > Market: Influencer Analytics #9 Top Markets of Investment Activity Better than Market Average Market: Influencer Analytics
  67. 67. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201968 #10 Top Markets of Investment Activity PR Tech > Market Details > Market: CRM Companies Created 17 | Funded 4 | Total Funding $4.7M Market: CRM
  68. 68. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201969 PR Tech > Market Details > Market: CRM #10 Top Markets of Investment Activity Market: CRM
  69. 69. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201970 PR Tech > Market Details > Market: CRM #10 Top Markets of Investment Activity Better than Market Average Market: CRM
  70. 70. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Public Companies Contents Feed Summary Investment Trend Market Details Exit Outlook Investors News Appendix 71 Notable Acquisitions Top Acquirers Acqui-hires
  71. 71. Some more Sector Reports you might want to check out Join 4000+ people taking sharper decisions with Tracxn InsurTech Mar 2019 Smart Cars Mar 2019 Electric Vehicles Mar 2019
  72. 72. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Public companies 73 Performance indicators of public companies in PR Tech IPO Date Company IPO Mcap Exchange Ticker May 2014 Isentia (1982, Sydney) Media Monitoring and Analysis Tool. $379M ASX:ISD Jan 2011 IZEA (2006, Winter Park) Platform to connect social media content creators with brands. NASDAQ:IZEA Cision (1892, Chicago) PR Software Suite. PR Tech > Exit Outlook > Public Companies
  73. 73. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Notable Acquisitions (1/3) 74 Notable Acquisitions in PR Tech PR Tech > Exit Outlook > Notable Acquisitions 2019 YTD Acquirer: Cision Deal: $225M TrendKite (2012, Austin, $64.2M) SaaS based PR Analytics tool. Acquirer: Cision Falcon.io (2010, Copenhagen, $25.3M) Customer experience management platform built on social media marketing tools 2018 Acquirer: Ipsos Synthesio (2006, New York City, $30.7M) Social media monitoring platform Acquirer: IZEA Deal: $7.6M TapInfluence (2009, Boulder, $22.8M) Cloud-based Influencer marketing platform. 2017 Acquirer: Sprout Social Simply Measured (2010, Seattle, $28.9M) Social Media Monitoring and Management platform Acquirer: Ascential Deal: $207M MediaLink (2014, Singapore) Public Relations marketplace connecting businesses, journalists, and expert sources
  74. 74. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Notable Acquisitions (2/3) 75 Notable Acquisitions in PR Tech PR Tech > Exit Outlook > Notable Acquisitions 2015 Acquirer: Cision Deal: $841M PRWeb (1997, Beltsville) Online press release service from Cision. Acquirer: Al Ahli Holding Group theAudience (2011, West Hollywood, $20M) Multi-channel publishers of social and digital content. 2014 Acquirer: RTL Group Deal: $107M StyleHaul (2010, Los Angeles, $17M) MCN for fashion Acquirer: Cision Deal: $323M Gorkana (2003, New York City) Suite for Public Relations. Acquirer: LexisNexis Moreover Technologies (1998, Reston, $21M) Media monitoring solution for businesses Acquirer: Cision Visible Technologies (2005, Bellevue, $79.9M) Social Media Monitoring platform Acquirer: GTCR Deal: $170M Cision (1892, Chicago, $2M) PR Software Suite. Acquirer: Lithium Deal: $200M Klout (2008, San Francisco, $8.5M) Social media activity scoring platform 2013 Acquirer: Apple Deal: $200M Topsy (2007, San Francisco, $32.2M) Real-time public social data Indexer
  75. 75. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Notable Acquisitions (3/3) 76 Notable Acquisitions in PR Tech PR Tech > Exit Outlook > Notable Acquisitions 2012 Acquirer: Altor Equity Partners Meltwater (2001, San Francisco) Media Intelligence Platform. 2011 Acquirer: Salesforce Deal: $326M Salesforce Radian6 (2006, Fredericton, $4M) Social Media Monitoring Platform
  76. 76. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Most Active Acquirers 77 PR Tech > Exit Outlook > Most Active Acquirers
  77. 77. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Acqui-hires 78 List of Acqui-hires in PR Tech Excludes all details for Chinese companies Date Target Nov-16 Little Bird Acq by Sprinklr Jul-15 Swayy Acq by SimilarWeb Feb-15 Totems Acq by Stripe PR Tech > Exit Outlook > Acqui-hires View all 3 Acqui-hired companies on Tracxn Platform
  78. 78. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Contents Feed Summary Investment Trend Market Details Exit Outlook Investors News Appendix 79 Details on VC & PE Investors Seed Stage Early Stage Late Stage Details on Top Ecosystem Players
  79. 79. Some more Sector Reports you might want to check out Join 4000+ people taking sharper decisions with Tracxn RetailTech Mar 2019 Manufacturing Tech Mar 2019 Auto IT Mar 2019
  80. 80. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 201981 Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE) PR Tech > Investors > Index of Most Active VC & PE Investors Index of Top Investors (VC, PE) by Stage in PR Tech; Last 5 years (Apr 2014 - Mar 2019) Index of Most Active VC & PE Investors SEED STAGE Right Side Capital Management (3 Investments) Social Starts (2 Investments) SV Angel (2 Investments) Business Finland (2 Investments) Advancit Capital (2 Investments) Inovo VC (2 Investments) Star Farm Ventures (2 Investments) Kleiner Perkins Uncork Capital Wavemaker Partners Lerer Hippeau Ventures BoxGroup LocalGlobe M25 REV EARLY STAGE Social Starts (3 Investments) MMC Ventures (2 Investments) Bessemer Venture Partners Wavemaker Partners Vayner/RSE Founders Fund Mercury Fund Hyde Park Venture Partners New Atlantic Ventures Noro-Moseley Partners GrandBanks Capital M25 Global Founders Capital Serra Ventures Highland Europe LATE STAGE BoxGroup Edison Partners Noro-Moseley Partners Battery Ventures FJ Labs Sageview Capital Partech SAIF Partners Focus Ventures Ascension Ventures ORIX River Cities Capital Funds CapDecisif Management Glynn Capital Camden Partners
  81. 81. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Right Side Capital Management 82 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > Right Side Capital Management People Investments [Editor's Pick] Lumanu (2016, Milwaukee, $1.1M, Seed) Influencer discovery and marketing platform PR Tech Notable Portfolio [Soonicorn] ClassPass (2011, New York City, $308M, Series D) Membership programs for fitness classes across multiple gyms [Soonicorn] DataRobot (2012, Boston, $225M, Series D) Automated machine learning platform for data science applications [Soonicorn] Leanplum (2012, San Francisco, $145M, Series D) Mobile A/B testing, personalization & analytics platform [Soonicorn] DigitalOcean (2011, New York City, $134M, Series B) Cloud computing platform to build, deploy and scale cloud applications [Soonicorn] Threat Stack (2012, Boston, $72.2M, Series C) Intrusion detection platform for cloud, hybrid-cloud, and on-premise environments [Soonicorn] Distil Networks (2011, Arlington, $65M, Series C) Content protection network and anti bot solution [Soonicorn] Synack (2013, Menlo Park, $55.3M, Series C) Crowdsourced Vulnerability Discovery [Soonicorn] ScaleFactor Partners (2013, Austin, $47.9M, Series B) Back office automation solutions [Soonicorn] DataCamp (2004, New York City, $32.5M, Series B) Online courses in data sciences [Minicorn] Amino Apps (2011, New York City, $72.4M, Series C) Online communities enabler [Minicorn] Bluecore (2013, New York City, $63.2M, Series C) Automated personalized trigger-based email marketing Other Notable Portfolio Top Exits Recent News on Fund & Portfolio Dave Lambert Co-Founder & Managing Director Kevin Dick Co-Founder & Managing Director Geographical Spread Stage of Entry Apr 2018 Influencer marketing startup Lumanu raises $1 million, aims to help brands track results, Journal Sentinel Dec 2017 Heartbeat Raises $1 Million Seed Round to Transform and Scale Brand Influence Among Millennial Consumers, Ad Tech Daily Mar 2017 Hootsuite Acquires Naritiv’s Snapchat Analytics Solution , Techvibes Jan 2016 Snapchat-focused marketing company Naritiv raises $3 million, Los Angeles Times Oct 2015 Aussie social media analytics platform Social Status can’t come to terms with Oxygen Ventures, raises $US300,000 elsewhere - Titan Vine, titanvine.com Oct 2015 Big Pitch winner Social Status can’t come to terms with Oxygen Ventures, raises $US300,000 elsewhere, ups from StartupSmart Mar 2015 Naritiv Helped ‘Pretty Little Liars’ Get 800K Snapchat Followers In 3 Months – TechCrunch, TechCrunch Jan 2015 Disney Accelerator Launches Second Program powered by Techstars |FinSMEs, FinSMEs Naritiv (2014, Los Angeles, $4.3M) Acq by Hootsuite - Mar 2017 Poptip (2012, New York City, $3M) Acq by Palantir Technologies - Jul 2014 11 1 1 2014 2015 2016 2017 2018 2019 Follow On New Investments 3 - - - 3 Undisclosed Series C+ Series B Series A Seed5 1 - - - US Australia
  82. 82. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Social Starts 83 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > Social Starts Investments [Unicorn] Pinterest (2010, San Francisco, $1.5B, Series G) Visual social bookmarking service [Unicorn] Zocdoc (2007, New York City, $223M, Series D) Healthcare Appointment Service [Soonicorn] Boxed (2013, New York City, $245M, Series D) Discounted Bulk-sized Products [Soonicorn] Greenhouse (2012, New York City, $111M, Series D) Recruiting performance improvement system. [Soonicorn] Smart News (2012, San Francisco, $90M, Series D) Personalized news discovery platform [Minicorn] Epic (2013, Palo Alto, $51M, Series D) eBooks for kids [Minicorn] Zingbox (2014, Mountain View, $24.3M, Series B) IoT security solution to prevent threats on internet [Minicorn] Chronicled (2014, San Francisco, $21.3M, Series A) Blockchain-based supply chain solutions provider [Minicorn] Eden (2015, Redwood City, $16.6M, Series A) On-demand office support [Minicorn] Nestio (2010, New York City, $16.4M, Series B) Listings database for management companies and brokers [Minicorn] Shots (2013, San Francisco, $15.2M, Series A) Digital studio and multi-channel network [Minicorn] CodeFights (2014, San Francisco, $12.4M, Series A) Gamified platform for testing programming skills [Minicorn] Clover (2013, New York City, $11M, Series A) On-demand dating app based on mutual likes [Minicorn] LeagueApps (2010, New York City, $8.2M, Series A) Platform to organize and manage sports leagues Other Notable Portfolio Top Exits Recent News on Fund & Portfolio Geographical Spread Stage of Entry Feb 2019 Horizon Media Partners with Captiv8 to Combat Influencer Fraud, GlobeNewswire Dec 2018 Captiv8 report highlights data for spotting fake followers, TechCrunch Dec 2018 Popular Pays Extends Series B To $6.6 Million, Adds Audible Co-Founder Ed Lau As Board Observer, PR Newswire Aug 2018 Beringea leads $5.5 mln round for Popular Pays, PE Hub Jul 2018 Captiv8 is making its influencer database available for free, TechCrunch May 2018 Captiv8 Launches the First Self-Serve Marketplace Built on the Blockchain, Giving Brands the Power to Connect with Micro-Influencers, PR Newswire Apr 2018 Captiv8 Hires Industry Veteran as Head of Global Sales, PR Newswire Feb 2018 SocialRank’s new product helps marketers understand why tweets go viral, TechCrunch Apr 2017 Popular Pays Secures $3.2M, VC News Daily Feb 2017 SocialRank Realtime helps marketers get more proactive on social media, TechCrunch Appinions (2008, New York City, $5.6M) Acq by ScribbleLive - Apr 2015 Big Frame (2011, Hollywood, $3.4M) Acq by AwesomenessTV - Mar 2014 11 3 1 2014 2015 2016 2017 2018 2019 Follow On New Investments - - - 3 4 Undisclosed Series C+ Series B Series A Seed6 1 - - - US Europe
  83. 83. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 SV Angel 84 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > SV Angel People Investments [Soonicorn] Reputation.com (2006, Redwood City, $88.3M, Series E) Online Reputation Management & Privacy platform PR Tech Notable Portfolio [Unicorn] Instacart (2012, San Francisco, $2.8B, Series G) Marketplace for same-day grocery delivery [Unicorn] Snapchat (2011, Los Angeles, $2.6B, Public) Multimedia messaging application [Unicorn] Pinterest (2010, San Francisco, $1.5B, Series G) Visual social bookmarking service [Unicorn] Opendoor (2014, San Francisco, $1.3B, Series F) Residential re-selling solution provider. [Unicorn] Flexport (2013, San Francisco, $1.3B, Series E) Online freight forwarder [Unicorn] Zenefits (2013, San Francisco, $584M, Series C) SaaS HR Platform for SMBs [Unicorn] Coinbase (2012, San Francisco, $547M, Series E) Digital currency exchange & wallet provider [Unicorn] BuzzFeed (2008, New York City, $497M, Series F) US-based social news provider [Unicorn] Kabbage (2009, Atlanta, $491M, Series F) Working capital financing for small businesses. [Unicorn] TransferWise (2010, London, $397M, Series E) International money transmitter based on currency swaps [Unicorn] Credit Karma (2007, San Francisco, $370M, Series D) Aggregator of various consumer financial products. Other Notable Portfolio Top Exits Recent News on Fund & Portfolio Ron Conway Founder & Co- Managing Partner Geographical Spread Stage of Entry Mar 2019 Reputation.com Granted Two Additional Patents, Technology-Signals Jan 2019 Patric Wiesmann Joins Reputation.com as GM for Healthcare and Life Sciences, GlobeNewswire Oct 2018 What J.D. Power's partnership with Reputation.com entails, Auto Remarketing Aug 2018 Reputation.com Onboards Joe Fuca as its New CEO, Technology-Signals Apr 2018 Reputation.com Further Expands European Growth, GlobeNewswire Apr 2018 The Stagwell Group Acquires ReputationDefender Business Unit from Reputation.com, PR Newswire Mar 2018 Reputation.com Launches Social Suite for Customer Engagement, Technology-Signals Feb 2018 Reputation.com buys VC-backed SIM Partners, PE Hub Nov 2017 Reputation.com : Introduces Unified Customer Experience Solution, 4-Traders Nov 2017 Reputation.com Delivers Industry's First Fully Integrated Business Listings Solution for Enterprises - Offering Total Ownership of Listings , Marketwired Topsy (2007, San Francisco, $32.2M) Niche (2013, New York City, $3.1M) Acq by Twitter - Feb 2015 Visual Revenue (2006, New York City, $2.2M) Acq by Outbrain - Mar 2013 1 1 2014 2015 2016 2017 2018 2019 Follow On New Investments 2 - - - 3 Undisclosed Series C+ Series B Series A Seed5 - - - - US
  84. 84. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Advancit Capital 85 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > Advancit Capital
  85. 85. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Star Farm Ventures 86 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > Star Farm Ventures
  86. 86. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Kleiner Perkins 87 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > Kleiner Perkins
  87. 87. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Uncork Capital 88 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > Uncork Capital
  88. 88. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Wavemaker Partners 89 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > Wavemaker Partners
  89. 89. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Lerer Hippeau Ventures 90 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > Lerer Hippeau Ventures
  90. 90. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 BoxGroup 91 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > BoxGroup
  91. 91. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 M25 92 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > M25
  92. 92. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Contents Feed Summary Investment Trend Market Details Exit Outlook Investors News Appendix 93 Details on VC & PE Investors Seed Stage Early Stage Late Stage Details on Top Ecosystem Players
  93. 93. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Social Starts 94 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > Social Starts
  94. 94. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 MMC Ventures 95 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > MMC Ventures
  95. 95. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Bessemer Venture Partners 96 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > Bessemer Venture Partners
  96. 96. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Wavemaker Partners 97 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > Wavemaker Partners
  97. 97. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Vayner/RSE 98 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > Vayner/RSE
  98. 98. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Founders Fund 99 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > Founders Fund
  99. 99. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Mercury Fund 100 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > Mercury Fund
  100. 100. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Hyde Park Venture Partners 101 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > Hyde Park Venture Partners
  101. 101. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Noro-Moseley Partners 102 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > Noro-Moseley Partners
  102. 102. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 GrandBanks Capital 103 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > GrandBanks Capital
  103. 103. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 M25 104 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > M25
  104. 104. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Serra Ventures 105 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > Serra Ventures
  105. 105. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Highland Europe 106 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > Highland Europe
  106. 106. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Contents Feed Summary Investment Trend Market Details Exit Outlook Investors News Appendix 107 Details on VC & PE Investors Seed Stage Early Stage Late Stage Details on Top Ecosystem Players
  107. 107. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 BoxGroup 108 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > BoxGroup
  108. 108. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Edison Partners 109 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > Edison Partners
  109. 109. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Noro-Moseley Partners 110 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > Noro-Moseley Partners
  110. 110. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Battery Ventures 111 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > Battery Ventures
  111. 111. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 FJ Labs 112 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > FJ Labs
  112. 112. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Sageview Capital 113 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > Sageview Capital
  113. 113. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Partech 114 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > Partech
  114. 114. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 SAIF Partners 115 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > SAIF Partners
  115. 115. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Focus Ventures 116 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > Focus Ventures
  116. 116. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Ascension Ventures 117 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > Ascension Ventures
  117. 117. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 ORIX 118 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > ORIX
  118. 118. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 River Cities Capital Funds 119 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > River Cities Capital Funds
  119. 119. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Glynn Capital 120 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > Glynn Capital
  120. 120. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Contents Feed Summary Investment Trend Market Details Exit Outlook Investors News Appendix 121 Details on VC & PE Investors Details on Top Ecosystem Players Incubators Other Notable Investors Debt Investors
  121. 121. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019122 PR Tech > Investors > Index of Ecosystem Investors Index of Top Ecosystem Investors in PR Tech; Q2 2014 - Q1 2019 Index of Ecosystem Investors INCUBATOR 500 Startups (15 Investments) Techstars (8 Investments) Plug and Play Tech Center (6 Investments) Y Combinator (5 Investments) Wayra (5 Investments) MassChallenge (3 Investments) Collider (3 Investments) Expara (3 Investments) Startupbootcamp (3 Investments) Alchemist Accelerator (3 Investments) Startup Wise Guys (3 Investments) Vendep Capital (3 Investments) Axel Springer Plug and Play Accelerator (2 Investments) NXTP Labs (2 Investments) Startup Sauna (2 Investments) OTHER NOTABLE INVESTORS Kima Ventures (2 Investments) New York Angels (2 Investments) WME Entertainment (2 Investments) Entrepreneur Venture (2 Investments) LAUNCH Media (2 Investments) Klingenstein (2 Investments) FundersClub Hearst Goldman Sachs SoftBank Group Fidelity Investments Tech Coast Angels Hyde Park Angels TriplePoint Capital Ontario Centres of Excellence DEBT INVESTORS Lighter Capital (5 Investments) Western Technology Investment (4 Investments) Multiplier Capital (3 Investments) Silicon Valley Bank (2 Investments) Adams Street Partners Horizon Technology Finance Tikehau Capital Kreos Capital North Atlantic Capital
  122. 122. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 500 Startups 123 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > 500 Startups People Investments [Minicorn] ConceptDrop (2012, Chicago, $1.2M, Seed) Marketplace for graphical content creation [Minicorn] Hiip (2016, Ho Chi Minh City, Series A) Online marketplace of social media influencers [Editor's Pick] Lumanu (2016, Milwaukee, $1.1M, Seed) Influencer discovery and marketing platform PR Tech Notable Portfolio [Unicorn] Credit Karma (2007, San Francisco, $370M, Series D) Aggregator of various consumer financial products. [Unicorn] Intercom (2011, San Francisco, $241M, Series D) Customer communication and Retention Platform [Unicorn] Twilio (2007, San Francisco, $240M, Public) Cloud Communications API provider [Unicorn] Gitlab (2014, San Francisco, $166M, Series D) Code collaboration tool [Unicorn] Talkdesk (2011, San Francisco, $128M, Series B) Browser based call center [Soonicorn] Smule (2008, San Francisco, $188M, Series F) Developer of social music creation and sharing apps [Soonicorn] Carousell (2012, Singapore, $183M, Series C) Online listing platform for multi-category pre-owned products [Soonicorn] Udemy (2010, San Francisco, $173M, Series D) Marketplace for online courses [Soonicorn] Knotel (2015, New York City, $160M, Series B) Managed co-working space for startups. [Soonicorn] Akulaku (2016, Pasig, $145M, Series C) Mobile app which gives cardless installment payment Other Notable Portfolio Top Exits Recent News on Fund & Portfolio Christine Tsai CEO Geographical Spread Stage of Entry Apr 2019 Startup of the Month, March: Vietnamese influencer platform Hiip, E27 Mar 2019 Vietnam's Hiip lands 7-digit funding for its influencer marketing platform, Tech in Asia Apr 2018 Botanalytics offers analytics for conversational interfaces and chatbots, TechCrunch Apr 2018 Influencer marketing startup Lumanu raises $1 million, aims to help brands track results, Journal Sentinel Sep 2017 Vietnamese social influencer platform Hiip grabs seed funding, Tech in Asia Jun 2017 PR agency startup Upbeat grabs $1.5 mln, PE Hub May 2017 Botanalytics Raises €270k in Funding, FinSMEs Oct 2016 Hiip raises funding to help brands and advertisers connect with social influencers in Vietnam, E27 May 2016 Marketing Design Marketplace ConceptDrop Closes $1.1M Seed Funding |FinSMEs, FinSMEs Mar 2016 Getting Acquired — James Li, jamesli.com Oct 2015 Here are the 34 companies that presented at 500 Startups' Batch 14 demo day | VentureBeat, VentureBeat Visually (2011, San Francisco, $15.7M) Acq by ScribbleLive - Jan 2016 FanBread (2014, Santa Monica, $1.9M) Acq by RockYou - Aug 2016 FameBit (2013, Santa Monica, $1.6M) Acq by Google - Oct 2016 DataRank (2011, Fayetteville, $1.5M) Acq by Simply Measured - Oct 2015 Sverve (2012, New York City, $1.2M) Acq by Bloglovin' - Feb 2016 Encore Alert (2013, Arlington, $420k) Acq by Meltwater - Mar 2016 1 2 5 2 1 2 1 2014 2015 2016 2017 2018 2019 Follow On New Investments 7 - - 1 15 Undisclosed Series C+ Series B Series A Seed18 2 1 1 1 US Europe SEA Taiwan Latam
  123. 123. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019 Techstars 124 Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter PR Tech > Investors > Techstars People Investments [Minicorn] Mavrck (2012, Boston, $13.8M, Series A) Management platform for Micro Influencers. [Minicorn] Babbler (2013, Paris, $2.5M, Series A) Social networking platform for PR professionals and reporters [Editor's Pick] Stylindex (2016, London, $1.3M, Seed) Online platform for connecting brands and creative talents PR Tech Notable Portfolio [Unicorn] Twilio (2007, San Francisco, $240M, Public) Cloud Communications API provider [Unicorn] Outreach (2013, Seattle, $239M, Series E) SaaS based Lead Engagement Tools [Soonicorn] ClassPass (2011, New York City, $308M, Series D) Membership programs for fitness classes across multiple gyms [Soonicorn] Remitly (2011, Seattle, $227M, Series D) Cross-border money transfer using banking networks. [Soonicorn] DataRobot (2012, Boston, $225M, Series D) Automated machine learning platform for data science applications [Soonicorn] Leanplum (2012, San Francisco, $145M, Series D) Mobile A/B testing, personalization & analytics platform [Soonicorn] DigitalOcean (2011, New York City, $134M, Series B) Cloud computing platform to build, deploy and scale cloud applications [Soonicorn] Wynd (2013, Paris, $127M, Series C) Provider of cloud-based PoS solution for the restaurants, hospitality and retail industries [Soonicorn] Sphero (2010, Boulder, $108M, Series D) Smartphone controlled robotic gaming toy for kids Other Notable Portfolio Top Exits Recent News on Fund & Portfolio David Cohen Co-Founder & Co-CEO Brad Feld Co-Founder & Partner David Brown Co-Founder & Co-CEO Geographical Spread Stage of Entry Mar 2019 Mavrck Enables Marketers to Scale Higher Quality Ratings and Reviews Through Expanded Influencer Marketing Campaigns, GlobeNewswire Feb 2019 Mavrck Releases New Features That Empower Marketers To Hyper-Personalize Their Influencer Databases And Insights, GlobeNewswire Jan 2019 Mavrck Announces New Forecasting Capabilities to Predict Influencer Marketing Performance, GlobeNewswire Dec 2018 Mavrck Launches New Brand Safety Capabilities to Measure Risk Factors of Influencer Content, GlobeNewswire Nov 2018 The Weekly Notable Startup Funding Report: 11/5/18, AlleyWatch Oct 2018 Influencer marketing startup Mavrck raises another $5.8M, TechCrunch Sep 2018 Mavrck Announces New Capabilities to Collaborate With Influencers and Track Performance on Pinterest, GlobeNewswire Naritiv (2014, Los Angeles, $4.3M) Acq by Hootsuite - Mar 2017 Poptip (2012, New York City, $3M) Acq by Palantir Technologies - Jul 2014 Grapevine (2012, Boston, $1.5M) Acq by Seven Stars Cloud - Sep 2018 Linksy (2012, Seattle, $100k) Acq by Project Bionic - May 2013 1 3 2014 2015 2016 2017 2018 2019 Follow On New Investments 4 - - 2 5 Undisclosed Series C+ Series B Series A Seed9 2 - - - US Europe

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