Tracxn - Online Gifting Startup Landscape

Copyright © 2018, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Online Gifting - May 2018
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on May 18, 2018.
Online Gifting Feed Summary
4
Online Gifting > Feed Summary
Consumer facing online platforms that enable users to buy gifts across various categories such as greeting cards, flowers, confectionery,
accessories, experience gifting and more. It also covers online platforms that enable creation and sharing of gift registries and gift
recommendation platforms that provide gifting ideas.
• Inclusions: Online companies which provide a platform
to buy/sell gift cards, flowers, merchandise, greeting
cards, and more. Online gift registries and gift
recommendation platforms and gift enablers that assist
businesses in creating & managing gifting
products/programs.
• Exclusions: Horizontal e-commerce players such as
Amazon, which provides gift products on its platform.
SaaS/ on-premise platforms that assist businesses in
managing corporate rewards and recognition programs
and loyalty programs for their customers/staff.
• Excludes funding information of Chinese companies
Feed in Numbers
Overview
$1.1B
Funding
9
Mega
Companies
2961846
FundedCovered on
Tracxn
1
Unicorns
11
Soonicorns
12
Minicorns
2
IPO’d Cos
82
Late Stage Cos
17
12
Acquisitions
367
DeadPooled
64
Acquihired
Series A+ Cos
QwikCilver
(2008, Bangalore, $22.9M)
Raise
(2013, Chicago, $147M)
CashStar
(2007, Portland, $41M, Acq)
Top Companies

Investment Trend Summary
Summary of Funding Activity in Online Gifting
5
$60M - Series C
Raise (2013, Chicago, $147M)
$12.5M - Series A
LovePop Cards (2014, Boston, $21.3M)
$30M - Series B
Stockpile (2011, Palo Alto, $45M)
$10M - Series B
QwikCilver (2008, Bangalore, $22.9M)
$25M - Series C
Zola (2013, New York City, $141M)
$9.5M - Series B
Zeek (2013, Tel Aviv, $12.5M)
$24M - Series C
Bouqs (2012, Venice, $43.1M)
$8.5M - Series A
My 1st Years (2010, London, $8.5M)
$23M - Series B
Bloomon (2014, Amsterdam, $27M)
$6.8M - Series A
UrbanStems (2013, Washington D.C., $14.9M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
Online Gifting > Feed Summary > Investment Trend Summary
Seed Blume Ventures (#2), Full Stack (#2), Rothenberg Ventures (#2)
Series A/B Forerunner Ventures (#2), Sequoia Capital (#2), A Capital Venture
(#1)
Series C+
Accel Partners (#1), Comcast Ventures (#1), Founders Circle
Capital (#1)
Incubators Techstars (#6) 500 Startups (#5) Y Combinator (#4)
Other Notable
Investors
Kima Ventures (#4), Amazon (#2), Internet Initiatives
Development Fund (#2)
Debt Investors
Pinnacle Ventures (#2), Western Technology Investment (#2),
Connecticut Innovations (#1)
Most Active InvestorsRecent Investments
207
238
319
173
54
2
2013 2014 2015 2016 2017 2018*
Y-o-Y # of Companies Founded 54 39 51 32 28 8
$69M
$49M
$166M
$90M
$186M
$136M
2013 2014 2015 2016 2017 2018*
$ Funding # Rounds
$877M
$180M
$29.1M
$22.3M
$14M
US
Europe
India
Israel
Canada
$ Funding

Summary of exit outlook in Online Gifting
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
Allen & Company 1 CashStar (2007, Portland, $41M)
Coupons.com 1 CashStar (2007, Portland, $41M)
GCP Capital Partners 1
Heartland Payment Systems (1997,
Princeton, $40M)
LLR Partners 1
Princeton, $40M)
Passport Capital 1 CashStar (2007, Portland, $41M)
Aug 2017 CashStar Acq by Blackhawk Network for $175M
Nov 2016
PersonalizationMall.com Acq by Bed Bath & Beyond
for $190M
Dec 2015
Heartland Payment Systems Acq by Global
Payments for $4.3B
Jul 2014 ProFlowers Acq by FTD Flowers for $440M
Jul 2014 Provide Commerce Acq by FTD Flowers for $430M
Jun 2014 Mercury Acq by Vantiv for $1.6B
Online Gifting > Feed Summary > Exit Outlook Summary
FTD Flowers 2
ProFlowers (Jul 2014, $440M), Provide Commerce (Jul 2014,
$430M)
Global Payments 1 Heartland Payment Systems (Dec 2015, $4.3B)
Blackhawk
Network
1 CashStar (Aug 2017, $175M)
Vantiv 1 Mercury (Jun 2014, $1.6B)
Bed Bath &
Beyond
1 PersonalizationMall.com (Nov 2016, $190M)
Recent IPOs Top Acquisitions
1-800-Flowers.com Aug 1999
Online florist and gifting retail shop
IPO MCap: - Current MCap: $784M
Ackroo
Gift card & loyalty program for businesse…
IPO MCap: - Current MCap: $5.3M

FACTSHEET
Overview
Companies 1846
Funded 296 Series A+ 82
Funding $1.1B Last 2 yrs $383M
Most Active Investors
Seed Blume Ventures (2)
Series A/B Sequoia Capital (2)
Series C+ Accel Partners (1)
Others Kima Ventures (4)
Incubators Techstars (6)
Top Cities
Bay Area 82 Cos $166M
NYC 52 Cos $169M
Feed in Numbers
Unicorns 1 Soonicorns 11
Minicorns 12 Editor Picks 35
Acquihired 64 Deadpooled 367
Top Companies
CashStar (2007, Portland, $41M, Acq)
QwikCilver (2008, Bangalore, $23M)
Exits
IPOs 2 1-800-Flowers.com, Ackroo
Acquisitions 12 CashStar,
PersonalizationMall.com
Top Acquirers FTD Flowers, Global
Payments
Marketmap: Online Gifting
PAYMENT CARD PROCESSORS
E-COMMERCE
MULTI-CATEGORY
FLORIST
GIFT CARDS
GREETINGS CARDS
REGISTRIES
WEDDING
EVERT-SPECIFIC
Online Gifting > Feed Summary > BlueBox
7
Funding data excludes Debt, Grants & Post-IPO rounds. Excludes all details for Chinese companies
For any Feedback and Query reach out to MyAnalyst@tracxn.com

Key Sub Sectors in Online Gifting Sector
Summary of Key Markets
8
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
Registries >
Wedding 43 $131M 6
E-Commerce > Horizontal >
Retail 379 $32.6M 9
E-Commerce > Florist's > B2C > Retail >
Subscription 23 $52.3M 4
E-Commerce > Florist's > B2C >
Retail 238 $16.9M 7
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
E-Commerce
Online platforms for buying gifts across various
categories such as accessories, gift...
1447 211 $781M
Registries
Online platforms that enable creation and sharing of
registries for the wedding, events,...
237 40 $193M
Enablers
Companies that offer solutions such as
software/hardware to businesses to create, launch...
80 32 $155M
Gift Recommendation
Online platforms that provide gift recommendations
and suggestions
80 13 $11.3M
Online Gifting > Feed Summary > Summary of Key Markets

List of Notable Companies in Online Gifting
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
Online Gifting > Feed Summary > Notable Companies in the Sector
Public
1-800-Flowers.com
(1976, New York City)*
Ackroo
(2012, Ottawa)
Acquired
Heartland Payment
Systems
(1997, Princeton, $40M)
Mercury
(2001, Durango, $2.3M)
ProFlowers
(1998, San Diego, $35M)
Provide Commerce
(1998, California)
Moonpig
(2000, London)
PersonalizationMall.co
m
(1998, Chicago)
CashStar
(2007, Portland, $41M)

List of Notable Companies by Market in Online Gifting
Notable Companies by Market (1/3)
11
Online Gifting > Feed Summary > Notable Companies by Market
E-Commerce
Horizontal
PersonalizationMall.com (1998, Chicago)
Online gifting retail shop
Stage: Acquired
Provide Commerce (1998, California)
E-commerce Gifting Company
Stage: Acquired
i-Hatch Ventures, TeleSoft Partners, Tenth Avenue
Holdings
Florist's
ProFlowers (1998, San Diego, $35M)
Shop and send flowers
Stage: Acquired
Subscription based flower delivery services
Soonicorn. Stage: Series B
Fortino Capital, Inkef Capital, Partech Ventures
1-800-Flowers.com (1976, New York City)
Stage: Public
Panorama Capital, O'Connor Ventures
Gift Cards
P2P used Gift Card Marketplace
Soonicorn. Stage: Series C
Accel Partners, PayPal, New Enterprise Associates
and 5 Other Investors
Fractional investment gift card
Eight Roads Ventures, Arbor Ventures, Mayfield and
5 Other Investors
Marketplace for used gift cards.
Scale Up Venture Capital, Blumberg Capital,
Qualcomm and 7 Other Investors
eGifter (2011, Melville, $7.8M)
Social e-gifting platform
Soonicorn. Stage: Series A
Long Island Angels Network, Angel Dough Ventures,
94bits and 3 Other Investors

12
E-Commerce
Gift Cards
CardCash (2008, Brick Township, $6M)
Online Giftcard Exchange
Sterling National Bank, Guggenheim Partners
Bouxtie (2014, Palo Alto, $5M)
App based platform for digital gift cards
Keiretsu Capital, BayAngels, The Angels’ Forum and
3 Other Investors
Greeting Cards
Moonpig (2000, London)
Personalized greeting cards retailer
Stage: Acquired
Registries
Wedding
Wedding registry and gifts marketplace
Soonicorn. Stage: Series D
Comcast Ventures, NBCUniversal, Lightspeed
Venture Partners and 9 Other Investors

13
Enablers
Enablers
CashStar (2007, Portland, $41M)
Digital Gifting & Incentives Company
Soonicorn. Stage: Acquired
FTV Capital, Passport Capital, Intel Capital and 5
Other Investors
Princeton, $40M)
Payment processing, POS and Gift Card services
Stage: Acquired
LLR Partners, GCP Capital Partners
Loop Commerce (2012, San Francisco, $29M)
E-gifting Saas platform
Soonicorn. Stage: Acquired
PayPal, Chegg, Houzz and 3 Other Investors
Multi-brand gift card store and B2B backend
technology provider
Sistema, Accel Partners, Helion Venture Partners
Enablers
Mercury (2001, Durango, $2.3M)
Payment processing company
Unicorn. Stage: Acquired
Ackroo (2012, Ottawa)
Gift card & loyalty program for businesses
Stage: Public

Recent News in Online Gifting Sector
Recent News
14
Online Gifting > Feed Summary > Recent News
May 2018
Barclays funds BGF-backed business with eyes on growth, Insider
Media
May 2018
Global Wall Covering Market 2018 – Crosville, Dal-Tile Corporation,
Johnson Tiles, Blue Mountain, Talk Daily News
May 2018 Synchrony to acquire Loop Commerce, Chain Store Age
May 2018
Buyatab Named as Finalist in the B.C. Technology Impact Awards,
PRWeb
May 2018 Swych Acquires Gift Cards India (GCI Network), PRWeb
May 2018 Zola Raised $100 Mln In Series D Financing, Reuters
May 2018
Ackroo announces their first positive earnings quarter with 80%
year over year growth, GlobeNewswire
May 2018
Groupon acquires UK's Cloud Savings Co, parent of Vouchercloud,
for $65M, TechCrunch
Apr 2018 LDC takes minority stake in gifts business Paladone, Real Deals
Apr 2018 Ackroo reports FY results, Seeking Alpha
Apr 2018
FlowerAura Introduces Pampering Fashion and Beauty Hampers in
Its Mother’s Day Collection, Business Wire India
Apr 2018
Choccywoccydoodah opens new London location at Seven Dials,
H&C News
Key Recent News Key Recent News
Apr 2018
MyRegistry.com is Teaming with IBM to Help Drive Gift Registry
Innovation, PRWeb
Apr 2018
CASE STUDY: Buyagift seeing clear benefits with new software,
Retail Technology
Apr 2018 Boomf appoints Mabo Media , Prolific North
Apr 2018 Yesway to rollout YesPay program along with ZipLine, PetrolPlaza
Apr 2018 Xiaomi turns to Qwikcilver for gift cards programme in India, Verdict
Mar 2018
Virgin Experience Days launch world's first Travel Back In Time
experience, ResponseSource
Mar 2018 eGifter Adds Skrill as a Payment Option in its Marketplace, PRWeb
Mar 2018
Gift Card Industry Veteran, Jason Wolfe, Joins Wonder Technologies,
Inc. Board of Directors, PRWeb
Mar 2018
This Jaipur-based startup wants you to Surprise Someone and
spread smiles, YourStory Media
Mar 2018
Lifestyle launches new gift card in partnership with Qwikcilver,
Indiatimes
Mar 2018
The Party Continues - Partyone.in Rolls Out New Services and
Expands to New Geographies, PR Newswire
Mar 2018
South African Startup Launches a Program to Empower Black
Florists, Tech In Africa

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
15
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

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$39M $39M
$69M
$49M
$166M
$90M
$186M
$136M
0
10
20
30
40
50
60
$0k
$20M
$40M
$60M
$80M
$100M
$120M
$140M
$160M
$180M
$200M
2011 2012 2013 2014 2015 2016 2017 2018*
$ Funding # Rounds
Investments ($M) and number of rounds in Online Gifting; 2011-2018
Global Funding Trends
17
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Online Gifting > Investment Trends > Global Funding Trends
#Rounds
$Funding
3 Year CAGR
6 Year CAGR 10% # of Rounds30% $ Funding
4% # of Rounds
56% $ Funding

$10M $9M $21M $11M $13M $15M $16M $4M
$17M
$23M
$47M
$38M
$138M
$50M
$87M
$33M
$12M $7M $650K $15M $25M $84M $100M
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
12 25 42 28 28 22 17 4
9
8
11 11
21
9
9
3
1 3 1 2 1 2 1
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
22
8
Total # of Rounds
$0K $0K $0K $0K
$56M
$25M
$137M
$100M
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
0
20000000
40000000
60000000
80000000
100000000
120000000
140000000
160000000
2011 2012 2013 2014 2015 2016 2017 2018 YTD
$ Funding # of Rounds
18
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded ClubMega Rounds
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Online Gifting; 2011-2018
Online Gifting > Investment Trends > Global Funding Trends
41
42
23
27
16
13
162
$0.8M
$0.8M
$0.0M
$0.2M
$0.4M
$0.6M
$0.8M
$1.0M
$1.2M
$1.4M
$1.6M
$1.8M
$2.0M
0
20
40
60
80
100
120
140
160
180
2012 2013 2014 2015 2016 2017 2018 YTD Total
Entrants in Funding Club Avg. Ticket Size
- - - - 1 1 4 1 $0.8M $0.6M $0.3M $1.6M $0.6M $1.7M - $0.8M
$39M
$136M
Total $ Invested

Online Gifting > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in Online Gifting
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
New York City 169M 23
Bay Area 166M 45
Chicago 142M 11
San Diego 99M 4
Los Angeles 58.1M 15
Venice 43.1M 4
Amsterdam 42.8M 4
Portland 41M 5
Princeton 40M 1
Berlin 37.2M 2
Total Funding
198
74
25
9
19
8
7
2
# Rounds
$877M
$180M
$29.1M
$22.3M
$14M
$3.6M
$3.5M
$558k
US
Europe
India
Israel
Canada
Australia
SEA
South Africa
Note: Excludes funding information of China companies

Trend of Average Deal Size ($M)
$1.2
$0.5
$0.7
$0.5 $0.6
$0.8
$1.2
2011 2012 2013 2014 2015 2016 2017
$2.0 $2.5
$6.7
$4.5 $3.7 $4.5 $4.8
$5.0
$10.0
$0.0 $2.6
$27.3
$8.1
$26.5
$12.0
$3.6 $0.7 $0.0
$7.7
$25.0
$42.0
Online Gifting > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Online Gifting; 2011-2017
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$16K* $4M
$150K $18.1M
$818K $56M
$310K $100M
$13.5M
$10M
$3.3M
$392K
Series C+
Series B
Series A
Seed
Stage

Note: 154 companies with undisclosed funding amount are not included
21
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
68
65
21
1
2
No. of Companies
Online Gifting > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in Online Gifting; as of May 2018
Distribution of companies by Funding Range
$18M
$227M
$544M
$64M
$288M
$ Investment

Stage No. of Companies
Funding
Funnel
100%
16%
4%
2%
1%
22
Note: Numbers in the brackets show the count of companies
Time to raise
next round
17
30
82
296
1846
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
16% 1%
(18)
0%
(9)
4%
(69)
20%
(367)
60%
(1114)
28% 5%
(16)
2%
(7)
16%
(47)
16%
(47)
41%
(120)
37% 16%
(13)
5%
(4)
23%
(19)
10%
(8)
30%
(25)
57% 33%
(10)
13%
(4)
20%
(6)
7%
(2)
17%
(5)
- 29%
(5)
18%
(3)
24%
(4)
6%
(1)
18%
(3)
Online Gifting > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in Online Gifting
Funding Funnel
15 Months
18 Months
12 Months
Investment backedBootstrapped
11
1
10
2
Soonicorns
Unicorns
Acquisitions
IPOs

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Online Gifting > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Online Gifting; May 2016-May 2018
Notable Investments in last 24 months (1/2)
LATE STAGE
$100M - Series D May 2018
Venture Partners, Canvas Ventures, Thrive Capital,
BBG Ventures, Female Founders Fund, Balyasny
Asset Management, Founders Circle Capital, Jerry
Yang
$60M - Series C Sep 2017
Accel Partners, PayPal, New Enterprise Associates,
Bessemer Venture Partners
$25M - Series C Dec 2016
Lightspeed Venture Partners, Comcast Ventures,
Canvas Ventures, Thrive Capital, BBG Ventures,
Female Founders Fund, Kevin Ryan
LATE STAGE
$24M - Series C Jan 2017
Online platform for flower delivery
Partech Ventures, NextEquity, Azure Capital
Partners, KEC Ventures, Quest Venture Partners,
Robert Herjavec, Tekton Ventures
EARLY STAGE
$30M - Series B Sep 2017
Fractional investment gift card
Eight Roads Ventures, Arbor Ventures, Mayfield
$23M - Series B Feb 2017
$12.5M - Series A Jan 2018
Online platform for sending personalized greeting
cards
Highland Capital Partners, Accomplice, Niraj Shah,
Wayne Chang, Jason Robins, Bob White
$10M - Series B Jul 2016
Multi-brand gift card store and B2B backend
technology provider
Sistema, Accel Partners, Helion Venture Partners,
Amazon

Online Gifting > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Online Gifting; May 2016-May 2018
Notable Investments in last 24 months (2/2)
EARLY STAGE
$9.5M - Series B Jul 2016
Marketplace for used gift cards.
Scale Up Venture Capital, Blumberg Capital,
Qualcomm, FJ Labs, Emery Capital, Radiant Venture
Capital, IAngels, Target Global
$8.5M - Series A Jan 2017
Online retailer of personalized gifts
Hargreave Hale, ProVen VCTs
$6.6M - Series A Jun 2017
On demand flower delivery
SWaN & Legend Venture Partners, NextGen Angels,
Grotech Ventures, Haas Portman
$6M - Series A Nov 2016
Online platform for sending personalized greeting
cards
EARLY STAGE
$4.7M - Series A Feb 2017
Bloom & Wild (2013, London, $8.6M)
Letterbox flower delivery subscription
MMC Ventures, Burda Principal Investments
$3.9M - Series A May 2017
PreZola (2010, Bath, $3.9M)
Online wedding gift registry
Business Growth Fund
$2.5M - Series A Dec 2016
Bouxtie (2014, Palo Alto, $5M)
App based platform for digital gift cards
Keiretsu Capital
$1.6M - Series A Mar 2017
eGifter (2011, Melville, $7.8M)
Social e-gifting platform
$818k - Series B Jun 2016

Most Active Investors (VC, PE) by Stage in Online Gifting; Last 5 years (May 2013-May 2018)
Most Active VC & PE Investors
25
Online Gifting > Investment Trends > Most Active VC & PE Investors
SEED STAGE
Blume Ventures(2 Investments)
GCI Network, GiftCardsIndia
1
Rothenberg Ventures (2 Investments)
Man Crates, Open Me
2
Full Stack (2 Investments)
Giftbit, Kiind
3
SV Angel
BloomThat
4
Finn Capital Partners
FLOWERBX
5
New Enterprise Associates
Inksedge
6
Spark Capital
BloomNation
7
CrunchFund
BloomNation
8
Quest Venture Partners
Bouqs
9
NextGen Angels
UrbanStems
10
EARLY STAGE
Sequoia Capital (2 Investments)
Stockpile, Karma
1
Forerunner Ventures(2 Investments)
Zola, BloomThat
2
First Round Capital
BloomThat
3
Thrive Capital
Zola
4
Raise
5
CrunchFund
Karma
6
Azure Capital Partners
Bouqs
7
KEC Ventures
Bouqs
8
KPCB
Karma
9
Mayfield
Stockpile
10
LATE STAGE
Accel Partners
Raise
1
Lightspeed Venture Partners
Zola
2
Comcast Ventures
Zola
3
Partech Ventures
Bouqs
4
Tekton Ventures
Bouqs
5
North Hill Ventures
CashStar
6
Founders Circle Capital
Zola
7
Mosaik Partners
CashStar
8
NextEquity
Bouqs
9

Online Gifting > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Online Gifting; Last 5 years (May 2013-May 2018)
Most Active Ecosystem Investors
INCUBATOR/ACCELERATOR
Techstars(6 Investments)
JibJab, LovePop Cards, Giftbit
1
500 Startups(5 Investments)
BloomThis, Giftcard Zen, Wanderable
2
Y Combinator(4 Investments)
BloomThat, Spark Gift, Gemnote
3
Digital Magics(2 Investments)
Growish, Wishlist
4
MergeLane(2 Investments)
Sugarwish, MentalHappy
5
Startupbootcamp(2 Investments)
Feli, Doboz
6
Velocity(2 Investments)
Togethr
7
Arch Grants
Greetabl
8
Axilor Ventures
Cheripo
9
Capital Innovators
Greetabl
10
OTHER NOTABLE INVESTORS
Kima Ventures(4 Investments)
Vouchr, Wedoogift, Treatful
1
Amazon(2 Investments)
WeddingChannel, QwikCilver
2
Internet Initiatives Development
Fund(2 Investments)
FlowWow, Funfrom.me
3
PayPal(2 Investments)
Raise, Loop Commerce
4
Third Kind Venture Capital
Giftbit
5
94bits
eGifter
6
Accomplice
LovePop Cards
7
AIB Bank
Smartbox
8
Amplify
Open Me
9
Anuva Investments
Wrapistry
10
DEBT INVESTORS
Pinnacle Ventures(2 Investments)
H.Bloom, Inksedge
1
Western Technology Investment(2
Investments)
BloomThat, santa.com
2
Connecticut Innovations
Vouchr
3

Online Gifting > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (1/2)

Online Gifting > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (2/2)

Online Gifting > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
30
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Early Stage Investors
Other Notable Markets
Market Deep Dive

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Apr 2018
Music Tech
Apr 2018
Transport Tech
Apr 2018

FACTSHEET
Marketmap: Online Gifting
32
Online Gifting > Market Details > BlueBox

Key Sub Sectors
33
Key Sub Sectors in Online Gifting
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
E-Commerce
Online platforms for buying gifts across various categories such as accessories, gift cards,
greetin....
RedEnvelope (1999, San Diego, Acquired)
1447 211 $781M
Registries
Online platforms that enable creation and sharing of registries for the wedding, events, and
other occasions
WeddingChannel (1996, Los Angeles,
Acquired)
237 40 $193M
Enablers
Companies that offer solutions such as software/hardware to businesses to create, launch and
manage ....
CashStar (2007, Portland, Acquired)
80 32 $155M
Gift Recommendation
Online platforms that provide gift recommendations and suggestions
WishPicker (2013, Delhi, Acquired)
Token (2016, New York City, $2.5M)
80 13 $11.3M
Online Gifting > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/4)
34
Online Gifting > Market Details > Detailed Sector Taxonomy

35

36

37

Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(+2)
Registries > Wedding
Online platforms that enable creation and sharing of wedding gift registries
(Companies covered 43 | Funded 11 | Total Funding $179M)
$131M
(+$82.7M)
6
(-9)
Zola
(2013, New York City, $141M)
2
(-)
E-Commerce > Horizontal > Retail
Companies that source products from merchants/vendors and offer them for sale on their platform
(Companies covered 379 | Funded 36 | Total Funding $67.6M)
$32.6M
(-$811k)
9
(-14)
Paladone
(1994, Shoreham-by-sea, $18.1M)
3
(-2)
E-Commerce > Florist's > B2C > Retail
Companies that source products from merchants/vendors and offer them for sale on their platform
(Companies covered 238 | Funded 26 | Total Funding $111M)
$16.9M
(-$77.2M)
7
(-10)
UrbanStems
(2013, Washington D.C., $14.9M)
38
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets by Funding in Online Gifting in last 2 years (May 2016 - April 2018)
Online Gifting > Market Details > Top Markets of Investment Activity

Incubators Techstars (#1), 500 Startups (#1)
Seed Clearstone Venture Partners (#1), H-FARM Ventures (#1)
Series A/B Canvas Ventures (#1), BBG Ventures (#1)
Series C+ NBCUniversal (#1)
WeddingChannel Jun - 2006
Acq by The Knot for $61.7M
$100M - Series D
$3.9M - Series A
$25M - Series C
$1.5M - Seed
Blueprint Registry (2015, New York
City, $1.6M)
$297k - Angel
Wedding Wishlist (2012, Chennai,
$297k)
$118k - Seed
Blueprint Registry (2015, New York
City, $1.6M)
$10M - Series B
$2.6M - Series A
Seed
Wanderable (2012, San Francisco)
$3.3M - Series A
May 2018
Barclays funds BGF-backed business with eyes on growth,
Insider Media
Feb 2018
Target partners with Honeyfund to add cash gifts to its
wedding registry, TechCrunch
Aug 2017
Shark Tank Alum HoneyFund Has Facilitated $500 Million in
Crowdfunded Wedding Registries, Crowdfund Insider
Aug 2017
Zola and Backcountry Exclusively Launch Wedding Registry
Partnership, PR Newswire
May 2017
Zola Raised $25 Million Without The Intent To Fundraise,
Forbes
May 2017 PreZola Raises £3m in Equity Funding, FinSMEs
May 2017 Honeyfund Partners with CashStar, Citybizlist
Jan 2017
Zolo raises US$5M Series A to provide affordable managed
co-living spaces in India, E27
Dec 2016 Lightspeed leads funding of online registry site Zola, PE Hub
Nov 2016
Seattle e-commerce platform Blueprint Registry closes
$1.45M funding round, The Business Journals
Jul 2016
Funding Watch: Stitchwood, Grab.in, Fulfil.IO,
Weddingwishlist.com, SeeDoc & more, MediaNama
Jul 2016
Mukesh Bansal & Ankit Nagori’s Startup CureFit Raises
$15M & More, IamWire
Jul 2016
Facebook's Kirthiga Reddy And Others Invests In Chennai
Based WeddingWishlist, Inc42
Apr 2016
No more legwork: These startups make your wedding a five-
minute affair, YourStory Media
News
0
1
2
3
4
5
$0k
$20M
$40M
$60M
$80M
$100M
$120M
2014 2015 2016 2017 2018
YoY Funding Rounds
1
2
4
11
43
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Registries > Wedding: Market Factsheet
39
Exits
Recent Investments
YoY Funding and Rounds
Online platforms that enable
creation and sharing of wedding
gift registries
Zola
(2013, New York City, $141M)
WeddingChannel
(1996, Los Angeles, $30.3M)
PreZola
(2010, Bath, $3.9M)
Blueprint Registry
(2015, New York City, $1.6M)
Wishpot
(2006, Seattle, $1.4M)
Top Companies
#1 Top Markets of Investment Activity
Online Gifting > Market Details > Market: Wedding
Companies Created 43 | Funded 11 | Total Funding $179M
Market: Wedding

Registries > Wedding: Top Companies
Market: Wedding
Analyst’s Pick
Soonicorn. Stage: Series D
Venture Partners and 9 Other Investors
Online wedding gift registry
Minicorn. Stage: Series A
Business Growth Fund
Zankyou (2008, Madrid)
Online wedding registry and website builder
Minicorn. Stage: Unfunded
Ameliste (2006, Boulogne-billancourt)
Online wedding gift registry and associated services
provider
Editor's Pick. Stage: Unfunded

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
41
Registries > Wedding: Leaderboard
Better than Market Average
Market: Wedding
Overall
Rating
Company
Name
Foun
ded
Year
Location Stage Funding Team
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 Honeyfund 2006 Sebastopol Unfunded - - 5 - - 5 81k 4.9k 30k 1.4k 16k 24% 39 9% 208 4%
4.9 Zola 2013
New York
City
Series D $141M - 5 - - 7 13k - 30k 303 -9k -40% 38 176% - -
4.7
Our Wishing
Well
2007 Bexley Seed $220k - 4 - - - 3.1M - 2k 25 993k 49% - - - -
4.6 Zankyou 2008 Madrid Unfunded - - 3 - - 1 87k 1.7k 109k 326 20k 28% 37 26% -5 -
4.4 SimpleRegistry 2010 Cincinnati Seed $300k - 3 - - - 1.2M 185 - 14 112k 11% - - 2 1%
4.3 Ameliste 2006
Boulogne-
billancourt
Unfunded - - - - 5 - 623k 987 - - 108k 21% - - -9 -1%
4.1
VowsandWishe
s
2016 Noida Unfunded - - 5 - - - 10M 25 600 31 - - - - -1 -4%
4.0 NewlyWish 2010
New York
City
Acquired - - - - 3 - 3.5M 4.3k - - 3M 321% - - -25 -1%
3.9
Wedding
Wishlist
2012 Chennai Seed $297k - - - - 3 662k 118 - - 19k 3% - - 6 5%
3.7 PreZola 2010 Bath Series A $3.9M - - - - 2 293k 4.4k - - -47k -14% - - 534 14%
3.6 Wanderable 2012
San
Francisco
Seed - - 3 - - - 352k 1.5k - 12 -37k -10% - - -19 -1%
3.4 Wishpot 2006 Seattle Acquired $1.4M - - - - 2 10M 6.1k - - 7M 179% - - -79 -1%
3.3
WeddingChann
el
1996 Los Angeles Acquired $30.3M - - - - - 741k 82k - - 5k 1% - - -737 -1%

Incubators Capital Innovators (#1), Arch Grants (#1)
Seed Tekton Ventures (#1), Corazon Capital (#1)
Series A/B EPlanet Capital (#1), Prime Ventures (#1)
Series C+
PersonalizationMall.com
Nov - 2016
Acq by Bed Bath & Beyond for $190M
$18.1M - Series A
Paladone (1994, Shoreham-by-sea,
$18.1M)
Seed
IGP.com (2001, Noida, $1.2M)
$4M - Seed
Fanchest (2015, New York City, $5.4M)
$288k - Seed
Wrapistry (2014, Johannesburg,
$288k)
$1.5M - Seed
Greetabl (2012, Saint Louis, $1.7M)
Seed
MentalHappy (2016, Las Vegas)
$8.5M - Series A
$112k - Seed
Printcious (2015, Klang, $112k)
Angel
Greetabl (2012, Saint Louis, $1.7M)
$1.2M - Angel
IGP.com (2001, Noida, $1.2M)
$1M - Series A
Boomf (2014, London, $2.1M)
Apr 2018
LDC takes minority stake in gifts business Paladone, Real
Deals
Mar 2018
This Jaipur-based startup wants you to Surprise Someone
and spread smiles, YourStory Media
Feb 2018
Marketplace builder behind joigifts closes $1.5 M Seed
Round, Wamda
Feb 2018
GiftaLove.com is all set to entice people with range of online
Valentine week gifts, newKerala.com
Dec 2017
Gifts Ready to Go Officially Launches Their Gemstone
Jewelry and a Handmade Spiritual Jewelry Collection,
ePRNews
Dec 2017
Venture Catalysts leads funding in online gifting company
IGP.com, Asian News International
Dec 2017
It's back! Singapore Startup Gifts wants to put local
companies on your holiday wishlist, E27
Dec 2017
Fanchest raises $4M in seed funding to become the best gift
for sports fans, TechCrunch
Dec 2017
Foulger-Pratt and Cheeriodicals Utilize Team Building to
Spread Cheer to Children's National Health System, Newswire
Sep 2017
Former Moonpig exec to chair My 1st Years as it seeks UK
and US growth, Fashion Network
Aug 2017 Sendle partners with HardToFind , Post & Parcel
Jul 2017
Indiagift.in announces an ethnic collection of Rakhi Gifts for
delivery in India, Press Release Rocket
News
0
1
2
3
4
5
6
7
$0k
$5M
$10M
$15M
$20M
2014 2015 2016 2017 2018
YoY Funding Rounds
1
4
12
36
379
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
E-Commerce > Horizontal > Retail: Market Factsheet
42
Exits
Recent Investments
Companies that source products
from merchants/vendors and
offer them for sale on their
platform
Paladone
(1994, Shoreham-by-sea, $18.1M)
Greetz
(2004, Amsterdam, $15.8M)
My 1st Years
(2010, London, $8.5M)
GettingPersonal
(2005, Wythenshawe, $6.1M)
Top Companies
Online Gifting > Market Details > Market: Retail
Companies Created 379 | Funded 36 | Total Funding $67.6M
Market: Retail

E-Commerce > Horizontal > Retail: Top Companies
Market: Retail
Analyst’s Pick
Online gifting platform for sports fans
Editor's Pick. Stage: Seed
Nicholas Horbaczewski, GoAhead Ventures,
Connected VC and 2 Other Investors
Man Crates (2011, Redwood City, $3.1M)
Personalized gifting platform for men
Minicorn. Stage: Seed
Tekton Ventures, Corazon Capital, Sovereign Capital

44
E-Commerce > Horizontal > Retail: Leaderboard
Market: Retail
Overall
Rating
Company
Name
Foun
ded
Year
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 Paladone 1994
Shoreham-
by-sea
Series A $18.1M - 4 - - 1 488k 7.2k 8k 10 43k 9% 14
1304
%
572 9%
5.0 Greetz 2004 Amsterdam Series B $15.8M - 3 - - - 153k 5.9k 300k 1.5k 35k 30% 61 4% 128 2%
5.0 Funky Pigeon 2009 Bristol Unfunded - - 4 - - - 64k 12k 750k 5.9k 1k 1% 224 5% 901 8%
5.0 Winni 2012 Bangalore Funded - - 3 - - - 131k 1.6k 75k 1.1k -76k -37% 316 39% 265 20%
4.9 santa.com 2011 San Jose Series A - - 5 - - - 6.5M 180 30 1 5M 171% - - 6 3%
4.9 NetFlorist 2010
Johannesbu
rg
Unfunded - - 4 - - - 86k 4.4k 30k 108 10k 12% 7 7% 337 8%
4.9 Bleems 2012 Kuwait City Unfunded - - 4 - - - 765k 1.5k 30k 96 5k 1% 2 2% 39 3%
4.9 UniQBees 2016 Chennai Unfunded - - 4 - 4 - 2.4M 17 3k 27 -34k -2% 6 25% 2 13%
4.9 Joi Gifts 2015 Dubai Unfunded - - 5 - - 1 493k 173 3k 38 -46k -8% 11 36% 45 34%
4.9 Wisholize 2016 Ernakulam Unfunded - - 5 - 3 - 4.1M 14 750 11 2M 44% 3 30% -1 -12%
4.8 Giftract 2015 Mumbai Unfunded - - 5 - - - 10M 190 2k 25 2M 16% 8 37% -7 -4%
4.8 Aptapp 2014 Gurgaon Unfunded - - 4 3 - - 10M 5 30k 300 - - 10 3% - -
4.8 Sendah 2012 Pasig Unfunded - - 3 - - - 1.9M 814 750 16 444k 35% - - 1 -
4.8 Picapic 2016
Rishon
Lezion
Unfunded - - 2 - - - 3.1M - 300 2 107k 4% 1 100% - -
4.8
Bangladesh
Gift Shop
2008 Dhaka Unfunded - - 4 - - - 10M 45 3k 14 4M 27% - - - -

Incubators Interplay Ventures (#1), Venture Stars (#1)
Seed Middleland Capital (#1), Great Oaks Venture Capital (#1)
Series A/B Grotech Ventures (#1), Haas Portman (#1)
Series C+ 3i Group (#1)
Interflora Apr - 2015
Acq by LFPI Group
Seed
Resal (2015, Jeddah)
$6M - Series A
Bergamotte (2015, Paris, $7.3M)
$6.6M - Series A
UrbanStems (2013, Washington D.C.,
$14.9M)
$1.9M - Seed
FLOWERBX (2015, London, $3.1M)
$747k - Seed
The Colvin Co (2016, Barcelona,
$747k)
$1.3M - Seed
Bergamotte (2015, Paris, $7.3M)
$6.8M - Series A
$14.9M)
$1.3M - Seed
FLOWERBX (2015, London, $3.1M)
$720k - Seed
Flowerbox (2012, Istanbul, $720k)
$1.5M - Seed
$14.9M)
Apr 2018
FlowerAura Introduces Pampering Fashion and Beauty
Hampers in Its Mother’s Day Collection, Business Wire India
Mar 2018
UrbanStems Has A New Collab With Bumble For
International Women’s Day, Citybizlist
Feb 2018
ProFlowers, Shari's Berries Join For Valentine's Day Promo,
MediaPost
Feb 2018 Renew Holdings sells loss-making Forefront business, Webfg
Jan 2018
1-800-Flowers.Com, Inc. Reports Results For Its Fiscal 2018
Second Quarter, Business Wire
Jan 2018
Saudi-based gifting platform Resal raises seed investment,
MENABytes
Dec 2017
ProFlowers enters chatbot frenzy with one-click buy button,
Retail Dive
Dec 2017 Flower Delivery Startup Brings In $6.6 Million, NewsCenter
Nov 2017 1-800-Flowers launches personalization service, Newsday
Nov 2017
1-800-Flowers launches SimplyChocolate.com platform, Food
Business News
Oct 2017
1-800-Flowers.Com beats by $0.01, misses on revenue,
Seeking Alpha
Oct 2017
1-800-Flowers.Com Inc : 1-800-Flowers.Com Inc share news
and information, 4-Traders
Oct 2017
Almost 100-year-old flower delivery service launches India
website, Sarkaritel
Oct 2017
Petals Network Boosts Email Revenue 20% YOY With Email
Triggers, Retail TouchPoints
Oct 2017
1-800-Flowers.Com® Is Now Available Via The Google
Assistant, PR Newswire
News
0
1
2
3
4
5
$0k
$2M
$4M
$6M
$8M
$10M
$12M
$14M
$16M
2014 2015 2016 2017 2018
YoY Funding Rounds
3
4
10
26
238
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
E-Commerce > Florist's > B2C > Retail: Market Factsheet
45
Exits
Recent Investments
Companies that source products
from merchants/vendors and
offer them for sale on their
platform
Interflora
(1923, Berlin, $37.1M)
ProFlowers
(1998, San Diego, $35M)
UrbanStems
(2013, Washington D.C., $14.9M)
Aquarelle
(1987, Paris, $8.4M)
Bergamotte
(2015, Paris, $7.3M)
Top Companies
Companies Created 238 | Funded 26 | Total Funding $111M
Market: Retail

E-Commerce > Florist's > B2C > Retail: Top Companies
Market: Retail
Analyst’s Pick
Grotech Ventures and 8 Other Investors

47
E-Commerce > Florist's > B2C > Retail: Leaderboard
Market: Retail
Overall
Rating
Company
Name
Foun
ded
Year
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 Resal 2015 Jeddah Seed - - 4 4 5 1 1.4M 7.4k 3k 20 -280k -17% 10 76% 1.2k 19%
5.0
1-800-
Flowers.com
1976
New York
City
Public - - 4 - - 16 15k 46k 300k 3.4k -11k -42% 229 9% 989 2%
5.0 ProFlowers 1998 San Diego Acquired $35M - 4 - - 2 14k 12k 30k 360 -20k -59% 13 8% 200 2%
4.9 Cicek Sepeti 2006 Istanbul Seed - - 4 - - - 19k 26k 3.1M 16.6k -13k -40% 1.8k 12% 438 2%
4.9
From You
Flowers
2002
Old
Saybrook
Funded - - 3 - - - 38k 6.5k 3k 12 -13k -25% 4 44% 230 4%
4.9 FlowWow 2014 Moscow Seed - - 4 - - - 149k 42 36k 437 -46k -23% 343 337% 1 2%
4.9 Aquarelle 1987 Paris Series A $8.4M - 3 - - - 154k 543 30k 393 -7k -4% 1 - 36 7%
4.8 The Colvin Co 2016 Barcelona Seed $747k - 5 - - - 406k - 300 13 -166k -29% 13 522% - -
4.8 Global Rose 1999 Miami Unfunded - - 5 - - - 280k 1.9k 30k 80 -174k -38% 13 18% -3 -
4.8 FlowerAdvisor 2007 Singapore Unfunded - - 4 - - - 4.5M 1.9k 3k 8 3M 88% 4 100% -27 -1%
4.8 Ferns N Petals 1994 Pune Unfunded - - 4 - - 2 30k 49 301k 10k 3k 8% 2.8k 39% - -
4.7 FloraPrima 2000 Wendeburg Unfunded - - 4 - - - 94k 1.3k 30k 247 -70k -43% 2 1% -9 -1%
4.7 Bloovery 2016 Milano Unfunded - - 5 - - - 10M 28 750 6 8M 89% 3 83% 4 15%
4.7 Tilia 2013 Bangalore Unfunded - - 5 - - - 5.4M 24 300 3 4M 248% - - 1 1%
4.7 Valentins 1999 Walldorf Series A - - 1 - - - 295k - 3k 146 -96k -24% 6 18% - -

Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
48
Notable Acquisitions
Top Acquirers
Acqui-hires

Public companies
50
Performance indicators of public companies in Online Gifting
IPO Date Company
Current
MCap
IPO
Mcap
Revenue P/E
Exchange
Ticker
Aug 1999
$784M $1.2B 20.06 NASDAQ:FLWS
Ackroo (2012, Ottawa)
Gift card & loyalty program for businesses
$5.3M $1.7M CVE:AKR
Online Gifting > Exit Outlook > Public Companies

Notable Acquisitions (1/3)
51
Notable Acquisitions in Online Gifting
Online Gifting > Exit Outlook > Notable Acquisitions
2018 YTD
Acquirer: Synchrony Financial
Loop Commerce (2012, San Francisco, $29M)
E-gifting Saas platform
2017
Acquirer: Liberty Shoes
RedEnvelope (1999, San Diego, $64M)
RedEnvelope is an e-commerce marketplace for
gifts
Acquirer: Blackhawk Network
Deal: $175M
CashStar (2007, Portland, $41M)
Digital Gifting & Incentives Company
2016
Acquirer: Bed Bath & BeyondDeal: $190M

52
2015
Acquirer: Global Payments Deal: $4.3B
Princeton, $40M)
Payment processing, POS and Gift Card services
Acquirer: LFPI Group
Interflora (1923, Berlin, $37.1M)
Online flower retail shop
2014
Acquirer: FTD Flowers Deal: $440M
Acquirer: CardCash
Plastic Jungle (2006, San Mateo, $23.4M)
Gift card exchange platform
Acquirer: FTD Flowers Deal: $430M
Acquirer: Vantiv Deal: $1.6B
Mercury (2001, Durango, $2.3M)
Payment processing company
2011
Acquirer: Photobox Deal: $196M
Moonpig (2000, London)
Personalized greeting cards retailer

53
Before 2008
Acquirer: The Knot Deal: $61.7M
WeddingChannel (1996, Los Angeles, $30.3M)
Online marketplace for wedding services and gift
registry

Most Active Acquirers
54
Online Gifting > Exit Outlook > Most Active Acquirers

Date Target
Dec-13 iFlorist Acq by 1-800-Flowers.com
Nov-13 Sincerely Acq by Provide Commerce
Nov-13 Sonia Spencer Acq by Foxycuffs
Aug-13 Red Stamp Acq by The Occasions Group
May-13 Giftly Acq by GiftCards.com
Nov-12 Giiv Acq by Revionics
Sep-12 Secret de Polichinelle Acq by Primavista
Sep-12 Wishpot Acq by Lockerz
Aug-12 Giftiki Acq by LaunchRock
Jul-12 Treatful Acq by OpenTable
May-12 Karma Acq by Facebook
May-12 Drake Algar Acq by Interflora
May-12 Flowers Direct Acq by Interflora
Feb-12 Flying Flowers Acq by Interflora
Acqui-hires (1/2)
55
List of Acqui-hires in Online Gifting
Excludes all details for Chinese companies
Date Target
May-18 GiftCardsIndia Acq by Swych
May-18 Giftcloud Acq by Groupon
Jan-18 BloomThat Acq by FTD Flowers
Sep-17
Virgin Experience Days Acq by Inflexion
Private Equity
Aug-17 YouFirst Acq by Ebix
Jan-17 Eco Flower Acq by JW Capital
Dec-16 Ma Carte Cadeau Acq by Ifeelgoods
Nov-16 Spafinder Acq by Blackhawk Network
Jun-16 Slide Acq by Raise
Jun-16 Slide Acq by Raise
Jun-16 Spark Gift Acq by Stockpile
Jun-16 Store Financial Acq by EML Payments
Apr-16 Giftcard Zen Acq by RetailMeNot
Mar-16 1to1card Acq by SVM Global
Date Target
Jan-16 Gift Card Acq by Blackhawk Network
Jan-16
GiftCards.com Acq by Blackhawk
Network
Nov-15 Didix Acq by Blackhawk Network
Nov-15 NewlyWish Acq by WeddingWire
Oct-15 Quippi Acq by Emida
May-15 Open Me Acq by Rowl
Mar-15 Payment Revolution Acq by ShopKeep
Mar-15
Payzone Ireland Acq by Cardinal Capital
Group
Dec-14 WishPicker Acq by Snapdeal
Sep-14
Revive Prepaid Management Acq by
ngcEurope
Sep-14 CardLab Acq by Blackhawk Network
Jul-14 Gyft Acq by First Data
Jul-14
Personal Creation Weddings Acq by FTD
Flowers
Jun-14 GIFTED2YOU Acq by SVM Global
Online Gifting > Exit Outlook > Acqui-hires

Acqui-hires (2/2)
56
List of Acqui-hires in Online Gifting
Excludes all details for Chinese companies
Date Target
Dec-11 Send Flowers Acq by From You Flowers
Oct-11 Cardpool Acq by Blackhawk Network
Sep-11 Gifts Project Acq by EBay
Aug-11 Smilebox Acq by Perion
Jul-11 GettingPersonal Acq by Card Factory
Jun-11 Cardstore Acq by American Greetings
Sep-10 Cardly Acq by workface
Aug-10 Iwantoneofthose Acq by The Hut Group
Apr-10 GroupCard Acq by InComm
Dec-09 AhaOho Acq by Greetz
Feb-09 Jollydays Acq by COMVEL
Oct-08 Taj Online Acq by Grass Roots
Sep-07 Euroflorist Acq by Litorina
Jan-07
Valutec Card Solutions Acq by One
Metavante
Date Target
Aug-05 Incentive Concepts Acq by Capitala
Mar-04 eGiftStudio Acq by Enesco
Feb-03
Epay Worldwide Acq by Euronet
Worldwide
Sep-01
Blue Mountain Acq by American
Greetings
Oct-98 Shiva.com Acq by Intel
Nov-94 One Tree Acq by Microsoft
enGreet Acq by Designer Greetings
Online Gifting > Exit Outlook > Acqui-hires
View all 63 Acqui-hired companies on Tracxn Platform

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
57
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players

Online Gifting > Investors > Index of Most Active VC & PE Investors
Index of Top Investors (VC, PE) by Stage in Online Gifting; Last 5 years (May 2013 - Apr 2018)
Index of Most Active VC & PE Investors
SEED STAGE
Rothenberg Ventures (2 Investments)
Blume Ventures (2 Investments)
Full Stack (2 Investments)
Tekton Ventures
NextGen Angels
Middleland Capital
A-Grade Investments
360 Capital Partners
Andreessen Horowitz
CrunchFund
Chicago Ventures
Mucker Capital
Spark Capital
EARLY STAGE
Sequoia Capital (2 Investments)
Forerunner Ventures (2 Investments)
Thrive Capital
BBG Ventures
Canvas Ventures
Female Founders Fund
Listen
Partech Ventures
Mayfield
KEC Ventures
Arbor Ventures
Eight Roads Ventures
LATE STAGE
Comcast Ventures
Accel Partners
Partech Ventures
Tekton Ventures
NextEquity
Mosaik Partners
North Hill Ventures

Rothenberg Ventures
60
Portfolio in Online Gifting | Exits | Funds Link | Website | LinkedIn | Twitter
Online Gifting > Investors > Rothenberg Ventures
People
Investments
[Minicorn] Man Crates (2011, Redwood City, $3.1M, Seed)
Online Gifting Notable Portfolio
[Unicorn] SpaceX (2002, Hawthorne, $2.2B, Series I)
Reusable Space launch vehicles
[Unicorn] Robinhood (2012, Palo Alto, $539M, Series D)
Zero commission trading app
[Unicorn] Gusto (2011, San Francisco, $176M, Series C)
Cloud-based HRMS and payroll management solution
[Soonicorn] Planet Labs (2010, San Francisco, $183M, Series C)
Microsatellites to maps the earth to provide universal access to
information
[Soonicorn] Revel Systems (2010, San Francisco, $127M, Series
C)
iPad-based restaurant management solution
[Soonicorn] Apartment List (2008, San Francisco, $110M, Series
C)
Apartment Listing Aggregator
[Soonicorn] Patreon (2013, San Francisco, $107M, Series C)
Crowdfunding for musicians, artists & content creators.
[Soonicorn] JauntVR (2013, Palo Alto, $100M, Series C)
Producer and distributor of immersive VR, AR, and MR content
[Soonicorn] Boku (2008, San Francisco, $91.3M, Public)
Mobile Payments through Carrier Billing.
[Soonicorn] Meta (2012, Redwood City, $73M, Series B)
AR headsets for holographic interactions
[Soonicorn] Tile (2012, San Mateo, $59.2M, Series B)
Develops a location tracking consumer device
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
Mike
Rothenberg
Founder
Geographical Spread Stage of Entry
Jan 2018
A flower giant has reportedly acquired BloomThat, an on-
demand flower startup, TechCrunch
Feb 2016
BloomThat Now Delivers Flowers Nationwide,
TechCrunch
Jun 2015
BloomThat Grows Beyond Flower Delivery To Gifts With
$5.5M, TechCrunch
Feb 2014
Y Combinator's BloomThat takes a tech-savvy approach
to sending flowers, VentureBeat
Nov 2013
Meet the 16 Startups in the Latest Accelerate Series - Y
Combinator Summer 2013 Batch | FundersClub,
FundersClub
Aug 2013
TechCrunch’s Picks: The Top 8 Startups From Y
Combinator’s Summer ’13 Demo Day, TechCrunch
None
1
2
2013 2014 2015 2016 2017 2018
Follow On New Investments
-
-
-
1
2
Undisclosed
Series C+
Series B
Series A
Seed3
-
-
-
-
US

Blume Ventures
61
Online Gifting > Investors > Blume Ventures
People
Investments
[Unicorn] Ola (2011, Bangalore, $3.1B, Series I)
App-based asset-light cab operator
[Unicorn] Zomato (2008, Gurgaon, $376M, Series H)
Online platform for food discovery, ordering table booking at
restaurants
[Soonicorn] GreyOrange (2011, Gurgaon, $38.6M, Series B)
Develops warehouse automation robots
[Minicorn] Zopper (2011, Noida, $26M, Series B)
Mobile based hyperlocal shopping app
[Minicorn] HealthifyMe (2012, Bangalore, $19.3M, Series B)
Online fitness tracker and marketplace for fitness coaches
[Minicorn] Unacademy (2010, Mumbai, $18.3M, Series B)
Free online learning platform offering crowd sourced courses on
multiple subjects
[Minicorn] Belong (2014, Bangalore, $15M, Series B)
AI-enabled candidate sourcing platform
[Minicorn] NowFloats (2012, Hyderabad, $13.5M, Series B)
SaaS platform for online website creation
[Minicorn] Hotelogix (2008, Noida, $10M, Series B)
Hotel Property & Booking Management Software
[Minicorn] SnapBizz (2013, Bangalore, $8.9M, Series A)
Technology solutions provider for offline retailers
[Minicorn] Chillr (2014, Kochi, $8.3M, Series A)
P2P money transfer app
[Minicorn] BroEx (2014, Gurgaon, $7.3M, Series A)
Networking, communication and property search app for real estate
brokers
Top Exits
Sanjay Nath
Co-Founder &
Managing Partner
Karthik Reddy
Co-Founder &
Managing Partner
None
2
2013 2014 2015 2016 2017 2018
-
-
-
-
3
Undisclosed
Series C+
Series B
Series A
Seed3
-
-
-
-
India

62
Online Gifting > Investors > New Enterprise Associates
People
Investments
[Soonicorn] Raise (2013, Chicago, $147M, Series C)
[Unicorn] Uber (2009, San Francisco, $22.5B, Series G)
Mobile app that connects passengers with vehicle drivers for hire
[Unicorn] Snapchat (2011, Los Angeles, $2.6B, Public)
Real-time ephemeral messaging service with a timer
[Unicorn] Intarcia (1997, Boston, $1.5B, Series J)
Osmotic pump for subcutaneous drug delivery
[Unicorn] Groupon (2008, Chicago, $1.4B, Public)
Daily deals website
[Unicorn] Bloom Energy (2001, Sunnyvale, $1.2B, Series H)
Builds solid oxide fuel cell technology
[Unicorn] Box (2005, Los Altos, $701M, Public)
File sharing in the cloud
[Unicorn] Vonage (2001, Holmdel, $671M, Public)
Offers VoIP services
[Unicorn] Houzz (2009, Palo Alto, $614M, Series E)
Online commerce and community platform for home remodeling and
design
[Unicorn] Robinhood (2012, Palo Alto, $539M, Series D)
Zero commission trading app
[Unicorn] BuzzFeed (2008, New York City, $497M, Series F)
US-based social news provider
[Unicorn] 23andMe (2006, Mountain View, $491M, Series F)
Enables customers to study their ancestry, genealogy, and inherited
traits
Top Exits
Dick Kramlich
Co-Founder
Frank Bonsal
Co-Founder
Sep 2017
Raise Secures $60 Million in Series C Funding Round, Led
by Accel, to Drive Growth and Expand Mobile Payments
Network, Business Wire
May 2017 Raise Launches New Mobile Wallet App, PR Newswire
Jan 2015
Raise grabs $56M to help you sell your gift card for cash,
VentureBeat
Nov 2014
Gift Card Marketplace Raise Emerges With $18.1M
Backing From Bessemer, Dow Jones
Nov 2014
Raise.com’s New App Lets You Buy Discounted Gift Cards
To Instantly Save While Shopping, TechCrunch
None
11 1
2013 2014 2015 2016 2017 2018
-
-
1
-
1
Undisclosed
Series C+
Series B
Series A
Seed1
1
-
-
-
US
India

63
Online Gifting > Investors > Quest Venture Partners

Tekton Ventures
64
Online Gifting > Investors > Tekton Ventures

NextGen Angels
65
Online Gifting > Investors > NextGen Angels

Middleland Capital
66
Online Gifting > Investors > Middleland Capital

A-Grade Investments
67
Online Gifting > Investors > A-Grade Investments

360 Capital Partners
68
Online Gifting > Investors > 360 Capital Partners

Andreessen Horowitz
69
Online Gifting > Investors > Andreessen Horowitz

CrunchFund
70
Online Gifting > Investors > CrunchFund

Chicago Ventures
71
Online Gifting > Investors > Chicago Ventures

Mucker Capital
72
Online Gifting > Investors > Mucker Capital

Spark Capital
73
Online Gifting > Investors > Spark Capital

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
74
Seed Stage
Early Stage
Late Stage

Sequoia Capital
75
Online Gifting > Investors > Sequoia Capital

Forerunner Ventures
76
Online Gifting > Investors > Forerunner Ventures

Thrive Capital
77
Online Gifting > Investors > Thrive Capital

BBG Ventures
78
Online Gifting > Investors > BBG Ventures

Canvas Ventures
79
Online Gifting > Investors > Canvas Ventures

Female Founders Fund
80
Online Gifting > Investors > Female Founders Fund

81
Online Gifting > Investors > New Enterprise Associates

82
Online Gifting > Investors > Bessemer Venture Partners

Listen
83
Online Gifting > Investors > Listen

Partech Ventures
84
Online Gifting > Investors > Partech Ventures

Mayfield
85
Online Gifting > Investors > Mayfield

86
Online Gifting > Investors > Azure Capital Partners

KEC Ventures
87
Online Gifting > Investors > KEC Ventures

Arbor Ventures
88
Online Gifting > Investors > Arbor Ventures

Eight Roads Ventures
89
Online Gifting > Investors > Eight Roads Ventures

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
90
Seed Stage
Early Stage
Late Stage

Comcast Ventures
91
Online Gifting > Investors > Comcast Ventures

92
Online Gifting > Investors > Lightspeed Venture Partners

93
Online Gifting > Investors > Founders Circle Capital

Accel Partners
94
Online Gifting > Investors > Accel Partners

Partech Ventures
95
Online Gifting > Investors > Partech Ventures

Tekton Ventures
96
Online Gifting > Investors > Tekton Ventures

NextEquity
97
Online Gifting > Investors > NextEquity

Mosaik Partners
98
Online Gifting > Investors > Mosaik Partners

North Hill Ventures
99
Online Gifting > Investors > North Hill Ventures

Contents
100

Online Gifting > Investors > Index of Ecosystem Investors
Index of Top Ecosystem Investors in Online Gifting; Q1 2013 - Q1 2018
Index of Ecosystem Investors
INCUBATOR
Techstars (6 Investments)
500 Startups (5 Investments)
Y Combinator (4 Investments)
Digital Magics (2 Investments)
MergeLane (2 Investments)
Startupbootcamp (2 Investments)
Velocity (2 Investments)
Arch Grants
Axilor Ventures
Capital Innovators
GSF
Hiventures
Interplay Ventures
Plug and Play Tech Center
QUT Creative Enterprise Australia
OTHER NOTABLE INVESTORS
Kima Ventures (4 Investments)
Amazon (2 Investments)
Internet Initiatives Development Fund (2
Investments)
PayPal (2 Investments)
94bits
Accomplice
AIB Bank
Amplify
Anuva Investments
Atlantic Capital Partners
Balyasny Asset Management
BayAngels
Beaubridge
Billiken Angels Network
DEBT INVESTORS
Pinnacle Ventures (2 Investments)
Western Technology Investment (2
Investments)

Techstars
102
Online Gifting > Investors > Techstars
People
Investments
[Minicorn] LovePop Cards (2014, Boston, $21.3M, Series A)
Online platform for sending personalized greeting cards
[Unicorn] Uber (2009, San Francisco, $22.5B, Series G)
Mobile app that connects passengers with vehicle drivers for hire
[Unicorn] Twilio (2007, San Francisco, $240M, Public)
Cloud Communications API provider
[Soonicorn] Remitly (2011, Seattle, $227M, Series D)
Cross-border money transfer using banking networks.
[Soonicorn] ClassPass (2011, New York City, $154M, Series C)
Membership programs for fitness classes across multiple gyms
[Soonicorn] Leanplum (2012, San Francisco, $145M, Series D)
Mobile A/B testing, personalization & analytics platform
[Soonicorn] DataRobot (2012, Boston, $125M, Series C)
Automated machine learning platform for data science applications
[Soonicorn] DigitalOcean (2011, New York City, $124M, Series
B)
Cloud computing platform to build, deploy and scale cloud applications
[Soonicorn] Placester (2008, Cambridge, $101M, Series D)
Real Estate Marketing platform
[Soonicorn] Sphero (2010, Boulder, $95.5M, Series D)
Smartphone controlled robotic gaming toy for kids
[Soonicorn] PillPack (2013, Boston, $93.9M, Series D)
Periodic delivery of Medications - Subscription based
[Soonicorn] Degreed (2012, San Francisco, $85.6M, Series C)
e-Portfolio assessment
Top Exits
Brad Feld
Co-Founder
David Brown
Co-Founder and co-
CEO
David Cohen
Founder and co-CEO
Jan 2018
Lovepop Announces An Investment Of $12.5 Mln Led By
Highland Capital Partners, Reuters
Nov 2017
Lovepop Partners with HBO Global Licensing & GAME OF
THRONES®, PR Newswire
Sep 2017
JibJab Brings Next-Level Fun to Photos and Videos with
New JibJab Camera App, PR Newswire
Jun 2017
Lovepop filed for patent on pop-up greeting cards months
before suing N.Y. rival, The Business Journals
May 2017 Lovepop Partners with The Beatles, Citybizlist
Jan 2017
Instagift CEO joins TicketBiscuit as consultant, The
Business Journals
Nov 2016 Lovepop Raises $6M in Series A Funding, FinSMEs
Nov 2016
Seattle e-commerce platform Blueprint Registry closes
$1.45M funding round, The Business Journals
Sep 2016
Giftbit lets retailers create their own e-commerce
currency, TechCrunch
Dec 2013
Full Stack participates in Kiind funding round :: Full Stack,
Full Stack
Jan 2009
JibJab Closes $7.5 Million Series C Round To Keep The
Laughs Rolling, TechCrunch
None
1
2
3
2013 2014 2015 2016 2017 2018
1
-
-
-
5
Undisclosed
Series C+
Series B
Series A
Seed5
1
-
-
-
US
Canada

500 Startups
103
Online Gifting > Investors > 500 Startups
People
Investments
[Unicorn] Grab (2012, Singapore, $3.4B, Series G)
Taxi Booking App
[Unicorn] Credit Karma (2007, San Francisco, $370M, Series D)
Aggregator of various consumer financial products.
[Unicorn] Intercom (2011, San Francisco, $241M, Series D)
Customer communication and Retention Platform
[Unicorn] Twilio (2007, San Francisco, $240M, Public)
Cloud Communications API provider
[Unicorn] Canva (2012, Surry Hills, $82.6M, Series B)
Online design platform
[Soonicorn] Udemy (2010, San Francisco, $173M, Series D)
Marketplace for online courses
[Soonicorn] Carousell (2012, Singapore, $172M, Series C)
P2P mobile listing platform
[Soonicorn] Smule (2008, San Francisco, $144M, Series F)
Developer of social music-making & sharing apps
[Soonicorn] Ipsy (2011, San Mateo, $107M, Series B)
Subscription for beauty products
[Soonicorn] Life360 (2008, San Francisco, $89.7M, Series C)
Mobile app that connects family members and close friends
[Soonicorn] VTS (2011, New York City, $87.8M, Series C)
Leasing and asset management software for brokers, investors &
owners.
[Soonicorn] SendGrid (2009, Boulder, $80.5M, Public)
Email delivery and analytics
[Soonicorn] VivaReal (2009, Sao Paulo, $74.5M, Series C)
Real estate marketplace in Latin America
Top Exits
Dave McClure
Founder, Partner
Mar 2017
With $600k funding, flower delivery startup sets its sights
on weddings, CrunchBase
Feb 2017
Gift Card Giants Gyft And eGifter Force Wallets For Bitcoin
Payments, CryptoCoinsNews
None
1 1
2013 2014 2015 2016 2017 2018
1
-
-
1
4
Undisclosed
Series C+
Series B
Series A
Seed4
1
1
-
-
US
SEA
Europe

Y Combinator
104
Online Gifting > Investors > Y Combinator
People
Investments
[Unicorn] Airbnb (2008, San Francisco, $3.4B, Series F)
Marketplace for vacation rental accommodations
[Unicorn] Instacart (2012, San Francisco, $1B, Series E)
Marketplace for same-day grocery delivery
[Unicorn] DoorDash (2013, Palo Alto, $722M, Series D)
On-demand food delivery marketplace
[Unicorn] Dropbox (2007, San Francisco, $607M, Public)
Cloud-based file sharing and synchronization software
[Unicorn] Zenefits (2013, San Francisco, $584M, Series C)
SaaS HR Platform for SMBs
[Unicorn] Stripe (2010, San Francisco, $511M, Series D)
Web & Mobile Payments for Developers
[Unicorn] Ginkgo Bioworks (2008, Boston, $429M, Series D)
Designs microbes to produce cultured ingredients
[Unicorn] MZ (Machine Zone) (2008, Palo Alto, $263M, Series B)
Mobile game developer
[Unicorn] Docker (2008, San Francisco, $243M, Series E)
LXC based OS-level virtualization technology and PaaS
[Unicorn] Coinbase (2012, San Francisco, $225M, Series D)
Digital currency exchange & wallet provider
[Unicorn] Gusto (2011, San Francisco, $176M, Series C)
Cloud-based HRMS and payroll management solution
[Unicorn] Quora (2009, Mountain View, $141M, Series D)
Social Q&A community
[Soonicorn] Flexport (2013, San Francisco, $304M, Series C)
Online freight forwarder
[Soonicorn] Rappi (2015, Bogota, $229M, Series C)
On demand grocery delivery
Top Exits
Michael Seibel
CEO
Jan 2018
A flower giant has reportedly acquired BloomThat, an on-
demand flower startup, TechCrunch
Jul 2017
Cardpool Launches New 'Marketplace' Option; Allows Gift
Card Exchange Sellers to Set Their Own Price, PR
Newswire
Jan 2017
Cardpool Makes it Easier to Buy and Sell Gift Cards, PR
Newswire
Feb 2016
BloomThat Now Delivers Flowers Nationwide,
TechCrunch
Jul 2015
Y Combinator-backed Gemnote Saves Companies From
Cheesy Gift Baskets, TechCrunch
Jun 2015
BloomThat Grows Beyond Flower Delivery To Gifts With
$5.5M, TechCrunch
Feb 2014
Y Combinator's BloomThat takes a tech-savvy approach
to sending flowers, VentureBeat
Nov 2013
Meet the 16 Startups in the Latest Accelerate Series - Y
Combinator Summer 2013 Batch | FundersClub,
FundersClub
Aug 2013
TechCrunch’s Picks: The Top 8 Startups From Y
Combinator’s Summer ’13 Demo Day, TechCrunch
None
1
3
2013 2014 2015 2016 2017 2018
-
-
-
-
6
Undisclosed
Series C+
Series B
Series A
Seed7
-
-
-
-
US

Digital Magics
105
Online Gifting > Investors > Digital Magics

MergeLane
106
Online Gifting > Investors > MergeLane

Startupbootcamp
107
Online Gifting > Investors > Startupbootcamp

Arch Grants
108
Online Gifting > Investors > Arch Grants

Axilor Ventures
109
Online Gifting > Investors > Axilor Ventures

Capital Innovators
110
Online Gifting > Investors > Capital Innovators

GSF
111
Online Gifting > Investors > GSF

Hiventures
112
Online Gifting > Investors > Hiventures

Interplay Ventures
113
Online Gifting > Investors > Interplay Ventures

Plug and Play Tech Center
114
Online Gifting > Investors > Plug and Play Tech Center

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
115
Incubators
Other Notable Investors
Debt Investors

Kima Ventures
116
Online Gifting > Investors > Kima Ventures

Amazon
117
Online Gifting > Investors > Amazon

Internet Initiatives Development Fund
118
Online Gifting > Investors > Internet Initiatives Development Fund

PayPal
119
Online Gifting > Investors > PayPal

120
Online Gifting > Investors > Third Kind Venture Capital

Accomplice
121
Online Gifting > Investors > Accomplice

AIB Bank
122
Online Gifting > Investors > AIB Bank

Amplify
123
Online Gifting > Investors > Amplify

Balyasny Asset Management
124
Online Gifting > Investors > Balyasny Asset Management

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
125
Incubators
Other Notable Investors
Debt Investors

Pinnacle Ventures
126
Online Gifting > Investors > Pinnacle Ventures

Western Technology Investment
127
Online Gifting > Investors > Western Technology Investment

128
Online Gifting > Investors > Connecticut Innovations

Contents
Feed Summary
Investment Trend
Key Markets
Exit Outlook
Investors
News
Appendix
129
Recent News

Recent News (1/2)
131
Online Gifting > News > Recent News
May 2018
Barclays funds BGF-backed business with eyes on growth, Insider
Media
May 2018
Global Wall Covering Market 2018 – Crosville, Dal-Tile Corporation,
Johnson Tiles, Blue Mountain, Talk Daily News
May 2018 Synchrony to acquire Loop Commerce, Chain Store Age
May 2018
Buyatab Named as Finalist in the B.C. Technology Impact Awards,
PRWeb
May 2018
Ackroo announces their first positive earnings quarter with 80%
year over year growth, GlobeNewswire
May 2018
Groupon acquires UK's Cloud Savings Co, parent of Vouchercloud,
for $65M, TechCrunch
Apr 2018 LDC takes minority stake in gifts business Paladone, Real Deals
Apr 2018 Ackroo reports FY results, Seeking Alpha
Apr 2018
FlowerAura Introduces Pampering Fashion and Beauty Hampers in
Its Mother’s Day Collection, Business Wire India
Apr 2018
Choccywoccydoodah opens new London location at Seven Dials,
H&C News
Apr 2018
MyRegistry.com is Teaming with IBM to Help Drive Gift Registry
Innovation, PRWeb
Apr 2018
CASE STUDY: Buyagift seeing clear benefits with new software,
Retail Technology
Apr 2018 Yesway to rollout YesPay program along with ZipLine, PetrolPlaza
Apr 2018 Xiaomi turns to Qwikcilver for gift cards programme in India, Verdict
Mar 2018
Virgin Experience Days launch world's first Travel Back In Time
experience, ResponseSource
Mar 2018 eGifter Adds Skrill as a Payment Option in its Marketplace, PRWeb
Mar 2018
Gift Card Industry Veteran, Jason Wolfe, Joins Wonder Technologies,
Inc. Board of Directors, PRWeb
Mar 2018
This Jaipur-based startup wants you to Surprise Someone and
spread smiles, YourStory Media
Mar 2018
Lifestyle launches new gift card in partnership with Qwikcilver,
Indiatimes
Mar 2018
The Party Continues - Partyone.in Rolls Out New Services and
Expands to New Geographies, PR Newswire
Mar 2018
South African Startup Launches a Program to Empower Black
Florists, Tech In Africa
Mar 2018
UrbanStems Has A New Collab With Bumble For International
Women’s Day, Citybizlist

Recent News (2/2)
132
Online Gifting > News > Recent News
Mar 2018
Gift cards were the turning point for us back in 2010: Qwikcilver's
Kumar Sudarshan, Indiatimes
Mar 2018
eGifter Launches Bitcoin Storefront™, adding Bitcoin Payment
Option to its Gift Card eCommerce Platform, PRWeb
Mar 2018
Advertising-centric Blockchain DATx, to Partner Virtual Gifting
Blockchain GIFTO, For Greater Synergy, ACN Newswire
Feb 2018
Greeting and gift card retailer set for further expansion following
international success, Bdaily
Feb 2018
Pop star turned entrepreneur Starshell raises $1 million for her
Birthday Girl World, getupdates.info
Feb 2018
Marketplace builder behind joigifts closes $1.5 M Seed Round,
Wamda
Feb 2018 Zaggle announces Hardik Pandya as brand ambassador, Business Line
Feb 2018
Clayton, Dubilier & Rice to Acquire Majority Interest in American
Greetings, PR Newswire
Feb 2018
Target partners with Honeyfund to add cash gifts to its wedding
registry, TechCrunch
Feb 2018
ProFlowers, Shari's Berries Join For Valentine's Day Promo,
MediaPost
Feb 2018
Hypercity acquisition, HomeTown demerger help Future Retail post
Rs 183 profit for Q3, Fashion Network
Feb 2018
GiftaLove.com is all set to entice people with range of online
Valentine week gifts, newKerala.com
Feb 2018
Ackroo adds 800th hospitality location and makes more technology
advancements to support growth plans, Marketwired
Feb 2018 Renew Holdings sells loss-making Forefront business, Webfg
Feb 2018 Global wedding portal Zank You to enter Indian market, btvi.in
Jan 2018
1-800-FLOWERS.COM, Inc. Reports Results For Its Fiscal 2018
Second Quarter, Business Wire
Jan 2018 Inmar to Integrate Gratafy into Digital Solutions, GlobeNewswire
Jan 2018
Dutch travel gift company Flightgiftcard appoints Rooster for UK
launch, The Drum
Jan 2018
Xiaomi introduces smart delivery option on Mi.com, in partnership
with Smartbox, IndiaBlooms
Jan 2018 Viigii Announces BigCommerce App for Instant eGifting, PRWeb
Jan 2018
Ottawa-based Ackroo sets sights high after 23% revenue growth in
2017, obj.ca
Jan 2018
GIFTO Partners with Nebulas for Blockchain Virtual Gifts, chain-
finance.com
Jan 2018
DC-based Flower Delivery Service UrbanStems Teams With Vogue,
Citybizlist
Jan 2018
Vouchercloud and Giftcloud in management buy-out as firms strike
out from Vodafone Group, Mobile Marketing Magazine
Jan 2018
Cardly raises $230,000 to tackle the $17 billion global greeting card
market, SmartCompany

Contents
Feed Summary
Investment Trend
Key Markets
Exit Outlook
Investors
News
Appendix
133
Explore more on Tracxn Platform
Index of Top companies by Market
Funded Deadpooled Companies

Explore more on Tracxn Platform
135
Companies
Companies Covered
Unicorns
Public Companies
Acquired Companies
Funded Companies
Investment Trends
Recent Investments
Mega Investments
Investment Trend
Markets
BlueBox
Taxonomy
News
Key News
Recent News
Company Stage
Angel Funded
Seed Funded
Early Stage (Series A/B)
Late Stage (Series C+)
Acqui-hires
DeadPooled
Investors Acquirers
Unicorn Investors
Most Active VC &PE Investors
Portfolio of Top Investor
Most Active Acquirer
Online Gifting > Appendix > Explore Sector on Tracxn Platform

Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Online Gifting
Index of Top companies by Market (1/6)
136
Online Gifting > Appendix > Index of Top companies by Market
E-Commerce
Horizontal
RedEnvelope (1999, San Diego, $64M)
RedEnvelope is an e-commerce marketplace for
gifts
Stage: Acquired
Weston Presidio, Camelot Venture Group, Madison
Dearborn Partners and 4 Other Investors
Online gifting platform for sports fans
Editor's Pick. Stage: Seed
Nicholas Horbaczewski, GoAhead Ventures,
Connected VC and 2 Other Investors
Horizontal
Man Crates (2011, Redwood City, $3.1M)
Minicorn. Stage: Seed
Tekton Ventures, Corazon Capital, Sovereign Capital
GiftZapp (2013, Bangalore)
Smartphone App for Giving, Receiving and
Swapping Gifts
Editor's Pick. Stage: Unfunded
Snappy Gifts (San Francisco)
Mobile-based marketplace for gifts
Editor's Pick. Stage: Funded
GrowthX
Stage: Acquired
Horizontal
Stage: Acquired
i-Hatch Ventures, TeleSoft Partners, Tenth Avenue
Holdings

Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Online Gifting
Index of Top companies by Market (2/6)
137
Online Gifting > Appendix > Index of Top companies by Market
E-Commerce
Florist's
Online platform for flower delivery
Minicorn. Stage: Series C
Partech Ventures, NextEquity, Azure Capital
Partners and 13 Other Investors
Interflora (1923, Berlin, $37.1M)
Online flower retail shop
Stage: Acquired
3i Group
Stage: Acquired
Florist's
Grotech Ventures and 8 Other Investors
Bloom & Wild (2013, London, $8.6M)
Letterbox flower delivery subscription
MMC Ventures, Burda Principal Investments,
Catamaran Ventures and 1 Other Investors
BloomNation (2010, Los Angeles, $7.3M)
Local Florist Marketplace
Andreessen Horowitz, Spark Capital, Chicago
Ventures and 3 Other Investors
Florist's
IPO Date Aug 1999 Mcap $784M
IPO Mcap -
NASDAQ FLWS P/E 20.06

Tracxn - Online Gifting Startup Landscape

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