1. BIZ 2401 and the
Library
World of resources at your fingertips
Professor Traci Welch Moritz
Public Services Librarian/Assistant Professor
Heterick Memorial Library

2. Who are you and how am I to
remember all this stuff?

3. Goals for Today
1. Overview of library information
systems
2. Specific tools for accessing
information
• Catalogs
• Databases
• Internet
• Bibliographic citation software
3. Accessing periodicals

4. Accessing Information
O Catalogs – for locating
books, maps, musical scores, govt.
documents, etc.
O Databases – usually for locating
magazine and newspaper
articles, but may cover other
materials as well
O Internet – digital content, mostly in
the public domain (not commercial
materials)

5. Catalogs
O Massive collections of data which
allow for retrieval
O Organized
O Fully indexed
O Allows for sophisticated searching
O Target audience
O Shows access points
O Updated every second of every
day

6. Catalogs
POLAR
OhioLINK

7. Databases
O Massive collections of data which allow for
O
O
O
O
O
O
O
retrieval
Organized
Fully indexed
Allows for sophisticated searching
Target audience
Selected content
Not free to the library but free to users
Updated periodically

8. Search types
Search
Author
Title
Subject
Keyword
Date
Language
Call Number
Format
Catalogs
Databases
Search
Engines

9. Accessing Information
Click here for
more
resources
9

10. SEARCH

11. What is included?
O POLAR
O Article-level searching for all
EBSCO databases
O Article-level searching for a variety
of other databases: JSTOR,
Hoover’s, AccessPharmacy, etc.
O Title-level searching for most other
databases: IEEE, CIAO, Proquest
Nursing & Allied Health
O OhioLink central catalog

12. Results: Full Text, Polar

13. Results: OhioLink

14. Results: Find It @ ONU

15. Results: ILL

16. Facets: Limit Your Results

17. Things to Remember
O Facets are your Friend: After you
search, limit your results to what
you really want
O A tool not a solution: This is not
the solution to everything
O Ask the librarians for help
O There will still be some small
changes coming

18. Using Databases
Select
Marketing or
Business

19. Off Campus Access
Be sure to click on the “Off campus access tab” to
the right of the database title to begin
First and last
name exactly as
it appears on
ONU ID + all 11
digits of
university ID
Click on
“submit”

20. Library App now available

21. Finding Journals at HML
O If looking for a specific journal, type in title at library catalog
Print
Back issues on
microfiche
Back issues
available
electronically

22. Fortune, print
Own title from 1969 to
latest received copy. Click
on “latest received” to
find out where all issues
are housed

23. Fortune, print
BND PRP
means these
issues are at
bindery and so
unavailable
Copies from 1969 through
September 2010 are on 2nd
floor bound periodical
collection or in microforms
ARRIVED means just
that and because the
location is “Reserve”,
these are ones behind
the desk.

24. Fortune, microfiche

25. Fortune, electronic access

26. Finding Journals at HML
Also see what
is accessible
electronically
through the
“Electronic
Journal
Finder.”

27. Electronic Journal Finder
Click on “Electronic
Journals” and type
in title or as much as
you know of it.

28. Electronic Journal Finder

29. Electronic Journal Finder
Able to
search
within
specific
journal for
subject.

30. Electronic Journal Finder
Click on
html, pdf
or “find it”
icon to
access
the article.

31. Options for articles
O Save it
O Email it
O Print it
O Export it
O (check for citation information)

32. Bibliographic Citation Software
REFWORKS

34. Internet
Databases “Pay to Play”
Internet (Search
Engines)
O Usually created by a single
O
O
O
O
publisher
Content pre-arranged for easy
use
Quality/ content control thru
editorial staff
Content usually available only
to subscribers
Content source usually
identified
and dated
O Material from numerous
O
O
O
O
sources, individual.
Government, etc.
Search engines must work with
material prepared without
regard for specific software
Quality of material varies
Generally do not access forprofit information
Content often anonymous and
undated

35. Internet
O
O
O
O
O
O
O
Unstructured
Constantly changing
Not fully indexed
Appeals to no special audience
No selection of content
Content most often not free
Updated every second of every day

36. Internet
Comprehensive
search engines:
•Alta Vista
•Ask.com •Scholar.Google
•Hotbot
•Excite
•Lycos
•Wisenut
Subject portals:
•Librarians' Index to the
Internet
•WWW Virtual Library
Multi-engine
searching:
MetaCrawler
Vivisimo

37. Internet
Google and Wikipedia aren’t evil, just use
them for the correct purpose in your
research.

38. Internet
Note: See
the
“Google
Scholar”
tab in
Research
Guide for
off
campus
access
ONU buys
Full-text
database
OhioLINK
Permits
Google to
link to full-text
ONU user sees
licensed full-text
articles
Google asks
to link to
content
Run Google
Scholar
Search

39. Critically evaluating websites
O Currency * The timeliness of the
information.
O Relevance/Coverage *The depth and
importance of the information.
O Authority *The source of the
information.
O Accuracy *The reliability of the
information.
O Purpose/Objectivity *The possible bias
present in the descriptions are from
*The CRAAP acronym andinformation. Meriam Library at
California State University Chico. Used with permission.

40. The Invisible Web
O Most searchers only locate 0.03% - 1 in 3,000 - of
the Web pages available to them
O Even advanced searchers, using largest search
engines, can only access about 16% of Web
content
Diagrams from http://brightplanet.com/technology/deepweb.asp

41. The Invisible Web

42. The Invisible Web
O WHY?
Because 84% of the information available on the
Internet is found only on the “invisible Web,” a.k.a.
“deep Web,” and is not
searchable using a general
Visible
16%
search engine such as Google
Invisible
84%
Statistics from The Deep Web: Surfacing Hidden Value,
http://www.press.umich.edu/jep/07-01/bergman.html

43. The Invisible Web
O Visible Web page exists in “static” or
unchanging form
O Exists as a “physical” file on a
computer
O Most in .htm or .html format
O Similar to a word processed
document in .doc or .wpd format

44. The Invisible Web
Static Web pages considered “visible”
because standard search engines can index
them and display them as search results

45. Indexing & the Visible Web
Search engine spider crawls Web starting
with already indexed static pages
Spider encounters link to
a new static Web page
Webmaster registers
new static Web page
with search engine
Spider follows link
Spider adds new Web page to search engine’s index
Content rendered “visible”

46. The Invisible Web
O Invisible Web content is “dynamic” or
changing
O Contains bits of information stored in a
database and pulled together on-the-fly
into a Web page at your request
O Page doesn’t exist until you request it
O Similar to a mail merged document

47. The Invisible Web
O Dynamic Web Page
Your search results
 Database
Author
Title
Publication
B. Shucha
Searching Wisconsin
Smarter
Lawyer
J. Doe
Common
Law
J.Q. Public
Legal
Tech Tips
1. B. Shucha, “Searching Smarter,”
Wisconsin Lawyer.
2. J.Q. Public, “Legal Tech Tips,”
ABA Journal.
Marquette
Law Review
ABA
Journal

48. The Invisible Web
O Because this content is dynamic, or
“physically” nonexistent, most search
engines are unable to retrieve it, thereby
rendering it “invisible”.

49. Indexing & the Invisible Web
Spider crawls Web starting with
already indexed static pages
Spider encounters database
Query is required to access “dynamic” data
Spider incapable of generating query
Spider stops and cannot index data in database
Content rendered “invisible”

50. The Invisible Web
O Other types of Invisible Web Content
O Very recent static pages which
haven’t yet been indexed
O Password protected data

51. The Invisible Web Content
O 95% of invisible Web content is free and available
to the public
O Quality of content often exceeds that of visible
Web content
From The Deep Web: Surfacing Hidden Value,
http://www.press.umich.edu/jep/07-01/bergman.html

52. The Invisible Web Content
O Legal & Governmental Materials Available in the
Public Domain
O Case law
O Statutes
O Bills
O Regulations
O Patents
O Briefs
O Census Data
O Government Reports

53. The Invisible Web Content
O Business Data
O SEC filings
O Stock quotes
O Company profiles,
All Databases owned
by Heterick Memorial
Library under the
“Business” or
“Marketing” links
annual reports
See MRKT Research
Guide under
“Invisible/Deep Web”

54. The Invisible Web Content
O General Information
O Address & phone directories
O Flight schedules
O Dictionaries
O Maps

55. The Invisible Web Content
O NOT freely available on Web (usually)
O For Profit Publications
O Public domain documents with editorial
enhancements
O Other material that is someone’s
intellectual property

56. Finding Invisible Web Content
O To find ANY information, consider where an
authoritative source might be found
O Print?
O Visible Web?
O Invisible Web?
O Subscription Database?
O Phone Call?
O Next, consider the quickest, most cost-effective
way to get the information

57. Finding Invisible Web Content
O If you determine that it may be available on the
invisible Web, how do you find it?
By knowing
where to look!

58. Finding Invisible Web Content
A great deal of excellent legal and business
information is freely available on the Internet
Much of it is contained within databases and is,
therefore, invisible to most conventional search engines

59. Finding Invisible Web Content
The most effective way to access this information
is using the database’s own search box
The search box is usually found on a static, visible Web
page that is accessible using a conventional search engine

60. Finding Invisible Web Content
O Search Strategy
O DON’T search for specific information using a
conventional search engine
O DO use a conventional search engine to
search for a database that may contain the
information you seek
O THEN use the search box for that database to
search for the specific information

61. Finding Invisible Web Content
“The point is that often the key
to the answer is not locating the
answer itself as the first step, but
locating the right database in
which to search for it.”
Diana Botluk, Mining Deeper into the Invisible Web,
http://www.llrx.com/features/mining.htm

62. Finding Invisible Web Content
O General Invisible Web Directories
O
CompletePlanet, http://www.completeplanet.com
O Direct Search, http://www.freepint.com/gary/direct.htm
O ProFusion, http://www.profusion.com
O Librarian's Index to the Internet, http://lii.org
O
See more under the BIZ 240 Research Guide.

63. Acknowledgement
Presentation based on the article:
O
Bonnie Shucha, Searching Smarter: Finding Legal Resources
on the Invisible Web, Wisconsin Lawyer, September 2004, at
19, at http://tinyurl.com/dthen.
© Bonnie Shucha
Used with
permission of
Bonnie Shucha
03/15/2011
Reference & Electronic Services Librarian
University of Wisconsin Law Library
bjshucha@wisc.edu
http://wisblawg.blogspot.com

64. End of Library Class #1
O Questions?
Professor Traci Welch Moritz
Public Services Librarian/Assistant Professor
Heterick Memorial Library
O Email t-moritz@onu.edu
O IM 8a-12:30p M-F
O Ext. 2473
O Reference desk most days
8a-12:30p