Content marketing case study: How Fisher Tank increase Sales opportunities by $3.4 million using Content Marketing.

How Fisher Tank increases
Sales Opportunities by
$3.4 million using
Content marketing
Content Marketing
Case Study:
Hephzysocial

Are you looking for more
ways to increase your traffic,
generate leads and sales this
year?
Or
www.hephzysocial.com

Are you thinking of
incorporating content
marketing into your business
this year?

Whether your answer is Yes
or No, you've got to read this
Content Marketing Case
study. It will inspire and
encourage you.

Many businesses are already using Content
marketing to get traffic, leads and sales. In a
report released by Content Marketing Institute
and Marketingprofs, it was revealed that 88%
of B2B business are already using
Content marketing.

A good percentage of this number said that it is an
effective marketing method. This is why B2B companies
plan to create more content.

Below is a Content Marketing Case study featuring
Fisher Tank. The company achieved incredible results.
Read on...

Fisher Tank, founded in 1948, is one of the
leading full-service welded tank fabricators and
constructors in the United States.
The company's services include:
* Pre-construction of tanks
* Engineering & Design of tanks
* Fabrication of tanks
* Blasting & Coatings of tanks
* Field Construction of tanks
* Repairs & Modifications of tanks

They serve industries like ethanol/bio diesel,
industrial, municipal, refining, pulp & paper,
water & waste treatment, etc.
The problem
Fisher Tank produces highly specialized
products that are very expensive. Their sales
cycle is long - from 12 months to several years
and the projects run into millions of dollars.
They get projects by cold calling, word of mouth
referrals and repeat customers. They needed a
way to grow their business.

The solution
Most specialty manufacturers object to using
content marketing because they think "our
prospects don't use the internet to buy this type
of product" and "our prospects are not on social
media" But not Fisher Tank. An inbound
marketing company proposed to help the
company attract more qualified leads to their
website, convert them to leads with content and
nurture them with more related content. The
company agreed.

The process
The first step that was taken to help Fisher
Tank was to change the website design. The old
website looked like this:

* There were no social media links
* No calls to action (to download free resources
of interest and value to prospects)
* No blog with social sharing abilities
* Little or No keyword optimization etc.
Below is the redesigned website:

What was done:
1. The navigation is simplified
2. The website is optimized for search
3. Social media links (Twitter, Facebook,
Linkedin, Youtube) were created for the business

4. A blog was included in the website.

Contents (expert advice/tips/industry news)
were written and posted regularly on the
website. They are educative and interesting
contents using long tail keywords with rich
pictures to get Fisher Tank found on the
search engine.

5. Free resources that links to a lead generation page

Lead generation page

By creating this type of resources for their visitors, they are
creating awareness, letting people know what they do.
6. They created a post round up for their blog at the end of
the month;

Creating a blog round up:
* Help new visitors find important posts that
has been written in the past.
* Gives regular visitors a recap and they can
comment on old blog posts.
* Helps the website's SEO.
* Increases page views

Source: Weidert Group
The results
From the solution provided Fisher tanks
achieved the following results:

Takeaway
Just like Fisher Tank, you can :
* Improve your website's navigation
* Add social media channels
* Create a blog with educational content that
will inform your audience
* Create free resources (guides/reports/e-
books) to generate leads and sales
* Include a blog round up on weekly or
monthly basis.

Ideas to spice up your blog roundup
* You can do blog roundup at the end of the
week if you post often or monthly
* You can do blog round up if you wrote a
series on your blog. You can use the
roundup post style to give your existing and
new users a recap
* You can share other industry articles from
around the internet to further give your
audience a rich taste of different articles
etc.

www.Hephzysocial.com
What you can achieve with Content
Marketing
Below is a chart showing what you can use
Content marketing to achieve in your
Company/business/Organization.

Conclusion
The above Content Marketing case study
shows that content marketing really
work. If Fisher tank can do it, then you
can. Get in touch with Hephzysocial
today and boost your website traffic,
leads and sales.
CLICK HERE NOW

Content marketing case study: How Fisher Tank increase Sales opportunities by $3.4 million using Content Marketing.

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Content marketing case study: How Fisher Tank increase Sales opportunities by $3.4 million using Content Marketing.