LinkedIn has developed an online toolkit that works for Universities, providing a launch-pad for your students into careers, a mechanism for showcasing your brand through real employment insight and academic achievement, and a channel for ongoing engagement with your graduate alumni.

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LinkedIn for Higher Education
LinkedIn operates the world’s largest professional network on the Internet with more than 380
million members in over 200 countries and territories. There are over 39 million students and
recent college graduates on LinkedIn, representing the fastest-growing demographic.
LinkedIn has developed an online toolkit that works for Universities, providing a launch-pad for
your students into careers, a mechanism for showcasing your brand through real employment
insight and academic achievement, and a channel for ongoing engagement with your graduate
alumni.
For Your Current Students - Employability
• Create and develop an online professional profile
• Showcase academic achievement, qualifications and awards
• Represent work experience, expertise and skills
• Include endorsements and recommendations
• Develop a professional network of connections
• Research career paths and engage with employers
For Your Alumni Relations - Engagement
• Access data on your Alumni career paths and employment
• Communicate with Alumni and maintain a long-standing relationship post graduation
• Leverage LinkedIn to help identify mentors and employer engagement through alumni
• Showcase alumni graduate careers as part of your university brand
For Your Prospective Students – Marketing
• Publish content and messaging to engage prospective students
• Leverage LinkedIn tools to identify and target the most eligible future postgraduate students
For Your Staff – Reputation
• Enable your Staff and Academics to build their professional profiles
• Showcase Academic and Faculty research, knowledge and expertise
• Facilitate Academic networking across the world
For Your University
• Enhance your University’s brand through your people, research, content and graduate
destination insights