Campadre is Scandinavias largest private shopping club online with over 900 000 members. The members are active and love smart shopping, and don’t want to miss out
on a good deal.
2. LOVABLE BRANDS — UNBELIEVABLE PRICES.
— Welcome to Scandinavia’s leading private shopping club.
3. WE ARE
100% ONLINE.
Campadre is a private shopping club online with
over 100 000 active and unique visitors each
week. Our members love brands just like yours.
4. SALE
EVENTS.
With Campadre you can easily sell out
your seasonal products, launch new
products, stock clearance or sell more
in season.
!
!
!
It is called private sales – or time
limited campaigns.
5. ONLY FOR
OUR MEMBERS.
We offer sale events every day to our members –
via newsletter, Facebook and other direct channels.
!
Campadre lets you to optimize your stock at all
times – without interfering with your brands name.
6. SHOPPING
24/7.
Campadre provide limited campaigns in
time and volume.
!
That is 3 to 6 new campaigns, every day,
7 days a week!
!
First come – first served, we launch our
campaigns 07:00 sharp.
7. OUR
FANCLUB.
New campaigns
every day with
up to 30%-70%
discount
Campadre has a strong base of active users who
love smart shopping, and don’t want to miss out
on a good deal. Campadre builds loyalty, this is
your chance to meet new fans of your brand.
Contests with
great prizes only
for members
Personalized
newsletter with
the latest campaigns
from Campadre
100 SEK
for each new
friend shopping
at Campadre
14 days to
think and return
their goods
Secure and
safe payment
Only for
our members
8. HISTORY OF
PRIVATE SALES.
Meet the fastest growing concept in
e-commerce. Campadre is happy to be first in
Scandinavia to implement this concept.
KupiVIP, Ryssland
2008
GILT, USA
2005
Privalia, Spain
2003
Brands4Friends, Germany
2002
Vente-Priveé, France
2000
!
!
10. BEFORE SALE EVENTS.
1
Campadre and supplier
agrees on conditions and
goal for the activity (price,
volume, etc.)
2
Campadre prepares the
campaign with brand
presentation, pictures and
product information.
3
The target audience gets
pre info about the sale
event via newsletter, social
media activities and other
online activities.
4
Campadre releases the
campaign to the members
through newsletter, social
media and other online
activities.
11. AFTER SALE EVENTS.
5
Sold products are bought
by Campadre and supplier
delivers to Campadre
logistics in Trollhättan.
6
Campadre sends out all
products and takes care of
all returns in Trollhättan.
7
Customer Care center in
Trollhättan deal with all
questions and issues from
our members.
8
Campadre delivers sales
statistics and traffic data, so
you can analyse how your
campaign turned out.
12. THE CAMPADRE-EFFECT.
Campadre is a complement to your other sales channels. We can support you through the entire product cycle.
Product life cycle
Volyme
C.
A.
B.
A. Stock optimisation B. Marketing C. Budget sales channel
Time
13. LAUNCH
NEW
PRODUCTS.
Test a new product, choose
your target group and get
answers that will optimize
your sales through the entire
product cycle. Together we
create a sales event that suits
your brand story.
SELL MORE
IN SEASON.
Don’t miss out on the
opportunity. We guide you
through the season and
point out different sales
opportunities.
SELL OUT
YOUR
SEASONAL
PRODUCTS.
Make room for new
products and get rid of
expensive storage costs.
15. POSSIBILITIES
WITH CAMPADRE.
!
A new sales channel on all digital platforms
TOP
OF MIND.
MEET
NEW FANS.
Communicate with our
members via
500.000 newsletters
per day.
We have approx.
350.000 unique and active
visitors per quarter.
COMMUNICATION
PLATFORM.
Marketing channel for new
products and seasonal news
in our social media
channels, online- and PR
activities.
Desktop
Tablet
Mobile
16. NEW
CONCEPT
& MARKET.
NEW
PRODUCT
CATEGORY.
INSIGHTS
FOR BETTER
DECISIONS.
Pre test of concept and
products in a new market.
Before you go public, test
your new concept.
Pre test of a new product
category. All the
information you need for
future products.
Increase knowledge about
your customers and
distribution.
19. SOME OF OUR FRIENDS.
“Campadre is our
preferred partner for
online sales.”
Erik Wilkingson
Global Sales Director
Eton
”Campadre är
en etablerad
försäljningskanal för oss”
Helga Une
Sales Manager Nordics
Sorel
Campadre är en ”preferred
partner” för oss på
Sportmanship
Magnus Liljeblad
VD
Sportmanship
”Campadre är en
utmärkt extra försäljningskanal
för oss”
Daniel Wahlström
Purchasing & Logistics Manager
Hästens
20. PRICE.
THE
CAMPADRE
TRIANGLE.
PRODUCT.
When we set up a sale event, we focus on
three parameters.
!
Based on these parameters we find the most
interesting campaign for our members, and
the right strategy for your brand’s success.
BRAND.
21. SOME OF OUR CAMPADRES.
Experienced founders and management from media and retail.
Management:
Thomas Behring CEO (TV4, Dressmann)
Jan Eriksson, CBO (RNB, Kosta Outlet)
Torbjörn Wallin, CMO (Ongame, bwin)
Marcus Uggla, COO
!
Owners:
Mikael Solberg (Douglas Invest, RnB, JC, Polarn O. Pyret)
Torsten Jansson (Härstedt & Jansson Invest, New Wave Group)
Pelle Törnberg (MTG, Metro)
Göran Härstedt (Härstedt & Jansson Invest, New wave Group)
Jens Petter Falk (Incitia Ventures)
!
