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WHO IN SAN FRAN IS HEADING TO BUSINESS SCHOOL? 
San Francisco metro area 
residents took the GMAT exam 
Male Female 
Current Industry Intended Industry* 
CONSULTING 
ENERGY/UTILITIES 
FINANCE/ACCOUNTING 
HEALTHCARE 
TECHNOLOGY 
MANUFACTURING 
GOV/NON-PROFIT 
PRODUCTS & SERVICES 
4% 
1% 
7% 
16% 
15% 
17% 
16% 
16% 
8% 
Out of 23 metro areas studied, the San Francisco area (along with 
Washington, D.C.) has the highest percentage of prospective 
students considering full-time two-year MBAs. 
WHO 
WHAT 
WHY 
Reasons why 
San Francisco 
metro residents 
are considering 
business school* 
1. Job Opportunities 
HOW 
FULL-TIME 1 YEAR MBA 
PA RT-T I M E M B A 
F L E X I B L E M B A 
*Respondents could choose more than one answer 
© 2014, Graduate Management Admission Council. Sources: Graduate Management Admission 
Council. GMAT exam data July 1, 2011-June 30, 2013; mba.com Prospective Students Survey of 360 
candidates living in the San Francisco-Oakland-Fremont, CA area considering graduate business 
school in 2012-2013. For more, see mba.com or gmac.com 
18% 
4% 
11% 
32% 
27% 
23% 
26% 
6,909 
Top Specific Programs Considered* 
58% 42% 
28% 52% 20% 
Under 25 Between 25 & 30 31 & Older 
91% 
27% 
of prospective business 
school students 
are considering 
MBA programs 
are considering 
specialized master’s 
degrees in business* 
Loans 
Personal Earnings/Savings 
Grants 
Parental Support 
Employer Support 
Spouse/Partner Earnings 
Other 
33% 
26% 
15% 
13% 
8% 
3% 
2% 
Top 5 
72% 66% 65% 
59% 
3. Increase Salary 
2. Accelerate Career Path 
4. Develop Business Skills 
5. Greater Career Choices 
Expected Financing Mix 
to cover 100% of educational costs 
FULL-TIME 2 YEAR MBA 
PART-TIME MBA 
FLEXIBLE MBA 
FLEXIBLE MBA E X E C U T I V E M B A 
64% 36% 36% 26% 18% 
67%

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Who in San Francisco is Heading to B-School?

  • 1. WHO IN SAN FRAN IS HEADING TO BUSINESS SCHOOL? San Francisco metro area residents took the GMAT exam Male Female Current Industry Intended Industry* CONSULTING ENERGY/UTILITIES FINANCE/ACCOUNTING HEALTHCARE TECHNOLOGY MANUFACTURING GOV/NON-PROFIT PRODUCTS & SERVICES 4% 1% 7% 16% 15% 17% 16% 16% 8% Out of 23 metro areas studied, the San Francisco area (along with Washington, D.C.) has the highest percentage of prospective students considering full-time two-year MBAs. WHO WHAT WHY Reasons why San Francisco metro residents are considering business school* 1. Job Opportunities HOW FULL-TIME 1 YEAR MBA PA RT-T I M E M B A F L E X I B L E M B A *Respondents could choose more than one answer © 2014, Graduate Management Admission Council. Sources: Graduate Management Admission Council. GMAT exam data July 1, 2011-June 30, 2013; mba.com Prospective Students Survey of 360 candidates living in the San Francisco-Oakland-Fremont, CA area considering graduate business school in 2012-2013. For more, see mba.com or gmac.com 18% 4% 11% 32% 27% 23% 26% 6,909 Top Specific Programs Considered* 58% 42% 28% 52% 20% Under 25 Between 25 & 30 31 & Older 91% 27% of prospective business school students are considering MBA programs are considering specialized master’s degrees in business* Loans Personal Earnings/Savings Grants Parental Support Employer Support Spouse/Partner Earnings Other 33% 26% 15% 13% 8% 3% 2% Top 5 72% 66% 65% 59% 3. Increase Salary 2. Accelerate Career Path 4. Develop Business Skills 5. Greater Career Choices Expected Financing Mix to cover 100% of educational costs FULL-TIME 2 YEAR MBA PART-TIME MBA FLEXIBLE MBA FLEXIBLE MBA E X E C U T I V E M B A 64% 36% 36% 26% 18% 67%