Blogging for Business & WordPress
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A seminar for the Leading Women group by Tracey Rickard, WordPress Designer.
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Blogging for Business & WordPress
- 1. Blogging For Business Tracey Rickard
- 2. Tracey Rickard Credentials • Geek • Web Designer • WordPress specialist • Blogger • Reader & gatherer!
- 3. Agenda • Blogging for business – what’s it all about? • Why do it • Find ideas • Content • Google/SEO tips • Get a blog, make it pretty • Add a post with images and other media • Use this as your main website
- 4. How did it start? • Online diary - weblog • Generally personal • Once was private • Marketing opportunity • Brands latched on
- 5. Why your business needs a blog • Your competition is blogging • More opportunity to engage – social media hub • Home base for your marketing • Google loves new content…
- 6. …. some facts • Companies that blog have 55% more website visitors • B2C get 88% more leads • B2B get 67% more leads Source Hubspot online marketing
- 7. Other benefits • Grow your online presence be IT for info! • Gain credibility & trust, demonstrate knowledge • Thought leader, solve problems • Get folks interested and engage! • Search Engines, Google
- 8. The art of finding ideas • Ask customers what would be useful to them • Check out the competition • Check out industry leaders • Search Google, Twitter, Facebook • Follow the right Twitter accounts • Subscribe to news feeds – Feedly
- 9. Use what’s there • Brainstorm with a friend! • See what the family think. • Repackage material • Get industry experts to guest blog
- 10. Finding your tone of voice • Should we use jargon? • How informal can we be? • Show some wit! • What do our competitors sound like? • …know your audience!
- 11. What your audience wants to hear • Find your muse • Your target audience • Think of them when you write • Keep the jargon out • Are you interested in what you are writing?
- 12. Write better headlines than anyone else • Direct – ‘30% off everything’ • Compelling – ‘My affair with Roy’ • How to – ‘make a million’ • Lists – ‘20 ways to beat the bulge’ • Testimonial – ‘I read Tracey’s blog daily’ said Madonna!
- 13. Grab them with a photo • Put opening text alongside a good image • Own photo is best • Or attribute • Stock images but not clichéd
- 14. Elements to keep them riveted • Interesting content • Entertainment • Video • Good calls to action • Social Sharing • Related content
- 15. Generally Interesting Subjects • Before & after photos • Helpful tips • Industry research • Video demos • Success stories • Case studies • ‘How to’ guides
- 16. Optimise for Google • Links to other content • Image tags • Keywords in headings • Keywords in text • Good English • Auto share • The more you share the more traffic you will get!
- 17. To Google Content is King • Google loves good fresh content • Attract more traffic by accident! • Rank higher for images. • The more you post the more Google has to index
- 18. • Started in 2003 • Best blogging platform • 60 Million think so • Rolling Stones, Katy Perry, Tom Jones • Reuters, Samsung, Adobe, White House
- 19. wordpress.com
- 20. Thank you! • www.traceyrickard.co.uk • hello@traceyrickard.co.uk • 01326 250966