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The core social media team The World's Biggest Social Media Team

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The core social media team splits its time in 3 focus areas: • working towards being the world’s most talked about travel destination globally • focusing on platform-building instead of one- off initiatives to expand reach in partnershipPlatforms Partnerships with fans and industry partners • the team spends roughly 30% of its time working in other business units sharing insights and expanding the size of the team throughout the organisation and industry. Insights “Everyone at Tourism Australia plays a role in our social media efforts. The biggest mistake for our small team would be to work in a silo. Through collaboration there’s almost no limits.” – Jesse Desjardins The team’s goal is to show how being open, collaborative, and, ultimately, having the utmost confidence in your product, attracts people to want to advocate on your behalf. Growing the team

Veröffentlicht in: Reisen
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