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The secret to securing a consistent
income in Real estate

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
1
The income of most real estate consultant’s is a roller
coaster ride of highs and lows
2
One great selling month is most often followed by an
average month as the consultant looks for new stock to
replace what they sold the previous month
3
Can’t talk now, I
am too busy
selling, call me
next month
The problem with most consultants is that whilst they
are busy selling they stop doing all the activities that
they need to do to bring on new stock
4
There is a fairly simple process to follow to insure that
not only do you maintain a consistent pipeline of
commissions but also …..

5
your business grows each and every year
regardless of the economic conditions

6
There are 4 questions that an agent needs to ask
themselves each week
7
The answers to these questions will determine whether
the agent is on track to secure a consistent and growing
8
income.
The 4 questions
• What sales activities are you going to do this
week to earn money this month?
• What sales activities are you going to do this
week to earn money next month?
• What sales activities are you going to do this
week to help you earn money throughout the
rest of the year?
• What sales activities are you going to do this
week which will help you earn money next year?
9
Question 1
• What sales activities are you going to do this
week to earn money this month?
• Answer
• Talk to buyers or prospective buyers, the best agents
simply talk to more buyers than the average ones
• Organise and conduct inspections and Open houses
• Follow up and make the most of inspections
• Obtain and negotiate offers
• Offer amazing service
10
Question 2
• What sales activities are you going to do this
week to earn money next month?
• Answer
• Appraise and list properties
• Market properties through a variety of mediums
to as many buyers as possible
• Get new and existing stock to prices that create
competition and fear of loss
• Offer Amazing service
11
Question 3
• What sales activities are you going to do this
week to help you earn money throughout the
rest of the year?
• Answer
• Network with influential people
• Promote your name, business, success etc.
• Prospect for new listings
• If you don’t like prospecting for listings offer
amazing service so that your clients prospect for
you.
12
Question 4
• What sales activities are you going to do this
week which will help you earn money next year?
• Answer
• Form long term relationships with key people via
networking
• Improve your knowledge
• Build and work data base
• Get data base working for you by offering
amazing service. If your clients are really happy
they will find more clients for you.
13
It is not rocket science
If each week you consistently do sales activities
that will help you earn money
1. for the month you are in
2. for next month
3. for the rest of the year
4. for next year
Your income can not help but consistently grow
regardless of the economy you work in.
14
It’s as simple
as that
Where as some of the answers to the questions maybe easier
to say than do and skill and knowledge will be required, the
formula to create continued success is very straight forward.
15
Skill and Knowledge aside, it is discipline
that will bring consistent income

16
Discipline
To do the required
activities
everyday,
week,
month
and year
to create a consistent
and growing income
If what I say is of interest follow me on

Tony Morrison
CEO Harcourts
Tasmania

18

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The secret to securing a consistent income in real estate

  • 1. The secret to securing a consistent income in Real estate Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 1
  • 2. The income of most real estate consultant’s is a roller coaster ride of highs and lows 2
  • 3. One great selling month is most often followed by an average month as the consultant looks for new stock to replace what they sold the previous month 3
  • 4. Can’t talk now, I am too busy selling, call me next month The problem with most consultants is that whilst they are busy selling they stop doing all the activities that they need to do to bring on new stock 4
  • 5. There is a fairly simple process to follow to insure that not only do you maintain a consistent pipeline of commissions but also ….. 5
  • 6. your business grows each and every year regardless of the economic conditions 6
  • 7. There are 4 questions that an agent needs to ask themselves each week 7
  • 8. The answers to these questions will determine whether the agent is on track to secure a consistent and growing 8 income.
  • 9. The 4 questions • What sales activities are you going to do this week to earn money this month? • What sales activities are you going to do this week to earn money next month? • What sales activities are you going to do this week to help you earn money throughout the rest of the year? • What sales activities are you going to do this week which will help you earn money next year? 9
  • 10. Question 1 • What sales activities are you going to do this week to earn money this month? • Answer • Talk to buyers or prospective buyers, the best agents simply talk to more buyers than the average ones • Organise and conduct inspections and Open houses • Follow up and make the most of inspections • Obtain and negotiate offers • Offer amazing service 10
  • 11. Question 2 • What sales activities are you going to do this week to earn money next month? • Answer • Appraise and list properties • Market properties through a variety of mediums to as many buyers as possible • Get new and existing stock to prices that create competition and fear of loss • Offer Amazing service 11
  • 12. Question 3 • What sales activities are you going to do this week to help you earn money throughout the rest of the year? • Answer • Network with influential people • Promote your name, business, success etc. • Prospect for new listings • If you don’t like prospecting for listings offer amazing service so that your clients prospect for you. 12
  • 13. Question 4 • What sales activities are you going to do this week which will help you earn money next year? • Answer • Form long term relationships with key people via networking • Improve your knowledge • Build and work data base • Get data base working for you by offering amazing service. If your clients are really happy they will find more clients for you. 13
  • 14. It is not rocket science If each week you consistently do sales activities that will help you earn money 1. for the month you are in 2. for next month 3. for the rest of the year 4. for next year Your income can not help but consistently grow regardless of the economy you work in. 14
  • 15. It’s as simple as that Where as some of the answers to the questions maybe easier to say than do and skill and knowledge will be required, the formula to create continued success is very straight forward. 15
  • 16. Skill and Knowledge aside, it is discipline that will bring consistent income 16
  • 17. Discipline To do the required activities everyday, week, month and year to create a consistent and growing income
  • 18. If what I say is of interest follow me on Tony Morrison CEO Harcourts Tasmania 18