Tracxn - PR Tech Startup Landscape"

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Apr 2019
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on April 19, 2019.
PR Tech Feed Summary
4
PR Tech > Feed Summary
Companies that provide tools for Public Relations professionals to help in their PR activities.
• Inclusions: Companies that provide tools for Public
Relations professionals to help in their PR activities.
Includes marketplaces for content creators, media
databases, content distribution platforms, social media
monitoring tools and CRM for PR professionals.
• Exclusions: PR Agencies and Services Company; Tools
or solutions that help in paid advertising or owned media
distribution.
• Excludes funding information of Chinese companies
Feed in Numbers
Overview
$2.4B
Funding
12
Mega
Companies
4011354
FundedCovered on
Tracxn
2
Unicorns
13
Soonicorns
21
Minicorns
3
IPO’d Cos
124
Late Stage Cos
20
101
Acquisitions
146
DeadPooled
3
Acquihired
Series A+ Cos
Brandwatch
(2007, Brighton, $62.9M)
Meltwater
(2001, San Francisco)
TrendKite
(2012, Austin, $64.2M)
Top Companies

Investment Trend Summary
Summary of Funding Activity in PR Tech
5
$392M - Series E
Dataminr (2009, New York City, $571M)
$16.7M - Series D
TrendKite (2012, Austin, $64.2M)
$50M - Series B
Launchmetrics(2015, New York City, $54M)
$12M - Series B
Influential (2014, Las Vegas, $26.5M)
$30M - Series C
Zignal Labs (2011, San Francisco, $58M)
$11.1M - Series D
$25M - Series B
Skyword (2010, Boston, $56.8M)
$7.5M - Series B
Tribe (2013, South Melbourne, $15.3M)
$21M - Series C
Linkfluence (2006, Paris, $45.9M)
$7.4M - Series A
Zanroo (2008, Pak Kret, $7.4M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
PR Tech > Feed Summary > Investment Trend Summary
Seed
Right Side Capital Management (#3), Business Finland (#2), Social
Starts (#2)
Series A/B
Social Starts (#3), MMC Ventures (#2), Hyde Park Venture
Partners (#1)
Series C+ Edison Partners (#1), BoxGroup (#1), FJ Labs (#1)
Incubators 500 Startups (#15), Techstars (#8), Plug and Play Tech Center (#6)
Other Notable
Investors
Kima Ventures (#2), New York Angels (#2), WME Entertainment
(#2)
Debt Investors
Lighter Capital (#5), Western Technology Investment (#4),
Multiplier Capital (#3)
Most Active InvestorsRecent Investments
183
195
165
102
26
4
2014 2015 2016 2017 2018 2019*
Y-o-Y # of Companies Founded 89 89 49 58 28 8
$2B
$305M
$24.5M
$24.4M
$16.9M
US
Europe
Canada
Australia
SEA
$ Funding
$19M
$227M
$376M
$209M
$148M
$615M
$56M
24
2014 2015 2016 2017 2018 2019*
$ Funding # Rounds

Summary of exit outlook in PR Tech
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
Edison Partners 1 Cision (1892, Chicago, $2M)
BDC 1 Salesforce Radian6 (2006, Fredericton, $4M)
Bertelsmann Digital
Media Investments
1 StyleHaul (2010, Los Angeles, $17M)
Brightspark
Ventures
1 Salesforce Radian6 (2006, Fredericton, $4M)
BlueRun Ventures 1 Topsy (2007, San Francisco, $32.2M)
Jan 2019 TrendKite Acq by Cision for $225M
Feb 2017 MediaLink Acq by Ascential for $207M
Dec 2015 PRWeb Acq by Cision for $841M
Oct 2014 Gorkana Acq by Cision for $323M
Mar 2014 Klout Acq by Lithium for $200M
Dec 2013 Topsy Acq by Apple for $200M
Mar 2011 Salesforce Radian6 Acq by Salesforce for $326M
PR Tech > Feed Summary > Exit Outlook Summary
Cision 9
PRWeb (Dec 2015, $841M), Gorkana (Oct 2014, $323M),
TrendKite (Jan 2019, $225M)
Meltwater 5
Infomart (Jun 2017, $30M), Algo (Aug 2017), Encore Alert
(Mar 2016)
IZEA 3
Ebyline (Jan 2015, $8.9M), TapInfluence (Jul 2018, $7.6M),
ZenContent (Jul 2016, $4.5M)
Google 2 FameBit (Oct 2016), SocialGrapple (Oct 2011)
ScribbleLive 2 Appinions (Apr 2015), Visually (Jan 2016)
Recent IPOs Top Acquisitions
Isentia May 2014
Media Monitoring and Analysis Tool.
IPO MCap: $379M
IZEA Jan 2011
Platform to connect social media content…
IPO MCap: -
Cision
PR Software Suite.
IPO MCap: -

Marketmap: PR Tech
CONTENT CREATION
MARKETPLACE
TOOLS
CONTENT SHARING
DISTRIBUTION PLATFORM
INFLUENCER MARKETING*
MEDIA MONITORING
SUITE
SUITE
CRM
ANALYTICS
SOCIAL MEDIA*
Overview
Companies 1354
Funded 401 Series A+ 124
Funding $2.4B Last 2 yrs $721M
Most Active Investors
Seed Right Side Capital Management (3)
Series A/B Social Starts (3)
Series C+ Edison Partners (1)
Others Kima Ventures (2)
Incubators 500 Startups (15)
Top Cities
New York City 85 Cos $718M
Bay Area 88 Cos $426M
Feed in Numbers
Unicorns 2 Soonicorns 13
Minicorns 21 Editor Picks 75
Acquihired 3 Deadpooled 146
Top Companies
Brandwatch (2007, Brighton, $62.9M)
Meltwater (2001, San Francisco)
Exits
IPOs 3 Isentia, IZEA
Acquisitions 101 PRWeb, Salesforce Radian6
Top Acquirers Cision, Meltwater
PR Tech > Feed Summary > BlueBox
7

Key Sub Sectors in PR Tech Sector
Summary of Key Markets
8
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
Influencer Marketing >
Marketplace 486 $121M 44
Media Monitoring >
Suite 173 $503M 8
Media Monitoring >
Social Monitoring 344 $47.6M 12
Content Creation >
Marketplace 85 $39.5M 5
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
Media Monitoring
Companies providing solutions to monitor the online
& offline media for accessing the...
559 162 $1.7B
Influencer Marketing
Companies providing a platform for brands to connect
with influencers for Public Relations(PR)...
513 147 $401M
Content Creation
Companies providing tools that help in the creation
and discovery of original content...
107 59 $269M
PR Suite
Companies providing a suite of tools for managing
Public Relations (PR) including media...
26 8 $25M
Content Distribution
Companies providing solutions to distribute press
releases and news to media outlets,...
60 10 $10.6M
CRM
Companies providing a CRM solution for brands to
manage and track communications with...
17 4 $4.7M
Newsroom
Companies providing a Newsroom solution for brands
to upload, manage and optimize content...
31 6 $3.2M
PR Tech > Feed Summary > Summary of Key Markets

List of Notable Companies in PR Tech
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
PR Tech > Feed Summary > Notable Companies in the Sector
Public
Isentia
(1982, Sydney)*
IZEA
(2006, Winter Park, $37.9M)
Acquired
PRWeb
(1997, Beltsville)
Salesforce Radian6
(2006, Fredericton, $4M)
Gorkana
(2003, New York City)
TrendKite
(2012, Austin, $64.2M)
MediaLink
(2014, Singapore)
Klout
(2008, San Francisco, $8.5M)
Cision
(1892, Chicago, $2M)
StyleHaul
(2010, Los Angeles, $17M)
Unicorns
Dataminr
(2009, New York City, $571M)
Deadpooled
Topsy (2007, San Francisco,
$32.2M)

List of Notable Companies by Market in PR Tech
Notable Companies by Market (1/4)
11
PR Tech > Feed Summary > Notable Companies by Market
PR Suite
PR Suite
Cision (1892, Chicago, $2M)
PR Software Suite.
Unicorn. Stage: Acquired
Edison Partners, Venturehouse Group, JMI
Management
Gorkana (2003, New York City)
Suite for Public Relations.
Stage: Acquired
Exponent Private Equity
Content Creation
Marketplace
99designs (2008, San Francisco, $45M)
Crowdsourced Graphic Design Marketplace
Soonicorn. Stage: Series B
Recruit Strategic Partners, Accel
Media Database
Media Database
MediaLink (2014, Singapore)
Public Relations marketplace connecting
businesses, journalists, and expert sources
Stage: Acquired

12
PRWeb (1997, Beltsville)
Online press release service from Cision.
Stage: Acquired
Influencer Analytics
Klout (2008, San Francisco, $8.5M)
Social media activity scoring platform
Soonicorn. Stage: Acquired
Microsoft, FF Venture Capital, Mayfield and 11
Other Investors
Marketplace
IZEA (2006, Winter Park, $37.9M)
Platform to connect social media content creators
with brands.
Stage: Public
Special Situations Fund, DFJ, Inflexion Partners and
2 Other Investors
Mobile First Influencer Marketing Platform
Europlay Capital Advisors, WME Entertainment,
ParadigmTalent Agency and 6 Other Investors
StyleHaul (2010, Los Angeles, $17M)
MCN for fashion
Stage: Acquired
RTL Group, Bertelsmann Digital Media Investments,
RezVen Partners and 2 Other Investors

13
Media Monitoring
Suite
Social media analytics
Unicorn. Stage: Series E
Morgan Stanley, Valor Equity Partners, MSD Capital
and 41 Other Investors
Reputation.com (2006, Redwood City, $88.3M)
Online Reputation Management & Privacy platform
Soonicorn. Stage: Series E
Heritage Group, River Cities Capital Funds,
Ascension Ventures and 16 Other Investors
SaaS based PR Analytics tool.
Harmony Partners, Adams Street Partners, Battery
Ventures and 5 Other Investors
SaaS based social media monitoring platform
Soonicorn. Stage: Series C
Nauta Capital, Partech, Highland Europe and 42
Other Investors
Suite
Real time media monitoring and analytics tool.
Blum Capital Partners, North Atlantic Capital,
Wamda Capital and 3 Other Investors
Salesforce Radian6 (2006, Fredericton, $4M)
Social Media Monitoring Platform
Stage: Acquired
BDC, Brightspark Ventures, Summerhill Venture
Partners and 2 Other Investors
Media Intelligence Platform.
Vista Equity Partners, Silicon Valley Bank, Vector
Capital and 3 Other Investors
Isentia (1982, Sydney)
Stage: Public
Yorkway Partners, Quadrant Private Equity
Social Monitoring
NetBase (2004, Mountain View, $87.4M)
Social Media Monitoring Patform
Thomvest Ventures, ORIX, WestSummit and 8 Other
Investors
AI-based social media intelligence platform
Ring Capital, Tikehau Capital, BNP Paribas
Developpement and 8 Other Investors
Curalate (2012, Philadelphia, $39.9M)
Cloud-based software tool to create shoppable
content
New Enterprise Associates, First Round Capital,
MentorTech Ventures and 2 Other Investors

14
Media Monitoring
Social Monitoring
Topsy (2007, San Francisco, $32.2M)
Real-time public social data Indexer
Stage: Deadpooled
BlueRun Ventures, Ignition Partners, Western
Technology Investment and 2 Other Investors
Falcon.io (2010, Copenhagen, $25.3M)
Customer experience management platform built
on social media marketing tools
Prime Ventures, Northcap Partners, Target
Partners
Geofeedia (2011, Chicago, $23.5M)
Location based social media monitoring tool
Silversmith Capital Partners, Hyde Park Venture
Partners, Glade Brook Capital and 3 Other Investors

Recent News in PR Tech Sector
Recent News
15
PR Tech > Feed Summary > Recent News
Apr 2019
How Fanbytes Harnesses The Power Of Tiktok, Music Business
Worldwide
Apr 2019
Cision Names Susan Steele As Chief Human Resources Officer, PR
Newswire
Apr 2019
Isentia’s Asia regional director Danny Levinson to exit, Marketing
Interactive
Apr 2019
Digimind and TrustedOut Partner to Deliver Smarter and
Trustworthy Corpus Intelligence, PRWeb
Apr 2019
Melbourne-based digital marketplace Envato acquires stock photo
company Twenty20, crn.com.au
Apr 2019
4C Acquires Stake in iQ Media, Jointly Create Kinetiq, World’s
Largest Unified TV Intelligence Network, Business Wire
Apr 2019
4C acquires stake in iQ Media, and both companies join forces to
create Kinetiq, the world's largest unified TV intelligence network,
Business Wire
Apr 2019 Insites Buys Creative Platform Eÿeka, Research Live
Apr 2019
AirPR Acquires Content Amplification and Analytics Company;
Changes Corporate Name to “Onclusive”, Business Wire
Apr 2019 IZEA Reports Q1 Bookings of $7.8 Million, Up 18% YoY, Business Wire
Apr 2019
G2 Crowd Recognizes Skyword as a Leader in the 2019 Spring
Grid® Report for Content Creation, Content Experience, and
Content Distribution, GlobeNewswire
Apr 2019 Cision holders file 10.3M share offering, Seeking Alpha
Key Recent News Key Recent News
Apr 2019
Startup of the Month, March: Vietnamese influencer platform Hiip,
E27
Mar 2019
Animoca Brands partners with global talent platform Talenthouse,
tech-capital.com
Mar 2019 Reputation.com Granted Two Additional Patents, Technology-Signals
Mar 2019 IZEA Worldwide beats by $0.01, misses on revenue, Seeking Alpha
Mar 2019
Brandwatch turns its war chest on acquiring market research
startup Qriously, TechCrunch
Mar 2019
Signal A.I. Grows Global Footprint with Strategic North American
and Asia-Pacific Expansion, Business Wire
Mar 2019
Social Media Analytics Market Production, Analysis And Share By
Manufacturers 2019|adobe Systems Incorporated, Talkwalker Inc.,
Red Newswire
Mar 2019
Jennifer Granston Joins Zignal Labs as Head of Strategy & Insights,
GlobeNewswire
Mar 2019
Australian influencer marketing startup Tribe raises $7.5M as it
eyes US expansion, TechCrunch
Mar 2019
Data Analytics Firm Hypr Upgrades Influencer Search and Discovery
Solution, Technology-Signals
Mar 2019
Curalate and e-Spirit Partner on User Generated Content for Next
Gen Commerce Experiences, PRWeb
Mar 2019
Global Media Intelligence & PR Software Market: Size, Trends &
Forecasts (2019-2023), with Cision, Isentia Group, Meltwater and
WPP Dominating - ResearchAndMarkets.com, Business Wire

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
16
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

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Investments ($M) and number of rounds in PR Tech; 2012-2019
Global Funding Trends (1/2)
18
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
PR Tech > Investment Trends > Global Funding Trends
#Rounds
$Funding
3 Year CAGR
6 Year CAGR 32% # of Rounds22% $ Funding
14% # of Rounds
18% $ Funding
$19M
$185M $173M
$227M
$376M
$209M
$148M
$615M
$56M
0
10
20
30
40
50
60
70
80
90
100
$0k
$100M
$200M
$300M
$400M
$500M
$600M
$700M
2012 2013 2014 2015 2016 2017 2018 2019*
$ Funding Predicted $ Funding # Rounds Predicted # Rounds

45 58 67 55 23 30 11 3
18 24 18
26
20
24
13
5
5 3 4 8
6 4 4
2012 2013 2014 2015 2016 2017 2018 2019 YTD
Seed Early Stage Late Stage
68
8
Total # of Rounds
$23M $26M $42M $36M $10M $21M $5M $4M
$97M
$90M
$127M
$88M $79M
$83M
$151M
$15M
$66M $57M $57M $253M $121M $44M $459M
2012 2013 2014 2015 2016 2017 2018 2019 YTD
Seed Early Stage Late Stage
19
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded Club
Global Funding Trends (2/2)
Investments ($M) and number of rounds in PR Tech; 2012-2019
PR Tech > Investment Trends > Global Funding Trends
80
35
38 18
26
8 2
207
$1M
$0.9M
$0.0M
$0.2M
$0.4M
$0.6M
$0.8M
$1.0M
$1.2M
$1.4M
$1.6M
0
50
100
150
200
250
2013 2014 2015 2016 2017 2018 2019 YTD Total
Entrants in Funding Club Avg. Ticket Size
$1M $0.8M $0.8M $1M $1.4M $0.3M $0.6M $0.9M
$44M $57M $62M
$196M
$78M
$20M
$518M
0
1
2
3
4
5
6
0
100000000
200000000
300000000
400000000
500000000
600000000
2012 2013 2014 2015 2016 2017 2018 2019 YTD
$ Funding Predicted $ Funding # of Rounds Predicted # Rounds
Mega Rounds
2 2 3 3 3 1 5 -
$185M
$19M
Total $ Invested

PR Tech > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in PR Tech
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
New York City 718M 75
Bay Area 426M 72
Chicago 129M 20
Boston 117M 25
Paris 80.7M 18
London 77.6M 38
Bellevue 71.5M 7
Austin 66.5M 11
Brighton 62.9M 5
Bethesda 42.8M 5
Total Funding
377
161
22
10
14
13
1
8
# Rounds
$2B
$305M
$24.5M
$24.4M
$16.9M
$13.7M
$4.6M
$3.7M
US
Europe
Canada
Australia
SEA
India
South Korea
Israel
Note: Excludes funding information of China companies

Trend of Average Deal Size ($M)
$0.6 $0.5
$0.8 $0.9 $0.8
$1.2
$0.5
2012 2013 2014 2015 2016 2017 2018
PR Tech > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in PR Tech; 2012-2018
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$2K* $8M
$20K $20M
$434K $50M
$279K $392M
$17.4M
$6.6M
$3.3M
$500K
Series C+
Series B
Series A
Seed
Stage
$6.8
$4.6
$12.4
$8.6
$15.5
$4.5
$15.6
$13.1 $19.1 $14.3
$36.1 $20.1 $14.5
$114.8
$5.4 $4.4 $4.4
$3.0 $3.2 $4.2
$6.6

Note: 163 companies with undisclosed funding amount are not included
22
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
87
111
35
9
1
No. of Companies
PR Tech > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in PR Tech; as of Apr 2019
Distribution of companies by Funding Range
$32M
$394M
$780M
$642M
$571M
$ Investment

Stage No. of Companies
Funding
Funnel
100%
30%
9%
3%
1%
23
Note: Numbers in the brackets show the count of companies
Time to raise
next round
20
46
124
401
1354
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
30% 2%
(22)
1%
(12)
0%
(3)
11%
(144)
60%
(806)
31% 5%
(21)
3%
(11)
1%
(3)
10%
(40)
58%
(234)
37% 13%
(16)
5%
(6)
1%
(1)
2%
(3)
60%
(74)
43% 33%
(15)
11%
(5)
- 4%
(2)
52%
(24)
- 45%
(9)
15%
(3)
- 5%
(1)
45%
(9)
PR Tech > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in PR Tech
Funding Funnel
18 Months
25 Months
19 Months
Investment backedBootstrapped
13
2
72
3
29
0
Soonicorns
Unicorns
Acquisitions
IPOs

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
PR Tech > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in PR Tech; Apr 2017-Apr 2019
Notable Investments in last 24 months (1/2)
LATE STAGE
$392M - Series E Jun 2018
Morgan Stanley, Valor Equity Partners, MSD Capital,
Declaration Partners, IVP, Vulcan, Fidelity
Investments, Goldman Sachs
$30M - Series C Feb 2018
Blum Capital Partners, North Atlantic Capital
$21M - Series C Oct 2018
Ring Capital, Tikehau Capital
$16.7M - Series D Jun 2018
$11.1M - Series D Dec 2017
Harmony Partners
EARLY STAGE
$50M - Series B Sep 2018
Launchmetrics (2015, New York City, $54M)
Online platform enabling fashion brands to
accelerate product launches
Bpifrance, Seventure Partners, Cipio Partners
$25M - Series B Jan 2018
Content marketing software and services
Rho Acceleration
$12M - Series B Jun 2018
ParadigmTalent Agency, Tech Coast Angels
$7.5M - Series B Mar 2019
Influencer marketplace
Exto Partners, Gresham House
EARLY STAGE
$7.4M - Series A Jul 2017
Social media monitoring and analytics solutions for
businesses
Shift Ventures
$5.8M - Series A Oct 2018
Mavrck (2012, Boston, $13.8M)
Management platform for Micro Influencers.
Kepha Partners, GrandBanks Capital
$5M - Series A Feb 2019
Sideqik (2012, Atlanta, $6.5M)
Influencer marketing platform
Jackson Square Ventures, Tom Noonan
$3.5M - Series A Nov 2017
Opendorse (2013, Lincoln, $7.8M)
Marketplace to connect brands with athletes
Serra Ventures, Flyover Capital, Dan Mannix, Peter
Gardiner

PR Tech > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in PR Tech; Apr 2017-Apr 2019
Notable Investments in last 24 months (2/2)
EARLY STAGE
$3M - Series A Oct 2017
Gushcloud (2011, Singapore, $3.5M)
Paid social media endorsements
YG Entertainment
$1.5M - Series A Aug 2017
StoryStream (2012, London, $4.1M)
Content marketing solutions
MMC Ventures
$1.5M - Series A Mar 2019
$20k - Series A Apr 2017
Babbler (2013, Paris, $2.5M)
Social networking platform for PR professionals and
reporters
Techstars
Series A Jun 2017
M25
EARLY STAGE
Series A Nov 2017
D2C
Series A Mar 2019
Hiip (2016, Ho Chi Minh City)
Online marketplace of social media influencers
Vulpes Invest
SEED STAGE
$1.6M - Seed Mar 2019
HYPR (2013, Manhattan, $6.6M)
Programmatic Influencer Network for niche
influencers
Seed Sep 2017
500 Startups, Cocoon Capital, Expara

Most Active Investors (VC, PE) by Stage in PR Tech; Last 5 years (Apr 2014-Apr 2019)
Most Active VC & PE Investors
26
PR Tech > Investment Trends > Most Active VC & PE Investors
SEED STAGE
Right Side Capital Management(3
Investments)
Heartbeat, Flye, Lumanu
1
Social Starts(2 Investments)
Captiv8 Labs, SocialRank
2
SV Angel (2 Investments)
Upbeat, Niche
3
Business Finland (2 Investments)
Matchmade, PromoRepublic
4
Advancit Capital (2 Investments)
SocialRank, Niche
5
Inovo VC (2 Investments)
Sotrender, Brand24
6
Star Farm Ventures (2 Investments)
HYPR, Swayy
7
Uncork Capital
Niche
8
BoxGroup
Niche
9
R-301 Capital
Buzzoole
10
EARLY STAGE
Social Starts(3 Investments)
Popular Pays, NewsWhip, Little Bird
1
MMC Ventures(2 Investments)
StoryStream, Signal Media
2
Bessemer Venture Partners
Popular Pays
3
Founders Fund
BrandYourself
4
Hyde Park Venture Partners
Geofeedia
5
New Atlantic Ventures
BrandYourself
6
GrandBanks Capital
Mavrck
7
Mercury Fund
TrendKite
8
Wavemaker Partners
Naritiv
9
Kepha Partners
Mavrck
10
LATE STAGE
Edison Partners
Tracx
1
Noro-Moseley Partners
TrendKite
2
Battery Ventures
TrendKite
3
BoxGroup
Dataminr
4
FJ Labs
Dataminr
5
Partech
Brandwatch
6
SAIF Partners
NetBase
7
Focus Ventures
Reputation.com
8
Ascension Ventures
Reputation.com
9
ORIX
NetBase
10

PR Tech > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in PR Tech; Last 5 years (Apr 2014-Apr 2019)
Most Active Ecosystem Investors
INCUBATOR/ACCELERATOR
500 Startups(15 Investments)
Upbeat, Hiip, Bot Analytics
1
Techstars(8 Investments)
Stylindex, Heartbeat, Babbler
2
Plug and Play Tech Center(6 Investments)
ShareIQ, Content.co, Influential
3
Y Combinator(5 Investments)
Upbeat, Makrwatch, SketchDeck
4
Wayra(5 Investments)
Quántico, Visual Tagging, FLUVIP
5
MassChallenge(3 Investments)
Heepsy, Grapevine, Encore Alert
6
Collider(3 Investments)
Tailify, FindTheRipple, CampaignAmp
7
Expara(3 Investments)
Hiip, ZocialRipple, ActSocial
8
Startupbootcamp(3 Investments)
Woomio, Publicfast, Brand Gauge
9
Alchemist Accelerator(3 Investments)
Unboxed, NeoReach, Snapwire
10
OTHER NOTABLE INVESTORS
Kima Ventures(2 Investments)
FanBread, Brand and Celebrities
1
New York Angels(2 Investments)
Nmrkt, Critical Mention
2
WME Entertainment(2 Investments)
Influential, Niche
3
Entrepreneur Venture(2 Investments)
Synthesio, epresspack
4
LAUNCH Media(2 Investments)
Captiv8 Labs, Little Bird
5
Klingenstein(2 Investments)
HYPR, Tracx
6
FundersClub
Simply Measured
7
Hearst
Signal Media
8
Goldman Sachs
Dataminr
9
SoftBank Group
Social Native
10
DEBT INVESTORS
Lighter Capital(5 Investments)
Frrole, Tomoson, Tidal Labs
1
Western Technology Investment(4
Investments)
Traackr, Scripted, NetBase
2
Multiplier Capital(3 Investments)
theAudience, Skyword, Visible Technologies
3
Silicon Valley Bank(2 Investments)
Meltwater, Insightpool
4
Adams Street Partners
TrendKite
5
Horizon Technology Finance
Skyword
6
Tikehau Capital
Linkfluence
7
Kreos Capital
Signal Media
8
North Atlantic Capital
Zignal Labs
9

PR Tech > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (1/2)

PR Tech > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (2/2)

PR Tech > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
31
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Investment Activity
Top Markets of Early Stage Investors
Other Notable Markets
Market Deep Dive

Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
RetailTech
Mar 2019
Manufacturing Tech
Mar 2019
Auto IT
Mar 2019

Marketmap: PR Tech PR Tech > Market Details > BlueBox
33

Key Sub Sectors
34
Key Sub Sectors in PR Tech
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
Media Monitoring
Companies providing solutions to monitor the online & offline media for accessing the impact
of press and media on brands
Visible Technologies (2005, Bellevue,
Acquired)
559 162 $1.7B
Companies providing a platform for brands to connect with influencers for Public
Relations(PR) campaigns
IZEA (2006, Winter Park, Public)
513 147 $401M
Content Creation
Companies providing tools that help in the creation and discovery of original content
Visually (2011, San Francisco, Acquired)
107 59 $269M
PR Suite
Companies providing a suite of tools for managing Public Relations (PR) including media
monitoring, analytics, content creation and distribution
Marketwired (1994, Toronto, Acquired)
Upbeat (2016, San Francisco, $1.5M)
26 8 $25M
Companies providing solutions to distribute press releases and news to media outlets, social
networking sites, media contacts, bloggers and consumers
Visual Revenue (2006, New York City,
Acquired)
Wiztopic (2014, Paris, $4.4M)
60 10 $10.6M
CRM
Companies providing a CRM solution for brands to manage and track communications with
reporters, analysts and clients
Babbler (2013, Paris, $2.5M)
Prowly (2013, Warsaw, $1.2M)
17 4 $4.7M
Newsroom
Companies providing a Newsroom solution for brands to upload, manage and optimize
content for sharing across social media platforms and search engin...
PressKing (2010, Paris, Acquired)
epresspack (2011, Paris, $2.2M)
31 6 $3.2M
Media Database
Companies providing tech-based solutions to find and search journalists, bloggers and media
representatives
PR Marketplace (2015, New York City,
Acquired)
Stylindex (2016, London, $1.3M)
39 4 $1.3M
PR Tech > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/2)
35
PR Tech > Market Details > Detailed Sector Taxonomy

Detailed Sector Taxonomy (2/2)
36
PR Tech > Market Details > Detailed Sector Taxonomy

Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(+1)
Influencer Marketing > Marketplace
Companies providing marketplaces that connect brands with social media influencers
(Companies covered 486 | Funded 140 | Total Funding $387M)
$121M
(+$28.1M)
44
(-8)
Influential
(2014, Las Vegas, $26.5M)
2
(+1)
Media Monitoring > Suite
Companies providing solutions to monitor online & offline media(radio, TV & others) helping brands to
track and monitor the impact of their press and media
(Companies covered 173 | Funded 55 | Total Funding $1.1B)
$503M
(+$385M)
8
(-8)
Dataminr
3
(-2)
Media Monitoring > Social Monitoring
Companies providing social listening solution to monitor, track and analyze brand, industry, and
competition
$47.6M
(-$143M)
12
(-17)
Linkfluence
(2006, Paris, $45.9M)
4
(-)
Content Creation > Marketplace
Companies providing a marketplace platform to connect brands with original on- demand content
creators for Public Relations(PR) purpose
$39.5M
(+$30.3M)
5
(-7)
Skyword
(2010, Boston, $56.8M)
5
(+1)
Content Creation > Tool
Companies providing tools that enables brands and journalists to create original content
(Companies covered 22 | Funded 11 | Total Funding $8.6M)
$2.8M
(-$363k)
3
(-)
StoryStream
(2012, London, $4.1M)
6
(+6)
Companies providing solutions to distribute press releases and news to media outlets, social
networking sites, media contacts, bloggers and consumers
(Companies covered 60 | Funded 10 | Total Funding $10.6M)
$4.4M
(+$4.4M)
1
(+1)
Wiztopic
(2014, Paris, $4.4M)
7
(+1)
PR Suite
Companies providing a suite of tools for managing Public Relations (PR) including media monitoring,
analytics, content creation and distribution
$1.5M
(+$1.5M)
1
(+1)
Upbeat
37
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets of Investment Activity (1/2)
Top Markets by Funding in PR Tech in last 2 years (April 2017 - March 2019)
PR Tech > Market Details > Top Markets of Investment Activity

Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets of Investment Activity (2/2)
PR Tech > Market Details > Top Markets of Investment Activity

Incubators 500 Startups (#7), Techstars (#4)
Seed Social Starts (#3), Right Side Capital Management (#2)
Series A/B WME Entertainment (#1), Wavemaker Partners (#2)
Series C+ Special Situations Fund (#1)
Waypoint Media Jan - 2019
Acq by Fanai
Grapevine Sep - 2018
Acq by Seven Stars Cloud
TapInfluence Jul - 2018
Acq by IZEA for $7.6M
Insightpool Jun - 2018
Acq by TrendKite
SEEN Jun - 2018
Acq by ICX Media
Reelio Apr - 2018
Acq by Fullscreen Media
Gnack Feb - 2018
Acq by NeoReach
$7.5M - Series B
Series A
$1.8M - Seed
Lumanu (2016, Milwaukee, $1.1M)
$1.5M - Series A
$1.6M - Seed
$5M - Series A
Apr 2019
How Fanbytes Harnesses The Power Of Tiktok, Music Business
Worldwide
Apr 2019
IZEA Reports Q1 Bookings of $7.8 Million, Up 18% YoY,
Business Wire
Apr 2019
Startup of the Month, March: Vietnamese influencer platform
Hiip, E27
Mar 2019
IZEA Worldwide beats by $0.01, misses on revenue, Seeking
Alpha
Mar 2019
Australian influencer marketing startup Tribe raises $7.5M
as it eyes US expansion, TechCrunch
Mar 2019
Data Analytics Firm Hypr Upgrades Influencer Search and
Discovery Solution, Technology-Signals
Mar 2019
Vietnam's Hiip lands 7-digit funding for its influencer
marketing platform, Tech in Asia
Mar 2019
Mavrck Enables Marketers to Scale Higher Quality Ratings
and Reviews Through Expanded Influencer Marketing
Campaigns, GlobeNewswire
Mar 2019 Grapevine helps safeguard against SIM swap fraud, ITWeb
Mar 2019 TRIBE Glasgow, Hospitality Net
Mar 2019
Buzzoole launches technology to help identify fake
influencer accounts and engagement, Business of Apps
Feb 2019
Buzzoole Launches Fraud Detection Tool For Influencer
Marketing, Mobile Marketing Magazine
Feb 2019
Buzzoole launches tech to identify fraudulent Instagram
accounts, The Drum
Feb 2019
Sideqik Raises $5 Million Series A To Drive Innovation In
Influencer Marketing Platform, PR Newswire
News
26
6
44
140
486
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Influencer Marketing > Marketplace: Market Factsheet
39
Exits
Recent InvestmentsCompanies providing
marketplaces that connect brands
with social media influencers
IZEA
(2006, Winter Park, $37.9M)
Influential
(2014, Las Vegas, $26.5M)
TapInfluence
(2009, Boulder, $22.8M)
theAudience
(2011, West Hollywood, $20M)
Traackr
(2008, San Francisco, $18M)
Top Companies
#1 Top Markets of Investment Activity
PR Tech > Market Details > Market: Marketplace
Companies Created 486 | Funded 140 | Total Funding $387M
0
20
40
60
$0k
$100M
$200M
2014 2015 2016 2017 2018
Predicted Funding YoY Funding
Rounds Predicted Rounds
YoY Funding and Rounds
Market: Marketplace

Influencer Marketing > Marketplace: Top Companies
Market: Marketplace (1/2)
Analyst’s Pick
ParadigmTalent Agency and 6 Other Investors
Traackr (2008, San Francisco, $18M)
Influencer analytics suite.
Editor's Pick. Stage: Series B
Workhorse Capital, You & Mr Jones, LaunchCapital
Minicorn. Stage: Series B
Exto Partners, Gresham House, Matt Berriman and
6 Other Investors
Mavrck (2012, Boston, $13.8M)
Minicorn. Stage: Series A
Kepha Partners, GrandBanks Capital, Techstars,
Bodley Group
Analyst’s Pick
Buzzoole (2012, Naples, $10.5M)
Influencer marketing platform.
Editor's Pick. Stage: Series A
Tamburi Investment Partners, Vertis SGR, R-301
Serra Ventures, Flyover Capital, Dan Mannix and 3
Other Investors
Reelio (2012, New York City, $7M)
Data Driven Influencer Marketplace
Minicorn. Stage: Acquired
E.ventures, KRW Schindler, Broadway Video, Grazia
Equity
Programmatic Influencer Network for niche
influencers
Minicorn. Stage: Seed
Silvertech Ventures, Star Farm Ventures,
Klingenstein and 3 Other Investors
Analyst’s Pick
Jackson Square Ventures, Tom Noonan, Bee
Partners and 4 Other Investors
Minicorn. Stage: Acquired
D2C, YG Entertainment, Kejora Ventures,
Wavemaker Partners
FLUVIP (2013, New York City, $3.4M)
Platform to connect advertisers with influencers.
Velum Ventures, Wayra
Grapevine (2012, Boston, $1.5M)
YouTube Creator Marketplace
Editor's Pick. Stage: Acquired
Boston Seed Capital, Atlas Venture, MassChallenge

Influencer Marketing > Marketplace: Top Companies
Market: Marketplace (2/2)
Analyst’s Pick
Lumanu (2016, Milwaukee, $1.1M)
Influencer discovery and marketing platform
Editor's Pick. Stage: Seed
Cream City VC, Gener8tor, 500 Startups and 5 Other
Investors
ROI Influencer Media (2015, New York City,
$1M)
Vulpes Invest, 500 Startups, Cocoon Capital and 3
Other Investors
Post for Rent (2015, Budapest)
Influencer marketing marketplace
Minicorn. Stage: Funded
Hiventures
AdHive (2000, Tallinn)
Editor's Pick. Stage: Unfunded
Analyst’s Pick
AdHive (2017, Moscow)
AI-controlled platform for influencer marketing
Fanbytes (2015, London)
Curated Influencer Network for Snapchat
Editor's Pick. Stage: Funded
Founders Factory, GMG Ventures, Student Upstarts
Fashion Monitor (1989, London)
Influencer marketing and PR solutions provider
IDA Agency (2016, Milan)
Influence4you (2017, Courbevoie)
influencers.ae (2016, Dubai)
Influencer marketplace platform
Analyst’s Pick
Press Loft (2006, London)
Collaboration platform for brands and PR
professionals
Shopping Links (2014, Melbourne)

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
42
Influencer Marketing > Marketplace: Leaderboard
Better than Market Average
Market: Marketplace
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Tribe 2013
South
Melbourne
Series B $15.3M 3 - 4 - - 2.9k 75k 445 7 116 35% 117 4%
4.7 Opendorse 2013 Lincoln Series A $7.8M 6 - - - - 6.9k - - 6 - - 546 9%
4.6 Traackr 2008
San
Francisco
Series B $18M 8 - - - - 8.4k - - 2 - - 109 1%
4.5 Buzzoole 2012 Naples Series A $10.5M 4 - 4 - - 6.8k 30k 367 9 20 6% 46 1%
4.5 Mavrck 2012 Boston Series A $13.8M 4 - - - - 1.5k - - 10 - - 41 3%
4.5 Takumi 2015 London Series B $9.3M 4 - 3 - - 1.2k 30k 355 4 33 10% 71 6%
4.3 Niche 2013
New York
City
Acquired $3.1M 2 - - - - 13.7k - - 4 - - 362 3%
4.3 Hashtag Paid 2013 Toronto Series A $7M 3 - - - - 2k - - 3 - - 29 2%
4.2
Music
Audience
Exchange
2013 Plano Series A $8.9M 2 - - - - 691 - - 5 - - 13 2%
4.2 Octoly 2014 Paris Series A $11.2M 2 - 4 - - 3.4k 75k 1.1k 4 330 45% -52 -2%
4.2 Captiv8 Labs 2015
San
Francisco
Seed $2M 1 - - - - 2.5k - - 6 - - 97 4%
4.1 Matchmade 2014 Helsinki Series A $6.5M 2 - - - 3 681 - - 2 - - 206 43%
4.0 Heartbeat 2016
Santa
Monica
Series A $8.1M 5 - 2 - - 212 30k 36 1 - - 22 12%
3.9 Influential 2014 Las Vegas Series B $26.5M 5 - - - - 33.9k - - 13 - - -511 -1%

Incubators 500 Startups (#3), CyLon (#1)
Seed BoxGroup (#1), Enterprise Ireland (#1)
Series A/B BDC (#2), Ignition Partners (#1)
Series C+ In-Q-Tel (#1), IVP (#1)
iQ media Apr - 2019
Acq by 4C
Synoptos Mar - 2019
Acq by Ignite Technologies
TrendKite Jan - 2019
Acq by Cision for $225M
Synthesio Oct - 2018
Acq by Ipsos
BlueBytes Oct - 2018
Acq by Concept BIU
$1.9M - Series B
Critical Mention (2002, New York
City, $9.3M)
$50M - Series B
Launchmetrics (2015, New York City,
$54M)
Series A
Ripjar (2012, London, $4.7M)
$392M - Series E
Dataminr (2009, New York City,
$571M)
$16.7M - Series D
$30M - Series C
Zignal Labs (2011, San Francisco,
$58M)
Apr 2019
Isentia’s Asia regional director Danny Levinson to exit,
Marketing Interactive
Apr 2019
4C Acquires Stake in iQ Media, Jointly Create Kinetiq, World’s
Largest Unified TV Intelligence Network, Business Wire
Mar 2019
Reputation.com Granted Two Additional Patents, Technology-
Signals
Mar 2019
Brandwatch turns its war chest on acquiring market
research startup Qriously, TechCrunch
Mar 2019
Jennifer Granston Joins Zignal Labs as Head of Strategy &
Insights, GlobeNewswire
Mar 2019
2 Firms Guide PE Shop's $175M Investment In Meltwater,
Law360
Mar 2019 Synoptos Joins Ignite Technologies, PR Newswire
Mar 2019
TrueVoice Intelligence Awarded GSA Contract for Market
Research/Analysis, Newswire
Feb 2019
Brandwatch appoints YOUKNOW as African channel partner,
ITWeb
Feb 2019
Social Media Management Market Worth USD 9.54 Billion at
CAGR 28.6% with Top Players Like Oracle Corporation, IBM,
Brandwatch and Simply Measured, Digital Journal
Feb 2019
Lexalytics® Announces Text Analytics Suite Availability for
Any Computing Environment, PRWeb
Feb 2019
Brandwatch Unveils Vizia, Enterprise Reporting Product,
Will Fundamentally Change Marketing Reporting, MarTech
Advisor
Jan 2019
iContact Sold By Cision In $49 Million Deal, Eliminates Some
Jobs, MediaPost
News
25
12
28
55
173
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Media Monitoring > Suite: Market Factsheet
43
Exits
Recent InvestmentsCompanies providing solutions to
monitor online & offline
media(radio, TV & others) helping
brands to track and monitor the
impact of their press and media
Isentia
(1982, Sydney)
Dataminr
Reputation.com
(2006, Redwood City, $88.3M)
Visible Technologies
(2005, Bellevue, $79.9M)
TrendKite
(2012, Austin, $64.2M)
Top Companies
PR Tech > Market Details > Market: Suite
Companies Created 173 | Funded 55 | Total Funding $1.1B
0
10
20
$0k
$1.B
$2.B
2014 2015 2016 2017 2018
Market: Suite

Media Monitoring > Suite: Top Companies
Market: Suite (1/2)
Analyst’s Pick
Unicorn. Stage: Series E
Morgan Stanley, Valor Equity Partners, MSD Capital
Reputation.com (2006, Redwood City, $88.3M)
Heritage Group, River Cities Capital Funds,
Ascension Ventures and 16 Other Investors
Harmony Partners, Adams Street Partners, Battery
Ventures and 5 Other Investors
SaaS based social media monitoring platform
Nauta Capital, Partech, Highland Europe and 42
Other Investors
Analyst’s Pick
Blum Capital Partners, North Atlantic Capital,
Wamda Capital and 3 Other Investors
SentiOne (2011, Warsaw, $4M)
Real-time social media monitoring solution
Trigon TFI, Augere Venture
Vista Equity Partners, Silicon Valley Bank, Vector
Afstereo (2004, Midrand)
Real-time TV and radio monitoring tools
iMente (2000, Girona)
Social Media and Online News Monitoring platform
Analyst’s Pick
iQ media (2010, Conshohocken)
Cloud based media intelligence provider
Kribrum (2010, Moscow)
Media monitoring and analysis
M-Brain (1999, Helsinki)
Provider of competitor intelligence and media
monitoring solutions
Editor's Pick. Stage: Funded
Innovestor Ventures
Media Info Group (1915, Almere)
Media monitoring solution provider
Neticle Labs (2012, Budapest)
Online media monitoring tool and business
intelligence services
Editor's Pick. Stage: Series A
Hiventures
Rank Me Online (2017, Delhi)
Media monitoring solution for businesses

Media Monitoring > Suite: Top Companies
Market: Suite (2/2)
Analyst’s Pick
SAIL LABS (1999, Vienna)
Speech recognition and media monitoring tools
Tecnet Equity, IPO Beteiligungs-Management, Arax
Capital Partners
Signal AI (2013, London)
AI powered media monitoring solution
Web2Monitor (2005, Cologne)
Cloud-based media monitoring and brand
management tools

46
Media Monitoring > Suite: Leaderboard
Market: Suite
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 TrendKite 2012 Austin Acquired $64.2M 7 - - - - 3.3k - - 17 - - 310 11%
4.9 Brandwatch 2007 Brighton Series C $62.9M 5 - - - - 33.5k - - 26 - - 945 3%
4.8 Dataminr 2009
New York
City
Series E $571M 8 - 5 - - 12.6k 4k 13 8 2 18% 543 5%
4.6
Reputation.c
om
2006
Redwood
City
Series E $88.3M 7 - 3 - - 12.5k 15k 40 16 8 25% 55 -
4.5 NewsWhip 2011 Dublin Series A $9.2M 5 - - - - 16.8k - - 6 - - 226 1%
4.4 Meltwater 2001
San
Francisco
Acquired - 3 - 4 - - 22.6k 32k 89 13 10 13% 763 3%
4.3 Ripjar 2012 London Series A $4.7M 5 - - - - 733 - - 3 - - 45 7%
4.1 Mention 2012 Paris Acquired $800k 1 - 4 - - 23.3k 300k 1.6k 3 12 1% 37 -
4.1
Critical
Mention
2002
New York
City
Series B $9.3M 6 - - - - 4.4k - - 2 - - 59 1%
3.8 Zignal Labs 2011
San
Francisco
Series C $58M 4 - - - - 3.2k - - 14 - - -33 -1%
3.8 Synthesio 2006
New York
City
Acquired $30.7M 5 - - - - 9.7k - - 8 - - -118 -1%
3.6
Launchmetri
cs
2015
New York
City
Series B $54M 2 3 - - - 16.9k - - 7 - - -130 -1%
3.6 SentiOne 2011 Warsaw Series A $4M 2 - 4 - 4 2.1k 750 15 1 - - 30 1%
3.5 YouScan 2009 Moscow Acquired $54.1k 1 - - - - 3.4k - - 1 - - 92 3%

Incubators 500 Startups (#2), Oasis 500 (#1)
Seed Ontario Centres of Excellence (#2), Inovo VC (#2)
Series A/B Thomvest Ventures (#1), Bessemer Venture Partners (#1)
Series C+ Silicon Valley Bank (#1), Edison Partners (#1)
SocialReport.com Feb - 2019
Acquired
Falcon.io Jan - 2019
Acq by Cision
ListenFirst Media Sep - 2018
Acq by Frontier Capital
Union Metrics Jun - 2018
Acq by TrendKite
Sysomos Apr - 2018
Acq by Meltwater
BrandSpotter Mar - 2018
Acq by YouScan
Talkwalker Jan - 2018
Acq by Marlin Equity Partners
$1.1M - Series A
Lucidya (2015, Jeddah, $1.1M)
$21M - Series C
$200k - Seed
Eyesover (2013, Fredericton, $200k)
$1.1M - Seed
Crowd Analyzer (2013, Dubai, $1.6M)
$16M - Series B
Signal Media (2013, London, $27.7M)
$404k - Angel
Gen Y Labs (2016, Hyderabad, $511k)
Apr 2019
Digimind and TrustedOut Partner to Deliver Smarter and
Trustworthy Corpus Intelligence, PRWeb
Mar 2019
Social Media Analytics Market Production, Analysis And
Share By Manufacturers 2019|adobe Systems Incorporated,
Talkwalker Inc., Red Newswire
Mar 2019
Klear rolls out new influencer marketing campaign
management solution, Business of Apps
Mar 2019
Signal Appoints James (Jay) Stocki as Chief Operating Officer,
Technology-Signals
Mar 2019
Signal On-boards Joe Doran as Chief Identity Officer,
Strengthens Its Identity Resolution Leadership, MarTech
Advisor
Mar 2019
[In-Photos] AI-based social listening platform Talkwalker
opens office in Singapore, E27
Feb 2019
ListenFirst Wins Silver Stevie® Award For Customer Service,
PR Newswire
Feb 2019
Silicon Valley investment firm Alpine SG acquires 6 startups,
forms new Seattle-area marketing company, GeekWire
Feb 2019
Qoruz partners with Konnect Insights to provide integrated
influencer marketing technology, Indiatimes
Jan 2019
Social Media Management Tools Market Share, Trends and
Leading Players by 2025: Zoho, Sprout, AgoraPulse, Sendible,
Digital Journal
Jan 2019
Virgin Hotels Ramps Up Customer Experience Marketing and
Personalization Through Partnership with Local Measure,
Hospitality Net
Jan 2019
Saudi-based Lucidya raises ~$1.1 million in Series A,
MENAbytes
News
24
12
31
99
344
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Media Monitoring > Social Monitoring: Market Factsheet
47
Exits
Recent InvestmentsCompanies providing social
listening solution to monitor,
track and analyze brand, industry,
and competition
Signal
(2009, Chicago, $90.4M)
NetBase
(2004, Mountain View, $87.4M)
Linkfluence
(2006, Paris, $45.9M)
Curalate
(2012, Philadelphia, $39.9M)
Tracx
(2008, Bethesda, $38.4M)
Top Companies
PR Tech > Market Details > Market: Social Monitoring
0
10
20
30
$0k
$50M
$100M
$150M
2014 2015 2016 2017 2018
Market: Social Monitoring

Media Monitoring > Social Monitoring: Top Companies
Market: Social Monitoring (1/2)
Analyst’s Pick
NetBase (2004, Mountain View, $87.4M)
Social Media Monitoring Patform
Thomvest Ventures, ORIX, WestSummit and 8 Other
Investors
Ring Capital, Tikehau Capital, BNP Paribas
Developpement and 8 Other Investors
Curalate (2012, Philadelphia, $39.9M)
Cloud-based software tool to create shoppable
content
New Enterprise Associates, First Round Capital,
MentorTech Ventures and 2 Other Investors
Signal Media (2013, London, $27.7M)
Media and review monitoring tool and analytics
platform
GMG Ventures, Frontline, LocalGlobe and 20 Other
Investors
Analyst’s Pick
Prime Ventures, Northcap Partners, Target
Partners
Geofeedia (2011, Chicago, $23.5M)
Location based social media monitoring tool
Silversmith Capital Partners, Hyde Park Venture
Partners, Glade Brook Capital and 3 Other Investors
Local Measure (2012, Surry Hills, $15M)
Location based social media monitoring platform
Social media monitoring and analytics solutions for
businesses
Shift Ventures
Analyst’s Pick
Talkwalker (2009, Luxembourg, $5.3M)
Social media monitoring & analytics tool
Main Capital Partners
Crowdfire (2010, Mumbai, $2.5M)
Social circle tracker on Twitter & Instagram
Kalaari Capital
Ground Signal (2015, Boston)
Location based social media analytics and insights
provider
Minicorn. Stage: Funded
Morningside Ventures, Vayner/RSE
Algo (2015, San Francisco)
Developed a news reading app for consumers, and a
media coverage tracking system for enterprises
Matt Michelsen
Analisa (2018, Jakarta)
Analytics solutions for Instagram

Media Monitoring > Social Monitoring: Top Companies
Market: Social Monitoring (2/2)
Analyst’s Pick
Frrole (2012, Bangalore)
Machine learning based customer understanding
platform
Rajan Anandan, Manav Garg, Sharad Sharma and 7
Other Investors
Geckolyst (2015, Kochi)
Customer feedback analytics platform
QSocialNow (2010, Buenos Aires)
Media monitoring and listening solutions provider
Socialangel (2016, Milan)
Social media analytics platform focused towards
small and medium businesses
SocioSEER (2014, Mumbai)
Social media analytics platform
Analyst’s Pick
Sysomos (2007, Toronto)
Social Media Marketing and Analytics Platform
GrowthWorks Capital, Ontario Centres of
Excellence, Omers, MaRS IAF

50
Media Monitoring > Social Monitoring: Leaderboard
Market: Social Monitoring
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0
Crimson
Hexagon
2007 Boston Series C $34.2M 8 - - - - 13.3k - - 20 - - 235 2%
4.9 NetBase 2004
Mountain
View
Series E $87.4M 9 - - - - 8.8k - - 11 - - 60 1%
4.9 Signal Media 2013 London Series B $27.7M 5 - - - 4 2.1k - - 3 - - 117 6%
4.8 Talkwalker 2009
Luxembour
g
Acquired $5.3M 1 - - - - 12k - - 12 - - 1.1k 10%
4.7 Tracx 2008 Bethesda Series C $38.4M 5 - - - - 2.8k - - 11 - - 11 -
4.7 Linkfluence 2006 Paris Series C $45.9M 5 - - - - 8.9k - - 2 - - 163 2%
4.6
Local
Measure
2012 Surry Hills Series A $15M 3 - - - - 1.7k - - 11 - - 31 2%
4.5 Brand24 2010 Warsaw Seed $480k 3 - 5 3 4 21.4k 300k 369 3 55 18% 649 3%
4.4 Unmetric 2011 Chennai Series B $8.7M 2 - 5 - - 5.6k 3k 26 2 - - 22 -
4.3 Crowdfire 2010 Mumbai Series A $2.5M 1 - 4 - - 5.8M 7.8M 226.4k 3 545 -
-
14077
8
-2%
4.1 Lucidya 2015 Jeddah Series A $1.1M 1 - - - - 11.3k - - 1 - - 2.3k 25%
4.0 Signal 2009 Chicago Series E $90.4M 6 - - - - 3.9k - - 16 - - -37 -1%
3.9 Plann 2016 Sydney Unfunded - - - 4 5 5 552 300k 3.1k - 588 24% 156 39%
3.8 Bot Analytics 2016
San
Francisco
Seed $302k 1 - - - - 1.7k - - 2 - - 70 4%

Market: Marketplace

PR Tech > Market Details > Market: Tool
Companies Created 22 | Funded 11 | Total Funding $8.6M
Market: Tool

Market: Tool

PR Tech > Market Details > Market: Content Distribution
Market: Content Distribution

PR Tech > Market Details > Market: PR Suite
Market: PR Suite

Market: PR Suite

PR Tech > Market Details > Market: PR Professionals
Market: PR Professionals

PR Tech > Market Details > Market: Influencer Analytics
Market: Influencer Analytics

PR Tech > Market Details > Market: CRM
Market: CRM

Market: CRM

Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
71
Notable Acquisitions
Top Acquirers
Acqui-hires

Public companies
73
Performance indicators of public companies in PR Tech
IPO Date Company
IPO
Mcap
Exchange
Ticker
May 2014
Isentia (1982, Sydney)
$379M ASX:ISD
Jan 2011
IZEA (2006, Winter Park)
Platform to connect social media content creators with brands.
NASDAQ:IZEA
Cision (1892, Chicago)
PR Software Suite.
PR Tech > Exit Outlook > Public Companies

Notable Acquisitions (1/3)
74
Notable Acquisitions in PR Tech
PR Tech > Exit Outlook > Notable Acquisitions
2019 YTD
Acquirer: Cision Deal: $225M
Acquirer: Cision
2018
Acquirer: Ipsos
Synthesio (2006, New York City, $30.7M)
Social media monitoring platform
Acquirer: IZEA Deal: $7.6M
TapInfluence (2009, Boulder, $22.8M)
Cloud-based Influencer marketing platform.
2017
Acquirer: Sprout Social
Simply Measured (2010, Seattle, $28.9M)
Social Media Monitoring and Management platform
Acquirer: Ascential Deal: $207M
MediaLink (2014, Singapore)
Public Relations marketplace connecting
businesses, journalists, and expert sources

75
2015
PRWeb (1997, Beltsville)
Online press release service from Cision.
Acquirer: Al Ahli Holding Group
theAudience (2011, West Hollywood, $20M)
Multi-channel publishers of social and digital
content.
2014
Acquirer: RTL Group Deal: $107M
StyleHaul (2010, Los Angeles, $17M)
MCN for fashion
Gorkana (2003, New York City)
Suite for Public Relations.
Acquirer: LexisNexis
Moreover Technologies (1998, Reston, $21M)
Media monitoring solution for businesses
Acquirer: Cision
Visible Technologies (2005, Bellevue, $79.9M)
Social Media Monitoring platform
Acquirer: GTCR Deal: $170M
Cision (1892, Chicago, $2M)
PR Software Suite.
Acquirer: Lithium Deal: $200M
Klout (2008, San Francisco, $8.5M)
Social media activity scoring platform
2013
Acquirer: Apple Deal: $200M
Topsy (2007, San Francisco, $32.2M)
Real-time public social data Indexer

76
2012
Acquirer: Altor Equity Partners
2011
Acquirer: Salesforce Deal: $326M
Salesforce Radian6 (2006, Fredericton, $4M)
Social Media Monitoring Platform

Most Active Acquirers
77
PR Tech > Exit Outlook > Most Active Acquirers

Acqui-hires
78
List of Acqui-hires in PR Tech
Excludes all details for Chinese companies
Date Target
Nov-16 Little Bird Acq by Sprinklr
Jul-15 Swayy Acq by SimilarWeb
Feb-15 Totems Acq by Stripe
PR Tech > Exit Outlook > Acqui-hires
View all 3 Acqui-hired companies on Tracxn Platform

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
79
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players

PR Tech > Investors > Index of Most Active VC & PE Investors
Index of Top Investors (VC, PE) by Stage in PR Tech; Last 5 years (Apr 2014 - Mar 2019)
Index of Most Active VC & PE Investors
SEED STAGE
Right Side Capital Management (3 Investments)
Social Starts (2 Investments)
SV Angel (2 Investments)
Business Finland (2 Investments)
Advancit Capital (2 Investments)
Inovo VC (2 Investments)
Star Farm Ventures (2 Investments)
Kleiner Perkins
Uncork Capital
Wavemaker Partners
Lerer Hippeau Ventures
BoxGroup
LocalGlobe
M25
REV
EARLY STAGE
Social Starts (3 Investments)
MMC Ventures (2 Investments)
Wavemaker Partners
Vayner/RSE
Founders Fund
Mercury Fund
New Atlantic Ventures
GrandBanks Capital
M25
Global Founders Capital
Serra Ventures
Highland Europe
LATE STAGE
BoxGroup
Edison Partners
Battery Ventures
FJ Labs
Sageview Capital
Partech
SAIF Partners
Focus Ventures
Ascension Ventures
ORIX
River Cities Capital Funds
CapDecisif Management
Glynn Capital
Camden Partners

Right Side Capital Management
82
Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter
PR Tech > Investors > Right Side Capital Management
People
Investments
[Editor's Pick] Lumanu (2016, Milwaukee, $1.1M, Seed)
PR Tech Notable Portfolio
[Soonicorn] ClassPass (2011, New York City, $308M, Series D)
Membership programs for fitness classes across multiple gyms
[Soonicorn] DataRobot (2012, Boston, $225M, Series D)
Automated machine learning platform for data science applications
[Soonicorn] Leanplum (2012, San Francisco, $145M, Series D)
Mobile A/B testing, personalization & analytics platform
[Soonicorn] DigitalOcean (2011, New York City, $134M, Series
B)
Cloud computing platform to build, deploy and scale cloud applications
[Soonicorn] Threat Stack (2012, Boston, $72.2M, Series C)
Intrusion detection platform for cloud, hybrid-cloud, and on-premise
environments
[Soonicorn] Distil Networks (2011, Arlington, $65M, Series C)
Content protection network and anti bot solution
[Soonicorn] Synack (2013, Menlo Park, $55.3M, Series C)
Crowdsourced Vulnerability Discovery
[Soonicorn] ScaleFactor Partners (2013, Austin, $47.9M,
Series B)
Back office automation solutions
[Soonicorn] DataCamp (2004, New York City, $32.5M, Series B)
Online courses in data sciences
[Minicorn] Amino Apps (2011, New York City, $72.4M, Series C)
Online communities enabler
[Minicorn] Bluecore (2013, New York City, $63.2M, Series C)
Automated personalized trigger-based email marketing
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
Dave Lambert
Co-Founder &
Managing Director
Kevin Dick
Co-Founder &
Managing Director
Geographical Spread Stage of Entry
Apr 2018
Influencer marketing startup Lumanu raises $1 million,
aims to help brands track results, Journal Sentinel
Dec 2017
Heartbeat Raises $1 Million Seed Round to Transform and
Scale Brand Influence Among Millennial Consumers, Ad
Tech Daily
Mar 2017
Hootsuite Acquires Naritiv’s Snapchat Analytics Solution ,
Techvibes
Jan 2016
Snapchat-focused marketing company Naritiv raises $3
million, Los Angeles Times
Oct 2015
Aussie social media analytics platform Social Status can’t
come to terms with Oxygen Ventures, raises $US300,000
elsewhere - Titan Vine, titanvine.com
Oct 2015
Big Pitch winner Social Status can’t come to terms with
Oxygen Ventures, raises $US300,000 elsewhere, ups from
StartupSmart
Mar 2015
Naritiv Helped ‘Pretty Little Liars’ Get 800K Snapchat
Followers In 3 Months – TechCrunch, TechCrunch
Jan 2015
Disney Accelerator Launches Second Program powered
by Techstars |FinSMEs, FinSMEs
Naritiv
(2014, Los Angeles, $4.3M)
Acq by Hootsuite - Mar 2017
Poptip
Acq by Palantir Technologies -
Jul 2014
11
1
1
2014 2015 2016 2017 2018 2019
Follow On New Investments
3
-
-
-
3
Undisclosed
Series C+
Series B
Series A
Seed5
1
-
-
-
US
Australia

Social Starts
83
PR Tech > Investors > Social Starts
Investments
[Unicorn] Pinterest (2010, San Francisco, $1.5B, Series G)
Visual social bookmarking service
[Unicorn] Zocdoc (2007, New York City, $223M, Series D)
Healthcare Appointment Service
[Soonicorn] Boxed (2013, New York City, $245M, Series D)
Discounted Bulk-sized Products
[Soonicorn] Greenhouse (2012, New York City, $111M, Series D)
Recruiting performance improvement system.
[Soonicorn] Smart News (2012, San Francisco, $90M, Series D)
Personalized news discovery platform
[Minicorn] Epic (2013, Palo Alto, $51M, Series D)
eBooks for kids
[Minicorn] Zingbox (2014, Mountain View, $24.3M, Series B)
IoT security solution to prevent threats on internet
[Minicorn] Chronicled (2014, San Francisco, $21.3M, Series A)
Blockchain-based supply chain solutions provider
[Minicorn] Eden (2015, Redwood City, $16.6M, Series A)
On-demand office support
[Minicorn] Nestio (2010, New York City, $16.4M, Series B)
Listings database for management companies and brokers
[Minicorn] Shots (2013, San Francisco, $15.2M, Series A)
Digital studio and multi-channel network
[Minicorn] CodeFights (2014, San Francisco, $12.4M, Series A)
Gamified platform for testing programming skills
[Minicorn] Clover (2013, New York City, $11M, Series A)
On-demand dating app based on mutual likes
[Minicorn] LeagueApps (2010, New York City, $8.2M, Series A)
Platform to organize and manage sports leagues
Top Exits Recent News on Fund & Portfolio
Feb 2019
Horizon Media Partners with Captiv8 to Combat
Influencer Fraud, GlobeNewswire
Dec 2018
Captiv8 report highlights data for spotting fake followers,
TechCrunch
Dec 2018
Popular Pays Extends Series B To $6.6 Million, Adds
Audible Co-Founder Ed Lau As Board Observer, PR
Newswire
Aug 2018 Beringea leads $5.5 mln round for Popular Pays, PE Hub
Jul 2018
Captiv8 is making its influencer database available for
free, TechCrunch
May 2018
Captiv8 Launches the First Self-Serve Marketplace Built
on the Blockchain, Giving Brands the Power to Connect
with Micro-Influencers, PR Newswire
Apr 2018
Captiv8 Hires Industry Veteran as Head of Global Sales,
PR Newswire
Feb 2018
SocialRank’s new product helps marketers understand
why tweets go viral, TechCrunch
Apr 2017 Popular Pays Secures $3.2M, VC News Daily
Feb 2017
SocialRank Realtime helps marketers get more proactive
on social media, TechCrunch
Appinions
(2008, New York City, $5.6M)
Acq by ScribbleLive - Apr 2015
Big Frame
(2011, Hollywood, $3.4M)
Acq by AwesomenessTV - Mar
2014
11
3
1
2014 2015 2016 2017 2018 2019
-
-
-
3
4
Undisclosed
Series C+
Series B
Series A
Seed6
1
-
-
-
US
Europe

SV Angel
84
PR Tech > Investors > SV Angel
People
Investments
[Soonicorn] Reputation.com (2006, Redwood City, $88.3M,
Series E)
[Unicorn] Instacart (2012, San Francisco, $2.8B, Series G)
Marketplace for same-day grocery delivery
[Unicorn] Snapchat (2011, Los Angeles, $2.6B, Public)
Multimedia messaging application
[Unicorn] Pinterest (2010, San Francisco, $1.5B, Series G)
Visual social bookmarking service
[Unicorn] Opendoor (2014, San Francisco, $1.3B, Series F)
Residential re-selling solution provider.
[Unicorn] Flexport (2013, San Francisco, $1.3B, Series E)
Online freight forwarder
[Unicorn] Zenefits (2013, San Francisco, $584M, Series C)
SaaS HR Platform for SMBs
[Unicorn] Coinbase (2012, San Francisco, $547M, Series E)
Digital currency exchange & wallet provider
[Unicorn] BuzzFeed (2008, New York City, $497M, Series F)
US-based social news provider
[Unicorn] Kabbage (2009, Atlanta, $491M, Series F)
Working capital financing for small businesses.
[Unicorn] TransferWise (2010, London, $397M, Series E)
International money transmitter based on currency swaps
[Unicorn] Credit Karma (2007, San Francisco, $370M, Series D)
Aggregator of various consumer financial products.
Top Exits
Ron Conway
Founder & Co-
Managing Partner
Mar 2019
Reputation.com Granted Two Additional Patents,
Technology-Signals
Jan 2019
Patric Wiesmann Joins Reputation.com as GM for
Healthcare and Life Sciences, GlobeNewswire
Oct 2018
What J.D. Power's partnership with Reputation.com
entails, Auto Remarketing
Aug 2018
Reputation.com Onboards Joe Fuca as its New CEO,
Technology-Signals
Apr 2018
Reputation.com Further Expands European Growth,
GlobeNewswire
Apr 2018
The Stagwell Group Acquires ReputationDefender
Business Unit from Reputation.com, PR Newswire
Mar 2018
Reputation.com Launches Social Suite for Customer
Engagement, Technology-Signals
Feb 2018 Reputation.com buys VC-backed SIM Partners, PE Hub
Nov 2017
Reputation.com : Introduces Unified Customer Experience
Solution, 4-Traders
Nov 2017
Reputation.com Delivers Industry's First Fully Integrated
Business Listings Solution for Enterprises - Offering Total
Ownership of Listings , Marketwired
Topsy
Niche
Acq by Twitter - Feb 2015
Visual Revenue
Acq by Outbrain - Mar 2013
1 1
2014 2015 2016 2017 2018 2019
2
-
-
-
3
Undisclosed
Series C+
Series B
Series A
Seed5
-
-
-
-
US

Advancit Capital
85
PR Tech > Investors > Advancit Capital

Star Farm Ventures
86
PR Tech > Investors > Star Farm Ventures

Kleiner Perkins
87
PR Tech > Investors > Kleiner Perkins

Uncork Capital
88
PR Tech > Investors > Uncork Capital

Wavemaker Partners
89
PR Tech > Investors > Wavemaker Partners

Lerer Hippeau Ventures
90
PR Tech > Investors > Lerer Hippeau Ventures

BoxGroup
91
PR Tech > Investors > BoxGroup

M25
92
PR Tech > Investors > M25

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
93
Seed Stage
Early Stage
Late Stage

Social Starts
94
PR Tech > Investors > Social Starts

MMC Ventures
95
PR Tech > Investors > MMC Ventures

96
PR Tech > Investors > Bessemer Venture Partners

Wavemaker Partners
97
PR Tech > Investors > Wavemaker Partners

Vayner/RSE
98
PR Tech > Investors > Vayner/RSE

Founders Fund
99
PR Tech > Investors > Founders Fund

Mercury Fund
100
PR Tech > Investors > Mercury Fund

101
PR Tech > Investors > Hyde Park Venture Partners

102
PR Tech > Investors > Noro-Moseley Partners

GrandBanks Capital
103
PR Tech > Investors > GrandBanks Capital

M25
104
PR Tech > Investors > M25

Serra Ventures
105
PR Tech > Investors > Serra Ventures

Highland Europe
106
PR Tech > Investors > Highland Europe

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
107
Seed Stage
Early Stage
Late Stage

BoxGroup
108
PR Tech > Investors > BoxGroup

Edison Partners
109
PR Tech > Investors > Edison Partners

110
PR Tech > Investors > Noro-Moseley Partners

Battery Ventures
111
PR Tech > Investors > Battery Ventures

FJ Labs
112
PR Tech > Investors > FJ Labs

Sageview Capital
113
PR Tech > Investors > Sageview Capital

Partech
114
PR Tech > Investors > Partech

SAIF Partners
115
PR Tech > Investors > SAIF Partners

Focus Ventures
116
PR Tech > Investors > Focus Ventures

Ascension Ventures
117
PR Tech > Investors > Ascension Ventures

ORIX
118
PR Tech > Investors > ORIX

River Cities Capital Funds
119
PR Tech > Investors > River Cities Capital Funds

Glynn Capital
120
PR Tech > Investors > Glynn Capital

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
121
Incubators
Other Notable Investors
Debt Investors

PR Tech > Investors > Index of Ecosystem Investors
Index of Top Ecosystem Investors in PR Tech; Q2 2014 - Q1 2019
Index of Ecosystem Investors
INCUBATOR
500 Startups (15 Investments)
Techstars (8 Investments)
Plug and Play Tech Center (6 Investments)
Y Combinator (5 Investments)
Wayra (5 Investments)
MassChallenge (3 Investments)
Collider (3 Investments)
Expara (3 Investments)
Startupbootcamp (3 Investments)
Alchemist Accelerator (3 Investments)
Startup Wise Guys (3 Investments)
Vendep Capital (3 Investments)
Axel Springer Plug and Play Accelerator (2
Investments)
NXTP Labs (2 Investments)
Startup Sauna (2 Investments)
OTHER NOTABLE INVESTORS
Kima Ventures (2 Investments)
New York Angels (2 Investments)
WME Entertainment (2 Investments)
Entrepreneur Venture (2 Investments)
LAUNCH Media (2 Investments)
Klingenstein (2 Investments)
FundersClub
Hearst
Goldman Sachs
SoftBank Group
Fidelity Investments
Tech Coast Angels
Hyde Park Angels
TriplePoint Capital
Ontario Centres of Excellence
DEBT INVESTORS
Lighter Capital (5 Investments)
Western Technology Investment (4
Investments)
Multiplier Capital (3 Investments)
Silicon Valley Bank (2 Investments)
Adams Street Partners
Horizon Technology Finance
Tikehau Capital
Kreos Capital
North Atlantic Capital

500 Startups
123
PR Tech > Investors > 500 Startups
People
Investments
[Minicorn] ConceptDrop (2012, Chicago, $1.2M, Seed)
Marketplace for graphical content creation
[Minicorn] Hiip (2016, Ho Chi Minh City, Series A)
[Editor's Pick] Lumanu (2016, Milwaukee, $1.1M, Seed)
[Unicorn] Credit Karma (2007, San Francisco, $370M, Series D)
Aggregator of various consumer financial products.
[Unicorn] Intercom (2011, San Francisco, $241M, Series D)
Customer communication and Retention Platform
[Unicorn] Twilio (2007, San Francisco, $240M, Public)
Cloud Communications API provider
[Unicorn] Gitlab (2014, San Francisco, $166M, Series D)
Code collaboration tool
[Unicorn] Talkdesk (2011, San Francisco, $128M, Series B)
Browser based call center
[Soonicorn] Smule (2008, San Francisco, $188M, Series F)
Developer of social music creation and sharing apps
[Soonicorn] Carousell (2012, Singapore, $183M, Series C)
Online listing platform for multi-category pre-owned products
[Soonicorn] Udemy (2010, San Francisco, $173M, Series D)
Marketplace for online courses
[Soonicorn] Knotel (2015, New York City, $160M, Series B)
Managed co-working space for startups.
[Soonicorn] Akulaku (2016, Pasig, $145M, Series C)
Mobile app which gives cardless installment payment
Top Exits
Christine Tsai
CEO
Apr 2019
Startup of the Month, March: Vietnamese influencer
platform Hiip, E27
Mar 2019
Vietnam's Hiip lands 7-digit funding for its influencer
marketing platform, Tech in Asia
Apr 2018
Botanalytics offers analytics for conversational interfaces
and chatbots, TechCrunch
Apr 2018
Influencer marketing startup Lumanu raises $1 million,
aims to help brands track results, Journal Sentinel
Sep 2017
Vietnamese social influencer platform Hiip grabs seed
funding, Tech in Asia
Jun 2017 PR agency startup Upbeat grabs $1.5 mln, PE Hub
May 2017 Botanalytics Raises €270k in Funding, FinSMEs
Oct 2016
Hiip raises funding to help brands and advertisers
connect with social influencers in Vietnam, E27
May 2016
Marketing Design Marketplace ConceptDrop Closes $1.1M
Seed Funding |FinSMEs, FinSMEs
Mar 2016 Getting Acquired — James Li, jamesli.com
Oct 2015
Here are the 34 companies that presented at 500
Startups' Batch 14 demo day | VentureBeat, VentureBeat
Visually
Acq by ScribbleLive - Jan 2016
FanBread
(2014, Santa Monica, $1.9M)
Acq by RockYou - Aug 2016
FameBit
(2013, Santa Monica, $1.6M)
Acq by Google - Oct 2016
DataRank
(2011, Fayetteville, $1.5M)
Acq by Simply Measured - Oct
2015
Sverve
Acq by Bloglovin' - Feb 2016
Encore Alert
(2013, Arlington, $420k)
Acq by Meltwater - Mar 2016
1
2
5
2
1
2
1
2014 2015 2016 2017 2018 2019
7
-
-
1
15
Undisclosed
Series C+
Series B
Series A
Seed18
2
1
1
1
US
Europe
SEA
Taiwan
Latam

Techstars
124
PR Tech > Investors > Techstars
People
Investments
[Minicorn] Mavrck (2012, Boston, $13.8M, Series A)
[Minicorn] Babbler (2013, Paris, $2.5M, Series A)
Social networking platform for PR professionals and reporters
[Editor's Pick] Stylindex (2016, London, $1.3M, Seed)
Online platform for connecting brands and creative talents
[Unicorn] Twilio (2007, San Francisco, $240M, Public)
Cloud Communications API provider
[Unicorn] Outreach (2013, Seattle, $239M, Series E)
SaaS based Lead Engagement Tools
[Soonicorn] ClassPass (2011, New York City, $308M, Series D)
Membership programs for fitness classes across multiple gyms
[Soonicorn] Remitly (2011, Seattle, $227M, Series D)
Cross-border money transfer using banking networks.
[Soonicorn] DataRobot (2012, Boston, $225M, Series D)
Automated machine learning platform for data science applications
[Soonicorn] Leanplum (2012, San Francisco, $145M, Series D)
Mobile A/B testing, personalization & analytics platform
[Soonicorn] DigitalOcean (2011, New York City, $134M, Series
B)
Cloud computing platform to build, deploy and scale cloud applications
[Soonicorn] Wynd (2013, Paris, $127M, Series C)
Provider of cloud-based PoS solution for the restaurants, hospitality
and retail industries
[Soonicorn] Sphero (2010, Boulder, $108M, Series D)
Smartphone controlled robotic gaming toy for kids
Top Exits
David Cohen
Co-Founder & Co-CEO
Brad Feld
Co-Founder & Partner
David Brown
Co-Founder & Co-CEO
Mar 2019
Mavrck Enables Marketers to Scale Higher Quality Ratings
and Reviews Through Expanded Influencer Marketing
Campaigns, GlobeNewswire
Feb 2019
Mavrck Releases New Features That Empower Marketers
To Hyper-Personalize Their Influencer Databases And
Insights, GlobeNewswire
Jan 2019
Mavrck Announces New Forecasting Capabilities to
Predict Influencer Marketing Performance,
GlobeNewswire
Dec 2018
Mavrck Launches New Brand Safety Capabilities to
Measure Risk Factors of Influencer Content,
GlobeNewswire
Nov 2018
The Weekly Notable Startup Funding Report: 11/5/18,
AlleyWatch
Oct 2018
Influencer marketing startup Mavrck raises another
$5.8M, TechCrunch
Sep 2018
Mavrck Announces New Capabilities to Collaborate With
Influencers and Track Performance on Pinterest,
GlobeNewswire
Naritiv
(2014, Los Angeles, $4.3M)
Acq by Hootsuite - Mar 2017
Poptip
Acq by Palantir Technologies -
Jul 2014
Grapevine
(2012, Boston, $1.5M)
Acq by Seven Stars Cloud - Sep
2018
Linksy
(2012, Seattle, $100k)
Acq by Project Bionic - May
2013
1
3
2014 2015 2016 2017 2018 2019
4
-
-
2
5
Undisclosed
Series C+
Series B
Series A
Seed9
2
-
-
-
US
Europe

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