As cw overall marksheet

1. AS Coursework Overall Marks
Name: Aaron Cogdell
Planning – Comments and mark out of 17/20
For full comments please see the pre-production marks sheet
Construction – Main Task – comments and mark out of 52/60
Footage:
Is appropriate for target audience, fitting genre conventions of horror well. Controlled
use of camera throughout. Good use of still images.
Editing:
Edited well, building tension. Good variety of shots used throughout.
Sound:
Good use of diegetic and non-diegetic sound. Good sound mixing. Godo use pf
creepy sound effects.
Overall:
An excellent genre piece. Excellent use of location and mise-en-scene. Title card
could have used more thought.
Evaluation – Comments and mark out of 17/20
Q1: Video
Very good understating of conventions/technical elements and how they were used
in opening to conform to genre. Audience expectation of genre recognised.
References to real products have been added.
Q2: PowToon
Detail on how audience may relate to character age/costume/location and motivation
though not necessarily the situation. Some attempt to link audience experiences with
characters.
Q3: Prezi
Good understanding of choice of distributor with some reference to
past/contemporary films. Info has good in-depth detail but lacks evidence of
research. Good conclusion on choice of distributor.
Q4: PowerPoint/SlideShare
Good detail on age and narrative conventions target audience would enjoy for both
genders, other interests also included. Some assumptions made but no evidence to
support statements.
Q5: PowerPoint/SlideShare
Good detail on how audience was attracted with evidence if it was a success. Some
reflective analysis of feedback. Example of questionnaires added.
Q6: Prezi
Good detail on different software used in production of product. Good reflection on
tech used. Some detail on camera..
Q7: Word/SlideShare
Detail on how improvement made with editing – transitions/pace, the importance of

2. pre-production, camerawork. Detail on what can still be improved. Good breakdown
of key elements.
Overall:
A very good piece of work, candidate has good understanding
genre/conventions/institutions and audience expectations. Analysis and reflection
have good detail. Good variety in ICT to answer questions.
Total 86/100 Level: Grade: A